HOTEL SAINT MAURICE

What HOTEL SAINT MAURICE does

Hôtel Saint Maurice is a 2-star heritage hotel operating from a 1930s Art Deco building at 8 Parvis Saint Maurice in central Lille, France. The property offers 38 guest rooms across three categories — Budget, Standard, and Comfort — all renovated in January 2015 with modern bedding, double-glazed windows, flat-screen TVs, free Wi-Fi, and private bathrooms, while preserving original architectural features including Charles Duvivier stained glass, brass locks, a wooden staircase, and a vintage elevator. The hotel is operated by STM GESTION, a private SARL with €115,000 share capital, and is led by Director of Publication Jean-Paul Dolisi.

The business model is direct-to-consumer, with primary revenue from nightly room rentals at rates starting from €45, supplemented by ancillary services including a €10 American-style buffet breakfast, an Indigo Les Tanneurs parking partnership (€14.80/24h), €5/night pet accommodation for dogs under 10kg, and themed welcome packages (Birthday, Romance, regional gastronomy kits). The hotel distributes through its own website with a guaranteed minimum 10% direct booking discount, the Contact Hotels network (including the Cash & Smile loyalty program offering 7% cashback redeemable at €50), TripAdvisor (2026 Travelers' Choice Award), and a secure-hotel-booking.com channel. Payment methods span Visa, Mastercard, American Express, ANCV Connect (French vacation vouchers), Apple Pay, and Google Pay.

The customer base is a long-tail mix of leisure tourists, business travelers (conference and Euralille district visitors), romantic couples, and groups. Marketing emphasizes central location near Saint Maurice church within walking distance of Grand'Place, Vieux Lille, and both Lille Flandres and Lille Europe (Eurostar/Thalys) train stations. The hotel is independently owned with no parent company, no venture capital backing, no M&A activity, and no disclosed revenue, operating as a small 8-employee boutique property within the regional Contact Hotels network.

Name

HOTEL SAINT MAURICE

Legal name

STM GESTION

Website

https://hotelsaintmaurice.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hôtel Saint Maurice is a 2-star Art Deco boutique hotel in central Lille, France, offering 38 renovated Budget, Standard, and Comfort rooms to leisure tourists, business travelers, and couples, distributed primarily through direct bookings and the Contact Hotels network.

Ownership category

akta.pro rank

Product category

Hotel Accommodation / Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Independent Budget & Limited-Service Hotels (THAGABAN)

Keywords

• Budget hotel accommodation
• City center lodging
• Heritage hospitality services
• Hotel room rentals
• Traveler lodging services

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room Rental: Primary revenue from renting 38 guest rooms across three categories (Budget, Standard, Comfort) with nightly rates.
2. Breakfast Service: American-style buffet breakfast served at €10 per person, available weekdays 7:00-10:00, weekends 7:30-11:00.
3. Parking: Partnership with Indigo Les Tanneurs parking (100m from hotel) at preferential rates of €14.80/24h or €24.40/48h.
4. Pet Accommodations: Dogs under 10kg welcome with €5 supplement per night and complimentary treat bag.
5. Welcome Packages: Sweet Northern Kit and Savory Northern Kit gift packages featuring regional specialties, plus Sweet Birthday Welcome and Sweet Romance Welcome personalized services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hôtel Saint Maurice operates a 2-star Art Deco hotel in central Lille with 38 renovated guest rooms across Budget, Standard, and Comfort categories, complemented by breakfast service, partner parking, pet accommodation, and themed welcome packages. The hotel sells room-night stays primarily through its official website with instant confirmation and a guaranteed minimum 10% direct-booking discount, alongside telephone, Contact Hotels network, and OTA channels.

Product overview

Hôtel Saint Maurice is a 2-star Art Déco hotel in Lille city center, part of the Contact Hotels network. The property features 38 rooms renovated in January 2015, organized into three categories: Budget, Standard, and Comfort. Core offerings include accommodation with free WiFi, private bathrooms, and flat-screen TVs. The hotel provides ancillary services including breakfast service, parking partnership with Indigo Les Tanneurs, 24/7 reception, luggage and bicycle storage, and pet accommodation. The hotel offers multiple rate packages including Flexible Rate, Prepaid Rate (10% discount), Breakfast Package (20% off), Stopover Package, 2-3 Nights Package (5% off), and 4-8 Nights Package (7% off). The Cash & Smile loyalty program delivers 7% cashback. Additional offerings include themed welcome packages (Birthday, Romance), regional gastronomy kits (Sweet/Savory Northern Kits), and flower arrangements. Direct bookings guarantee minimum 10% discount with best available rates.

