Hotel San Carlos

What Hotel San Carlos does

Hotel San Carlos is a privately held historic boutique hotel operating a single property at 202 N. Central Avenue in downtown Phoenix's Copper Square, Arizona. Built in 1928 with Italian Renaissance architecture, the asset comprises 128 guest rooms and five signature suites and has hosted notable historical figures including Clark Gable and Marilyn Monroe. The hotel self-positions as "Phoenix's only historic boutique hotel" and competes on heritage, distinctive interior design, and proximity to downtown venues including Chase Field, the Mortgage Matchup Center, Symphony Hall, and CityScape Plaza. On-site amenities include a rooftop with skyline and desert views, 24-hour fitness and business centers, a barber shop, two meeting rooms, first-floor event space, and two third-party-operated dining venues (Vicio Pizza and Seamus McCaffrey's Irish Pub).

The underlying technology stack is standard for an independent property: a SynXis-integrated booking engine embedded in the company website (hotelsancarlos.com) drives direct online reservations, supplemented by a dedicated phone line and walk-in front desk. There is no disclosed proprietary technology, mobile app, API, or AI/ML capability. The hotel is also ADA Title III and WCAG 2.1 accessibility-compliant and serves roughly 80 employees.

The business model is direct-to-consumer hospitality revenue from guest room rentals, with publicly disclosed pricing tiers including a Prepay & Save rate (up to 20% off, non-refundable), a Weekly Rate (30% off Best Available Rate for 4+ night stays through December 31), and a Direct Booking Discount. Two primary customer segments are addressed: leisure travelers seeking historic boutique character and proximity to attractions, and business or extended-stay travelers served via weekly rates and on-site business amenities. Marketing is conducted almost entirely through owned channels — the website, an email newsletter, and organic SEO — with no third-party travel agency or OTA partnerships disclosed. No parent company, private equity backing, subsidiaries, or franchisor relationship is documented, and the company has no disclosed funding rounds, M&A activity, or leadership changes in the source data.

Name

Hotel San Carlos

Legal name

Hotel San Carlos

Website

https://hotelsancarlos.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

51–100 employees

Short description

Hotel San Carlos is a privately held 1928 historic boutique hotel in downtown Phoenix operating 128 rooms and five suites, serving leisure and business travelers via direct-to-consumer bookings and on-site amenities.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wellness-Lifestyle Boutique Hotels (THAGADAF)

Keywords

• Historic boutique hotels
• Hotel room rentals
• Downtown phoenix lodging
• Event and meeting spaces
• Guest suite accommodations

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Rentals: The primary revenue stream comes from renting rooms and suites to guests. The hotel offers various room types including Standard Rooms, Double Rooms, and Signature Suites. Rates vary by room type and season, with discounts available for direct bookings, prepayments, and weekly stays.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hotel San Carlos operates a 128-room historic boutique hotel in downtown Phoenix, Arizona, renting guest rooms and five signature suites to leisure and business travelers. Its offering includes overnight accommodations with Serta Sleeper mattresses, complimentary gourmet coffee, and modern amenities, supplemented by on-site facilities such as two meeting rooms, first-floor event spaces, a 24-hour fitness center, and a 24-hour business center. Pricing is publicly disclosed, with direct-booking discounts, prepay savings, and weekly-stay rates available through the hotel website and phone reservations.

Product overview

Hotel San Carlos is a historic boutique hotel offering 128 guestrooms and five signature suites. The property features a unified accommodation portfolio consisting of Double Rooms (sleeping 4), Standard Rooms (queen beds, city view options), and Signature Suites. On-site amenities include meeting rooms, event spaces, a 24-hour fitness center, business center, barber shop, and two dining venues (Vicio Pizza and Seamus McCaffrey's Irish Pub). The hotel targets travelers seeking historic charm with modern comforts in downtown Phoenix.

Differentiator

Problem solved

Functional benefit

Products and services

• Double Room

Quantifiable outcome

• Located 0.2-0.4 miles from major downtown venues including CityScape Plaza, Mortgage Matchup Center, and Symphony Hall

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Vicio PizzaminorOthersOn-site dining partner located within the hotel property, offering pizza options for guests.
• Seamus McCaffrey's Irish PubminorOthersOn-site dining partner located within the hotel property, offering pub fare and beverages for hotel guests.
• SynXiscoreTechnology or IntegrationSynXis booking engine powers the hotel's online reservation system, enabling direct website bookings through be.synxis.com integration.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Royal Palms Resort and Spa: Historic boutique resort in Phoenix with strong heritage positioning, F&B, and event space. Competes for the leisure traveler seeking character-driven accommodations in the Phoenix market.
• Mountain Shadows Resort Scottsdale: Modern boutique resort at the base of Camelback Mountain competing for upscale leisure and corporate guests in the Phoenix metro. Similar F&B, event, and amenity positioning to Hotel San Carlos.
• Hotel Valley Ho: A historic boutique hotel in downtown Scottsdale built in 1956, mid-century-modern in design. Closest comparable independent historic-boutique property in the Phoenix metro with similar room scale and lifestyle positioning.
• FOUND:RE Phoenix: A boutique art-focused hotel in downtown Phoenix targeting creative-class leisure and business travelers. Direct competitor for the same downtown-Phoenix boutique guest with overlapping event-driven demand patterns.
• The Camby, Autograph Collection: Boutique-style Marriott Autograph property in the Biltmore area of Phoenix competing for the same upscale leisure and corporate segments with similar amenity offerings (F&B, event space).
• Kimpton Hotel Palomar Phoenix: Design-forward boutique hotel in downtown Phoenix positioned for leisure and business guests near CityScape. Closest national-brand boutique peer competing head-to-head for downtown Phoenix demand.
• Hermosa Inn: Boutique historic inn in Paradise Valley with casita-style accommodations and strong local brand recognition. Comparable independent historic boutique operator in the Phoenix metro area.

Broad incumbents

• Arizona Biltmore, A Waldorf Astoria Resort: Iconic historic Phoenix resort built in 1929—one year after Hotel San Carlos—offering broader luxury amenities and scale. Comparable historic positioning targeting a similar leisure guest set but at a different price tier with extensive group/event capacity.
• Hampton Inn Phoenix Downtown: Limited-service chain hotel downtown Phoenix capturing price-sensitive business and leisure demand in the same micro-market. Anchors the lower-tier competitive set Hotel San Carlos benchmarks against.
• Hyatt Regency Phoenix: Full-service convention-oriented hotel directly in downtown Phoenix across from the Convention Center. Competes for the same group, event, and business-travel demand pool with substantially larger meeting inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-san-carlos

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel San Carlos