Hotel Termas

What Hotel Termas does

Hotel Termas is a Brazilian thermal spa resort hotel founded in 1956 in Gravatal, Santa Catarina, operating under the legal entity CIA DE ÁGUAS TERMAIS DO GRAVATAL (CNPJ 86.434.065/0001-60). The 159-employee property is built around three on-site thermal water captations (Fonte Tiradentes do Gravatá, Fonte Dr. Hélio Agostinelli, and a third artesian well) producing approximately 9.6 million liters per day of mesothermal (36°C), oligomineral, fluoridated, hydrocarbonated sodic, and lithinated water at 16.25 maches radioactivity, used for balneotherapy, hidropinic treatment, and inalotherapy. The infrastructure includes Standard, Luxo, and Suite room categories; a 24-bathtub balneário; external and covered thermal pools (~300-500m²); Japanese-style ofurôs; steam sauna; the Aquativo water park; sports facilities; kids space; and the Sala Gravatá corporate event venue.

Name

Hotel Termas

Legal name

CIA DE ÁGUAS TERMAIS DO GRAVATAL

Website

https://hoteltermas.com.br

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

101–250 employees

Short description

Hotel Termas is a traditional Brazilian thermal spa resort hotel founded in 1956 in Gravatal, Santa Catarina, serving families, individual travelers, and corporate groups with accommodations, full-board dining, therapeutic thermal water treatments, and year-round themed event packages built around its natural on-site mineral springs.

Ownership category

akta.pro rank

Product category

Thermal Spa Resort Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Destination Spas & Spa Resorts (HSALAFAC), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC)

Keywords

• Thermal spa resort
• Thermal water therapy
• Hotel accommodations
• Wellness tourism
• Family vacation packages

Headquarters

HQ city

Gravatal

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodation: Core revenue stream from hotel rooms and suites with varying categories (Standard, Luxo, Suite Master). Includes full-board packages with 4 meals daily (breakfast, lunch, afternoon snack, dinner). Revenue is generated per night stay with seasonal packages and event-themed promotions throughout the year.
2. Event Space Rental (Sala Gravatá): Corporate event venue rental for conventions, trainings, meetings, and celebrations. Flexible room configurations include auditorium, fishbone, U-shape, and school format with tables.
3. Water Park Access: Free access for hotel guests to Aquativo Water Park with thermal pools, water slides, and children's playground. Revenue included in hotel package pricing.
4. Bar and Beverage Service: Two bars (Pool bar and Copa bar) offering drinks, cocktails, snacks, and live music on special nights. Beverages included in meals during hotel packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hotel Termas is a thermal spa resort hotel in Gravatal, Santa Catarina, Brazil, offering full-board accommodations across Standard, Luxo, and Suite categories, on-site gastronomy with four daily meals, indoor and outdoor thermal pools maintained at 36°C, a balneário with 24 individual therapeutic bathtubs, ofurô soaking baths, steam sauna, the adjacent Aquativo water park, a dedicated event space (Sala Gravatá), and a year-round calendar of themed vacation packages for Brazilian holidays. The hotel leverages its proprietary natural thermal water sources with documented therapeutic mineral composition for balneotherapy, hidropinic treatment, and inalotherapy services.

Product overview

Hotel Termas is a traditional thermal spa resort hotel in Gravatal, Santa Catarina, Brazil, operating as a single unified property since 1956. The resort offers a comprehensive hospitality experience centered around natural thermal waters (36°C), with accommodations ranging from Standard to Luxo and Suite categories, on-site dining, multiple thermal pool facilities (indoor/outdoor), balneário with 24 individual bathtubs, ofurô soaking baths, steam sauna, sports facilities, game room, kids space, forest areas, and the adjacent Aquativo water park. The property also features a dedicated event space (Sala Gravatá) and operates an extensive calendar of themed vacation packages throughout the year including Carnival, Easter, July Holidays, August Cultural, Oktoberfest, Christmas, and New Year's Eve celebrations, each with specialized entertainment, theatrical performances, and recreational programming for families.

Differentiator

Problem solved

Functional benefit

Brands

• Aquativo Parque Aquático: The water park and aquatic attractions operated by Hotel Termas, featuring pools, water slides, and aquatic playground supplied with natural thermal water at 36°C. Open exclusively to hotel guests.

Products and services

• Hotel Termas (Main Hotel Property)
• Accommodations (Standard, Luxo, Suite Categories)

Quantifiable outcome

• Thermal water at 36°C maintained at constant temperature year-round
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Bourbon Hotéis & Resorts: Bourbon Hotéis is one of Brazil's largest hotel chains operating multiple resort properties across the country. Comparable to Hotel Termas as a Brazilian resort hotel operator with full-service amenities, though at significantly larger scale and broader geographic footprint.
• SESC Termas (Serviço Social do Comércio): SESC operates multiple thermal resort hotels across Brazil including Araxá and Caldas Novas, offering affordable thermal accommodations to Brazilian workers and retirees. Comparable to Hotel Termas as a thermal hospitality operator, though with a non-profit membership-based model rather than commercial pricing.

Direct peers

• Thermas Park Resort & Spa: Thermas Park Resort & Spa is a Brazilian thermal resort hotel in São Pedro, São Paulo, offering accommodations, thermal pools, and spa facilities. Directly comparable to Hotel Termas as a regional thermal destination resort with similar lodging-plus-spa business model targeting family and wellness travelers.
• Splash Resort Caldas Novas: Splash Resort is a thermal water resort hotel in Caldas Novas, Goiás, offering family-oriented accommodations with thermal pool access. Directly comparable as a regional Brazilian thermal resort hotel with similar full-board packages and family tourism positioning.
• Eldorado Thermas Park: Eldorado Thermas Park is a thermal resort hotel in Caldas Novas offering accommodations and thermal pool facilities. Comparable to Hotel Termas as a mid-sized Brazilian thermal lodging operation focused on family wellness tourism with on-site dining.
• Tauá Resort Grande Hotel e Termas de Araxá: Tauá Resort Araxá is one of Brazil's most established thermal spa hotels, founded around historic mineral springs in Minas Gerais. Comparable to Hotel Termas as a heritage thermal resort combining full-service lodging, therapeutic waters, gastronomy, and event facilities under a single property.
• Rio Quente Resorts / Hot Park: Rio Quente Resorts in Caldas Novas, Goiás, operates thermal water resorts and the Hot Park water park complex as Brazil's largest thermal tourism destination. Comparable to Hotel Termas in combining thermal water lodging with a captive water park subsidiary, though at substantially larger scale.
• Hot Beach Resort: Hot Beach Resort in Olímpia, São Paulo, is a thermal-water resort hotel adjacent to Thermas dos Laranjais water park. Comparable to Hotel Termas as a thermal resort hotel bundling lodging with water park access for family leisure tourism in Brazil's interior.
• Termas de Jurema Resort: Termas de Jurema is a thermal water resort hotel in Iretama, Paraná, offering accommodations and therapeutic thermal pools. Comparable to Hotel Termas as a regional southern Brazilian thermal resort with similar small-to-mid scale and family-leisure orientation.

Regional players

• Caldas Novas Municipal Tourism Complex: The Caldas Novas destination encompasses dozens of thermal resort hotels and water parks in Goiás state. Comparable to Hotel Termas as the broader Brazilian thermal tourism category, though concentrated in a different geography (central-west Brazil versus Hotel Termas's south).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hoteltermasgravatal
• Instagraminstagram.com/hoteltermasoficial
• TikToktiktok.com/@hoteltermasoficial
• LinkedInlinkedin.com/company/hotel-termas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Termas