Hotel OPUS

What Hotel OPUS does

Hotel OPUS (legally Scandic Opus Horsens) is a single hotel property located at Egebjergvej 1 in Horsens, Denmark, approximately 2.3 km from the city center and adjacent to the Nørrestrand nature reserve. The property is owned and operated by Scandic Hotels Group, one of the largest hotel operators in the Nordic region, and operates under the Scandic brand with full integration into the chain's central booking platform, mobile app, and Scandic Friends loyalty program. The hotel serves leisure travelers, families, couples, and business guests, with conference and event facilities positioning it as a regional MICE venue.

The hotel offers five room categories ranging from 25 m² (Standard, Standard Plus, Superior) to 50 m² Junior Suites and a 75 m² Master Suite, accommodating between 2 and 4 guests. On-site amenities include a restaurant emphasizing organic and locally sourced ingredients, a bar, a 24/7 fitness center, a wellness area with sauna and steam bath, and flexible conference spaces ranging from 15 to 426 m² with capacity for 10 to 432 guests. The property is distinguished architecturally by a design attributed to Kim Utzon, featuring 12-meter lobby ceilings and large glass facades. It also holds Nordic Swan Ecolabel certification for sustainable operations, offers free WiFi, bike lending, pet-friendly rooms, EV charging (4 stations), and 335 total parking spaces across underground garage and outdoor lot.

The business model is multi-stream and transaction-based: revenue is generated from guest room accommodation, food and beverage (breakfast buffet, dinner service, bar), conference and event venue hire, and ancillary services including parking and EV charging. Pricing is quote-based and varies by season, room type, and availability, with members of the Scandic Friends loyalty program receiving exclusive pricing. The go-to-market motion is direct-to-consumer via the Scandic website and mobile app, supplemented by TripAdvisor-driven reputation management, OTA partnerships typical of major chains, and corporate booking platforms for business travelers and MICE clients. No individual property revenue is publicly disclosed, and the 38-employee operation reflects a mid-scale regional hospitality asset rather than a high-growth standalone enterprise.

Name

Hotel OPUS

Legal name

Scandic Opus Horsens

Website

https://hotelopushorsens.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel OPUS (Scandic Opus Horsens) is a 38-employee Scandinavian-design hotel in Horsens, Denmark, operated by Scandic Hotels Group. It serves leisure and business travelers with five room categories, a sustainable restaurant, conference facilities for up to 432 guests, and Nordic Swan Ecolabel certification.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodation
• Conference venues
• Hospitality services
• Hotel dining
• Meeting facilities

Headquarters

HQ city

Horsens

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodation: Revenue from guest room bookings across multiple room categories including Standard, Standard Plus, Superior, Junior Suite, and Master Suite. Pricing varies by room type, seasonality, and guest capacity requirements.
2. Food and Beverage: Restaurant dining services including breakfast buffet, dinner service, and bar operations. Menu emphasizes sustainability, organic ingredients, and locally sourced produce.
3. Conference and Events: Meeting and conference facilities renting out flexible event spaces ranging from 15-426 m² with capacity for 10-432 guests. Revenue from venue hire and associated event services.
4. Ancillary Services: Additional revenue streams from parking (garage and outdoor), electric vehicle charging, and other guest services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hotel OPUS (Scandic Opus Horsens) is a Scandinavian-design hotel in Horsens, Denmark, operated by Scandic Hotels Group. It sells guest room accommodations across five categories (Standard, Standard Plus, Superior, Junior Suite, and Master Suite), an on-site restaurant and bar with a focus on sustainable/organic ingredients, flexible meeting and conference facilities for 10–432 guests, and ancillary services including parking, EV charging, gym, sauna, and breakfast buffet.

