Van der Valk Hotel Stein-Urmond

What Van der Valk Hotel Stein-Urmond does

Van der Valk Hotel Stein-Urmond is a privately held, full-service regional hotel operating under the legal entity Hotel Stein B.V. as part of the family-owned Van der Valk hotel group. Founded in 1989 in Urmond, Limburg, Netherlands, the property employs 59 people and sits directly at A2 highway exit 48 with 800 free parking spaces, positioning it as a gateway location to South Limburg. Its core offering is overnight accommodation across Superior, family, accessible, family-suite and luxury suite categories (€94–€150+ per night per person), complemented by Restaurant HOOM (à la carte and live-cooking themed buffets), the on-site Van der Valk Sport Center, 20 Tesla Superchargers, and 800 parking spaces.

The hotel operates a diversified revenue model across five streams: room bookings, food & beverage, meetings & events (19 multifunctional rooms, 2–750 persons), bundled packages/arrangements (wellness, cycling, shopping, romantic, senior), and ancillary services such as the Green Stay sustainability program. Distribution is heavily direct: a centralized booking platform, 24-hour phone line, walk-in, and a dedicated 046 Meetings & Events sales channel for corporate/MICE clients, supported by an integrated Van der Valk group loyalty program (Valk Loyal) and gift card ecosystem.

Technology is conventional rather than proprietary: standard PMS integration with the group's booking-v5.vandervalkonline.com platform, HOSINTRA restaurant reservations, and basic integrations with Google Maps and Google reCAPTCHA. No public APIs, AI/ML features, or developer-facing platforms are disclosed. The hotel holds a Green Key Gold sustainability certification with a published CO2 footprint 2024 report, and partners with Thermen Maastricht for wellness packages. The target customer base spans corporate/MICE, leisure travelers, families, seniors, and private celebrations, with no disclosed named enterprise anchors.

Name

Van der Valk Hotel Stein-Urmond

Legal name

Hotel Stein B.V.

Website

https://hotelstein.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Van der Valk Hotel Stein-Urmond is a privately held, full-service Dutch regional hotel in South Limburg offering rooms, restaurant HOOM, 19 meeting rooms, and themed leisure packages to corporate, leisure, family and senior travelers as part of the Van der Valk hotel group.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Conference Retreat Hotels (THAGALAG), Hotel & Resort Restaurants (THAFACAH), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Hotel accommodation
• Meetings and events
• Restaurant dining
• Hospitality services
• Leisure travel packages

Headquarters

HQ city

Urmond

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room Bookings: Revenue from overnight accommodation in various room types including Superior rooms, Family rooms, and Suites. Room pricing varies by season and room type, ranging from approximately €94 to €150+ per night.
2. Food & Beverage: Restaurant HOOM generates revenue from à la carte dining, live-cooking buffets, themed buffets, bar service, and room service. Operating hours include lunch (11:00-17:00), dinner (17:00-22:00), and bar service (Mon-Fri 08:00-00:00, Sat-Sun 09:00-00:00).
3. Meetings & Events: Revenue from renting 19 multifunctional meeting rooms and event spaces for conferences, training, weddings, parties, and corporate events. The hotel accommodates groups from 2 to 750 persons across rooms ranging from 30 m² to 690 m².
4. Packages & Arrangements: Bundled packages combining accommodation with meals, activities, and experiences. Examples include Thermen Maastricht Arrangement, 3=2 Special, Suite Dream, eBike arrangements, and Senior packages. These drive higher average revenue per booking.
5. Green Stay Program: Environmentally-conscious guests can opt to skip daily room cleaning in exchange for tree planting through Stichting Pure Benefit, sponsored by Van der Valk.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Van der Valk Hotel Stein-Urmond operates a full-service hotel offering overnight accommodation in rooms and suites, on-site food and beverage service at Restaurant HOOM (à la carte and live-cooking buffets), and conference/event facilities across 19 multifunctional meeting rooms. The hotel also provides curated packages combining stays with meals, wellness, cycling, and shopping experiences, supported by amenities including a Sport Center, EV charging, and free parking.

