Hotel Oasia

What Hotel Oasia does

Hotel Oasia is a privately held, independently operated Nordic design and boutique hotel located at Kriegersvej 27–31 in Aarhus C, Denmark. Founded in 2007 with approximately 40 employees, the property operates 91 rooms across multiple categories — from compact 13 m² Queen rooms to the Grand Suite, Oasia Suite, and Bridal Suite — distinguished by Hästens beds, Bang & Olufsen televisions with Chromecast, Montana furniture, and Kjærholm/Theselius lounge chairs across all rooms, creating a consistent Scandinavian design language.

The hotel generates revenue from five streams: overnight room stays, food and beverage (lounge bar, organic breakfast buffet, restaurant commissions), meeting and event spaces including hybrid meeting setups, a curated portfolio of 16+ themed packages (romantic weekends, miniferie, gourmet, ARoS/Moesgaard/Musikhuset cultural stays, and full seasonal holiday packages for Easter, Winter, Whitsun, Autumn, Summer, and Christmas), and direct gift-card sales. Go-to-market is hybrid: a direct booking engine with best-price guarantee drives consumer demand, while a formal corporate agreement (firmaaftale) programme with a dedicated B2B portal, the Small Danish Hotels (STAYS) network membership, and partnerships with festivals (NorthSide, SPOT, Grøn Koncert) and cultural attractions (ARoS, Moesgaard, Den Gamle By) broaden demand.

Distribution is omnichannel — own website, OTAs including TripAdvisor, STAYS network for corporate accounts, and direct e-commerce for gift cards — with marketing executed through Instagram, Facebook, LinkedIn, an SEO-rich Aarhus city guide blog, email, and earned media from TripAdvisor (#1 ranked in Aarhus, Travellers' Choice 2026, top 10% of hotels worldwide). The hotel holds Green Key environmental certification and Bronze in Det Økologiske Spisemærke, and operates ancillary services including a fitness centre, bicycle rental, parking (9 on-site spaces plus a 250m partner lot), and a lounge bar with a weekly Wine Hour.

Name

Hotel Oasia

Legal name

Hotel Oasia

Website

https://hoteloasia.dk

Company type

Private

Operating status

Operating

Short description

Hotel Oasia is an independently operated Nordic design boutique hotel in Aarhus C, Denmark, with 91 rooms featuring Hästens beds and Bang & Olufsen electronics. It serves leisure travellers, couples, and corporate clients through direct bookings, themed packages, meeting facilities, and partnerships with local museums, restaurants, and festivals.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Boutique hotel services
• Hospitality accommodations
• Meeting room rentals
• Holiday stay packages
• Nordic design hotel

Headquarters

HQ city

Aarhus C

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Overnight Stays / Room Revenue: Primary revenue stream from 91 guest rooms across multiple categories (Queen, Dobbelt Small, Dobbelt, Dobbelt Plus, Dobbelt High, Design variants, Suites). Rooms sold at per-night rates with seasonal and package pricing. Breakfast included in many packages.
2. Food & Beverage: Revenue from lounge bar (cocktails, wine, organic coffee), morning buffet, and restaurant partnerships (commissions or arrangements with Restaurant Carlton, Raadhuus Kafeen, Restaurant Nomelle, and others).
3. Meeting & Event Spaces: Revenue from meeting room rentals, hybrid meeting setups, half-day and full-day meeting packages, corporate agreements, and event venue hire (photo shoots, show rooms, pop-up stores, job interviews).
4. Packages & Bundled Stays: Curated holiday packages (romantic weekend, miniferie, weekend, gourmet, friend/couple getaways, Christmas, Easter, autumn/winter breaks, summer) bundling accommodation, cocktail, dinner, attractions tickets, and breakfast at fixed per-person prices.
5. Gift Cards: Gift card sales for hotel stays, experiences, and packages, sold directly through the hotel's website.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hotel Oasia is a Nordic design boutique hotel in Aarhus C operating 91 rooms equipped with Hästens beds, Bang & Olufsen TVs with Chromecast, and curated Scandinavian furniture (Montana, Theselius, Kjærholm). The hotel sells overnight accommodations across multiple room categories, themed holiday packages (romantic, gourmet, cultural, seasonal), meeting and event facilities for corporate clients, lounge bar and breakfast buffet services, gift cards, and a Happy Travellers Club loyalty programme. It is positioned as the #1 hotel in Aarhus on TripAdvisor and a Travellers' Choice 2026 winner.

