Hotel Orion - Gent

What Hotel Orion - Gent does

Hotel Orion - Gent is an independent boutique hotel operating from a renovated 1928 Art Deco Villa at Krijgslaan 181 in Ghent's Millionaires' Quarter (Belgium, VAT BE 0477.930.480). The property operates a single integrated hospitality offering rather than a modular platform: six guest room categories ranging from Standard Double/Twin through 35m² Comfort and 40m² Deluxe Comfort rooms to 75m² Family Rooms accommodating up to five guests, complemented by an on-site SPA Hydra wellness facility (heated pool, Finnish sauna, hammam, therapeutic shower, jet massage, and paid massage/beauty treatments), a continental breakfast buffet, a fully equipped fitness room, complimentary private parking with no height restrictions, and four EV charging stations. The hotel sits outside Ghent's low emission zone, with a tram stop 200m away providing a 15-minute connection to the historic city center, and operates a reception 8:00–22:00 daily.

The business has no proprietary technology stack. Reservations are processed through the third-party Cubilis booking engine (linked from the hotel's own website), with no in-house AI/ML, APIs, or mobile applications disclosed. Distribution runs through four channels: the hotel's own website (with a best-price guarantee promo code "Orion"), the Cubilis platform, phone reservations, and email. Marketing is concentrated on direct channels — Instagram and Facebook (@HotelOrionGent) and organic website traffic — with no evidence of paid acquisition or OTA-led demand generation.

Revenue is generated primarily from nightly room accommodation (pricing not publicly disclosed), with secondary streams from SPA Hydra wellness sessions (Private Wellness €35/guest, massage from €65, full sessions from €108/hour or €208 per package), continental breakfast, and ancillary services. The customer base consists predominantly of individual leisure travelers and families visiting Ghent's historic center, with a secondary segment of business travelers tied to ICC Ghent, U-Gent, and UZ Gent. Ownership, headcount, and revenue figures are not disclosed in the available source data, and no parent company, subsidiaries, funding rounds, M&A activity, or awards are recorded.

Name

Hotel Orion - Gent

Legal name

Hotel Orion Gent

Website

https://hotel-orion.be

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Orion - Gent is an independent boutique hotel in Ghent, Belgium, operating from a 1928 Art Deco Villa and offering six room categories, an on-site SPA Hydra wellness facility, and direct booking for leisure, family, and business travelers.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Destination Spa Resorts (THAGAMAA)

Keywords

• Boutique hotel accommodation
• Wellness spa services
• Art Deco heritage hotel
• Hotel parking amenities
• City center hotel Ghent

Headquarters

HQ city

Ghent

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Room Accommodation: Room rentals across multiple room categories: Standard, Comfort, Deluxe Comfort, Triple, Quadruple, and Family rooms (up to 5 persons). Revenue generated from nightly stays with optional add-ons.
2. Wellness and Spa Services: SPA Hydra wellness offerings including heated pool access, Finnish sauna, hammam, and massage/beauty treatments. Pool access free between 8:00-12:00; private wellness sessions at €35/guest; massage and beauty treatments from €65.
3. Continental Breakfast: Continental breakfast buffet included in stay or available as add-on. Served Monday-Friday 7:00-10:30, weekends and holidays 8:00-11:00.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hotel Orion - Gent is a boutique hotel housed in a renovated 1928 Art Deco Villa in Ghent's Millionaires' Quarter, offering overnight accommodation across six room categories (Standard, Comfort, Deluxe Comfort, Triple, Quadruple, and Family for up to five guests). The property complements its rooms with on-site amenities including Spa Hydra wellness (pool, sauna, hammam, treatments), continental breakfast, fitness room, free private parking outside the low emission zone, and EV charging stations. Reservations are accepted direct through the hotel website, phone, email, and the Cubilis booking platform.

