Hotel Santa Marta

What Hotel Santa Marta does

Hotel Santa Marta is a privately held luxury hotel located on the beachfront of Lloret de Mar on the Costa Brava coast in Catalonia, Spain. The firmographic record indicates founding in 1958, while the website copyright lists 2019 as a reference year; the company operates under the legal name Hotel Santa Marta with no identified parent entity or institutional investors. The property is staffed by 66 employees and operates a single physical location in Lloret de Mar, serving international tourists visiting the Costa Brava.

The hotel's core product is accommodation organized into two room categories — Rooms with Sea Views and Rooms with Views of the Woods (Mediterranean pine setting) — supplemented by four integrated service lines: Gastronomy (seasonal local and Costa Brava seafood-focused dining), Wellness & Spa (therapeutic treatments), Meetings and Events (including weddings with beachfront/sunset settings), and the affiliated SantaMar Beach Club sub-brand offering beachfront leisure and recreational services. The business operates with no proprietary technology stack of note beyond a multi-language website (English, Catalan, Russian, Spanish, French) and the third-party Mirai booking engine powering direct reservations with Best Rate Guaranteed, flexible cancellation, and bundled offers such as 10% off spa treatments for direct bookings.

Revenue is generated through six streams: nightly accommodation, on-site dining, spa treatments, wedding and event venue hire, packaged accommodation deals, and SantaMar Beach Club services. The go-to-market motion is direct-to-consumer via the hotel's own website with multi-language support targeting European and international tourists, supplemented by organic social presence on Twitter, Facebook, and Instagram, and a ValidGift digital gift card channel. No third-party customer logos, enterprise contracts, or quantified revenue are disclosed. Customer segments span luxury leisure travelers (primary), wedding couples, wellness seekers, and corporate event planners, with no evidence of anchor accounts or contracted recurring revenue.

Name

Hotel Santa Marta

Legal name

Hotel Santa Marta

Website

https://hotelsantamarta.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Hotel Santa Marta is a privately held luxury beachfront hotel in Lloret de Mar, Costa Brava, Spain, offering sea-view and forest-view rooms alongside gastronomy, spa, weddings, and an affiliated beach club for international leisure tourists.

Ownership category

akta.pro rank

Product category

Luxury Beachfront Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Resort Convention Hotels (THAGALAC), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Beachfront hotel accommodation
• Costa Brava hospitality
• Wellness spa services
• Destination wedding venues
• Coastal gastronomy dining

Headquarters

HQ city

Lloret de Mar

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation Services: Room rentals for hotel guests with various room categories including sea view rooms and forest view rooms. Revenue generated through nightly stays with direct booking through their website.
2. Gastronomy: On-site dining services featuring seasonal and local produce with Costa Brava and Catalonia seafood recipes. Revenue from restaurant meals and breakfast services offered at special prices for guests.
3. Wellness and Spa Services: Relaxing and therapeutic spa treatments offered to hotel guests and external visitors. Revenue from spa treatment bookings, with 10% discount offered for direct booking.
4. Events and Weddings: Venue rental and event services for weddings, meetings, and special occasions. The hotel offers beachfront, views, and sunset settings for unique wedding celebrations.
5. Special Packages and Offers: Pre-packaged deals combining accommodation with other services at special rates, designed to reward advance planning and direct bookings.
6. SantaMar Beach Club: Beach club services operated under the SantaMar brand, providing additional recreational offerings for hotel guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hotel Santa Marta is a luxury beachfront hotel on the Costa Brava in Lloret de Mar, Spain, offering overnight accommodation in rooms with sea or forest views, on-site gastronomy, wellness and spa services, meeting and event hosting including weddings, and a beach club sub-brand (SantaMar Beach Club). The property is a multi-generational hospitality operation providing lodging, food and beverage, leisure, and event services to leisure and event travelers.

Product overview

Hotel Santa Marta is a luxury hotel offering in Lloret de Mar with a unified hospitality service portfolio. The core offering centers on accommodation across two room categories (Rooms with Sea Views and Rooms with Views of the Woods), complemented by integrated services including Gastronomy (seasonal local dining), Wellness & Spa (relaxing treatments), Meetings and Events (including weddings), and SantaMar Beach Club. The hotel positions itself around the Costa Brava location as its primary differentiator.