Product overview

Hotel Oasia is a Nordic design and boutique hotel in Aarhus C with 91 rooms, offering a range of accommodation options from compact Queen rooms (13 m²) to luxury suites (Grand Suite, Oasia Suite, Bridal Suite). The hotel features 8 distinct room categories incorporating premium Scandinavian furniture (Hästens beds, Montana, Kjærholm, Theselius, Bang & Olufsen). Core offerings include 16 themed stay packages covering romantic weekends, gourmet experiences, cultural packages (ARoS, Moesgaard), holiday packages (Easter, Christmas, autumn, winter), and business services (meeting rooms, corporate agreements). The property operates a bar & lounge with Wine Hour, fitness center, bicycle rental, and parking services. The hotel is part of the Small Danish Hotels (STAYS) network and maintains a Happy Travellers Club loyalty program. All rooms include B&O TVs with Chromecast for streaming.

Differentiator

Problem solved

Functional benefit

Products and services

• Hybridmøder (Hybrid Meetings)
• Hotel Rooms (91 rooms across Queen, Dobbelt Small, Dobbelt, Dobbelt Plus, Dobbelt High, Design, Design Plus, Design Superior Plus High, Kjærholm, Källemo, Montana, Oasia Suite, Grand Suite, Bridal Suite categories)
• Themed Stay Packages (Weekendophold, Romantisk Weekendophold, Forlænget Weekendophold, Miniferie & Hverdagsophold, Søndagsophold, Gourmet- & Michelinophold, ARoS Ophold, Moesgaard Ophold, Musikhus Ophold, Veninde- & Kæresteophold, Vinterferieophold, Påskeferie Ophold, Efterårsferie Ophold, Pinseferie Ophold, Sommerferie Ophold, Juleophold)
• Mødelokaler (Meeting Rooms)
• Mødepakker (Meeting Packages)
• Firmaaftale (Corporate Agreement Programme)
• Oasia Bar & Lounge
• Morgenbuffet (Breakfast Buffet)
• Happy Travellers Club
• Gavekort (Gift Cards)
• Fitnesscenter (Fitness Center)
• Parkering (Parking)

