Hotel Ocelle Thermae & Spa

What Hotel Ocelle Thermae & Spa does

Hotel Ocelle Thermae & Spa is a privately operated 4-star adults-only hotel located on the lakefront of Sirmione on Lake Garda, Italy. The property is owned by Blu Hotels Spa (headquartered in San Felice del Benaco, Brescia) and operates under Italian hospitality registrations (CIR: 017179-ALB-00101; CIN: IT017179A1VFM5DEBK). Founded in 2018, the hotel employs approximately 12 staff and runs on a seasonal schedule from mid-March to early December.

The hotel's core offering is a thermal-wellness hospitality experience anchored on six room categories ranging from 14 m² Classic rooms to a 53 m² Executive SPA Suite with private Turkish bath and chromotherapy. The differentiating asset is a full-service SPA fed by hyperthermal sulfureous salt-bromo-iodic mineral water sourced from the Fonte Boiola spring (marketed as La Bojola® via a supply arrangement with Terme e Grandi Alberghi Sirmione S.p.A.), complemented by an outdoor thermal pool, indoor whirlpool, Finnish and bio saunas, steam bath, emotional showers, Himalayan salt room, and a private beach with pier on Lake Garda.

Hotel Ocelle generates revenue through three streams: room accommodations with breakfast (Classic through Executive SPA Suite tiers), spa and wellness services (afternoon/full-day entries at €110–€170 for two persons, couples massage upgrades, and private spa-suite experiences), and food and beverage (gourmet lunch service and American Bar). Themed packages — including "Amore nell'Aria" (couples romantic escape), "Soggiorni Lunghi" (7-night wellness stay), and "Romantic Escape" (2-night with private spa and couples massage, €980) — bundle rooms, spa access, and ancillary amenities. Distribution is direct-to-consumer via the hotel's own website, a dedicated booking engine supporting EUR and USD, multi-language content (Italian, English, German), and phone/email reservations, with no third-party OTA presence disclosed. The customer base consists of leisure couples, adult wellness travelers, and day-spa visitors from Italy and broader European markets.

Name

Hotel Ocelle Thermae & Spa

Legal name

Blu Hotels Spa

Website

https://hotelocellesirmione.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Ocelle Thermae & Spa is a 4-star adults-only thermal wellness hotel on Lake Garda in Sirmione, Italy, operated by Blu Hotels Spa. It offers six room categories, a SPA fed by Fonte Boiola mineral water, and spa/wellness packages for couples and day visitors.

Ownership category

akta.pro rank

Product category

Hospitality & Spa Hotel Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Thermal spa hospitality
• Wellness hotel services
• Adults-only accommodation
• Lake resort lodging
• Spa retreat packages

Headquarters

HQ city

Sirmione

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Room Accommodations: Room rentals with bed and breakfast included. Multiple room categories from Classic (14 m²) to Executive SPA Suite (53 m²). Direct booking through hotel website.
2. Spa and Wellness Services: Spa entry packages, wellness stays, massage treatments, and beauty treatments available at additional charge. Includes afternoon spa entry, full-day spa access, couples massages, and private spa suite experiences.
3. Food and Beverage: Gourmet restaurant open for lunch and American Bar service. Lunch packages available as add-ons to spa packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hotel Ocelle Thermae & Spa is a 4-star adults-only hotel on Lake Garda in Sirmione, Italy, offering room accommodations, a thermal spa, and food and beverage services. Its core offering is overnight stays in six room categories (Classic through Executive SPA Suite) complemented by a thermal SPA fed by the hyperthermal sulfureous salt-bromo-iodic mineral water (La Bojola®) from Fonte Boiola, along with private beach access and a gourmet restaurant. Additional revenue comes from day spa entries, themed wellness stay packages, and à la carte massage and beauty treatments.

Product overview

Hotel Ocelle Thermae & Spa is a 4-star adults-only hotel offering a unified hospitality experience centered on thermal spa and wellness services. The product portfolio comprises six distinct room categories (Classic, Deluxe, Junior Suite Lakefront, Junior Suite Wellness, Suite Lakefront, and Executive SPA Suite) ranging from 14-53 m², complemented by themed stay packages (Amore nell'Aria romantic package and Soggiorni Lunghi long-stay wellness package) and à la carte spa experiences. The core differentiator is the thermal SPA powered by Fonte Boiola mineral waters, with additional amenities including private beach with pier, outdoor thermal pool, gourmet restaurant, and American Bar.

