Best Western Hôtel & SPA Le Schoenenbourg

Name

Best Western Hôtel & SPA Le Schoenenbourg

Legal name

RIQUEFI SAS

Website

https://hotel-schoenenbourg.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Boutique Hotel & Spa Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Luxury Wellness & Spa Resorts (THAGACAG), Conference Retreat Hotels (THAGALAG)

Keywords

• Boutique hotel accommodation
• Spa and wellness services
• Alsatian culinary dining
• Wine tourism hospitality
• Seminar meeting facilities

Headquarters

HQ city

Riquewihr

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Room Accommodations: Primary revenue from nightly hotel room and suite rentals across 69 rooms including Standard, Superior, Deluxe, Prestige, Duplex, and Suite categories
2. Restaurant Séquoia: On-site restaurant serving Alsatian cuisine with 3-course dinner menus, buffet breakfast, and bar/terrace service
3. Spa & Wellness Services: Day spa packages, Ayurvedic treatments, massages, and wellness facility access (pools, sauna, hammam, fitness)
4. Gift Boxes & Packages: Prepaid gift packages and vouchers for stays, spa treatments, and gourmet experiences sold through Secretbox platform
5. Meeting & Seminar Facilities: Seminar and meeting room rentals for business events
6. Ancillary Services: Covered garage parking (€11/day), electric vehicle charging (€15/day), treatments and massages on reservation

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Best Western Hôtel & SPA Le Schoenenbourg is a 4-star hotel and spa operating 69 rooms and suites in Riquewihr, Alsace, offering overnight accommodations, a wellness center with indoor and outdoor pools and sauna facilities, an Alsatian restaurant (Séquoia), bar/terrace service, meeting rooms, and packaged wellness programs including multi-day Ayurvedic cures and day spa access.

Product overview

Best Western Plus Hôtel & Spa Le Schoenenbourg is a 4-star hotel and spa located in Riquewihr, Alsace, France. The property operates as a unified hospitality offering centered on 69 rooms and suites complemented by a comprehensive wellness facility (Spa & Fitness), on-site dining (Restaurant Séquoia and Bar), meeting spaces, and various activity packages. The product portfolio includes core lodging services (rooms, swimming pools, parking, pet-friendly accommodations) enhanced by value-added offerings such as Day Spa packages, Half-Board (You & Me) packages, Professional Stay packages, Ayurvedic Cures, and Gift Boxes. The hotel is part of the Best Western Plus brand and BWH Hotels network, operated independently by RIQUEFI SAS.

Differentiator

Problem solved

Functional benefit

Brands

• Séquoia: The hotel's restaurant name

Products and services

• Hotel Rooms & Suites 69 rooms and suites across Standard, Superior, Deluxe, Prestige, Duplex, and Suite categories, accommodating 1 to 4 persons, available for nightly rental to leisure, family, and business travelers.
• Spa & Wellness Area Full-service wellness facility featuring indoor heated pool (30°C), outdoor seasonal pool, Finnish sauna (90°C), sanarium (48-53°C), hammam (45°C), fitness room, sensory shower, relaxation room, and herbal tea room, available to hotel guests and day visitors via reservation.
• Restaurant Séquoia On-site hotel restaurant serving Alsatian cuisine with local and seasonal products, featuring 3-course dinner menus available from 6:30pm to 9:00pm for hotel guests and outside diners.
• Bar & Terrace Hotel bar with terrace serving refreshments, house cocktails, and panoramic views of the Alsatian countryside, open to hotel guests and outside visitors.
• Seminar & Meeting Spaces Meeting and conference facilities for corporate seminars, business meetings, and professional gatherings, available for rent as a standalone offering.
• Buffet Breakfast All-you-can-eat breakfast buffet featuring fresh and local products, served daily from 7:00 to 10:30am to hotel guests and outside visitors.
• Swimming Pools Dual-pool facility consisting of a seasonal outdoor pool open June to September (8:00am–9:00pm) and a year-round indoor heated pool (8:00am–11:00pm), reserved exclusively for hotel guests.
• Parking Services Complimentary outdoor private parking, covered secure garage parking at €11 per day (reservation required), and electric vehicle charging stations at €15 per day (reservation required) for hotel guests and visitors.
• Pet-Friendly Accommodations Pet-welcoming policy allowing dogs and other pets to stay in rooms and access the bar at no extra charge, targeting travelers who want to bring pets on regional leisure stays; pets are excluded from breakfast room, restaurant, and spa area for guest comfort.
• Day Spa Packages Standalone day-spa offers available to non-hotel guests including Day SPA (€30/person, 4-hour access), Gourmet SPA (€75/person with 3-course dinner and welcome Crémant), Morning SPA (€40/person), and Treatment & SPA (treatment price + €15).
• You & Me Half-Board Package Romantic half-board package for 2 persons including overnight stay in double room, 3-course dinner (6:30–9pm), all-you-can-eat breakfast, and full spa access with robes, slippers, and towels; rates vary by season.
• Professional Stay Package Business travel package priced at €130/night (Monday–Thursday, 1 person per room) including overnight stay, buffet breakfast (7:00–10:30), 2-course dinner at Séquoia restaurant, spa access until 11pm, and free outdoor parking.
• Ayurvedic Cure Programs Structured multi-day Ayurvedic wellness programs with in-house practitioner Sumathi offering personalized assessment, 120- and 60-minute treatments, yoga/pranayama sessions, and Ayurvedic meals. Programs include 2-day Mini-Cure (€575/person), 3-day Indian Escape (from €660 solo / €1,188 duo), 5-day Rebalancing & Revitalization (€1,065 solo / €1,980 duo), and 7-day Detox & Regeneration (€1,795 solo / €2,615 duo).
• Gift Boxes & Vouchers (Secretbox) Prepaid hotel gift boxes, stay vouchers, spa treatment packages, and gourmet experience gifts sold digitally through the Secretbox platform for hotel stays and special offers.

