Hotel Park Split

What Hotel Park Split does

Hotel Park Split is a historic luxury hotel located at Hatzeov perivoj 3 in Split, Croatia, originally opened in 1921 as Hotel Imperial in the Villa Dvornik building and renamed Hotel Park following its first expansion in 1938. The property is operated by Potestas d.o.o., a Croatian private limited company, and forms part of a wider hospitality group that includes Fenomen Plitvice, Villa Petra Bol, PABA, and Metro Holding. The hotel offers 72 keys across ten categories ranging from standard single rooms to the Emperor Suite, with core amenities including Restaurant & Bar 1921 (Mediterranean and Dalmatian cuisine), an outdoor pool, a fitness and wellness center, conference facilities totaling capacity for ~240 persons, a wedding terrace, and Boutique 1921 featuring brands such as Missoni, Orlebar Brown, and Penhaligon's.

The hotel runs a multi-stream revenue model combining accommodation, food and beverage, conference and event venue rentals, wedding services, wellness, and luxury retail. GTM is primarily direct-to-consumer via the hotelparksplit.com website, phone (+385 21 40 64 00), and email, supplemented by third-party booking platforms and tourism-ecosystem partnerships (Visit Split, Dalmatia.hr, Croatian Tourist Board, AmCham Croatia). Customer base is horizontal: leisure tourists drawn to the adjacent Bačvice beach and walkable Diocletian's Palace UNESCO site, corporate and conference buyers, wedding parties, wellness seekers, and families. Underlying technology is conventional hospitality operations — modern AV in conference halls, 360° virtual tour on the website, and standard booking/CRM infrastructure — with no proprietary platform, AI/ML capability, or disclosed data assets.

Pricing is quote-based and not publicly disclosed across room categories; the only published price point in the input is the EUR 54 'Beef Tatar Wednesday' culinary experience for two. External guests can access the restaurant, bar, and boutique without a hotel booking, extending the addressable market beyond in-house guests.

Name

Hotel Park Split

Legal name

Potestas d.o.o.

Website

https://hotelpark-split.hr

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Park Split is a 72-room historic luxury hotel in Split, Croatia, established in 1921 and operated by Potestas d.o.o. It serves leisure tourists, business travelers, wedding parties, wellness seekers, and families with accommodation, Mediterranean dining, conference facilities, and ancillary retail and event services.

Ownership category

akta.pro rank

Product category

Luxury Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAGAAAL

Integrated Full-Service Hotel Complexes (Mixed-Use)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGALAC

Resort Convention Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAFACAH

Hotel & Resort Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Luxury hotel services
• Hospitality accommodations
• Conference event venues
• Wedding event planning
• Wellness spa services

Headquarters

HQ city

Split

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation: Hotel accommodations across 72 rooms including standard rooms, superior rooms, deluxe rooms, junior suites, executive suite, and emperor suite. Revenue generated from nightly stays with various room categories catering to different customer segments from solo travelers to families.
2. Restaurant & Bar 1921: Full-service restaurant offering breakfast (7-11h), à la carte dining (12-22h), and bar services. Restaurant 1921 specializes in Mediterranean and Dalmatian cuisine using fresh seasonal ingredients from local producers. Bar 1921 offers signature cocktails, fine wines, premium spirits, and casual dining including Neapolitan pizzas and gourmet burgers. Revenue from food and beverage sales to hotel guests and external visitors.
3. Conference & Event Venues: Multi-functional conference halls including Grand Park (190 persons), Grand Park A (90 persons), Grand Park B (100 persons), Akvarel (50 persons), Floramye (50 persons), and Business Corner (6 persons). Revenue generated from venue rentals for congresses, seminars, presentations, and business meetings.
4. Wedding Services: Wedding venue and event services including terrace overlooking islands and sea, catering services, and event planning. Revenue from wedding celebrations and special family events.
5. Wellness & Fitness: Fitness and wellness center offering massage treatments, heated benches, sauna, and relaxation room. Revenue from spa and wellness services to hotel guests.
6. Boutique 1921: Exclusive concept store featuring fashion brands (Missoni, Orlebar Brown, ERES, IZAKOVA) and premium beauty products (Penhaligon's, La Rosée). Open to hotel guests and external visitors. Revenue from retail sales of fashion and beauty products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hotel Park Split is a 1921-established luxury hotel offering 72 rooms and suites across ten categories, Mediterranean and Dalmatian dining at Restaurant 1921 and Bar 1921, multifunctional conference halls (up to 190 persons), wellness and fitness services, and wedding and event venues. The property also operates Boutique 1921, an on-site concept store featuring premium fashion and beauty brands, and curates guest experiences such as city tours and signature dining events. Operations are run by Potestas d.o.o. from the Bačvice seafront location in Split, Croatia.