Differentiator

Problem solved

Functional benefit

Products and services

• Camera Classic 14 m² entry-level hotel room with private balcony, air conditioning, private bathroom, in-room safe, and coffee machine; for adult guests seeking an affordable overnight stay at the property.
• Camera Deluxe 20 m² room with contemporary furnishings, neutral tones, natural materials, furnished balcony, and partial lake views in some units; for adult guests seeking a refined stay.
• Junior Suite Fronte Lago 33 m² lakefront suite with furnished terrace, dedicated pillow menu, and spacious interiors with natural materials and soft tones; accommodates up to 3 guests.
• Junior Suite Wellness 35 m² wellness suite with king-size bed, open-space bathroom featuring freestanding bathtub, corner lakefront terrace, and an included reserved pier station on the private beach.
• Suite Fronte Lago 38 m² lakefront suite with king-size bed, open-space bathroom, separate living area with TV, panoramic lake views from furnished terrace, and included pier station.
• Executive SPA Suite 53 m² premium suite with two separate spaces, private mini-spa bathroom featuring bathtub and steam bath with chromotherapy, large lakefront terrace, and reserved pier station.
• Thermal Waters SPA Full-service wellness facility fed by thermal waters of Fonte Boiola, featuring heated outdoor thermal pool, indoor whirlpool, Finnish sauna, bio-sauna, steam bath, emotional showers, Himalayan salt room, and relaxation area with herbal teas; available to hotel guests and day spa visitors.
• A Wellness Break One-night stay in Deluxe Room (Sunday to Thursday) including breakfast, full wellness center access, and a beauty gift; priced at €350.
• A Tailor-Made Wellness Escape One-night stay in Deluxe Room valid any day of the week with breakfast and wellness center access; priced at €390.
• Time for Wellness Two-night stay in Deluxe Room with breakfast and wellness center access; priced at €680.
• Romantic Escape Two-night couple's retreat with VIP setup, bottle of sparkling wine, one-hour private Spa Suite (whirlpool, shower, Turkish bath), and 50-minute couples massage; priced at €980.
• Amore nell'Aria (Love is in the Air) Romantic couple's package with minimum 2-night stay including VIP setup, welcome bottle of sparkling wine, two 50-minute massages or one couple's massage, breakfast, wellness center access, and beach service.
• Soggiorni Lunghi (Long Stay) Extended wellness package with minimum 7-night stay including breakfast, wellness center access, outdoor pool, beach service (2 sun loungers and 1 umbrella), parking, bicycle use, free Wi-Fi, and cancellation protection.
• Ingressi Spa (Day Spa Access) Day spa access packages for non-overnight guests, including Afternoon Spa Entry (€110), Full-Day Spa Entry (€170), and combinations with aperitif, lunch, and massage services; includes towel, bathrobe, and slippers.

Quantifiable outcome

• Wellness center open daily 2:00 PM to 8:00 PM, morning access 10:00 AM to 1:00 PM by reservation

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Terme e Grandi Alberghi Sirmione S.p.A.minorOthersOwner of the La Bojola® registered trademark for the hyperthermal sulfureous salt-bromo-iodic thermal water (Acqua minerale ipertermale sulfurea salsobromoiodica) sourced from Fonte Boiola. Hotel Ocelle uses this thermal water in its outdoor pool and spa facilities. The partnership is a water supply relationship; the trademark owner has no corporate affiliation with Hotel Ocelle or its parent Blu Hotels Spa.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• QC Terme Hotels & Resorts: Italian thermal spa hotel chain with multiple properties. Comparable in thermal spa focus and day-spa monetization model, but operates at greater scale across multiple geographies.
• Palazzo Arzaga Hotel Spa & Golf Resort: Luxury resort near Lake Garda combining spa, golf, and conference facilities. Comparable in upscale positioning and Lake Garda geography, but broader in offering mix.

Emerging players

• Terme di Saturnia Natural Spa & Golf Resort: Iconic thermal destination resort in Tuscany centered on natural thermal springs and a luxury spa. Different geography but directly comparable in core thermal-wellness proposition and premium target market.
• L'Albereta Relais & Châteaux: Luxury wellness retreat on Lake Iseo with a Chenot spa, comparable in adults-oriented wellness focus and premium European thermal destination positioning.

Direct peers

• Aqualux Hotel Spa & Suite: 4-star spa hotel in the Lake Garda region offering thermal pools, spa packages, and modern suites. Comparable in tier, size, and adults-oriented wellness positioning.
• Lefay Resort & Spa Lago di Garda: Luxury wellness resort on Lake Garda with an extensive spa, multiple suites, and premium pricing. Targets the same international wellness traveler persona with comprehensive spa and gastronomy offerings.
• Villa Cortine Palace Hotel: 5-star luxury lakeside hotel on Lake Garda in Sirmione's vicinity, offering elegant suites and refined dining. Comparable in tier and destination, with broader luxury positioning.
• Hotel Sirmione & Promessi Sposi: Directly adjacent 4-star thermal spa hotel in Sirmione's historic center, also leveraging the same thermal water source and offering a comparable mix of rooms, spa, and wellness packages for couples and families.
• Grand Hotel Terme Sirmione: Historic 5-star thermal spa hotel in Sirmione, part of the same Terme e Grandi Alberghi Sirmione group that owns the La Bojola® thermal water brand. The most direct competitor in the upper-tier thermal spa segment.
• Hotel Bella Riva: Boutique 5-star lakefront hotel on Lake Garda with refined suites and lake views. Comparable in premium positioning, intimate scale, and adult-couple guest focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-ocelle-thermae-spa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Ocelle Thermae & Spa