Product overview

Hotel Orion - Gent is an Art Deco Villa hotel from 1928 offering accommodation across six room categories ranging from Standard Double/Twin to Family Room for 5 persons. The hotel operates a unified property model where rooms vary by size and capacity (35m²-75m²), with all featuring flat-screen TVs, minibars, safes, and private bathrooms. The property also includes Spa Hydra wellness facility (pool, sauna, hammam, treatments) as an integrated amenity, along with dining (continental breakfast), fitness, parking, and EV charging services. The hotel's products function as an integrated hospitality offering rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Double/Twin Room Entry-level guest room with option of double or twin single beds, equipped with flat-screen TV, minibar, safe, desk, and private bathroom with rain shower or bathtub; intended for individual travelers and couples.
• Comfort Double Room 35 m² Art Deco styled room with double bed, flat-screen TV, minibar, safe, desk, and private bathroom with rain shower; targeted at guests seeking more space and Art Deco styling.
• Deluxe Comfort Double Room Premium 40 m² double room with enhanced furnishings in Art Deco styling, flat-screen TV, minibar, safe, and private bathroom; aimed at guests seeking upgraded amenities.
• Triple Room (Driepersoonskamer) 30 m² room accommodating three guests with a double bed and sofa bed, equipped with flat-screen TV, seating area, minibar, safe, desk, and private bathroom with rain shower.
• Quadruple Room (Vierpersoonskamer) 50 m² room sleeping four guests with bunk beds and a double bed, featuring flat-screen TV, seating area, minibar, safe, and private bathroom.
• Family Room for 5 (Familiekamer) Spacious 75 m² family room for five guests with one double bed and three single beds, equipped with flat-screen TV, seating area, minibar, safe, desk, and private bathroom with bathtub or rain shower.
• Spa Hydra Wellness On-site wellness facility featuring a heated swimming pool, Finnish sauna, hammam, therapeutic shower, jet massage, and massage/beauty treatments; free pool access 8:00-12:00, private wellness sessions at €35/guest, semi-private sessions by request, and treatments from €65.
• Continental Breakfast Buffet Daily breakfast buffet included with stays or available as add-on, served Monday-Friday 7:00-10:30 and weekends/holidays 8:00-11:00, with gluten-free and lactose-free options on request.

Quantifiable outcome

• 15-minute tram ride to historic city center
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• 1898 The Post: Boutique heritage hotel in a former post office building in central Ghent. Comparable positioning as a design-led, building-story-driven boutique property competing for similar Ghent leisure and corporate guests.
• Hof van Aragon: Small boutique stay in Ghent with a heritage building character. Comparable scale and experiential positioning, competing for the boutique Ghent visitor.
• Hotel Harmony: Boutique hotel on Ghent's Kraanlei with a strong design and hospitality focus. Competes head-to-head for the boutique leisure traveler segment in Ghent.
• Pillows Grand Hotel Reylof: Heritage luxury boutique hotel in Ghent's historic center housed in an 18th-century building. Directly competes for the same experiential, character-driven leisure and business traveler demand that Hotel Orion targets.
• Erasmus Hotel: Historic boutique hotel in central Ghent near cultural attractions. Direct competitor for heritage-boutique leisure demand, with overlapping wellness and personal-hospitality positioning.
• Hotel de Flandre: Boutique hotel in central Ghent with on-site dining and characterful rooms. Overlaps with Hotel Orion on leisure/business traveler base and heritage-city positioning.
• Yalo Urban Hotel Ghent: Design-led urban boutique hotel in Ghent. Comparable mid-to-upper-tier boutique positioning with wellness-leaning amenities, targeting similar leisure and business guests.

Broad incumbents

• Ghent Marriott Hotel: Large branded chain hotel adjacent to ICC Ghent. Captures business and conference demand that Hotel Orion also targets, but at a different scale and segment.
• B&B Hotel Gent: Budget chain hotel in Ghent targeting price-sensitive travelers. Adjacent competitor pulling the cost-conscious end of demand away from mid-tier boutique properties like Hotel Orion.
• NH Gent Belfry: International chain hotel in Ghent's historic center with broader facilities. Competes for the same Ghent leisure/business pool as Hotel Orion but with chain-scale distribution and loyalty reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HotelOrionGent
• Instagraminstagram.com/hoteloriongent
• LinkedInlinkedin.com/company/hotel-orion---gent

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Orion - Gent