Upstalsboom Hotel Ostseestrand

What Upstalsboom Hotel Ostseestrand does

Upstalsboom Hotel Ostseestrand is a 4-star beachfront hotel operating under the legal entity Upstalsboom Hotel + Freizeit GmbH & Co.KG and part of the Upstalsboom-Gruppe, a German multi-property hospitality group. The property is located on the Heringsdorf promenade on the island of Usedom on the Baltic Sea coast, and operates 103 non-smoking rooms and suites across multiple categories (Haus Achtern Landseite, Haupthaus Landseite, Haupthaus Promenade, Deluxe Promenade, Juniorsuiten, Suiten Promenade, Maisonettesuiten). Its product surface is anchored on accommodation but extended with a 1,000 m² BALTIC SPA wellness area (treatments, natural cosmetics, fitness) and a multi-outlet F&B stack (Restaurant Theo's for creative seasonal cuisine, Bistro Luv & Lee for regional dishes, Promenadengarten, Feuerring grill, and a long-sleeper breakfast service).

The business runs a direct-to-consumer go-to-market targeting leisure travelers seeking Baltic Sea beach vacations, wellness retreats, and couples' or family getaways. Distribution is handled primarily through the company's own booking channels — official website (DE/EN), telephone reservations, and a proprietary hotel mobile app — supplemented by group-level booking infrastructure and partnerships with UPTOUR and the Partner-Ferienwohnungen network. Marketing spans Facebook, Instagram, newsletter, and a bilingual website, and the hotel sells seasonal packages (SommerPause, GoldStrand, 7=6, 5=4, Wintertraum, MeerVerliebt, WellnessTage, GenießerTage) priced from €115 to €185 per night, alongside add-on Glücksextras and gift vouchers. The host/Gastgeber of the property is Peter Maier. The company is privately held, with no public listing, no disclosed external funding, and no PE/VC ownership disclosed in the source data.

Name

Upstalsboom Hotel Ostseestrand

Legal name

Upstalsboom Hotel + Freizeit GmbH & Co.KG

Website

https://hotel-ostseestrand-usedom.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Upstalsboom Hotel Ostseestrand is a 4-star, 103-room beachfront hotel on the Heringsdorf promenade on Usedom, Baltic Sea, operated within the Upstalsboom-Gruppe and serving leisure, wellness, couples, and family travelers via direct website, phone, and mobile app booking with seasonal packages.

Ownership category

akta.pro rank

Product category

Beachfront Resort Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGACAG

Luxury Wellness & Spa Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

Keywords

• Beachfront hotel accommodation
• Wellness spa services
• Vacation packages hospitality
• Hotel dining restaurants
• Leisure resort services

Headquarters

HQ city

Heringsdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodation: Core revenue from renting 103 non-smoking rooms and suites of various categories including Haupthaus Landseite, Haupthaus Promenade, Deluxe Promenade, Juniorsuiten, Suiten Promenade, and Maisonettesuiten.
2. Dining Services: Restaurant Theo's serves creative seasonal dishes; Bistro Luv & Lee offers regional dishes, snacks, and drinks in a bright winter garden setting; Promenadengarten provides outdoor dining; Feuerring offers grilled specialties.
3. Wellness & Spa Services: BALTIC SPA wellness area (1,000 m²) offers treatments, natural cosmetics, and fitness facilities. Revenue from individual spa applications and wellness packages.
4. Package Deals and Add-ons: Various 'Glücksextras' packages including Der Klassiker, Birthday Special, Kaffeeklatsch, Gelassenheit, Wellbeing/Osterpaket, Genuss Pur, Mädelskram, Ride & refresh, Early Check-In, and Late Check-Out. Seasonal packages like Sommerpause, GoldStrand, 7=6, 5=4, Wintertraum, MeerVerliebt, Wellnesstage, and Genießertage.
5. Gift Vouchers: Sale of gift vouchers for hotel stays, dining, and spa services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Upstalsboom Hotel Ostseestrand is a 4-star beachfront hotel located directly on the Heringsdorf promenade on the island of Usedom, Germany, operating 103 non-smoking rooms and suites across multiple categories. The hotel provides integrated hospitality services including accommodation, a 1,000 m² BALTIC SPA wellness area, multiple dining venues (Restaurant Theo's, Bistro Luv & Lee, Promenadengarten with Feuerring), seasonal vacation packages (Sommerpause, GoldStrand, Wintertraum, 7=6, 5=4), and add-on experience packages (Glücksextras).

