Hotels & Preference Hualing Tbilisi

What Hotels & Preference Hualing Tbilisi does

Hotels & Preference Hualing Tbilisi is a 246-room, 5-star business-category luxury hotel located on the shoreline of Tbilisi Sea in the Tbilisi Sea New City district of Tbilisi, Georgia. The property operates under the Hotels & Preference international luxury hotel brand (founded in France in 2000, now comprising 150 hotels across 20 destinations) and is owned and operated by BTL Hospitality (BTL Collection), a hospitality management group established in 2012 with offices in Beijing and Shanghai. It serves four core customer segments: business travelers, leisure tourists, MICE event organizers, and VIP/Club members, with a particular emphasis on the corporate and events market enabled by its 800 m² Grand Ballroom and seven additional meeting rooms.

The hotel's product portfolio spans six room categories (Standard Double/Twin, Club Twin, Club Double, Club Deluxe King, Deluxe King Suite, and Premier Suite) priced from $150 to $737 per night, supported by four F&B outlets (Be Chic all-day dining, Be Cosy lobby lounge bar, Ensemble Chinese restaurant, and Legends sports bar), a Club Preference executive lounge on the 9th and 10th floors serving 46 club rooms, and a 3,500 m² Recreation Center featuring a 25-meter indoor pool, Jacuzzi, sauna, steam room, SPA, gym, and summer terrace. Technology is limited to standard hotel room equipment (48-inch LCD TVs, individual climate control, in-room safes, tea/coffee facilities) plus Exely hotel management software for reservations.

The business model is direct-to-consumer luxury hospitality with distribution through the hotel's own website, telephone reservations, four major GDS systems (Amadeus, Apollo/Galileo, Sabre, Worldspan), OTA intermediaries connected to GDS, and the Hotels & Preference international chain's 14 worldwide sales offices. Revenue is generated through per-night room bookings, F&B transactions, recreation/wellness services, MICE event contracts, and recurring Club Preference membership privileges. The property was awarded Luxury City Hotel in Georgia in 2016, and its distinctive competitive positioning comes from the rare combination of waterfront location, large-scale recreation amenities, French-brand service standards, and authentic Chinese dining in one Georgian asset.

Name

Hotels & Preference Hualing Tbilisi

Legal name

Hotels & Preference Hualing Tbilisi

Website

https://hotelspreference.ge

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Hotels & Preference Hualing Tbilisi is a 246-room 5-star luxury hotel on the Tbilisi Sea waterfront in Georgia, operated by BTL Hospitality under the French Hotels & Preference brand. It serves business travelers, leisure tourists, MICE event clients, and VIP guests with multiple dining outlets, a 3,500 m² recreation center, and conference facilities.

Ownership category

akta.pro rank

Product category

Luxury Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Food Services and Drinking Places (722)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Urban & Downtown Full-Service Hotels (THAGAAAA)

Keywords

• Luxury hotel services
• Hotel accommodation
• MICE event venues
• Fine dining hospitality
• Wellness recreation facilities

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room Bookings: Primary revenue from 246 guestrooms across multiple categories including Standard, Club, and Suite rooms with nightly rates ranging from $150 to $737 per night.
2. Food & Beverage Outlets: Revenue from multiple dining venues including Be Chic all-day dining restaurant (07:00-23:00), Be Cosy lobby lounge bar (11:00-19:00), Ensemble authentic Chinese restaurant (12:00-23:00), and Legends sports bar (17:00-02:00).
3. Recreation & Wellness Services: Revenue from 3,500 sq.m. recreation center including gym, indoor swimming pool, Jacuzzi, sauna, steam room, SPA center, and summer terrace facilities.
4. Meetings, Events & MICE: Revenue from 800 sq.m. Grand Ballroom and seven additional meeting rooms accommodating 10-160 persons for conventions, seminars, workshops, weddings, and corporate events. VIP meeting room available for private meetings up to 12 persons.
5. Club Membership Services: Club Preference membership offering complimentary afternoon tea, evening cocktails, snacks, and other exclusive services for club-level guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hotels & Preference Hualing Tbilisi is a 5-star luxury business hotel operating 246 guestrooms across Standard, Club and Suite categories on the Tbilisi Sea waterfront. The property delivers integrated hospitality services including four food and beverage outlets, a 3,500 sq.m. recreation center with pool, spa and gym, and dedicated MICE event facilities comprising an 800 sq.m. Grand Ballroom and seven meeting rooms. It operates as part of the French-founded Hotels & Preference international chain and is managed by BTL Hospitality.