Product overview

Scandic Opus Horsens is a modern Scandinavian-design hotel offering a unified accommodation and hospitality experience. The product portfolio includes five distinct room categories (Standard, Standard Plus, Superior, Junior Suite, and Master Suite) ranging from 25-75 m², an on-site restaurant and bar with sustainable dining focus, flexible meeting and conference facilities (15-426 m², 10-432 guests capacity), and a fitness and wellness area with sauna and relax facilities. Additional services include free WiFi, bike lending, pet-friendly rooms, EV charging, and accessible accommodations. The hotel is integrated with the Scandic Friends loyalty program and Scandic Hotels mobile app, allowing guests to earn points, access member pricing, and manage bookings across the Scandic hotel chain.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Room Entry-level 25 m² accommodation with soundproof windows and street view, accommodating up to 2 guests with a small sofa bed for one additional person.
• Standard Plus Room 25 m² family-friendly room with a small balcony and sofa bed for children, accommodating up to 4 guests. Includes air cooling, desk, safe, and park views.
• Superior Room Upper-floor 25 m² room with higher ceilings, private balcony, refrigerator, and views over the park or Nørrestrand nature reserve. Accommodates up to 2 guests.
• Junior Suite Spacious 50 m² suite with lounge area, dining table, minibar, and select rooms featuring a balcony. Accommodates 2 guests.
• Master Suite Luxury 75 m² suite with separate bedroom and lounge area, two bathrooms, and minibar included in the room rate. Accommodates 2 guests.
• On-Site Restaurant Hotel restaurant serving dinner Monday–Saturday (17:30–21:00) and Sunday lunch with a focus on sustainability, organic ingredients, and locally-sourced produce. Inspection results publicly available via Danish FindSmiley portal.
• Hotel Bar Bar service open Monday–Thursday 12:00–22:00 and Friday–Saturday 12:00–23:00 offering drinks and beverages to hotel guests and visitors.
• Meeting and Conference Facilities Flexible meeting and conference spaces ranging from 15–426 m² accommodating 10–432 guests. Features bright, adaptable rooms suitable for various event configurations.
• Gym and Wellness 24/7 fitness center plus relax area with sauna, steam bath, and foot bath open daily 06:00–22:00. Available to hotel guests and day visitors.
• Breakfast Service Healthy and delicious breakfast buffet served Monday–Friday 06:30–09:30 and Saturday–Sunday 07:00–10:00.
• Parking Facilities Underground garage with 85 spaces (no reservation available) and outdoor parking with 250 free spaces and 4 EV charging stations. Garage 10 DKK/hour, 100 DKK/24 hours; outdoor parking free.

Quantifiable outcome

• 4.2/5 rating based on 564 TripAdvisor reviews

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Fødevarestyrelsen (Danish Veterinary and Food Administration)minorOthersThe hotel's restaurant is subject to regular food safety inspections by the Danish Veterinary and Food Administration. Inspection results (Smiley report) are publicly displayed on the Fødevarestyrelsen website and linked from the hotel's page.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• First Hotels Denmark: First Hotels is a Scandinavian hotel chain operating multiple full-service and conference properties in Denmark. They compete with Scandic Opus Horsens for the same leisure, family, and corporate MICE segments in regional Danish markets.
• Hotel Koldingfjord: Hotel Koldingfjord is a full-service Danish conference and resort hotel set in natural surroundings in Kolding, Jutland. It competes directly with Scandic Opus Horsens for both corporate MICE events and leisure guests seeking nature-adjacent accommodations in the Jutland region.
• Comwell Hotels: Comwell is a Danish hotel chain specializing in conference and meeting facilities, with full-service properties across Denmark. Like Scandic Opus Horsens, Comwell properties combine accommodation, restaurant, and substantial MICE infrastructure for the Danish corporate market.
• Hotel Legoland (Billund): Hotel Legoland is a Danish full-service family-focused resort hotel with conference facilities in Jutland. It competes with Scandic Opus Horsens for family leisure stays, group bookings, and regional corporate events in the Jutland market.
• Sinatur Hotels & Restaurants: Sinatur is a Danish hotel chain focused on green-certified conference and leisure hotels with organic cuisine, directly comparable to Scandic Opus Horsens on both the sustainability positioning and conference/MICE offering. The two compete for Danish corporate events with sustainability mandates.
• Scandic Aarhus City: Scandic Aarhus City is a sister Scandic property offering comparable full-service accommodation, restaurant, and conference facilities in Jutland. It serves a similar corporate and leisure mix and competes within the same Scandic distribution and loyalty ecosystem.

Broad incumbents

• Best Western Denmark: Best Western Denmark operates a network of franchised midscale hotels across the country. It serves similar leisure and business travelers in regional Denmark, though at a generally lower service tier than Scandic Opus Horsens.
• Radisson Blu Hotels Denmark: Radisson Blu operates multiple full-service hotels across Denmark, including conference-capable properties. As a major international brand with broader portfolio scale, it competes for premium corporate and leisure bookings in the same Danish regional markets.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-opus-horsens

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel OPUS