Van der Valk Hotel Nuland - 's-Hertogenbosch

What Van der Valk Hotel Nuland - 's-Hertogenbosch does

Van der Valk Hotel Nuland – 's-Hertogenbosch is a 120-room full-service hotel located in Nuland, North Brabant, Netherlands, positioned at exit 51 of the A59 motorway approximately eight minutes from 's-Hertogenbosch. The property is the historical 'bakermat' (birthplace) of the Van der Valk family hospitality business and operates as part of the larger Van der Valk Hotel Group, a private Dutch family-owned chain. The hotel serves leisure travelers, business and corporate clients, families, couples, and event organizers (including weddings) through a diversified set of offerings: overnight accommodation across Comfort, Deluxe, Studio, and eight distinct luxury suites (some with private sauna, jacuzzi, or freestanding baths); multiple dining venues (à la carte restaurant, Live Cooking buffet, Grand Café, Bar 1862, High Tea by Toos, Valk Classics Diner, private dining); twelve multifunctional meeting and event rooms accommodating 2 to over 800 persons; an on-site Gran Casino Nuland; and ancillary facilities including a fitness center, private cinema, bicycle and e-chopper rental, free parking with EV charging, and a Lazy Sunday late check-out option.

The underlying technology stack is built on off-the-shelf, third-party platforms rather than proprietary systems: Booking V5 (booking-v5.vandervalkonline.com) handles room reservations, SevenRooms powers restaurant table reservations, and a dedicated group-level events tool (events.vandervalkhotelgroup.com) manages meeting and event inquiries. The website supports Dutch, English, German, and French languages to capture regional cross-border tourism, and integrates with Google Maps for directions and Google reCAPTCHA for spam protection. Loyalty and gifting are managed through group-level programs (Valk Loyal, Valk Giftcard) that operate across the Van der Valk chain.

The business model is multi-stream and transaction-based. Primary revenue derives from overnight room bookings (€99-€209 per night depending on room type and season), supplemented by curated experience packages (Bourgondisch at €134.25 p.p., E-chopper at €81.50 p.p., Fiets/wandel at €116.50 p.p., Efteling, Movie Night, Stay & Play Casino, 3=2 deals), F&B across multiple outlets, meetings and events (priced as 4-hour and 8-hour arrangements rather than standalone room rentals), gaming revenue from the in-house casino, and ancillary rentals. Distribution is primarily direct via the hotel website and a dedicated sales team ([email protected]) for corporate bookings, with third-party SevenRooms for restaurant reservations and the Valk Giftcard platform for gift-based demand.

Name

Van der Valk Hotel Nuland - 's-Hertogenbosch

Legal name

Hotel Nuland

Website

https://hotelnuland.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Van der Valk Hotel Nuland is a 120-room full-service hotel near 's-Hertogenbosch, Netherlands, part of the Van der Valk family group. It serves leisure, corporate, family, and event guests with rooms, dining, meetings facilities, and an on-site casino.

Ownership category

akta.pro rank

Product category

Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation
• Meeting event venues
• Wellness suites
• Restaurant dining services
• Hospitality services

Headquarters

HQ city

Nuland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Room Bookings: The hotel generates primary revenue from overnight stays across 120 hotel rooms and suites, including standard rooms (Comfort, Deluxe), wellness suites with private sauna/jacuzzi, and apartments. Room pricing ranges from €99 to €209 per night depending on room type and season.
2. Packages and Arrangements: Curated stay packages including Burgundy package (€134.25 p.p.), E-chopper arrangement (€81.50 p.p.), Bike/Walking package (€116.50 p.p.), Efteling package, Movie Night, Stay & Play Casino, and 3=2 special offers. These packages combine accommodation with dining and activities.
3. Restaurant and Bar Services: The hotel operates an à la carte restaurant, Grand Café, Bar 1862, and offers breakfast buffet, lunch buffet, Sunday brunch, High Tea by Toos, and Valk Classics Diner. Dining reservations handled via SevenRooms platform.
4. Meetings and Events: Revenue from renting out 12 multifunctional meeting/event spaces for conferences, weddings, parties, and corporate events. Spaces accommodate 2 to 800+ persons with full catering options. Arrangement-based rental model only (no standalone room rental).
5. Gran Casino Nuland: On-site casino offering slot machines and live games with free entry. Revenue generated from casino gaming operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Van der Valk Hotel Nuland operates a 120-room hotel with suites, multiple dining venues (à la carte restaurant, Grand Café, Bar 1862, Live Cooking buffet), 12 multifunctional meeting and event rooms for up to 800 guests, wedding facilities, and on-site leisure amenities including Gran Casino Nuland, fitness centre, bicycle/e-chopper rentals, and a private cinema. The hotel also offers curated stay packages combining accommodation with dining and regional activities.

