Hotel St. George

What Hotel St. George does

Hotel St. George is a 4-star hotel operating at Viale Tunisia 9 in the Porta Venezia district of central Milan, Italy. The property was founded in 1967 and is owned and managed by the Cotti family through the legal entity HOTEL ST. GEORGE S.R.L. (VAT 04541370963). It operates as a single-property franchisee within the Best Western international chain, distributing inventory through Best Western's central reservation system, the hotel's own direct booking engine (book.hotelres.it), and third-party OTAs.

The hotel offers 50 guest rooms organized into three tiers: Classic (value/essential), Superior (spacious with rooftop views and complimentary minibar, aperitif, and DOC wine), and Junior Suite (an up-to-four-person mini-apartment suitable for small business meetings). Ancillary services include complimentary Wi-Fi, a first-floor bar (open 18:30-23:00) with light kitchen service, business services (printer/scanner/copier/fax, meeting room, express check-out), a therapeutic pillow menu, paid garage with airport transfers, and laundry. A distinctive operational asset is the on-site ozonization sterilization system, recognized by the Italian Ministry of Health as a natural method of environment sterilization, which sanitizes all surfaces, HVAC, and drainage without chemical disinfectants. The property also holds Best Western's Stay For the Planet environmental certification.

The business model is a single-asset, pay-as-you-go accommodation operation addressing two primary segments: business travelers attending conferences and trade fairs (Rho Fiera Milano, Fieramilanocity) and leisure tourists visiting Milan's shopping and cultural districts. Revenue streams include nightly room accommodation (Classic, Superior, Junior Suite), F&B from the bar, and ancillary paid services (parking, transfers, laundry, ticket reservations). Promotional mechanics include early-booking discounts (up to 20%), 3+ night stays (10% off), summer sale, fair-rate pricing, and day-use hourly tariffs. The hotel participates in the Best Western Rewards five-tier loyalty program but maintains operating independence under continuous family management.

Name

Hotel St. George

Legal name

HOTEL ST. GEORGE S.R.L.

Website

https://hotelstgeorge.it

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Best Western-franchised 4-star hotel in central Milan, family-owned by the Cotti family since 1967, operating 50 rooms across Classic, Superior, and Junior Suite categories for business and leisure travelers.

Ownership category

akta.pro rank

Product category

Hotel Accommodation Services

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

Keywords

• Hotel accommodation services
• Four star hospitality
• Central milan lodging
• Best western franchise hotel
• Leisure and business travel

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Room Accommodation: Hotel rooms rented on nightly basis with various room types (Classic, Superior, Junior Suite) offering different amenities and price points. Revenue generated through direct bookings, Best Western platform, and third-party travel agencies.
2. Food & Beverage: Bar service open daily 18:30-23:00 serving cocktails, hot and cold beverages, theme evenings, and Happy Hours. Small kitchen service offering quick snacks and light meals for lunch or dinner.
3. Ancillary Services: Additional revenue from paid services including garage with pickup service, airport transfers (Linate, Malpensa, Orio al Serio), laundry service, ticket reservations for transport and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hotel St. George is a 4-star, 50-room hotel in central Milan operated by the Cotti family since 1967 as a Best Western franchise. It rents Classic, Superior, and Junior Suite rooms on a nightly basis, complemented by an in-house bar (Bar & Aperitivi) serving cocktails and light meals, and ancillary services such as airport transfers, garage parking, laundry, and a day-use tariff offering hourly room access.

