Hotel RH Princesa

What Hotel RH Princesa does

Hotel RH Princesa is a 4-star superior coastal resort operated by RESTHOTEL S.L. (NIF B-03141595) at Calle Mirador 3, Benidorm, Spain, within the multi-property RH Hoteles chain. Its single-asset product portfolio comprises four room types (Individual 13 m², Doble Superior 27 m², Superior Triple 27 m², Family Room 29 m²), the SPA Club Termal Princesa (two heated pools including a semi-Olympic pool, jacuzzi, sauna, steam bath, pediluvio, hydrotherapy and massage/beauty menu), a Game Center with Escape Room (€30/group, max 6 people), and a Food Truck operating seasonally. The asset sits 550m from Playa de Levante in the Benidorm city centre, was fully renovated in 2016, and carries an 8.8/10 rating across 1,708 guest reviews.

The underlying technology is a conventional hospitality property-management and direct-booking web platform (hotelesrh.com / hotelrhprincesa.com) with an integrated customer Private Area supporting online check-in, reservation management, loyalty enrolment, and newsletter-driven birthday promotional codes. No proprietary AI, machine-learning, API, SDK, or app product is disclosed. Distribution is multi-channel: direct website, phone (965 850 822), walk-in, the chain's own RH Viajes flight+hotel platform (viajes.hotelesrh.com), and third-party OTAs (Expedia, Booking.com, TripAdvisor).

The business model is room-led leisure hospitality with multiple rate plans (Room Only, Bed & Breakfast, Half Board, Full Board, All-Inclusive with a minimum 5-night stay), supplemented by ancillary streams: SPA access (€8 guests / €15 external visitors), Escape Room, parking, F&B, and an elderly (+60) discount programme. Go-to-market is direct-to-consumer with a 4% loyalty discount for registered RH customers and a best-price guarantee designed to push volume away from commission-bearing OTAs. The customer base is segmented across families with children, couples/adults, and seniors — all of whom are individual leisure travellers, with no enterprise concentration.

Name

Hotel RH Princesa

Legal name

RESTHOTEL S.L.

Website

https://hotelrhprincesa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel RH Princesa is a 4-star superior coastal resort in Benidorm, Spain, operated by RESTHOTEL S.L. within the RH Hoteles chain, serving leisure travellers — primarily families, couples and seniors — with four room types, an all-inclusive option, thermal SPA, and family entertainment amenities.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation
• Spa wellness services
• Family resort hospitality
• All-inclusive packages
• Leisure experiences

Headquarters

HQ city

Benidorm

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Room Revenue: Core revenue from hotel room bookings across multiple accommodation types: Family Room (29m², up to 4 persons), Doble Superior (27m²), Superior Triple (27m²), and Individual (13m²). Multiple rate plans including Room Only, Bed & Breakfast, Half Board, Full Board, and All-Inclusive (minimum 5-night stay).
2. All-Inclusive Package: All-inclusive service identified as Tarjeta Oro and Tarjeta Plata with domestic beverages included. 70% discount on imported drinks and premium wine. Service available 10:00h to 00:00h. Minimum stay of 5 nights required.
3. SPA & Wellness Services: Thermal spa access at 8€ per person for hotel guests and 15€ per person for external visitors. Each circuit lasts 2 hours. Additional charges for massage and beauty treatments. Minors aged 14+ can access between 16:00-19:00h when accompanied by an adult.
4. F&B — Restaurant, Cafeteria & Food Truck: Buffet restaurant 'La Buganvilla' with live cooking and vegetarian options. Cafeteria 'Mirador' with terrace. Food Truck (open Easter and summer) serving burgers, hot dogs, nuggets, fries, and sandwiches. All-inclusive guests can use their wristband or gift vouchers at Food Truck.
5. Escape Room & Experiences: Escape Room experience priced at 30€ per group (up to 6 people, 1-hour session). Additional paid experiences include Love & Spa romantic package and +60 years senior discount package.
6. Parking: Covered and uncovered private parking available for reservation at additional cost during booking process (with vehicle registration). Free cancellation up to 24 hours before arrival; 20€ cancellation fee after that.
7. Partner Distribution Commissions (Expedia, Booking, TripAdvisor): Listed on major OTAs (Expedia, Booking.com, TripAdvisor) which generate commission-based revenue for the hotel chain.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hotel RH Princesa is a 4-star superior hotel in Benidorm, Spain that sells guest accommodation in four room types (Individual, Doble Superior, Superior Triple, Family Room) ranging from 13 to 29 m². The property bundles accommodation with a thermal spa (SPA Club Termal Princesa), an all-inclusive dining and beverage package (Tarjeta Oro/Plata), family entertainment (Game Center, Escape Room, kids' animation programs), and on-site food and beverage venues (buffet restaurant, cafeteria, seasonal food truck).