Quantifiable outcome

• Ranked #1 hotel in Aarhus on TripAdvisor
• +3 more outcomes

Named customers3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Small Danish Hotels (STAYS)coreChannel Partner/ Reseller/ DistributorHotel Oasia is a member of Small Danish Hotels (STAYS), a collection of independent Danish hotels. This provides access to corporate accounts, group bookings, and the Optjen Benefits loyalty programme for corporate clients. Members accumulate points and receive preferential rates through the network.
• VisitAarhuscoreGTM or Marketing PartnerPartnership with VisitAarhus destination marketing organisation. Hotel provides the DISCOVER digital guide (developed by VisitAarhus) to guests — a curated local recommendation platform updated regularly in Danish, English, and German covering attractions, dining, and events in Aarhus.
• Scandinavian Parking CenterminorOthersAlternative parking facility located 250 metres from the hotel. Hotel offers parking at the same rate as its own limited 9 on-site spaces, providing a seamless option for guests arriving by car.
• Restaurant Carlton (Aarhus)coreStrategic or Co-development PartnerRestaurant Carlton in Latinerkvarteret is a preferred dining partner, included in several hotel packages (autumn holiday, winter break, romantic weekend). Offers French-inspired 3-course dinners for hotel guests. Note: not open on Sundays.
• Raadhuus KafeencoreStrategic or Co-development PartnerClassic Danish restaurant included as a dinner option in hotel holiday packages. Provides traditional Danish cuisine as part of the curated culinary experience offered to hotel guests.
• Restaurant NomelleminorStrategic or Co-development PartnerRestaurant featured in the Sunday stay package (Søndagsophold) offering a 2-course dinner at 699 DKK per person. Partnered for culinary offerings targeted at leisure guests.
• ARoS KunstmuseumcoreGTM or Marketing PartnerARoS is the most frequently partnered attraction for hotel packages. Miniferie, ARoS stay, and Moesgaard stay packages include entrance tickets to ARoS (or Moesgaard/Den Gamle By as alternatives). Hotel is located within walking distance and actively promotes the museum's Rainbow Panorama.
• Moesgaard MuseumminorGTM or Marketing PartnerMoesgaard Museum included as attraction option in hotel stay packages. The museum offers cultural, natural history, and architectural experiences and was nominated for the Mies van der Rohe architecture prize.
• Den Gamle By (The Old Town)minorGTM or Marketing PartnerDen Gamle By (The Old Town open-air museum) is included as an attraction option in holiday packages (autumn, miniferie, Christmas). Michelin 3-star rated tourist attraction in Aarhus.
• NorthSide FestivalminorGTM or Marketing PartnerAnnual three-day music festival in June. Hotel offers dedicated Northside accommodation packages, serving festival attendees with nearby lodging and shuttle connections from the train station.
• Grøn KoncertminorGTM or Marketing PartnerDenmark's largest music festival, held annually near Aarhus at Marienlystvej 48. Hotel coordinates shuttle bus pickup from the train station for concert attendees. Event proceeds support Muskelsvindfonden.
• Muskelsvindfonden (Muscular Dystrophy Foundation)minorOthersCharitable organisation that organises Grøn Koncert. Event proceeds go to Muskelsvindfonden's work supporting people with muscular dystrophy, including summer camps and club days. Hotel supports the event through accommodation packages.
• TripAdvisorcoreGTM or Marketing PartnerTripAdvisor is the hotel's primary review and discovery platform. Hotel Oasia is ranked #1 in Aarhus and holds the Travellers' Choice award. The platform serves as a key marketing and distribution channel for international and domestic leisure travellers.
• YrolíminorOthersDanish skincare brand whose products (shampoo, conditioner, body lotion) are placed in all hotel rooms. Products are also available for purchase at the hotel reception. Selected for their simple, natural approach and everyday luxury positioning.
• Restaurant partners (Gastronomic series: Restaurant Hack, Restaurant Nögen, and others)minorStrategic or Co-development PartnerVarious Aarhus restaurants featured in hotel gourmet and culinary packages. Restaurant Hack and Restaurant Nögen are among those mentioned in curated gastronomic experiences offered to guests.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Scandic Hotels: Scandic is the largest hotel operator in the Nordic region with multiple properties in Aarhus. Comparable as a competitor for both leisure and corporate travelers in the same geography, though it operates at far broader scale and lacks Hotel Oasia's boutique/design positioning.
• Radisson Hotel Group: Radisson Blu operates a major property in Aarhus. Comparable as a direct in-city competitor with full-service offerings, meeting facilities, and corporate programs, but as part of a global chain it lacks Hotel Oasia's Nordic design boutique identity.
• Comwell Hotels: Comwell is a Danish hotel chain with properties across Denmark including Aarhus. Comparable as a domestic competitor serving both leisure and corporate/meeting demand, with established conference and meeting packages similar to Hotel Oasia's B2B offering.

Direct peers

• First Hotels: First Hotels is a Nordic collection of independent and branded hotels. Directly comparable to Hotel Oasia as both operate curated multi-property portfolios in Scandinavia and serve overlapping leisure and corporate audiences with similar full-service amenities.
• Hotel Skt. Petri: Hotel Skt. Petri is a Scandinavian design boutique hotel in Copenhagen. Closely comparable to Hotel Oasia as an independent design-led boutique property serving design-conscious leisure and corporate travelers in a major Danish city.
• 71 Nyhavn Hotel: 71 Nyhavn Hotel is a boutique design property in Copenhagen housed in converted warehouses. Comparable to Hotel Oasia in its independent, design-forward boutique positioning and curated Nordic aesthetic targeting both leisure and business guests.
• Design Hotels (Marriott Bonvoy): Design Hotels is a curated global network of design-led independent hotels. Comparable to Hotel Oasia as a network/collection of boutique design properties targeting design-conscious travelers; Hotel Oasia could conceivably join such a network to extend distribution.
• Hotel Herman K: Hotel Herman K is a Copenhagen boutique hotel with Scandinavian design focus. Comparable to Hotel Oasia as a Nordic design boutique property serving similar upscale leisure and corporate clientele with curated aesthetics and central urban location.

Regional players

• Wakeup Hotels: Wakeup is a Danish design-led hotel brand owned by Arp-Hansen, with locations in Copenhagen and Aarhus. Comparable as a regional competitor combining contemporary Danish design with urban business travel positioning, though skewed more toward budget-conscious travelers.
• Zleep Hotels: Zleep Hotels is a Danish budget/limited-service brand present in Aarhus and other Danish cities. Comparable as a domestic competitor for price-sensitive travelers, though positioned as a lower-tier alternative to Hotel Oasia's boutique/full-service offering.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hoteloasiaaarhus
• LinkedInlinkedin.com/company/hotel-oasia/?viewAsMember=true
• Instagraminstagram.com/hoteloasia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Oasia