Hotel St Francis

What Hotel St Francis does

Hotel St. Francis is a 79-key historic boutique hotel located at 210 Don Gaspar Avenue in downtown Santa Fe, New Mexico, one block from the Santa Fe Plaza. Founded in 1889 as the De Vargas Hotel, rebuilt after a 1922 fire, and renamed Hotel St. Francis in 1986, it is Santa Fe's oldest continuously operating hotel and is listed on the National Register of Historic Places. The property is owned and operated through Heritage Hotels & Resorts, Inc., a New Mexico-based minority-owned parent company established in 2005 to develop culturally distinct hotels across the state. The hotel positions itself around Franciscan missionary-inspired design using natural earth-toned materials, handcrafted furniture by local artisans from the Hands of America collective, and an on-site collection of New Mexican religious art, wooden chests, original fireplace mantle, stone baptismal font, and historical ledger books.

The hotel runs an integrated on-site F&B operation including the Secreto Lounge craft cocktail bar (Garden-to-Glass program with house-made bitters, local botanicals, and regional spirits) and the Wolf and Roadrunner restaurant (fire-centric seasonal cuisine). Distribution channels include direct bookings via the SABRE SynXis engine on hotelstfrancis.com, a toll-free reservations line (1-800-529-5700), third-party OTAs, walk-in traffic, and a Meeting/Wedding RFP pipeline, with corporate and event space overflow routed through sister property Eldorado Hotel & Spa's 25,000+ sq ft of meeting facilities (including a 7,000 sq ft Grand Ballroom). Pricing is structured around published Best Flexible Rates complemented by promotional packages (Stay For The Story up to 20% off, Romance Package with upgrade and late checkout, Wine Down with Gruet sparkling wine, Sip & Savor beverage credit, Advance Purchase up to 15% off), regional neighbor rates for NM/CO/TX residents (up to 20-25% off), a $30 daily amenity fee, and a $75 per-stay pet fee.

The customer mix is long-tail and consumer-led: individual leisure travelers, couples on romantic getaways, art and culture enthusiasts visiting Santa Fe's museums and galleries, and smaller corporate and wedding event groups. History tours ($25-$45 per person, Fri-Sat 4-5pm), gift certificates (via boomtime.com), and Heritage Magazine publication round out ancillary revenue streams.

Name

Hotel St Francis

Legal name

Hotel St. Francis

Website

https://hotelstfrancis.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel St. Francis is a 79-key historic boutique hotel in downtown Santa Fe, New Mexico, listed on the National Register of Historic Places and operated by Heritage Hotels & Resorts. It serves individual leisure travelers, couples, and small corporate/event groups via on-site dining, craft cocktails, and meeting space routed through sister property Eldorado Hotel & Spa.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Guest Room Accommodations: 79 guest rooms and suites including standard rooms, Cardinal Suite presidential suite. Room bookings via direct website, phone reservations, and third-party OTAs. Revenue generated per room per night with various rate tiers and promotional packages.
2. Food & Beverage: On-site dining at Wolf and Roadrunner restaurant (fire-centric seasonal cuisine) and Secreto Lounge (award-winning craft cocktails). Revenue from cover charges, menu items, beverages, and private dining/events.
3. Spa Services & Amenities: Nidah Spa credit program for sister property Eldorado Hotel & Spa. Daily amenity fee ($30) covers parking, WiFi, morning coffee, and bottled water. Spa services at partner property generate referral value.
4. Special Packages & Promotions: Various packages including Stay For The Story (up to 20% off), Advance Purchase (up to 15% off), Wine Down Package, Romance Package, Sip & Savor beverage credits, and regional neighbor rates for NM, CO, TX residents.
5. Meetings & Events: Meeting venues and wedding event sales through formal RFP process. Event spaces include Grand Ballroom (7,000 sq ft), multiple ballrooms, boardrooms, and historic venues like La Capilla de Oro chapel and Casa España.
6. Gift Certificates: Gift certificate sales for hotel stays, dining, and experiences through boomtime.com platform.
7. Historic Tours: 60-minute guided historic property tours on Fridays and Saturdays (4-5pm), $25-$45 per person ($45 includes cocktail).

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Hotel St. Francis operates as a historic boutique hotel in downtown Santa Fe offering 79 guest rooms and suites with Franciscan-inspired design. The property also features on-site dining at Wolf and Roadrunner restaurant and Secreto Lounge craft cocktail bar, plus meeting and wedding event spaces, a wine tasting room, and curated guest experiences such as historic property tours.

