Hotel Petrus

What Hotel Petrus does

Hotel Petrus is a 4-star superior family-owned wellness hotel located in Reischach-Bruneck, South Tyrol, Italy, approximately 500 meters from the Kronplatz/Plan de Corones ski lifts in the Dolomites. Founded around 1985 by Peter Aichner (the original founder passed away three months after opening; the hotel was named in his memory and after patron saint Peter), the property is now co-operated by two generations of the Aichner family: Hans and Gerti Aichner and their three daughters Brigitte (sommelier), Christina (operations), and Daniela (communications), supported by a staff of 44. The hotel operates a fully integrated hospitality platform spanning 15+ room and suite categories, two restaurants (Petrus.Restaurant, winner of the German Design Award 2025, and Restaurant Kaminstube, holder of 3 Gault Millau toques), the proprietary two-level dahòameSPA built around locally-sourced natural materials (sheep's wool, peat, stone pine, hay, medicinal herbs), five sauna types, a 25-meter indoor/outdoor pool, and a distinctive Water & Wood Gym with electric-free water-resistance equipment. The hotel is also operationally integrated with an in-house vegetable farm (Lechnerhof) that supplies the kitchens.

The business model is direct-to-consumer luxury hospitality with dynamic room pricing plus multi-night themed packages spanning ski, golf, yoga, knitting, and honeymoon verticals. Revenue streams include accommodation (double rooms, suites, family suites, spa suites), F&B from the two restaurants, spa and beauty treatments (€42-€145 per service using Team Dr. Josef and Pharmos Natur products), gift vouchers, on-site ski equipment rental and skipass issuance, and curated packages (e.g., 6-night honeymoon from €1,000/person, 4=3 Ski Opening from €684/person, 10-night long holiday from €1,865/person). Distribution is primarily via the hotel's multilingual website (hotelpetrus.com), direct phone/WhatsApp/email contact, and the Bookingsuedtirol.com regional booking marketplace. Marketing is executed through ADDITIVE GmbH's automation platform, Google Analytics, Meta Pixel remarketing, and earned media in international lifestyle publications.

Technology adoption is limited to standard hospitality stack — ADDITIVE+ marketing automation, Vimeo for video, Meta Pixel for tracking, and Google Analytics — with no proprietary software platform, AI/ML systems, or API infrastructure. The hotel's competitive position rests on its differentiated physical asset (Kronplatz-adjacent location, handcrafted interiors, locally-sourced spa concept), multi-generational family operating culture, and accumulated brand equity from design and culinary awards, rather than technology. The company is privately held by the Aichner family, has no subsidiaries, no external funding rounds, and no public financial disclosures.

Name

Hotel Petrus

Legal name

Hotel Petrus GmbH

Website

https://hotelpetrus.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Boutique Wellness Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Wellness hotel services
• Luxury boutique accommodation
• Alpine spa retreats
• Gourmet dining hospitality
• Ski resort lodging

Headquarters

HQ city

Reischach-Bruneck (Riscone-Brunico)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Accommodation: The primary revenue stream comes from room bookings across various room types including double rooms (PETRUS, PAULUS, ENGEL, TAL), suites (Loft Suite, Suite KRONPLATZ, Suite TAL, Wellness Suite), family suites (PETRUS, RIED, TAL), and Spa Suite HERNEGG. Rooms are available with different board options including bed & breakfast and gourmet half-board.
2. Restaurant & Dining Services: Revenue from on-site dining at Petrus.Restaurant (winner of German Design Award 2025) and Restaurant Kaminstube (3 Gault Millau toques). Includes breakfast service, afternoon Marende snack, and à la carte or set menu dinner options.
3. Spa & Wellness Treatments: Revenue from spa treatments including facials (€49-€145), massages (€42-€109), baths, body treatments, detox programs, and spa packages. Treatments use Team Dr. Josef and Pharmos Natur products.
4. Gift Vouchers: Handcrafted vouchers sold for overnight stays, DaySpa, or gourmet dinners. Vouchers are handmade at reception and sent by post, with PDF versions sent by email.
5. Ski Equipment Rental & Services: Ski rental services available on-site with Fischer skis available for loan and ski preparation services. Open daily until 10 PM. Skipasses issued at hotel reception.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Hotel Petrus is a 4-star superior family-run wellness hotel in Reischach-Bruneck, South Tyrol, offering overnight accommodation in double rooms, suites, and family suites, complemented by two on-site restaurants (Petrus.Restaurant and Restaurant Kaminstube) and the two-level dohòameSPA with five saunas, themed relaxation rooms, pools, and a Water & Wood Gym. Guests can also book curated activity packages including ski, golf, yoga, and knitting retreats.