Quantifiable outcome

• 10% savings on direct bookings vs OTAs
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• FunMovingminorStrategic or Co-development PartnerLocal Segway tour operator offering electric Segway wine tours of the Grand Cru Schoenenbourg vineyard area. Guided tours include visits to vineyards, fortified churches, wine Domaine tastings, and exploration of surrounding villages. Complementary activity partner enhancing guest wine tourism experience.
• Le Vélo LibreminorStrategic or Co-development PartnerCycling partner providing bicycle rental services for guests. Information and brochures available at hotel reception for guests wishing to explore the wine region on wheels.
• Best Western Hotels (BWH Hotels)coreChannel Partner/ Reseller/ DistributorFranchise brand partnership with BWH Hotels. Hotel operates as Best Western Plus property, gaining access to global brand marketing, Best Western Rewards loyalty program, GDS distribution, and brand standards. Each BWH property is individually owned and operated by independent owners.
• SecretboxminorChannel Partner/ Reseller/ DistributorGift voucher platform partner for selling hotel gift boxes, spa packages, and special offers digitally. Provides online gift box purchasing functionality for guests.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Hostellerie de Levernois: Relais & Châteaux 5-star property in Burgundy, France. Different region but highly comparable business model — boutique heritage hotel with spa, gastronomic restaurant, and wine-tourism positioning — useful benchmark for ADR, wellness mix and F&B revenue contribution.
• Hôtel & Spa Villa Florentine: 5-star luxury hotel and spa in Lyon, France. Comparable in its combination of heritage property, full wellness facility and upscale gastronomy, though larger and at a higher price point; relevant for spa economics and luxury rate benchmarking outside Alsace.
• Hôtel de la Cigogne: 4-star luxury hotel in Strasbourg (60km from Riquewihr). Same Best Western/corporate distribution ecosystem and similar Alsace heritage positioning; competes for higher-spend leisure and corporate guests who might otherwise pick a wine-route hotel.

Broad incumbents

• Relais & Châteaux: Global network of independent luxury hotels and gastronomic restaurants, dominant in French wine regions. Several Alsace peers (e.g. Le Chambard) compete under this network, setting the upper-tier benchmark for ADR, F&B and spa that pressures upscale 4-star properties like Le Schoenenbourg.
• Best Western Hotels & Resorts (BWH Hotels): Parent brand and distribution network for Le Schoenenbourg (operates as Best Western Plus). The Best Western Plus tier sets global standards, rewards mechanics and GDS distribution that directly shape Le Schoenenbourg's go-to-market and competitive pricing.

Direct peers

• Le Chambard: Relais & Châteaux luxury hotel, spa and gastronomic restaurant in Kaysersberg, Alsace, on the Route des Vins d'Alsace. Same target customer (wine/leisure tourists), same regional competitive set and overlapping wellness/fine-dining offering as Le Schoenenbourg, but at a higher price tier.
• Hôtel l'Abbaye d'Alspach: Boutique 3-4 star hotel in Kaysersberg-Vignoble on the Alsace wine route, near Riquewihr. Similar small-room-count heritage property targeting leisure/couple travelers and dining guests in the same micro-market as Le Schoenenbourg.
• Hostellerie des Châteaux & Spa: 4-star hotel and spa located near Kaysersberg/Sigolsheim on the Alsace wine route. Closest direct competitor in scale and product mix (rooms + spa + regional cuisine), targeting the same wine-tourism and wellness guests as Le Schoenenbourg.
• Le Clos Saint-Vincent: 4-star vineyard hotel in Ribeauvillé (5km from Riquewihr) on the Alsace wine route, with pool and gastronomic restaurant. Competes head-to-head for wine-tourism and romantic-stay guests in the same immediate geography.
• Château d'Isenbourg & Spa: 4-star château-hotel with spa in Rouffach, Alsace wine region. Comparable boutique-room count, spa facilities and wedding/event business; competes for the same heritage-village leisure and wellness guests as Le Schoenenbourg.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/best-western-h%C3%B4tel-spa-le-schoenenbourg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Hôtel & SPA Le Schoenenbourg