Hotel Serrano

What Hotel Serrano does

Hotel Serrano is a family-owned 2-star hotel located at Calle Benito Pérez Galdós 6 in central Córdoba, Spain, founded in 1960 as a 9-room family project and now operating 56 fully renovated rooms alongside a separate sub-brand, Puente del Carbón Apartments, in Granada. The hotel serves five customer segments — leisure couples, business travelers, families, corporate/MICE clients, and wedding groups — primarily through direct-to-consumer distribution via its multilingual official website (Spanish, English, French) with a best-price guarantee; no OTA partnerships or franchise arrangements are referenced. Revenue is generated from four streams: nightly accommodation across four room types (individual, double/twin, double, triple), event-hall rental with multiple configurations up to 55 people, four curated experience packages (Gastronomic, Romantic, Cultural, Theatrical) that bundle accommodation with partner restaurants, Arabic baths, and guided tours, and negotiated rates for corporate and wedding groups, with Smartbox gift boxes as a secondary distribution channel.

The underlying technology stack is a standard multilingual WordPress site with no proprietary platform, proprietary software, or AI/ML components. Third-party integrations are limited to Google Analytics, Google Maps, and Google Recaptcha — common across hospitality websites. The hotel operates standard in-room amenities (Wi-Fi, flat-screen TV, air conditioning, heating, safe), a 24-hour reception, and a dedicated event hall. Hotel Serrano S.L. is a privately held Spanish limited company registered in Córdoba under C.I.F. B-14059075, holds a registered trademark (HOTEL SERRANO ®), and is GDPR- and LSSI/CCPA-aligned in its cookie and data-handling practices. The company has received EU FEDER/REACT-EU co-financed energy-cost aid via the Junta de Andalucía and, as of 2025, employs 69 staff across its operations.

Name

Hotel Serrano

Legal name

HOTEL SERRANO, S.L.

Website

https://hotelserrano.es

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Hotel Serrano is a family-owned 2-star hotel in central Córdoba, Spain, founded in 1960, operating 56 renovated rooms plus Granada apartments under the Puente del Carbón sub-brand, serving leisure couples, business travelers, families, and MICE/wedding groups via direct online bookings.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• City center hotel
• Hotel accommodation
• Themed experience packages
• Event venue rental
• Family run lodging

Headquarters

HQ city

Córdoba

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Hotel room bookings: The primary revenue stream is nightly accommodation rentals across four room types (individual, double/twin, double for couples/marriage, and triple) at the Hotel Serrano in Córdoba. Rooms are priced per night with optional add-ons such as the Romantic Experience (+€20 for couple's massage) and catering packages for events. Booking is conducted directly via the hotel's official website.
2. Event venue rental: The hotel generates supplementary revenue by renting its dedicated event hall for meetings, conventions, conferences, and family or friend celebrations. Setup configurations include banquet (40 people), U-mount (20 people), imperial table (30 people), and school/theater (55 people) arrangements. Equipment available includes Wi-Fi, lighting control, projector, and air conditioning.
3. Experiences and packages: Upsell revenue is generated through curated experience packages bundled with accommodation: Gastronomic Experience (double room + buffet breakfast + late check-out + restaurant lunch/dinner), Romantic Experience (double room + continental breakfast + Arabic bath + late check-out at 14:00 + optional €20 couple's massage), Cultural Experience (double room + guided Jewish quarter tour), and Theatrical Experience (double room + breakfast + dramatized walking route).
4. Corporate and wedding discounts: The hotel offers discounted rates for corporate clients (with special rooms for commercial travelers) and wedding groups, with optional parking available. These are volume-based negotiated rates applied at the time of booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hotel Serrano is a family-owned 2-star hotel in central Córdoba, Spain, operating 56 fully renovated rooms across four configurations (single, double-twin, marriage/double, and triple). It supplements its rooms with four curated themed experience packages (Gastronomic, Romantic, Cultural, Theatrical), a meeting and event hall accommodating up to 55 people, and a sister apartment rental brand (Puente del Carbón) in Granada. The hotel sells all of its offerings primarily direct-to-consumer via its multilingual official website.

Product overview

Hotel Serrano is a 2-star family-owned hotel in Córdoba, Spain, founded in 1960 and currently operating 56 fully renovated rooms. The hotel's core offering is accommodation across four room types: Single Room, Double Room with 2 Beds, Marriage/Double Room, and Triple Room. It complements its rooms with four themed experience packages — Gastronomic, Romantic, Cultural, and Theatrical Experiences — each combining accommodation with curated activities such as guided tours, meals, and spa services. Additionally, the hotel offers meeting and event room facilities (accommodating up to 55 people in school layout) and operates a separate apartment rental brand called Puente del Carbón Apartments in Granada, providing self-catered accommodations for 2–4 adults.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Room (Habitación Individual)

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• H10 Hotels: A Spanish hotel chain with multiple Andalusian city and resort properties. Comparable in offering curated experience-led city-center stays at a national scale Hotel Serrano could aspire to replicate.
• Senator Hotels & Resorts: A Spanish family-founded hotel group operating city and resort hotels across Andalusia. Provides a useful scale comparison for what a multi-property family-run Spanish hotel operator can achieve.
• Sercotel Hotels: A Spanish mid-scale hotel chain with a strong presence across Andalusia, including Córdoba. Demonstrates a scaled, multi-city operating model that contrasts with Hotel Serrano's single-property family approach.
• Paradores de Turismo: Spain's state-owned heritage hotel chain, dominant in cultural-tourism destinations. A benchmark for monetizing historic-location and experience-based hospitality at scale, and a key competitor for heritage-driven demand in Andalusia.

Direct peers

• Hotel Selu: A 3-star central Córdoba hotel positioned similarly to Hotel Serrano on price, location, and service tier. Closest like-for-like competitor in room count, star tier, and guest profile.
• Hospes Palacio del Bailío: A 5-star heritage palace hotel in Córdoba city center. Competes for the higher end of the same cultural-tourism and corporate-event demand and serves as an aspirational price benchmark for Hotel Serrano's premium experience packages.
• Hotel Macià Alfaros: A 4-star hotel located in central Córdoba, close to the same commercial and historic area as Hotel Serrano. Comparable city-center Andalusian lodging competitor with similar guest mix of leisure and business travelers.
• Las Casas de la Judería: A boutique hotel in Córdoba's Jewish quarter, competing for the same cultural-tourism demand that drives Hotel Serrano's themed experiences. Direct head-to-head in the heritage city-center segment.
• NH Collection Amistad Córdoba: A 4-star chain hotel in Córdoba's old town near the Mosque. Competes directly for leisure and corporate travelers, offering a benchmark for chain-affiliated positioning in the same micro-market as Hotel Serrano.
• AC Hotel Córdoba by Marriott: Marriott-affiliated hotel in Córdoba competing for the same business-traveler and MICE segments that Hotel Serrano targets with its corporate rates and event hall. Comparable competitor for the higher-tier slice of the Córdoba market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-serrano

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Serrano