Product overview

Hotel Park Split is a historic luxury hotel established in 1921, offering a comprehensive hospitality portfolio centered around its 72-room accommodation. The hotel operates as a unified property with interconnected services: Restaurant 1921 and Bar 1921 provide Mediterranean and Dalmatian dining; the Terrace serves as an iconic social venue since 1921; conference facilities (Grand Park Hall, Floramye, Akvarel, Business Corner) support business events up to 190 persons; Wellness & Fitness Center offers spa treatments and fitness; Boutique 1921 provides luxury fashion and beauty retail; and dedicated Wedding services handle celebrations. Additional experiences include city tours, transfers, and special events like Beef Tatar Wednesday. The hotel is managed by Potestas d.o.o. and is part of a group including Fenomen Plitvice and Villa Petra.

Differentiator

Problem solved

Functional benefit

Products and services

• Accommodation (72 Rooms) Hotel Park Split offers 72 rooms and suites across ten categories: Standard Single, Standard Double, Superior Double/Twin (city view and sea side), Deluxe Double (city view and sea view), Junior Suite (sea side and panoramic view), Executive Suite, and Emperor Suite. Accommodations serve solo travelers, couples, and families seeking luxury stays in Split.
• Restaurant 1921 Restaurant offering Mediterranean and Dalmatian cuisine, open for breakfast (7-11 AM) and à la carte dining (12-10 PM), featuring seasonal ingredients from local producers. Signature dishes include beef tatar (50-year-old recipe), Adriatic shrimp risotto, and fresh sea bass. Open to hotel guests and external visitors.
• Bar 1921 Elegant bar with terrace offering signature cocktails, fine wines, premium spirits, and casual dining including Neapolitan pizzas, salads, and gourmet burgers. Open to hotel guests and external visitors.
• Terrace Iconic outdoor terrace at Hotel Park since 1921 offering sea views and overlooking nearby islands, woven into the collective memory of the city as a venue for dining and events.
• Grand Park Conference Hall Multifunctional conference hall divisible into two soundproof parts (Grand Park A: 90 persons, Grand Park B: 100 persons) with combined capacity of 190 persons, featuring daylight, terrace access, and registration space. Equipped with modern technology.
• Floramye Hall Conference hall with capacity of 50 persons, ideal for training and group work, can be connected with Akvarel hall.
• Akvarel Hall Conference hall with capacity of up to 50 persons, suitable for regular club meetings, can be connected with Floramye hall.
• Business Corner Quiet separate space within Imperial bar, ideal for business talks and meetings up to 6 persons with TV facilities.
• Fitness & Wellness Center Wellness center offering massage treatments, heated benches, sauna, and relaxation room. Fitness facilities are available for guests seeking relaxation, rejuvenation, and wellbeing services.
• Glass Garden (Stakleni vrt) Event space for up to 90 guests with abundant natural light, can be connected to the restaurant area for expanded events.
• Boutique 1921 Exclusive concept store featuring fashion and beauty brands including Missoni, Orlebar Brown, ERES, IZAKOVA, and French clean beauty brand La Rosée. Open 9 AM - 5 PM to hotel guests and external visitors.
• Weddings Wedding event services at the most luxurious hotel in Split, with terrace overlooking islands and sunset for memorable celebrations. Includes venue, catering, and event planning for weddings and special family events.
• Experiences Curated experiences including Park Signature tours, city sightseeing, excursions, luxury transfers, and massage offerings for hotel guests.
• Beef Tatar Wednesday Weekly special event featuring beef tatar for two prepared according to traditional recipe, paired with Skaramuča winery wine, accompanied by live music. Price: 54 euros.