Product overview

Best Western Hotel St. George is a 4-star hotel in Milan operated by the Cotti family since 1967. The hotel operates as a single-property hotel within the Best Western international chain, offering 50 rooms across three categories: Camere Classic (essential/value), Camere Superior (spacious with views), and Junior Suite (mini-apartment for up to 4 guests). The hotel provides a range of add-on services including complimentary Wi-Fi, Bar & Aperitivi, Business Services, Ozonization system, and a Pillow Menu. It participates in the Best Western Rewards loyalty program and offers promotional rates including Early Booking, Extended Stay, Day Use, Summer Sales, and Trade Fair discounts. The hotel is affiliated with Best Western but operates as an independently owned and managed property.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Rooms (Camere Classic)
• Superior Rooms (Camere Superior) Spacious and bright rooms with views over Milan rooftops, available in Double, Twin, and Triple configurations. Includes free room service, complimentary minibar (first fill), chocolates, tea break, aperitif, and a complimentary bottle of DOC wine St. George upon departure. Targeted at guests seeking upgraded comfort.
• Junior Suite Elegant mini-apartment style suite accommodating up to 4 persons, featuring a spacious living area suitable for business meetings, welcome sparkling wine, night set, courtesy line, slippers, and bathrobe. Early check-in from 10:00 and late check-out until 15:00 available on request. Targeted at families and business travelers needing extra space.
• Bar & Aperitivi Hotel bar on the first floor offering cocktails, hot and cold beverages, themed evenings, and Happy Hour, open daily from 18:30 to 23:00. Includes a small kitchen service for quick snacks and light meals for lunch or dinner. Serves both in-house guests and walk-in patrons.
• Day Use Tariff (Tariffa Day Use) Day-use rate allowing guests to book rooms for select hourly periods (9-14 with Wi-Fi and newspaper, 12-17 with Wi-Fi and afternoon tea, 21-24 with Wi-Fi). Suite option available at 40 sqm including 1 free room service. Targeted at travelers with layovers, business visitors between meetings, and shoppers.
• Ancillary Guest Services Additional paid services including garage with pickup service, airport transfers (Linate, Malpensa, Orio al Serio), laundry service, and ticket reservations for transport and events. Targeted at hotel guests needing transportation, logistics, and concierge support.

Quantifiable outcome

• Up to 20% discount available with early booking
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Best Western Hotels & ResortscoreChannel Partner/ Reseller/ DistributorHotel St. George operates as a Best Western franchise property, utilizing the international brand's reservation system, loyalty program (Best Western Rewards), and marketing platform. The hotel maintains independence in daily operations and ownership while benefiting from global brand recognition and distribution network of 4,000+ hotels worldwide.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• NH Hotels: European urban full-service hotel chain with multiple central Milan properties. Overlaps in category (4-star urban, business and leisure segments) but offers global distribution, app-based loyalty, and pricing infrastructure an independent cannot match.
• UNA Hotels: Italian 4-star urban hotel chain with multiple Milan properties. Comparable category (full-service 4-star) but operates at chain scale with broader geographic distribution within Italy.
• Starhotels: Italian-owned upscale and luxury urban hotel collection operating multiple 4/5-star properties across Italy including Milan. Competes in the same urban full-service category but at greater scale and with a national portfolio.
• Boscolo Hotels: Italian hospitality group with design-led 4/5-star urban hotels, including Milan. Comparable in city and category but skews more design/lifestyle, providing a benchmark for premium positioning and renovation cadence.

Direct peers

• Hotel Spadari al Duomo: 4-star boutique property near the Duomo in central Milan. Directly comparable on category (independent 4-star, central Milan, full-service) and target customer (urban leisure and business travelers), differing mainly on micro-location.
• Best Western Plus Hotel Galles: Best Western-branded 4-star hotel in central Milan, sharing both the brand platform and the city market with Hotel St. George. Closest like-for-like competitor given identical distribution channel and target segments.
• Hotel Pierre Milano: Independent 4-star hotel near Milano Centrale with comparable size and positioning. Competes for the same business-traveler and trade fair attendee demand pool.
• Hotel Manin: 4-star independent hotel located in central Milan near Porta Venezia, very close to Hotel St. George. Competes head-to-head for the same business, leisure, and trade fair guest segments with comparable room counts and full-service amenities.

Emerging players

• Room Mate Hotels: European boutique urban hotel brand with a Milan property. Comparable on independent-feel urban 4-star positioning but with a younger, design-forward brand identity targeting the same leisure/business traveler segments.

Regional players

• ME Milan Il Duca (Meliá): Design-driven lifestyle hotel near Milano Centrale operated within the Meliá group. Comparable on central Milan location and business/fashion-traveler demand, but positioned at a higher price tier with international chain backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-st.-george

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel St. George