Hotelschool Amersfoort

What Hotelschool Amersfoort does

MBO Amersfoort is a Dutch vocational education institution (MBO — Middelbaar Beroepsonderwijs) operating as a semi-public entity in Amersfoort, Netherlands. It delivers secondary vocational training across multiple program formats — traditional Entree-opleidingen, accelerated MHBO, and self-paced MBO Flex — alongside a continuing-education track (Professionals Programma) for adult learners. Its pedagogical differentiator is the "Onderwijs in Bedrijf" approach, in which practice-oriented educational enterprises (onderwijsbedrijven) including a learning hotel (Leerhotel), salon and other real-world training environments let students apply theory on operational sites. Specialized offerings include the Traject Cultuursensitieve Zorg, a cultural-sensitive care training pathway that funnels participants into a BBL-opleiding in healthcare.

The institution's core technology layer is a digital learning-materials stack accessed through the MijnMBOA online student portal, and it recently secured an OpenUp-subsidie to make open and digital learning materials more findable, accessible, and usable for students and teachers. There is no disclosed AI/ML capability, proprietary model, or data flywheel; the technology footprint is best characterized as a conventional learning-management and content-delivery platform supporting a public-vocational pedagogy.

MBO Amersfoort serves five primary segments: prospective and current students (the principal demand), parents, adult learners via the Professionals Programma, companies and employers that host internships and work placements through onderwijsbedrijven and partner learning companies (e.g., Boksacademie Amersfoort, recently top-3 in the SBB Leerbedrijf van het Jaar election), and school counselors (decanen) who channel applicants. The institution's economics are anchored in Dutch public funding for MBO rather than disclosed commercial revenue; tuition for eligible Dutch residents is largely government-covered, with supplementary financial support via the MBO Studentenfonds. Go-to-market is multi-channel: direct enrollment, on-campus open days and orientation events such as KEI-Start, a free studiekeuzepakket, and an active social presence across LinkedIn, Instagram, Facebook, YouTube and TikTok. The entity is also a member of the UNESCO Schools Network, an intangible-asset signal of institutional positioning.

Name

Hotelschool Amersfoort

Legal name

MBO Amersfoort

Website

https://hotelschool-amersfoort.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MBO Amersfoort is a semi-public Dutch vocational education institution in Amersfoort delivering secondary vocational programs (Entree, MHBO accelerated, MBO Flex self-paced) and continuing education, with hands-on training via real-world educational enterprises including a learning hotel and salon.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Distribution channels3 records

Marketing channels9 records

Core offering

Hotelschool Amersfoort is a Dutch publicly funded vocational education institution (MBO) that delivers hospitality and service-sector training programs ranging from entry-level (Entree) and MBO qualifications to MHBO higher vocational pathways, alongside MBO Flex modular learning. Students receive classroom-based instruction combined with practical workplace training delivered through the institution's own operational learning enterprises, including a learning hotel and salon.

Product overview

MBO Amersfoort is a Dutch vocational education institution (MBO - Middelbaar Beroepsonderwijs) offering a diverse portfolio of educational programs and services. The institution operates as a multi-program platform with various delivery formats including traditional full-time programs (Entree-opleidingen), accelerated pathways (MHBO), and flexible self-paced learning options (MBO Flex). The school also runs practical training enterprises including a learning hotel, salon, and other hands-on business units where students gain real-world experience. Additional services include the Professionals Programma for adult learners, a student financial fund, and a comprehensive study choice package. The institution emphasizes practice-oriented education through its "Onderwijs in Bedrijf" (Education in Business) approach, integrating theoretical learning with practical workplace experience.

Differentiator

Problem solved

Functional benefit

Products and services

• MBO vocational programs Dutch vocational education (Middelbaar Beroepsonderwijs) qualification programs in hospitality and service occupations, combining classroom instruction with practical training for students seeking MBO-level diplomas.
• MHBO programs
• MBO Flex modular learning
• Entree-opleidingen
• Learning Hotel
• Learning Salon

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights8 records

Regional players

• Alfa-college: Dutch regional MBO institution based in Groningen; provides comparable multi-sector vocational education, training, and adult-learning programs under the same national funding model.
• Curio: Regional Dutch MBO institution serving the West Brabant area; operates a comparable multi-program portfolio under the same Dutch MBO funding framework.
• MBO Rijnland: Regional Dutch MBO institution serving the Leiden–Holland Rijnland area; comparable mid-scale multi-program MBO operator with the same funding model and program breadth.
• Aventus: Regional Dutch MBO institution based in Apeldoorn; comparable vocational-education operator with overlapping sectors and an apprenticeship-anchored pedagogical approach.
• ROC Midden Nederland: Large Dutch regional MBO institution operating in the central Netherlands region that overlaps MBO Amersfoort's catchment area; offers comparable multi-sector vocational programs under the same Dutch MBO funding framework.
• MBO Utrecht: Mid-sized Dutch MBO institution offering multi-sector vocational training in the central Netherlands; shares the same Dutch MBO funding model and similar program mix (economics, care, technology, hospitality).

Broad incumbents

• Yuverta: Major Dutch MBO institution (formerly Wellant) specializing in green, food, and lifestyle vocational education; a comparable Dutch MBO peer that also relies on enterprise-based, hands-on learning.
• Summa College: One of the largest Dutch MBO institutions, based in Eindhoven; offers a comparable multi-sector MBO portfolio (technology, care, hospitality, economics) and represents a scaled institutional peer within the Dutch vocational-education system.
• Deltion College: Large-scale MBO institution in Zwolle offering vocational training across multiple sectors including hospitality, care, and economics; comparable Dutch MBO operator at larger institutional scale.

Direct peers

• Hotelschool The Hague: The Netherlands' other leading hospitality-focused educational institution. Both schools train students for hospitality-sector careers and pair classroom learning with operations inside functioning hotel/sector environments, making them direct peers in Dutch hospitality education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQTy6iqLXu4Q6_ZT-7j0UGw
• Facebookfacebook.com/MBOAmersfoort
• LinkedInlinkedin.com/company/hotelschool-amersfoort
• Instagraminstagram.com/mboamersfoort
• TikToktiktok.com/@mboamersfoort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotelschool Amersfoort