Differentiator

Problem solved

Functional benefit

Brands

• Contact Hotels Loyalty Program: Cash & Smile loyalty program offered through Contact Hotels network

Products and services

• Hôtel Saint Maurice Accommodation A 2-star Art Deco hotel in central Lille with 38 renovated rooms across Budget, Standard, and Comfort categories offering double or twin beds, free WiFi, and private bathrooms for leisure and business travelers.
• Breakfast Service American-style buffet breakfast served at €10 per person, available weekdays 7:00-10:00 and weekends/holidays 7:30-11:00 for hotel guests.
• Parking (Indigo Les Tanneurs) Partner parking facility located 100m from the hotel offering preferential guest rates of €14.80/24h or €24.40/48h.
• Pet Accommodation Dog accommodation for pets under 10kg at €5 supplement per night with complimentary bag of treats.
• Flexible Rate Flexible booking rate allowing free cancellation until 4pm on the day of arrival.
• Prepaid Rate 10% discount on stays when prepaying for reservations, non-cancellable and non-refundable.
• Breakfast Package Online breakfast booking with 20% savings compared to on-site pricing when added to room reservation.
• Stopover Package All-inclusive business package including room, breakfast, and dinner at a partner restaurant.
• 2-3 Nights Package 5% additional discount for stays of 2-3 nights with free cancellation until 4pm on day of arrival.
• 4-8 Nights Package 7% discount for stays of 4-8 nights or longer with free cancellation until 4pm on day of arrival.
• Cash & Smile Loyalty Program Contact Hotels loyalty program offering 7% cashback on bookings, redeemable as refunds or future reservations once reaching €50 threshold.
• Sweet Northern Kit Regional gift kit with Northern candies, waffles, and regional drinks for take-away or in-room enjoyment.
• Savory Northern Kit Regional savory gift kit featuring Northern French specialties including Maroilles biscuits.
• Sweet Birthday Welcome Birthday celebration package including champagne flutes, regional drinks, balloon decoration, and personalized note.
• Sweet Romance Welcome Romantic welcome package with champagne flutes, regional drinks, and romantic decoration.

Quantifiable outcome

• Direct booking discount of at least 10% compared to third-party platforms
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Contact HotelscoreChannel Partner/ Reseller/ DistributorHotel Saint Maurice is a member of the Contact Hôtels network, providing access to centralized booking platform, loyalty program (Cash & Smile), and brand marketing support. The loyalty program offers 7% cashback on bookings and rewards repeat customers.
• ANCV (Chèques Vacances)minorOthersHotel accepts ANCV Connect (digital vacation vouchers) and physical Chèques Vacances as payment method, making stays accessible to French employees with employer-provided vacation benefits.
• Indigo Les TanneursminorStrategic or Co-development PartnerIndigo car park located 100m from hotel (entrance: 70 Rue du Molinel or 76 Rue Pierre Mauroy) offers preferential rates to hotel guests: €14.80/24h or €24.40/48h. Maximum vehicle height 1.80m. Open 24/7.
• TripAdvisorcoreGTM or Marketing PartnerHotel listed on TripAdvisor platform with Travelers' Choice recognition, providing third-party credibility validation and referral traffic to booking channels.
• Partner RestaurantminorStrategic or Co-development PartnerStopover Package includes dinner at a partner restaurant as part of all-inclusive business traveler offer, streamlining billing and providing guaranteed dining experience.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hôtel Continental Lille: Independent budget hotel in central Lille serving similar tourist and business traveler segments. Overlapping location near the main attractions and train stations.
• Hôtel Ibis Styles Lille Centre Gare: Branded budget hotel from Accor in central Lille targeting similar leisure and business travelers. Comparable room count, central location, and price band, with the addition of a chain loyalty program.
• Hôtel Ibis Lille Centre Gares: Accor's budget Ibis property located near Lille's main train stations, directly competing with Hotel Saint Maurice for price-sensitive business and leisure travelers in the same micro-market. Same 2-star equivalent positioning and similar guest demographic.
• Hôtel Brueghel: Independent 2-star hotel in Lille city center with comparable heritage character and pricing. Competes directly with Hotel Saint Maurice for budget-conscious travelers seeking an authentic local stay near Vieux Lille.
• Hôtel Calm Lille: Independent 2-star Lille hotel offering similar amenities (free WiFi, private bathrooms) at comparable nightly rates. Direct competitor in the budget independent segment of the Lille market.

Broad incumbents

• Hôtel Lille Europe (Best Western): A larger branded hotel adjacent to Lille Europe station. Competes for train-arrival travelers but at a higher tier, with broader corporate and conference infrastructure. Relevant comparator for benchmarking location-driven demand.
• Hôtel Crowne Plaza Lille – Euralille: International chain hotel in the Euralille business district. Captures the business-traveler segment that Hotel Saint Maurice also targets, with deeper conference and corporate-account infrastructure.
• Hôtel Carlton Lille: Historic 4-star hotel opposite the Opéra in Lille. While at a higher price tier, it shares the heritage-positioning playbook and competes for the upper-end of Hotel Saint Maurice's cultural and romantic-tourism demand.

Emerging players

• B&B Hôtel Lille Centre Grand Palais: Budget chain hotel near Lille Grand Palais conference venue. Competes for price-sensitive business and event attendees in the same geography as Hotel Saint Maurice, with standardized budget offerings.

Regional players

• Contact Hotels (network): French independent hotel network of which Hotel Saint Maurice is a member. Provides peer benchmarks for similar independent 2-3 star properties across France, with shared loyalty program and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-saint-maurice

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOTEL SAINT MAURICE