Differentiator

Problem solved

Functional benefit

Brands

• SantaMar: SantaMar Beach Club operated by Hotel Santa Marta, offering beach club services as part of the hotel's hospitality offerings.

Products and services

• Rooms with Sea Views Overnight hotel rooms at the Santa Marta property offering panoramic sea views of the Costa Brava Mediterranean coast, targeted at leisure travelers and tourists visiting Lloret de Mar.
• Rooms with Forest Views Overnight hotel rooms at the Santa Marta property offering views of the surrounding woods and natural landscape, targeted at leisure travelers seeking a quieter natural setting.
• Gastronomy Restaurant

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• ValidGiftminorChannel Partner/ Reseller/ DistributorValidGift provides digital gift card solutions for Hotel Santa Marta, allowing customers to purchase gift presents for friends and family through app.validgift.com/hotelsantamarta.
• SantaMar Beach ClubcoreOthersSantaMar Beach Club is a beachfront venue operated under the same brand umbrella as Hotel Santa Marta, providing additional recreational services and beach access for hotel guests.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Hotel Arts Barcelona: Large five-star beachfront hotel in Barcelona with rooms, multiple restaurants, spa, beach club and extensive event hosting. Comparable coastal Spanish luxury hospitality offering but at significantly larger scale and broader urban-resort positioning.

Direct peers

• Hostal de la Gavina: Iconic luxury historic hotel in S'Agaró on the Costa Brava, offering beachfront rooms, spa, fine dining and event hosting. Closest geographic and category peer to Hotel Santa Marta as a luxury coastal resort on the same coastline.
• Cap Rocat: Boutique luxury cliffside hotel in Mallorca with sea-view suites, spa, gastronomy and private event hosting. Comparable Spanish Mediterranean boutique luxury resort with similar multi-stream (rooms, spa, F&B, weddings) model, though in a different island geography.
• Belmond La Residencia: Belmond-managed luxury resort in Deià, Mallorca, combining boutique rooms, spa, fine dining and event services. Comparable in luxury positioning, integrated amenities (spa, F&B, events), and Mediterranean coastal-resort operating model.
• Puente Romano Marbella: Beachfront luxury resort on the Costa del Sol with rooms, multiple restaurants, spa, beach club, and extensive event/wedding hosting. Comparable multi-amenity Spanish coastal luxury resort with strong weddings and F&B segments.
• Hotel Alga: Independent four-star hotel near the beach in Calella de Palafrugell on the Costa Brava, with rooms, restaurant, event spaces and leisure amenities. Directly comparable Costa Brava mid-size coastal hotel with multi-revenue-stream model.
• Hotel Aigua Blava: Boutique family-run luxury hotel overlooking a small cove in Begur on the Costa Brava, with sea-view rooms, restaurant and event facilities. Comparable in scale, coastal Costa Brava positioning, and luxury-but-independent operating model.
• Marbella Club Hotel - Golf Resort & Spa: Historic luxury beachfront resort on Spain's Costa del Sol with rooms, multiple restaurants, spa, beach club and weddings. Comparable Spanish luxury beachfront resort offering the same diversified revenue mix and Mediterranean positioning at larger scale.
• Mas de Torrent Hotel & Spa: Luxury Relais & Châteaux property near the Empordà/Costa Brava region offering upscale rooms, spa, gastronomy and weddings. Comparable boutique luxury resort in the broader Costa Brava catchment with similar F&B and event positioning.

Emerging players

• Hospes Hotels: Spanish boutique luxury hotel collection with properties in historic and resort destinations offering rooms, spa, gastronomy and event spaces. Comparable operating philosophy (boutique, design-led, F&B-driven, Mediterranean-leaning) but operates as a small multi-property brand rather than a single asset.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/h_santamarta
• Facebookfacebook.com/Hotel-Santa-Marta-1384169401803611
• Instagraminstagram.com/h_santamarta
• LinkedInlinkedin.com/company/hotel-santa-marta

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Santa Marta