Hotel Rex

Hotel Rex is a small Indonesian hospitality company offering comfortable, affordable lodging to individual travelers at a strategically located property, operating with approximately 60 employees.

Company typePrivate
Founded-
Headquarters—
Headcount51–100
GTM typeB2C
OfferingServices

Hotel Rex firmographics

Firmographics

Name: Hotel Rex
Website: https://hotelrex.net
Company type: Private
Operating status: Operating
Headcount range: 51–100 employees
Short description: Hotel Rex is a small Indonesian hospitality company offering comfortable, affordable lodging to individual travelers at a strategically located property, operating with approximately 60 employees.
Ownership category
akta.pro rank

Hotel Rex industry classification

Industry

Product category: Hotel Hospitality
NAICS: Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
SIC: Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
akta.pro primary industry: Value Inn / No-Frills Hotels (THAGABAL)

Keywords

Hotel accommodation
Hospitality services
Budget lodging
Travel accommodation
Hotel rooms

Hotel Rex business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure

Hotel Rex product offering

Product offering

Core offering

Hotel Rex is a hospitality business that provides comfortable and affordable accommodation (lodging) at a strategic location for general travelers and guests. The company's primary offering is room-based lodging services, marketed in Indonesian as "penginapan nyaman dan terjangkau di lokasi strategis" (comfortable and affordable lodging at a strategic location).

Differentiator

Problem solved

Functional benefit

Products and services

Hotel Accommodation (Lodging)

Companies that use Hotel Rex

Customer profile

Segments1 record

Ideal customer profiles1 record

Hotel Rex technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Hotel Rex competitors and assessment

Company assessment

Direct peers

RedDoorz: RedDoorz is a Southeast Asian budget hotel brand focused on affordable, standardized lodging across Indonesia and other regional markets. It directly competes with Hotel Rex in the value-tier segment with similar functional benefits (affordability, consistent rooms).
OYO Rooms: OYO operates a large network of budget and mid-scale hotels across Indonesia, franchizing independent properties under a standardized affordable brand. It is a direct competitor for budget-conscious travelers seeking consistent lodging at accessible price points.
Airy Rooms: Airy is an Indonesian budget hotel chain offering affordable rooms in strategic urban and tourist locations. It competes with Hotel Rex on price, location convenience, and target guest profile.
HARRIS Hotels: HARRIS Hotels is an Indonesian hotel chain targeting mid-scale and value-conscious travelers in strategic urban and resort locations. It shares Hotel Rex's emphasis on accessible lodging at well-located sites.
Amaris Hotel: Amaris is an Indonesian budget hotel brand under Santika Indonesia, offering smart, affordable rooms in city centers. It competes with Hotel Rex in the no-frills value segment.
favehotel: favehotel is an Indonesian value-tier hotel brand under the Archipelago International group, offering limited-service affordable rooms across the country. It directly overlaps with Hotel Rex on positioning for budget travelers.
Hotel NEO+ / Hotel Neo: Hotel NEO is an Indonesian limited-service and boutique budget brand under Archipelago International, focused on affordable, design-forward rooms in strategic city locations. It directly competes with Hotel Rex in the Indonesian affordable-lodging segment.

Regional players

Travelodge (Asia): Travelodge operates limited-service, value-oriented hotels across select Asian markets. While it shares Hotel Rex's limited-service budget model, its primary footprint outside Indonesia makes it a regional rather than direct competitor.

Broad incumbents

Holiday Inn Express: Holiday Inn Express is the limited-service, affordable brand of IHG, offering consistent budget accommodations with light service. As a broad incumbent it overlaps Hotel Rex's value-tier positioning but at significantly greater scale and brand reach.
Ibis Budget: Ibis Budget is the budget brand of Accor, one of the world's largest hotel groups, with significant Indonesian presence. It competes with Hotel Rex on the value-tier traveler but operates as part of a much broader global portfolio.

Market position

Customer concentration

Hotel Rex financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hotel Rex leadership team

Management profile

Number of profiles

Hotel Rex funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hotel Rex M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Rex

What does Hotel Rex do?

When was Hotel Rex founded?

Hotel Rex was founded in -1. It employs 51 to 100 people.

Who are Hotel Rex's main competitors?

Direct peers on record are RedDoorz, OYO Rooms, Airy Rooms, HARRIS Hotels, Amaris Hotel, favehotel and Hotel NEO+ / Hotel Neo. Travelodge (Asia) is listed as a regional player. Broad incumbents are Holiday Inn Express and Ibis Budget.

Does Hotel Rex have an API?

No public API is recorded for Hotel Rex.

What industry is Hotel Rex in?

Hotel Rex's product category is Hotel Hospitality. Its primary akta.pro industry code is THAGABAL, Value Inn / No-Frills Hotels. Its NAICS code is 72111 and its SIC code is 7011.