Product overview

Hotel St Francis is a historic boutique hotel property offering accommodation, dining, and event services. The portfolio includes the 79-room Hotel St Francis as the core product, alongside two on-site dining venues (Secreto Lounge cocktail bar and Wolf and Roadrunner restaurant with Gruet wine tasting), the luxury Cardinal Suite presidential suite, and various special packages for romantic getaways, wine experiences, and extended stays. The property also offers meeting and event spaces through its sister property, Heritage Magazine publication, and gift certificates. The hotel positions itself as Santa Fe's oldest continuously operating hotel with Franciscan-inspired design aesthetic.

Differentiator

Problem solved

Functional benefit

Brands

• Secreto Lounge: Award-winning craft cocktail bar specializing in Garden-To-Glass cocktails, located within Hotel St. Francis. Known as Santa Fe's premier craft cocktail destination featuring fresh fruits, vegetables, herbs, local spirits and bitters.
• Wolf and Roadrunner
• The Cardinal Suite

Products and services

• Hotel St. Francis Guestroom Accommodations A historic boutique hotel in Santa Fe, New Mexico, offering 79 guest rooms and suites with Franciscan-inspired design, located one block from the historic Plaza. Listed on the National Register of Historic Places.
• Cardinal Suite The newest presidential suite featuring one bedroom and 1.5 bathrooms, living room with sleeper sofa, private balcony with guest seating, see-through fireplace, over-sized tub, walk-in shower, refrigerator, personal safe, and two flat-screen televisions.
• Secreto Lounge Santa Fe's premier craft cocktail bar specializing in award-winning Garden-to-Glass cocktails using fresh fruits, vegetables, herbs, local spirits and bitters. Features seasonal outdoor loggia and patio seating.
• Wolf and Roadrunner Restaurant Refined fire-centric seasonal dining restaurant offering custom dinner and provisions menus highlighting regional ingredients. Open Thursday-Sunday for dinner service.
• Gruet Santa Fe Tasting Room On-site wine tasting room where guests can sample flights of world-class premium sparkling wines produced in New Mexico using traditional French methods.
• Meeting & Event Spaces Over 25,000 sq. ft. of flexible meeting space available through sister property Eldorado Hotel & Spa, including Grand Ballroom (7,000 sq. ft.), Anasazi Ballroom, Zia Ballroom, and multiple boardrooms, plus La Capilla de Oro chapel and Casa España for weddings.
• Historic Property Tour

Quantifiable outcome

• Ranked No. 1 City in the U.S. by Travel + Leisure's 2025 & 2026 World's Best Awards
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Heritage Hotels & Resorts, Inc.coreStrategic or Co-development PartnerParent company of Hotel St. Francis. New Mexico-based, minority-owned company established in 2005 to develop culturally distinct hotels and resorts. Portfolio includes Eldorado Hotel & Spa (sister property), Palacio de Marquesa in Taos, and other New Mexico properties. Mission is to tell the story of New Mexico to guests through culturally-distinct accommodations.
• Eldorado Hotel & SpacoreStrategic or Co-development PartnerSister property offering Nidah Spa services (Hotel St. Francis guests receive $50 spa credit on new July reservations), Opera Wine Dinner Series venue, and expanded meeting/event space (25,000+ sq ft). Located 2 blocks from Hotel St. Francis at 309 W. San Francisco St.
• Wolf and RoadrunnercoreStrategic or Co-development PartnerOn-site restaurant at Hotel St. Francis featuring fire-centric seasonal cuisine with custom dinner and provisions menus highlighting regional ingredients. Partnership in flavor with Secreto Lounge. Dinner service Thu-Fri 3pm-8pm, Sat-Sun 1pm-8pm. Historically the space was a horse and carriage stable.
• Secreto LoungecoreStrategic or Co-development PartnerAward-winning craft cocktail bar at Hotel St. Francis, Santa Fe's premier Garden-To-Glass destination. Uses fresh fruits, vegetables, herbs, local spirits and house-made bitters. Features seasonal outdoor loggia and patio. Happy Hour daily 3pm-5pm. Hours Thu-Sat 1pm-10pm, Sun-Wed 3pm-9pm. Space was historically a downtown barbershop.
• Gruet Santa Fe Tasting RoomminorChannel Partner/ Reseller/ DistributorWine tasting room inside Hotel St. Francis where guests can sample flights of world-class premium sparkling wines produced in New Mexico using traditional French methods.
• Elegance Limousine & Black Car ServicesminorChannel Partner/ Reseller/ DistributorTransportation services partnership for Hotel St. Francis guests requiring airport transfers, local transportation, or special occasion limousine services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/channel/UCf2QUM2X20fq4I6VjNTZdcw
• Facebookfacebook.com/hotelstfrancis
• Instagraminstagram.com/hotelstfrancis
• LinkedInlinkedin.com/company/hotel-st-francis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel St Francis