Hotel Olden AG

What Hotel Olden AG does

Hotel Olden AG operates an eight-suite luxury boutique hotel at Promenade 35 in Gstaad, Switzerland, across two buildings (the main hotel and the newly completed Chalet Marie). The property serves affluent international travelers, gourmets, and luxury family visitors seeking Alpine accommodation, fine dining (Restaurant, La Cave, Pinte, wine cellar, and terrace), and event hosting in a 330+-year-old heritage building refurbished under current ownership.

The business runs on a direct-to-consumer model: reservations are handled via the hotel's own bilingual website (hotelolden.com) integrated with SimpleBooking for online bookings in CHF, supplemented by phone and walk-in inquiries, with no disclosed reliance on third-party OTAs. Ancillary revenue is generated across five F&B venues, complimentary e-bike rentals, private events, catering, and conference/seminar hosting. Pricing is quote-based and not publicly disclosed, with tiered cancellation penalties (up to 100% within 20 days in regular season, 59 days in high season) and advance deposits of up to 50%.

Hotel Olden AG is a privately held Swiss company with 12 employees, no disclosed parent, subsidiaries, funding rounds, or institutional investor involvement. Its competitive position rests on intangible brand heritage dating to 1690, the internationally recognized La Cave wine cellar (1960), prime promenade location in one of the world's most prestigious Alpine destinations, and a recent capital investment cycle culminating in the 2024 Chalet Marie renovation.

Name

Hotel Olden AG

Legal name

Hotel Olden AG

Website

https://hotelolden.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Olden AG operates an eight-suite luxury boutique hotel on the Gstaad promenade in Switzerland, serving affluent international travelers with Alpine accommodation, five dining venues, and event hosting across a heritage property dating to 1690.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Heritage & Historic Boutique Hotels (THAGADAD), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury hotel accommodation
• Fine dining services
• Alpine hospitality
• Wine cellar dining
• Suite rentals

Headquarters

HQ city

Gstaad

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Hotel Accommodation: The hotel generates revenue primarily through room and suite rentals. The property features 8 suites across two buildings (main hotel and Chalet Marie), with rooms ranging from standard suites to luxury penthouses. Pricing is quote-based and not publicly disclosed on the website.
2. Restaurant and Dining Services: Revenue is generated through multiple dining venues: the main Restaurant (international Mediterranean cuisine), La Cave (legendary dining with live music, reopening December 2026), The Pinte (traditional Swiss dining with fireplace), wine cellar tastings, and the terrace/winter garden. Advance reservations are accepted for table bookings.
3. Ancillary Services: Additional revenue streams include e-bike rentals (offered complimentary to guests), event hosting, private dining, and catering services. The hotel also offers conference and event facilities with bespoke catering options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hotel Olden AG operates a luxury boutique hotel on the promenade in Gstaad, Switzerland, offering 8 individually designed suites across a main chalet-style building and the newly completed Chalet Marie (2024). The property also runs five dining venues—a Mediterranean/Restaurant, the historic Pinte, La Cave wine cellar (reopening December 2026), a wine cellar, and a terrace/winter garden—along with complimentary e-bikes for guests and event hosting services.

Product overview

Hotel Olden AG operates a luxury hotel in Gstaad, Switzerland, offering eight distinct suites and multiple dining venues. The hotel features a main hotel building with five suites (15, 16, 18, 19, 21) in traditional chalet style, plus the newly completed Chalet Marie with three premium suites (31, 33, 35) featuring private amenities like saunas and gardens. The hotel's gastronomic offerings include the main Restaurant (international/Mediterranean cuisine), the historic Pinte (Italian restaurant established 1690), La Cave (wine cellar with live music, reopening December 2026), a wine cellar, and a terrace/winter garden on the promenade. Complimentary services include free e-bikes for guests. The hotel is known for personalized service, first-class hospitality, and a blend of traditional Alpine architecture with modern comfort.

Differentiator

Problem solved

Functional benefit

Brands

• Chalet Marie: Completely renovated chalet with three fantastic suites (Suite 31, 33, and 35), where tradition and modernity come together in harmony.

