Hotel Putnik Kopaonik

What Hotel Putnik Kopaonik does

Hotel Putnik Kopaonik is a 4-star mountain resort hotel located at 1,650 meters above sea level in the Sunny Valley area of Kopaonik National Park, Serbia, with direct ski-in/ski-out access to the Sunny Valley 1C slope. The property has been in continuous operation since 1958, was expanded in 1985, and underwent a complete renovation in 2018. It comprises 116 accommodation units (83 standard rooms, 13 family rooms, 6 apartments, plus a Superior Villa unit) with 270 beds in total.

The hotel's revenue model is multi-stream full-service hospitality: overnight accommodation across four product tiers (standard, family, apartment, superior), a 250-seat half-board buffet restaurant plus the Sunset Cafe, a Wellness & Spa Center (Finnish/infrared saunas, Turkish and Russian baths, tepidarium, indoor pools, jacuzzi, massage rooms), a fitness center, three conference venues (Great Congress Hall 150m2 for 100 attendees, Small Congress Hall 60m2, Meeting Room 45m2), a children's playroom, an outdoor multifunctional sports court, and on-site ski equipment rental and ski school delivered via a partnership with the Snow Stars Team. Pricing is per-night for accommodation (standard rooms from €65, superior rooms from €78-117) and per-ticket/per-service for spa and corporate events (corporate packages from €50/person). Distribution is exclusively direct-to-consumer via the hotel's own bilingual (Serbian/English) website, phone, and dedicated email channels — no OTAs or third-party resellers are used.

The customer base is split between individual leisure travelers and families (primary segment, both domestic and international, primarily skiing in winter and outdoor activities in summer) and corporate groups (secondary segment, using conference facilities and event packages). The hotel is privately held, with no disclosed parent company, no funding rounds, and no publicly disclosed revenue; operations appear to be run by a small corporate team supplemented by on-site hospitality staff not reflected in the headcount figure of 6.

Name

Hotel Putnik Kopaonik

Legal name

Hotel Putnik Kopaonik

Website

https://hotelputnik.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Mountain Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Mountain resort hotel
• Ski accommodation
• Spa wellness services
• Conference venues
• Family hospitality

Headquarters

HQ city

Kopaonik

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Accommodation services: The primary revenue stream is accommodation services, including standard rooms, family rooms, apartments, and Superior Villa units. Revenue is generated on a per-night basis with various board options (half board, full board).
2. Food and beverage: Revenue from dining services including the half board restaurant (buffet-style breakfast and dinner), Sunset Cafe, and lobby bar. The restaurant has capacity for up to 250 guests.
3. Spa and wellness services: Revenue from spa and wellness center including massage services, sauna access, and pool facilities. External guests can purchase day passes (morning ticket 4,500 RSD, full day 8,000 RSD).
4. Conference and event venues: Revenue from renting conference halls and meeting rooms for corporate events, seminars, workshops, and banquets.
5. Ski services: Revenue from ski equipment rental and ski school services provided in partnership with Snow Stars Team.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hotel Putnik Kopaonik is a 4-star mountain resort hotel operating at 1,650 meters altitude in Kopaonik National Park, Serbia. It offers 116 accommodation units (standard rooms, family rooms, apartments, and Superior Villa), a half-board buffet restaurant and Sunset Cafe, a wellness and spa center with pools and saunas, fitness facilities, three conference and meeting halls, an outdoor multifunctional sports court, ski equipment rental and ski school services, and a children's playroom. The property has direct ski-in/ski-out access to the Sunny Valley 1C slope and serves both leisure travelers and corporate event clients.

Product overview

Hotel Putnik Kopaonik is a 4-star mountain resort hotel in Kopaonik National Park, offering a comprehensive portfolio of accommodation (Standard Rooms, Family Rooms, Apartments, and Superior Vila), dining (Half Board Restaurant and Sunset Cafe), wellness (Wellness & Spa Center with pools, saunas, and massage services), fitness facilities, conference services (Great Congress Hall, Small Congress Hall, and Meeting Room), and recreational activities (multifunctional sports court, ski services, children's entertainment room, and outdoor activities). The hotel features 116 accommodation units and targets both winter ski tourists and summer outdoor enthusiasts.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 116 accommodation units with 270 beds total capacity
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Snow Stars TeamcoreStrategic or Co-development PartnerSki school partnership providing ski instructors and equipment rental services directly in the hotel. Snow Stars Team consists of trainers whose enthusiasm, optimism and brightness are trademark of their school. The majority are teachers of sport and physical education with rich experience in ski schools and competitive results.
• SeccomminorOthersListed as a partner company on the hotel's website.
• PlanterminorOthersListed as a partner company on the hotel's website.
• AngusminorOthersListed as a partner company on the hotel's website.
• ErozijaminorOthersListed as a partner company on the hotel's website.
• Kompanija JovanovicminorOthersListed as a partner company on the hotel's website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Falkensteiner Hotels: Austrian-headquartered hotel group operating multiple 4-star full-service and resort properties across Austria, Italy, Croatia, and the Balkans. Relevant as a broader regional incumbent offering mountain/wellness resorts that overlap with Hotel Putnik's positioning.

Direct peers

• Hotel Grand Kopaonik: One of the largest and most established hotels on Kopaonik mountain, operating a 4-star full-service resort with conference, spa, and ski-access amenities. Directly comparable in target market (ski/leisure/corporate guests), geography, and product offering.
• Hotel Tornik Zlatibor: Largest hotel on Serbia's other premier mountain destination (Zlatibor), offering full-service 4-star accommodation, spa, and conference facilities. Comparable as a Serbian mountain resort targeting similar leisure and corporate demand.
• Hotel Palisad Zlatibor: Long-established Serbian mountain resort hotel on Zlatibor with extensive conference, spa, and leisure facilities. Comparable as a full-service domestic mountain hotel competing for the same Serbian corporate and leisure guest pool.
• Hotel Suncana Dolina: Hotel located on Kopaonik's Sunny Valley area, sharing geographic catchment with Hotel Putnik. Competes for the same ski-in/ski-adjacent leisure segment with comparable accommodation and dining offerings.
• Milmari Resort: Kopaonik-area resort hotel offering accommodation, spa, and conference facilities to leisure and corporate guests. Closely comparable in product offering, target customer, and Serbian mountain resort positioning.
• Hotel Mona Plaza Zlatibor: Modern 4-star hotel on Zlatibor mountain with wellness, conference, and dining facilities. Comparable in product offering, target segment (Serbian leisure and corporate), and competitive positioning versus Hotel Putnik.
• Hotel Kopaonik: Historic flagship hotel on Kopaonik offering full-service accommodation, dining, and ski-season services in the same destination. Operates a comparable 4-star resort model targeting the same Serbian and regional ski tourist base.
• Hotel Gorski & Spa: Boutique-style hotel on Kopaonik with wellness focus, targeting leisure travelers seeking spa and ski experiences. Comparable in mountain-resort positioning, wellness offering, and premium-room mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-putnik-kopaonik

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Putnik Kopaonik