Product overview

Upstalsboom Hotel Ostseestrand ist ein 4-Sterne-Hotel an der Heringsdorfer Promenade auf Usedom mit 103 komfortablen Nichtraucherzimmern und Suiten. Das Hotel bietet eine integrierte Produktpalette bestehend aus: Unterkünften (Zimmer und Suiten in verschiedenen Kategorien), dem 1.000 m² großen BALTIC SPA Wellnessbereich, Gastronomie (Restaurant Theo´s mit kreativer Küche, Bistro Luv & Lee mit regionalen Gerichten, Promenadengarten mit Feuerring), zusätzlichen Erlebnispaketen (Glücksextras), Pauschalangeboten (Arrangements wie Sommerpause, GoldStrand, Wintertraum), einer mobilen Hotel-App für Gäste sowie Aktivitäten vor Ort (Radfahren, Golf, Waldspaziergänge). Das Hotel liegt direkt an der Promenade und nur wenige Meter vom feinen Sandstrand entfernt.

Differentiator

Problem solved

Functional benefit

Brands

• BALTIC SPA: 1,000 m² wellness area featuring treatments, natural cosmetics, and fitness facilities.
• Restaurant Theo's
• Bistro Luv & Lee
• Promenadengarten

Products and services

• Hotel Rooms and Suites
• BALTIC SPA
• Restaurant Theo's
• Bistro Luv & Lee
• Schlemmerfrühstück (Breakfast)
• Arrangements and Vacation Packages Bookable vacation packages including Sommerpause (from €185/night, 5 nights with breakfast, dinner, spa treatment, and sunset cocktail), GoldStrand (from €155/night), Wintertraum (from €115/night), MeerVerliebt (from €175/night), Wellnesstage (from €149/night), Genießer Tage (from €161/night), and value deals 7=6 (from €159/night) and 5=4 (from €165/night).
• Glücksextras (Experience Add-On Packages) Additional themed experience packages including Der Klassiker, Birthday Special (Geburtstag), Kaffeeklatsch, Gelassenheit (relaxation), Wellbeing/Osterpaket, Genuss Pur, Mädelskram, Ride & refresh, Early Check-In light, and Late Check-Out light, allowing guests to enhance their stay.
• Hotel Mobile App Dedicated mobile application providing guests with hotel news, insider tips, seasonal highlights, events, exclusive in-house offers, and direct access to hotel services.
• Promenadengarten Outdoor garden dining venue with terrace and Feuerring (fire ring) grill, offering a relaxed setting for guests to enjoy meals and grilled specialties amid greenery.

Quantifiable outcome

• Long-term guest loyalty - one reviewer has been a returning customer for 25 years

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Upstalsboom Group (Upstalsboom-Gruppe)coreStrategic or Co-development PartnerParent company operating multiple hotels and vacation apartments across Germany. Provides brand platform, booking infrastructure, centralized marketing, and operational support. The Heringsdorf property is part of the Upstalsboom hotel portfolio.
• UPTOURminorChannel Partner/ Reseller/ DistributorTravel platform partnership for vacation apartments and tour services. UPTOUR serves as a distribution channel for partner vacation properties.
• Partner-FerienwohnungenminorChannel Partner/ Reseller/ DistributorNetwork of partner vacation apartments accessible through Upstalsboom booking platform, expanding accommodation options for guests beyond the hotel property.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Maritim Hotels: Established German full-service hotel group operating several German coastal and spa hotels; overlaps on room-plus-spa full-service leisure product and competes for similar guests, though from a much larger multi-property portfolio.
• Lindner Hotels & Resorts: Multi-property German upscale hotel operator with several spa and resort properties; overlaps with Upstalsboom on the full-service leisure + spa offering but serves a broader portfolio of city and resort locations.

Direct peers

• Hotel & SPA Resort Sommerfeld: German destination wellness resort offering rooms, multiple restaurants, and an extensive spa — same integrated accommodation-plus-spa-plus-F&B model as Upstalsboom Ostseestrand, targeting wellness-focused short-break guests.
• Travel Charme Hotels & Resorts: Operator of upscale German resort and spa hotels with strong wellness and culinary positioning — a directly comparable business model targeting leisure guests seeking beach/spa short stays.
• aja Resorts: German upscale resort brand focused on wellness, spa, and destination leisure stays with full board — directly comparable business model pairing accommodation, restaurants, and large spa/wellness areas for short-break leisure travelers.
• Steigenberger Grandhotel & SPA Heringsdorf: Upscale beachfront hotel located directly on the Heringsdorf promenade on Usedom, offering rooms, suites, and an extensive spa — directly competing for the same leisure guest as Upstalsboom Ostseestrand on the same street.
• SEETELHOTEL: Hotel group operating multiple 4-star properties directly on Usedom's coastal resorts (Ahlbeck, Heringsdorf, Bansin), targeting the same Baltic leisure and wellness guest with comparable room, F&B, and spa offerings.

Regional players

• Precise Resort Rügen: Upscale beachfront resort on Germany's other major Baltic island (Rügen) — comparable destination-resort and spa product, competing for the same German and European Baltic leisure guest from a neighboring island.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Upstalsboom.Heringsdorf
• Instagraminstagram.com/upstalsboomheringsdorf
• LinkedInlinkedin.com/company/upstalsboom-hotel-ostseestrand

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upstalsboom Hotel Ostseestrand