Quantifiable outcome

• Bačvice beach, where Hotel Park is located, holds the Blue Flag certification for water quality and environmental standards

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Potestas d.o.o.coreOthersPotestas d.o.o. is the parent company and data controller for Hotel Park Split, as stated in the privacy policy. The company manages the hotel's operations, data processing, and customer relations. Contact: Hatzeov perivoj 3, 21000 Split, +385 21 40 64 00, [email protected]
• Visit SplitcoreGTM or Marketing PartnerOfficial tourism partner for Split destination marketing. Visit Split promotes Hotel Park as part of the city's luxury accommodation options and tourism ecosystem, helping drive international and domestic tourists to the property.
• Dalmatia.hrmajorGTM or Marketing PartnerRegional tourism board promoting Dalmatia as a destination. Hotel Park is featured on the platform as a premium accommodation option in Split, part of the broader Dalmatian tourism ecosystem.
• American Chamber of Commerce Croatia (AmCham)minorGTM or Marketing PartnerHotel Park is a member of AmCham Croatia, supporting business networking and international business travelers visiting Split for corporate events and conferences.
• Fenomen PlitviceminorOthersRelated luxury property under the same ownership network, recommended to Hotel Park guests seeking exclusive accommodations at Plitvice Lakes National Park UNESCO World Heritage site. The property offers active vacation experiences next to Big Waterfall.
• Villa Petra BolminorOthersRelated luxury property recommended to Hotel Park guests for relaxing vacation experiences. Located next to Zlatni Rat beach, one of Croatia's most famous beaches on Brač island.
• JadrolinijaminorOthersCroatian ferry company operating coastal routes to Split and international lines to Ancona, Italy. Referenced in hotel's transportation guide for guests arriving by ship.
• Skaramuča WineryminorStrategic or Co-development PartnerFeatured at 'Beef Tatar Wednesday' dining experience at Restaurant 1921. A bottle of Skaramuča wine is included in the 54-euro tasting menu, supporting local winemakers.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Brown Beach House & Restaurant: Boutique luxury hotel in Dubrovnik with curated F&B, design-led rooms, and curated experiences. Comparable boutique luxury positioning focused on affluent experiential travelers in Croatia.

Broad incumbents

• Hotel Lone Rovinj: Maistra Collection design-led luxury hotel on the Istrian coast. Targets a similar affluent leisure and corporate guest profile with comparable F&B, wellness, and event programming.
• Hotel Bellevue Dubrovnik: Heritage cliffside luxury hotel in Dubrovnik offering rooms, fine dining, wellness, and events. Comparable full-service luxury heritage positioning on the Croatian Adriatic.
• Hilton Imperial Dubrovnik: Heritage 19th-century building converted into an upscale international-brand hotel. Closest parallel to Hotel Park Split on the historic-luxury-meets-modern-amenities concept, though operates as a global chain.
• Esplanade Zagreb Hotel: Croatia's most iconic luxury heritage hotel (opened 1925), part of The Leading Hotels of the World. Direct parallel to Hotel Park in heritage prestige, luxury F&B tradition, and high-end business/leisure mix.
• Hotel Excelsior Dubrovnik: Iconic 1913-built luxury heritage hotel on the Adriatic. Comparable century-old luxury positioning, full-service amenities (rooms, F&B, wellness, events) and similar premium leisure/MICE clientele across the Croatian coast.

Regional players

• D-Resort Šibenik: Luxury resort in the Dalmatia region offering rooms, signature F&B, large wellness, and event facilities. Comparable full-service luxury positioning in the same Croatian coastal market, though further south.

Direct peers

• Radisson Blu Resort & Spa Split: Upscale international-brand resort on the Split riviera offering rooms, multiple restaurants, large spa, and event space. Competes for the same leisure, corporate, and wedding demand as Hotel Park in Split.
• Le Méridien Lav Split: Marriott-affiliated luxury hotel in Split with comparable beachfront location, conference facilities, F&B and wellness offerings. Direct head-to-head competitor for both leisure and MICE segments in the same city.
• Hotel Vestibul Palace: Boutique heritage hotel located inside Diocletian's Palace in Split old town. Targets the same luxury leisure and experiential traveler segment that Hotel Park courts, with comparable small-key historic positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-park-split

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Park Split