Product overview

Van der Valk Hotel Nuland – 's-Hertogenbosch is a mid-to-luxury hotel with 120 rooms and suites, located directly on the A59 near Den Bosch. The hotel operates as a unified hospitality offering rather than a modular software platform, combining accommodation, dining, meetings & events, and leisure facilities. Accommodation spans multiple tiers: Comfort rooms (30m² and 50m² in annex), Deluxe rooms (43m²), Studios (60m² with kitchen), and eight distinct luxury suites (Suite Forêt 64m², Suite Marron 60m² with sauna, Suite Cerise 70m², Suite Rubis 70m² with sauna, Suite 21, Suite 110, and Suite bijgebouw). The Wellness suites category groups the sauna- and jacuzzi-equipped suites. Dining is offered through the à la carte restaurant, Live Cooking buffet, Bar 1862, High Tea by Toos, Valk Classics Diner, and Private Dining. Meetings & Events covers 12 multifunctional rooms (capacities from 20 to 495 persons) plus wedding and party venues. Leisure add-ons include Gran Casino Nuland, fitness, bicycle/e-chopper rental, private cinema, and taxi service. The hotel also manages special holiday celebrations (Easter, Mother's Day, Father's Day, Sinterklaas, Christmas, Valentine's Day) and various themed packages (Bourgondisch, E-chopper, Fiets/wandel, Efteling, Movie Night, Stay & Play Casino, Sunday special, 3=2 deal, Summer). The Valk Giftcard and Valk Loyal loyalty program extend the brand ecosystem across the Van der Valk hotel group.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (Rooms and Suites) Overnight hotel accommodation offering 120 rooms and suites ranging from entry-level Comfort rooms to luxury suites with private wellness facilities. Targeted at leisure travelers, families, couples, and business guests visiting Den Bosch and the Brabant region.
• Wellness Suites Luxury suites equipped with private sauna, jacuzzi/hot tub, rain shower, or freestanding bath. Targeted at couples and leisure travelers seeking romantic getaways and wellness retreats near Den Bosch, with kingsize beds, minibar, climate control, and free parking included.
• Restaurant and Dining Services Full-service restaurant offering à la carte seasonal dishes and Valk classics, daily Live Cooking buffet (breakfast, business lunch, Sunday brunch), Bar 1862 lounge open Thursday through Sunday, High Tea by Toos, monthly Valk Classics Diner, and Private Dining for intimate gatherings. Reservations handled via SevenRooms platform. Open for hotel guests and external diners for lunch and dinner.
• Meeting and Event Venues 12 multifunctional meeting and event rooms with daylight, air conditioning, and audiovisual equipment. Capacities range from small boardrooms for 2 persons to large congress halls accommodating up to 800+ persons. Rooms include 'Het Haagse Schouw 1948', 'De Bijhorst 1949', 'De Witte Bergen 1951', 'De Molenhoek 1952', 'De Witte 1953', 'Avifauna 1957', 'Dennenhof 1958', 'Biltsche Hoek 1959', 'Dreefzicht 1960', and BAR 1862 De Gouden Leeuw. Available only with 4-hour or 8-hour arrangement packages including catering.
• Wedding Venue Services Official wedding ceremony and reception venue providing romantic ceremony space, festive toast, dinner, party, and on-site accommodation for the couple and wedding guests. Targeted at couples seeking a full-service wedding destination near Den Bosch.
• Gran Casino Nuland On-site casino offering a wide range of slot machines and live gaming tables with free entry. Open daily and located within the hotel for guests' entertainment. Targeted at adult guests and external visitors (minimum age 21 for casino-related packages).
• Bicycle and E-chopper Rental Bicycle and e-bike rental at the hotel reception, plus electric e-chopper rental (100% electric, ~25 km/h, ~50 km range) with helmets required. Targeted at guests wanting to explore local cycling routes and the surrounding Brabant region nature.
• Fitness Centre Free hotel fitness centre equipped with various fitness equipment available for hotel guests at no additional charge.
• Private Cinema Private cinema facility available for guest bookings within the hotel. Can be combined with dining or other event offerings for private screenings.
• Curated Stay Packages (Arrangementen) Bundled stay packages combining accommodation with dining and activities, including Bourgondisch arrangement (€134.25 p.p. with 3-course dinner, e-chopper exploration, late check-out), E-chopper arrangement (€81.50 p.p.), Bike/Walking package (€116.50 p.p., 2-night minimum), Hoog Zomer arrangement (€104 p.p.), 3=2 Special (€165.75 p.p. for 3 nights), Movie Night (€104 p.p. with Vue cinema ticket), Stay & Play Casino (€114 p.p. with gaming credit), and Efteling arrangement (€106.50 p.p. with theme park tickets).