Product overview

Hotels & Preference Hualing Tbilisi is a 5-star luxury hotel with 246 rooms offering a unified portfolio of accommodations (Standard, Club, and Suite categories), diverse dining outlets (Be Chic all-day dining, Be Cosy lobby bar, Ensemble Chinese restaurant, Legends Bar sports lounge), a 3500 m² Recreation Center (gym, pool, sauna, SPA, summer terrace), and extensive meeting/event facilities including an 800 m² Grand Ballroom and multiple conference rooms. The property features Club Preference as an executive lounge and loyalty program. Hotel is positioned for both leisure and business/MICE hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• BTL Collection: Serves Boutique Designer Hotels and Retreats with the opportunity to expand their property performance and workflow without making sacrifices to the uniqueness of the concept, charm and individualism of the product, design and service culture.
• Be Chic
• Be Cosy
• Ensemble
• Legends Bar
• Club Preference
• Be Pure

Products and services

• Standard Double Room / Twin Room

Quantifiable outcome

• Selected as Luxury City Hotel in 2016 in Georgia

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Hotels & Preference (Hâteaux & Préférence)coreChannel Partner/ Reseller/ Distributor · 1 January 2000International luxury hotel chain created in France in 2000, now comprising 150 mainly 4 and 5 star hotels in 20 destinations. Hotels & Preference Hualing Tbilisi operates as a member property of this brand. The chain offers French-inspired luxury hospitality with F.R.A.N.C.E. values (Friendly, Romantic, Attractive, Noble, Comfort, Elegant), and provides 14 sales offices worldwide for member properties.

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pullman Tbilisi Axis Towers: International 5-star business hotel in Tbilisi under Accor's premium tier — comparable MICE, F&B, and corporate-traveler positioning.
• Sheraton Grand Tbilisi Melli Hotel: International full-service 5-star hotel in Tbilisi under Marriott Bonvoy, competing for upscale corporate, leisure, and MICE demand with global loyalty reach.
• Wyndham Grand Tbilisi Old Mill酒店: 5-star international brand hotel in Tbilisi operating under Wyndham's upscale segment — comparable full-service offering and MICE capacity.

Direct peers

• Stamba Hotel Tbilisi: 5-star luxury lifestyle hotel in central Tbilisi with multiple F&B outlets and event spaces — overlapping business model, room count tier, and target guests.
• Ambassadori Hotel Tbilisi: Upscale full-service hotel in Tbilisi with casino, multiple restaurants, and event venues — overlapping F&B, events, and luxury leisure positioning.
• Rooms Hotel Tbilisi: Design-led 4-5 star boutique hotel in central Tbilisi, the most direct lifestyle/luxury competitor in the same city and same upscale leisure-and-business segment.
• The Biltmore Hotel Tbilisi: 5-star luxury hotel in central Tbilisi with multiple dining venues and event space — comparable tier, target guest, and city positioning.
• Radisson Blu Iveria Hotel, Tbilisi: International 5-star business hotel in central Tbilisi with extensive MICE facilities and F&B — directly competes for corporate, MICE, and leisure upscale demand.

Others

• BTL Collection (sibling properties, e.g., WEI Retreat, YU Boutique): Sister properties under the same BTL Hospitality operator in China and Japan — relevant for assessing group operating model, expansion track record, and shared parent-company strategy.
• Hôtels & Préférence (parent brand network): French soft-brand network of 150 luxury hotels that the Tbilisi property belongs to — relevant for benchmarking network distribution, brand standards, and cross-property referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hotelsandpreferencehualingtbilisi
• LinkedInlinkedin.com/company/hotels-preference-hualing-tbilisi
• Instagraminstagram.com/hotelspreference_tbilisi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotels & Preference Hualing Tbilisi