Product overview

Hotel RH Princesa is a 4-star hotel in Benidorm offering a single-property portfolio centered on accommodation services and leisure experiences. The core offering includes four room types (Family Room, Doble Superior, Superior Triple, Individual Room) ranging from 13-29 m². The property features the SPA Club Termal Princesa as its flagship amenity, plus themed experiences (Escape Room, Love & Spa, My Love), a Game Center, and Food Truck service. The hotel operates on an all-inclusive model (Todo Incluido) with Gold and Silver card tiers. The portfolio is unified under the Hoteles RH brand without modular add-ons or platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Spa Club Termal Princesa: The hotel's spa and thermal center offering pools, jacuzzi, sauna, steam bath, and massage services

Products and services

• Family Room Quadruple family accommodation of 29 m² with capacity for up to 4 persons, featuring 2 beds of 1.35 m, full bathroom with hairdryer, climate control, satellite TV, Wi-Fi, mini-bar, and a large terrace. Designed for families visiting Benidorm.
• Doble Superior Room Superior double room of 27 m² with 2 beds of 90 cm, full bathroom, climate control, mini-bar, and terrace with pool or mountain views. Targeted at couples or twin-share guests.
• Superior Triple Room Triple room of 27 m² with 2 beds of 90 cm and a sofa bed of 80 cm, full bathroom, climate control, satellite TV, Wi-Fi, music channels, mini-bar, and terrace with pool or mountain views. Suited for small families or groups of three.
• Individual Room Quiet single room of 13 m² with 1 bed of 1.20 m, full bathroom, climate control, satellite TV, Wi-Fi, and mini-bar. Aimed at solo business or leisure travellers.
• SPA Club Termal Princesa Thermal spa center with 2 heated pools (one semi-Olympic), jacuzzi, sauna, pediluvio, steam bath, hydrotherapy center, massage services, and beauty treatments using natural products such as sea algae and mud. Priced at €8 per guest and €15 per external visitor for a 2-hour circuit.
• Game Center Family entertainment space equipped with billiards, shooting gallery, darts, shuffleboard, and arcade machines. Available to hotel guests and external visitors, with the Escape Room housed within.
• Escape Room Experience Themed escape room in the Game Center where groups of up to 6 people solve puzzles and decipher clues to complete the mission within 60 minutes. Priced at €30 per group.
• Love & Spa Experience

Quantifiable outcome

• 8.8/10 guest satisfaction score based on 1,708 reviews
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• ExpediacoreChannel Partner/ Reseller/ DistributorExpedia is a major online travel agency (OTA) listing Hotel RH Princesa, providing global distribution reach and commission-based bookings. The hotel displays the Expedia logo alongside its own brand, indicating an active commercial relationship.
• Booking.comcoreChannel Partner/ Reseller/ DistributorBooking.com is a leading OTA distributing Hotel RH Princesa internationally, driving commission-based revenue. The hotel prominently displays the Booking.com logo on its official website as a trusted booking channel alongside Expedia and TripAdvisor.
• TripAdvisorcoreChannel Partner/ Reseller/ DistributorTripAdvisor provides review platform and booking distribution for Hotel RH Princesa, with an 8.8/10 score based on 1,708 reviews. The hotel displays the TripAdvisor logo on its official website to reinforce credibility through third-party peer reviews.
• RESTHOTEL S.L. (Parent Company)flagshipOthersRESTHOTEL S.L. (NIF: B-03141595) is the legal entity operating Hotel RH Princesa and the entire RH Hoteles chain. The company is headquartered at Calle Mirador 3, Benidorm, and processes all bookings, customer data, and loyalty programs under its corporate umbrella.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medplaya Hotels: Spanish chain operating family-oriented 3- to 4-star resort hotels along the Costa del Sol and Costa Blanca, with all-inclusive options, animation and kids' clubs. Similar business model and customer mix.
• Hoteles Servigroup: Spanish hotel chain with a strong Benidorm footprint, offering 4-star beachfront hotels with all-inclusive options, family entertainment and spa facilities. Comparable on geography, category and family-leisure positioning.
• Gran Hotel Bali (Hotel Bali Benidorm): Iconic Benidorm beachfront 4-star superior hotel operating large-scale family leisure stays with pool complex and entertainment. Comparable on Benidorm location, category and family leisure model.
• Hotel Poseidón Resort (Hoteles Poseidón): Long-standing Benidorm operator offering 3- and 4-star hotels with pools, animation and family-friendly services in the Playa de Levante area. Comparable single-destination Spanish family hotel operator.
• Magic Costa Blanca Hotels & Resorts: Direct competitor operating multiple family-oriented, all-inclusive resort hotels in Benidorm and along the Costa Blanca. Highly comparable on customer base (families), pricing model (all-inclusive) and amenity mix (pools, animation, kids' clubs) within the same micro-market.
• RH Hotel Victoria (Hoteles RH sister property): Sister property within the same RH Hoteles chain, also located in Benidorm. Directly comparable on operating model, distribution platform, loyalty program and customer segmentation.
• Hoteles Best (Best Hotels): Spanish resort chain operating all-inclusive 4-star hotels in Benidorm and other Spanish coastal destinations, focused on family leisure. Comparable category, geography and all-inclusive model.

Others

• Booking.com (distribution peer): Major OTA listed as a core distribution and review channel for Hotel RH Princesa. Relevant as a distribution partner and revenue channel rather than a competing property.

Broad incumbents

• Iberostar Hotels & Resorts: Major Spanish resort operator with 4-star family beachfront hotels and all-inclusive options across Spain's coastal destinations, including the Mediterranean. Comparable category and operating model at larger brand scale.
• Meliá Hotels International (Sol Hotels brand): Global Spanish-headquartered hotel group operating the Sol brand of family beach resorts across Spain, including Costa Blanca. Comparable family all-inclusive model at much larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-rh-princesa

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel RH Princesa