Products and services

• Suite 15 1-bedroom suite with king-size bed (180 x 200 cm), private balcony overlooking the Gstaad promenade, and terrace facing Chalet Marie. Includes radio, safe, TV, hairdryer, WiFi, and air conditioning. Targeted at luxury individual travellers and couples.
• Suite 16 2-bedroom suite with king-size bed (180 x 200 cm) and queen-size bed (160 x 200 cm), private balcony facing the promenade, and terrace with view of Chalet Marie. Features flatscreen TV, WiFi, and air conditioning. Designed for small families or two couples.
• Suite 18 1-bedroom suite with king-size bed (180 x 200 cm), expansive terrace facing Chalet Marie, and stylish living area with large flatscreen. Includes hairdryer, safe, radio, WiFi, and air conditioning. Aimed at luxury individual travellers and couples.
• Suite 19 2-bedroom suite with king-size bed (180 x 200 cm) and single bed (90 x 200 cm), each with private bathroom. Features a balcony facing the promenade, classic chalet-style living area, WiFi, air conditioning, safe, radio, TV, and hairdryer. Suited for families or small groups.
• Suite 21 Penthouse suite beneath the roof featuring a king-size bed (180 x 200 cm) in typical Gstaad style, a freestanding bathtub under the starlit sky, and private bathroom. Includes WiFi, air conditioning, safe, radio, TV, and hairdryer. Targeted at luxury couples and honeymooners.
• Suite 31 - Chalet Marie 84 m² 2-bedroom suite in Chalet Marie featuring a queen-size bed (160 x 200 cm), two single beds (90 x 200 cm), private sauna, two bathrooms (one with bath and shower, one with shower and sauna), large garden, and living room with TV. Aimed at families and luxury travellers seeking private wellness amenities.
• Suite 33 - Chalet Marie 65 m² suite in Chalet Marie with two bedrooms (each with queen-size bed 160 x 200 cm and TV), two elegant bathrooms with modern showers, and expansive living room with TV. Designed for shared luxury stays.
• Suite 35 - Penthouse Chalet Marie 103 m² penthouse suite spanning two floors in Chalet Marie. Features two bedrooms (king-size bed 180 x 200 cm and queen-size bed 160 x 200 cm), two stylish bathrooms (one with shower, one with bath and shower), indoor balcony, and generous living room with TV. The hotel's flagship suite.
• Chalet Marie Building Completely renovated chalet building featuring three luxury suites (31, 33, 35) where tradition and modernity come together in harmony, offering a modern comfort culture in Gstaad's mountain landscape.
• Restaurant Fine dining restaurant described as 'where the world dines.' Offers international cuisine prepared by master chefs, fine wines, and Mediterranean culinary arts. Serves international guests and connoisseurs from around the world.
• Pinte Legendary Italian restaurant with over 100 years of history. Known for international flair, elegant charm, and traditional ambiance. Signature dishes include Spaghettini Sciué Sciué and Milanese. Original name of the establishment from 1690.
• La Cave World-renowned wine cellar and dining venue created in 1960. Features Mediterranean cuisine accompanied by live music. Re-opening December 2026 after renovation. Known for legendary celebrations and unforgettable parties.
• Wine Cellar Wine cellar at a top address featuring premium wine selection. Part of the hotel's gastronomic offerings, focused on wine tastings and curated wine experiences.
• Terrace & Winter Garden Terrace and winter garden located directly on Gstaad's shopping promenade. Offers dining, chatting, and relaxation in the heart of the traditional village center with views of all the action.
• E-Bikes (Complimentary Guest Service) Electric bicycles available free of charge for hotel guests. Brand new e-bikes for exploring the Swiss Alps region. The area offers over 500 km of GPS tours, signposted routes, and e-bike charging stations on mountain tops.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• SimpleBookingcoreTechnology or IntegrationHotel Olden uses SimpleBooking (simplebooking.it) as its online reservation and booking management platform. The integration allows guests to check availability and book rooms directly through the hotel website in CHF currency.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-olden-ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Olden AG