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Uluman TaximinorOthersTaxi service provider for hotel guests requiring transportation. Hotel provides contact information and taxi rates on website but notes no control over pricing. Taxi tariff information available via PDF on hotel website.
• SevenRoomscoreTechnology or IntegrationRestaurant reservation platform integrated into hotel website for booking tables at the hotel's dining venues including à la carte restaurant and bar.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Postillion Hotels: Dutch hotel group specifically focused on the MICE segment with large conference capacity; highly comparable to Hotel Nuland's meetings/events positioning (800+ persons) and corporate client base.
• Van der Valk Hotel Tilburg: Van der Valk sister hotel 25 minutes from Nuland; identical business model and target segments (corporate MICE + leisure Brabant visitors), competing for the same regional demand pool.
• Golden Tulip Hotel Central 's-Hertogenbosch: International mid-to-upper scale chain hotel in Den Bosch; comparable room and meeting offerings targeting similar business and leisure travelers in the same catchment area.
• Van der Valk Hotel 's-Hertogenbosch: Another Van der Valk property serving the Den Bosch market; directly comparable in brand, customer segment, and product mix, but competing for the same corporate and leisure demand in the same metropolitan area.
• Van der Valk Hotel Eindhoven: Sister Van der Valk property 30 minutes away, comparable full-service offering (rooms, F&B, meetings, leisure amenities) and shared centralized booking/loyalty infrastructure — closest direct comparable for chain-wide benchmarks.
• Carlton Hotel 's-Hertogenbosch: Boutique-style hotel in Den Bosch city center; competes for leisure and corporate guests who would otherwise stay at Hotel Nuland, particularly those prioritizing central location over motorway access.
• NH Hotels (NH 's-Hertogenbosch): International chain with a Den Bosch city-center property; competes for the same corporate and leisure travelers with standardized mid-to-upper scale rooms and meetings infrastructure.
• Van der Valk Hotel Nijmegen: Van der Valk sister hotel 25 minutes away; identical full-service model (rooms, suites, F&B, MICE, leisure) targeting overlapping corporate and leisure demand from the same Brabant/Gelderland corridor.

Broad incumbents

• Bastion Hotel: Dutch mid-range hotel chain with multiple regional locations; comparable value proposition for price-sensitive corporate and road-stopover guests in Brabant.
• Fletcher Hotels: Largest Dutch hotel chain with broad regional coverage; comparable full-service and conference offerings across the Netherlands and a direct alternative for Dutch domestic leisure and corporate demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HotelNuland
• LinkedInlinkedin.com/company/vandervalkhotelnuland
• Instagraminstagram.com/Hotelnuland/#

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van der Valk Hotel Nuland - 's-Hertogenbosch