Product overview

Hotel Petrus is a 4-star superior family-owned wellness hotel located at Plan de Corones (Kronplatz) in Bruneck/Brunico, South Tyrol, Italy. The hotel operates on a unified platform offering integrated accommodation, dining, and wellness services. Accommodations include 15+ unique room and suite types ranging from compact double rooms (21m²) to family suites (63m²) with features such as private infrared cabins, outdoor whirlpools, and steam baths. Culinary offerings center on two restaurants: the award-winning Petrus.Restaurant (German Design Award 2025 winner) and Restaurant Kaminstube (3 Gault Millau toques). The dohòameSPA spans two levels with five sauna types, seven distinct relaxation rooms using natural materials, indoor/outdoor pools, and comprehensive Spa & Beauty treatments using Team Dr. Josef and Pharmos Natur products. The Water & Wood Gym features water-resistance fitness equipment. The hotel supplements core services with activity packages including ski experiences, golf programs, yoga retreats, and knitting retreats. A dedicated vegetable farm (Lechnerhof) supplies fresh produce to the restaurants. Marketing operations utilize ADDITIVE+ software suite for automation, with bookings facilitated through Bookingsuedtirol.com integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Zimmer & Suiten (Rooms & Suites) Diverse room and suite accommodations including Double Rooms (PETRUS, PAULUS, ENGEL, TAL), the Loft Suite, Loggia DELUXE, Wellness Suite, Wellness Suite with outdoor whirlpool, Suite KRONPLATZ, Suite TAL, and Family Suites (PETRUS, RIED, TAL). Each is uniquely designed with features such as infrared cabins, outdoor whirlpools, private steam baths, and mountain views; available with bed & breakfast or gourmet half-board options.
• Petrus.Restaurant Gourmet restaurant at Hotel Petrus awarded the German Design Award 2025; offers breakfast service at the table, afternoon Marende snack, and evening dinner menus prepared by chefs Fabian Kammerer and Youssef Farsane. Designed for hotel guests seeking an award-winning regional cuisine experience.
• Restaurant Kaminstube Fine dining restaurant awarded 3 Gault Millau toques, specializing in gourmet cuisine with seasonal menus for hotel guests.
• dohòameSPA Two-level wellness spa featuring locally sourced natural materials (sheep's wool, peat, willow bark, stone pine, flax, medicinal herbs); includes themed relaxation rooms (LANA, FIENO/HAY, CIRMOLO, Living Room, Weiss), forest footpath, and garden areas.
• Pool Area 25-meter indoor/outdoor pool at 30°C, relaxation pool at 35°C with bubble functions, and XXL couch spanning indoor/outdoor areas; open daily 6:00 AM to 8:00 PM.
• Saunas Five sauna types at the dohòameSPA: WALD (90-95°C, largest), STADL (90°C, old barn wood), FIORI (65°C, flower bio sauna), SOLE (45°C, brine steam bath with mountain salt), and BIO (65°C, textile sauna in the pool area).
• Ruheräume (Relaxation Rooms) Seven relaxation areas within the dohòameSPA: LANA (sheep wool and natural materials), FIENO (fresh hay), CIRMOLO (five waterbeds with stone pine), Living Room (cozy couch), Weiss (white room for meditation), Cigliega (cherry stone foot reflexology), and Waldboden (forest floor footpath).
• Spa & Beauty Treatments Comprehensive spa treatments including facials, hand and feet care, depilation, peelings, baths, detox treatments, packs, classic and intensive massages, and special treatments such as Rasul baths and ear candle treatments. Uses Team Dr. Josef and Pharmos Natur products.
• Water & Wood Gym Fitness facility with water-resistance equipment including a rowing machine, grinder, SlimBeam cable machine, dumbbell swings, and wall bars; engages approximately 85% of muscles during rowing; equipment primarily made from wood and functions without electricity; open daily 6:00 AM to 8:00 PM.
• Gemüsehof Lechnerhof Hotel-owned vegetable farm supplying fresh produce directly to the restaurant kitchen; enables farm-to-table dining and is operated by Hans Aichner.
• Ski Packages Winter packages including Ski Opening 2026/27 at Kronplatz (4=3 offer), ski shuttle service, ski rental, and ski pass issuance at reception for guests planning winter ski vacations.
• Golf Packages Golf packages for beginners and advanced players; includes complimentary green fees at Golfclub Pustertal (€10 starting fee applies) and a 25% discount on GolfIn Südtirol courses.
• Yoga Retreat with Joana Multi-day yoga retreat featuring 8 Stala Yoga sessions (60 minutes each) including Morning and Evening Flows, Welcome and Closing sessions, guided hikes, and mountain air; priced from €700-€800 per person.
• Wohlfühl.Strick.Retreat. (Knitting Retreat) 4-day knitting retreat led by Nicole Hirschberg for skill development or learning new techniques; includes accommodation, meals, spa access, and guided activities; workshop fee €200 additional; priced from €596 per person.
• Flitterwochen.im.Petrus (Honeymoon Package) 6-night honeymoon package with accommodation in the preferred room, complimentary sparkling wine, romantic settings, and comprehensive spa and dining experiences; priced from €1,000 per person.
• Gift Vouchers Handcrafted vouchers available for overnight stays, DaySpa visits, or gourmet dinners; sent by post with PDF version emailed to the recipient.