Product overview

Van der Valk Hotel Stein-Urmond is a hospitality business offering a comprehensive hotel and leisure portfolio. The core offerings include accommodation (rooms and suites ranging from standard to luxury), on-site dining at Restaurant HOOM (à la carte and buffet dining), and extensive meetings/events facilities with 19 multifunctional rooms. The product portfolio is organized around several interconnected offerings: room bookings as the primary accommodation product, Restaurant HOOM as the food & beverage core, Meetings & Events as the business/conference segment, and various themed packages/arrangements (wellness, cycling, shopping, romantic getaways) as add-on modules. Supporting facilities include a Sport Center, EV charging, business center, and complimentary WiFi. The hotel also operates a loyalty program (Valk Loyal) and gift card system (Valk Giftcard), integrating with the broader Van der Valk hotel chain ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant HOOM: The hotel's à la carte restaurant offering lunch, dinner, and bar services. Lunch served daily 11:00–17:00, dinner daily 17:00–22:00, bar open Mon–Fri 08:00–00:00 and Sat–Sun 09:00–00:00. Features live-cooking buffet and themed buffets.

Products and services

• Hotel Rooms & Suites

Quantifiable outcome

• Guest satisfaction rating of 8.7 out of 10 based on 247 reviews

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Thermen MaastrichtcoreStrategic or Co-development PartnerWellness partnership offering guests access to Thermen Maastricht spa facilities including unique saunas, gardens, and invigorating springs. The Thermen Maastricht Arrangement packages overnight stays with spa access, combining luxury wellness in the Limburg hills with hotel accommodation, breakfast, and dinner. The partnership allows the hotel to offer wellness-focused packages to leisure guests seeking relaxation experiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Van der Valk Hotel Sittard: Closest Van der Valk sister property (~10km) operating under identical brand, F&B concept, and MICE infrastructure. Direct overlap in corporate clients and South Limburg leisure guests; comparable size and positioning.
• Van der Valk Hotel Roermond: Sister Van der Valk hotel in nearby Roermond, ~30km away, with overlapping appeal for Designer Outlet-driven leisure guests and corporate clients. Operates within the same chain pricing and loyalty ecosystem.
• Bilderberg Hotel De Bovenste Molen: Independent Dutch full-service hotel near Maastricht with comparable meeting facilities, restaurant, and Limburg leisure positioning. Competes for similar corporate and leisure demand outside the Van der Valk ecosystem.
• Van der Valk Hotel Heerlen: Sibling Van der Valk property ~15km from Stein-Urmond, also a full-service hotel with MICE facilities in South Limburg. Same brand standards, loyalty program, and booking platform; competes for the same Dutch and German leisure and corporate travelers.
• Van der Valk Hotel Maastricht: Van der Valk property serving the Maastricht business and tourism market. Shares the same package architecture, Restaurant HOOM-style F&B offering, and event infrastructure, making it the most directly comparable competitor.

Emerging players

• Center Parcs Heijderbos / Limburgse Peel: Resort operator with Dutch park locations offering family short-stay accommodation with dining and activity packages. Competes for family leisure travelers in Limburg and adjacent regions, particularly for multi-day stays.
• Thermen Maastricht: Wellness resort partner offering spa and overnight packages in the Limburg hills. Closely related as a strategic partner for the hotel's wellness arrangements and as a complementary leisure competitor for wellness-driven guests.

Broad incumbents

• Fletcher Hotels: Largest Dutch hotel chain with multiple properties across Limburg and the Netherlands. Offers similar mid-market full-service positioning with restaurants and meeting facilities, competing for the same domestic leisure and SME corporate segments.
• NH Hotels (NH Maastricht, NH Eindhoven): International chain with multiple Dutch properties offering 4-star full-service hotels, meeting facilities, and restaurant operations. Targets similar business and leisure segments in Limburg and adjacent regions.

Regional players

• Amrâth Grand Hotel de l'Empereur: Historic full-service hotel in Maastricht with conference facilities, restaurant, and proximity to major Dutch and Belgian corporate clients. Competes for similar regional event and leisure demand within an hour's drive of Stein-Urmond.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VanderValkHotelSteinUrmond
• LinkedInlinkedin.com/company/van-der-valk-hotel-stein-urmond
• Instagraminstagram.com/vandervalkhotelsteinurmond

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van der Valk Hotel Stein-Urmond