BEST WESTERN Hotel Plaza

What BEST WESTERN Hotel Plaza does

BEST WESTERN Hotel Plaza is a single lodging property located in Frankfurt, Germany, operating under the Best Western international hotel brand. The hotel's online presence is anchored at hotel-plaza-frankfurt.de with contact routed through [email protected], and the operating status is recorded as active based on the live website. Specific room count, amenities, service offerings, and operational details are not disclosed in the available source material; no structured product portfolio or named service offerings were identified beyond the core hospitality proposition of room rental and related guest services typical of a branded mid-scale hotel.

The business model is best characterized as a franchise or brand licensing arrangement with Best Western, which supplies brand recognition, reservation infrastructure, and marketing support in exchange for affiliation fees. Revenue mechanics for a property of this type typically derive from nightly room revenue, food and beverage, and ancillary guest services, but no pricing, rate, or occupancy data is publicly disclosed in the input data. The contact footprint (one general email inbox, no management team disclosed) is consistent with a small-to-mid-sized independent operator running a single asset under a parent brand rather than a corporate chain entity.

Strategic, financial, and operational data is thin. There are no disclosed funding events, acquisitions, leadership changes, product launches, regulatory actions, or partnership announcements beyond the Best Western affiliation itself. No technology stack, proprietary systems, AI capabilities, certifications, patents, or awards are documented. The geographic footprint is limited to Frankfurt with no stated global footprint claim, and customer segmentation, marketing channels, and distribution channels are all unspecified. As a result, the property is best understood as a single branded asset whose investment-relevant signals are dominated by its Best Western affiliation and Frankfurt location rather than by any differentiated standalone capabilities.

Name

BEST WESTERN Hotel Plaza

Legal name

BEST WESTERN Hotel Plaza

Website

https://hotel-plaza-frankfurt.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BEST WESTERN Hotel Plaza is a single branded hotel property in Frankfurt, Germany, operating under the Best Western hotel brand and serving transient guests in the Frankfurt market. No additional product, customer, or operational specifics are disclosed.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

Keywords

• Hotel accommodation
• Hospitality services
• Hotel lodging
• Guest rooms
• Franchise hotel

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Core offering

BEST WESTERN Hotel Plaza is a single hotel property located in Frankfurt, Germany that provides guest room accommodation and standard hospitality services. The property operates under the Best Western international hotel brand, suggesting a franchise or brand licensing arrangement that provides brand recognition, reservation systems, and marketing support. The core offering is short-stay lodging for travelers visiting Frankfurt.

Product overview

BEST WESTERN Hotel Plaza is a hotel property. No structured product portfolio, modules, or named service offerings were identified in the available source data.

Differentiator

Problem solved

Functional benefit

Products and services

• BEST WESTERN Hotel Plaza - Hotel Accommodation Single hotel property offering guest rooms and hospitality services to travelers visiting Frankfurt, Germany, operating under the Best Western brand.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Best WesterncoreChannel Partner/ Reseller/ DistributorBEST WESTERN Hotel Plaza operates under the Best Western hotel brand, suggesting a franchise or brand licensing partnership. Best Western is an international hotel chain that provides brand recognition, reservation systems, and marketing support to member properties.

Recent moves1 record

Broad incumbents

• Marriott Hotels: Premium full-service hotel brand under Marriott International with Frankfurt presence. While tiered slightly higher, it competes for the same corporate and convention business-traveler pool in Frankfurt.
• Hampton by Hilton: Mid-scale franchised hotel brand under Hilton, competing for the same price-sensitive business and leisure traveler in Frankfurt. Operates on a similar franchise + global distribution model as Best Western.
• Best Western: The parent brand and franchise system under which BEST WESTERN Hotel Plaza operates. Best Western is the parent franchisor providing brand standards, central reservations, and loyalty to member properties like the subject hotel.
• Holiday Inn (IHG): Globally distributed mid-scale hotel brand by InterContinental Hotels Group. Competes with Best Western properties for the same corporate and leisure segment in Frankfurt and similar European city markets.
• NH Hotels: European mid-scale and upscale hotel chain with multiple Frankfurt properties. Targets a similar business-traveler mix and operates under a comparable full-service city-hotel model.
• ibis (Accor): Accor's budget-to-midscale franchise brand with broad Frankfurt coverage. Targets a price-sensitive guest segment that overlaps with Best Western's mid-scale offering.

Regional players

• Motel One: German-headquartered design-led budget-to-midscale hotel chain with strong presence in Frankfurt. Directly competes for the same mid-scale urban guest as a Best Western property in Frankfurt city.
• Steigenberger Hotels: German heritage hotel brand with key Frankfurt properties. Competes in the same city-center Frankfurt market, often occupying a slightly higher tier but addressing overlapping corporate and conference demand.

Direct peers

• Best Western Plus: Upper-tier brand within the Best Western family, directly competing for the same midscale-upscale guest across the same Best Western distribution network. Comparable franchise model and customer overlap with the Plaza property.
• Comfort Inn (Choice Hotels): Mid-scale franchise hotel brand operating under a similar member-franchise model as Best Western, serving comparable business and leisure travelers in city-center locations across Europe.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/best-western-hotel-plaza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEST WESTERN Hotel Plaza