Quantifiable outcome

• Awarded German Design Award 2025 for Petrus.Restaurant
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• ADDITIVE GmbHcoreTechnology or IntegrationMarketing automation and hotel marketing software provider powering newsletter distribution, voucher sales, landing pages, marketing automation, and customer relationship management. Based in Lana (BZ), Italy. Provides ADDITIVE+ platform covering hotel marketing automation, online marketing, newsletter marketing, voucher software, and analytics.
• Google LLCcoreTechnology or IntegrationProvides Google Analytics web analytics service for tracking website visitor behavior and performance metrics. IP anonymization is enabled. Also used for remarketing advertising campaigns through Google Ads platform.
• Meta Platforms Inc. (Facebook/Instagram)coreTechnology or IntegrationProvides Meta Pixel for conversion tracking and Custom Audiences for remarketing, allowing hotel to show targeted ads to website visitors on Facebook and Instagram. Managed by contentbakery.at.
• Bookingsuedtirol.comcoreChannel Partner/ Reseller/ DistributorAuthorized third-party booking platform for South Tyrol hotels, listed on the hotel's imprint as a recommended booking tool. Provides online reservation capabilities for guests.
• Mobilitätskonsortium (Mobility Consortium)coreStrategic or Co-development PartnerIssues the Südtirol Alto Adige Guest Pass (Guest Pass) to hotel guests, providing free public transport within South Tyrol and additional services. Hotel transmits guest data to this consortium for Guest Pass activation.
• Peppis KreativstudiominorImplementation/ SI/ Consulting PartnerCreative studio responsible for concept and design of the hotel website, located in Merano, Italy. Created Hotel Petrus visual branding.
• DH Webservice - David HuberminorImplementation/ SI/ Consulting PartnerWeb development and CMS programming provider for the hotel website. Located in South Tyrol with VAT ID 02767900216.
• Florian AndergassenminorOthersProfessional photographer providing high-quality images of the hotel, rooms, spa, restaurant, and experiences for marketing and website use.
• Harald WisthalerminorOthersProfessional photographer providing images for the hotel's visual content, working with TVB Kronplatz and IDM Südtirol.
• Lechnerhof Vegetable FarmcoreStrategic or Co-development PartnerFamily kitchen garden supplying fresh vegetables to the hotel's kitchens. Operated by Hans Aichner. Enables farm-to-table dining concept with ultra-fresh, locally-grown produce.
• SägemüllerhofminorOthersSocial welfare project in Gais providing natural wool mattresses and wellness materials for the Dohóame Spa. Project provides work rehabilitation for people with mental health difficulties.
• Golfclub PustertalminorGTM or Marketing PartnerLocal golf club offering complimentary greenfee for hotel guests (€10 starting fee applies) and 25% discount on greenfee at other GolfIn Südtirol courses.
• KronAktiv TeamminorGTM or Marketing PartnerLocal activity provider offering guided outdoor experiences and excursions for hotel guests as part of the weekly summer program.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Miramonti: Family-run 4-star superior wellness hotel in Hafling/Merlano near Merano, South Tyrol, with panoramic Dolomite views, a sky spa, and culinary focus. Closely comparable on family ownership, wellness depth, and regional positioning.
• Theresa Wellness Geniesser Hotel: Family-run wellness hotel in Eggen/Virgolo, South Tyrol, with adults-only wellness zones, multiple saunas, and a focus on culinary experiences. Directly comparable in scale, ownership profile, and integrated wellness/culinary proposition.
• Alpenresort Schwarz: Family-run wellness resort in Mieming, Tyrol, with extensive spa facilities, multiple restaurants, and a year-round activity program on-site. Closely comparable in family ownership, wellness depth, and integrated dining/spa/activity model.
• Parkhotel Holzner: Historic family-owned 4-star superior wellness hotel in Oberbozen/Soprabolzano, South Tyrol, with a deep spa, traditional cuisine, and family-led hospitality. Competes for the same South Tyrol wellness guest seeking authentic, multi-generational family service.
• Preidlhof: Luxury 5-star wellness hotel in Naturns/Nalles, South Tyrol, with a comparable adults-focused wellness concept, award-winning cuisine, and family-led operations. Direct competitor for the same affluent wellness traveler in the same regional market.

Broad incumbents

• The Alpina Gstaad: Five-star luxury alpine hotel in Gstaad, Switzerland, with Six Senses spa, multiple restaurants, and design-forward interiors. Comparable as a luxury alpine wellness competitor serving a similar affluent international clientele.
• Trofana Royal: 5-star luxury alpine hotel in Ischgl, Austria, with a larger portfolio of wellness, dining, and ski services. Comparable on luxury alpine positioning and ski-in/ski-out convenience, though larger in scale and more commercially operated.
• Badrutt's Palace Hotel: Iconic luxury alpine hotel in St. Moritz, Switzerland, offering extensive wellness, multiple restaurants, and year-round mountain experiences. Comparable on luxury alpine wellness positioning, though operating at a larger scale and broader international footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wellnesshotelpetrus
• Instagraminstagram.com/hotel_petrus
• LinkedInlinkedin.com/company/hotel-petrus

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Petrus