Tigmiza Boutique Hôtel & Spa

What Tigmiza Boutique Hôtel & Spa does

Tigmiza Boutique Hôtel & Spa is a 5-star luxury boutique hotel operating on a 2.5-hectare site in the Palmeraie district of Marrakech, Morocco, approximately 15 minutes from the city center. The property is operated by TIGMIZA SA, a Moroccan Société Anonyme privately held by the Laraqui family, with interiors credited to Selma Laraqui. The hotel offers 28 accommodations spanning six categories — themed Suites (10 units, 45 m² each), Duplex Suites (2 units), Pavillons in the Bamboo Grove (3 units, 80 m²), 1-bedroom Villas (7 units, 150 m²), 2-bedroom Villas (7 units, 150 m²), and the premium Royal Villa (400 m² with private spa and butler service).

The product platform extends well beyond lodging. Tigmiza operates three restaurants (Libiti for Mediterranean/contemporary cuisine, Lallati for traditional Moroccan dishes prepared by 'Dadas,' and Pool Bar for light fare) and two bars (Bar Anglais and Terrasse du Premier). Wellness infrastructure includes the Timijja Spa, offering treatments built around Moroccan ingredients (Mint, Rose of Dades, Saffron, Argan, Prickly Pear, Atlas Honey, Orange Blossom), and the Yoga Shala with dedicated practice space and a yogi canteen. The Le Colisée event venue adds 6,000 m² of capacity for up to 2,000 guests across weddings, corporate seminars, and large receptions, complemented by 3 swimming pools, a private cinema with 200+ films, concierge-arranged excursions, and curated packages (Yoga, Romance, Wellness, complimentary night).

Revenue is generated across five streams: accommodation, food and beverage, spa and wellness, events and celebrations, and activities/excursions. Distribution is direct-to-consumer via a SynXis-powered website with best-rate guarantee, supplemented by phone reservations, third-party platforms (TripAdvisor, Kayak), and a dedicated corporate sales team. The hotel targets affluent leisure travelers as its primary segment, with corporate groups, wedding and celebration events, and wellness-focused guests as secondary segments. The property has been internationally recognized through the 2016 Villégiature Grand Prix for Best Hotel in Africa and 2025 TripAdvisor Travelers' Choice and Kayak awards, and reports a 92% Excellent review rating across 1,197 reviews.

Name

Tigmiza Boutique Hôtel & Spa

Legal name

TIGMIZA SA

Website

https://hotel-tigmiza-marrakech.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tigmiza Boutique Hôtel & Spa is a 5-star luxury boutique hotel in Marrakech's Palmeraie, offering 28 themed suites, pavillons, and villas alongside three restaurants, the Timijja Spa, a Yoga Shala, and the 6,000 m² Le Colisée event venue, serving affluent leisure travelers, corporate groups, and wedding clients.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Luxury Villas & Residences Resorts (THAGACAM), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Luxury boutique hotel
• Spa wellness services
• Destination weddings
• Fine dining restaurants
• Corporate event venues

Headquarters

HQ city

Marrakech

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation: Revenue from 28 luxury suites, pavillons and villas offering various room categories including standard suites, duplex suites, pavillons, 1-bedroom villas, 2-bedroom villas, and Royal Villa with private pools and premium amenities.
2. Food & Beverage: Revenue from three restaurants (Libiti, Lallati, Pool Bar) and three bars (English Bar, 1st Floor Terrace) offering Moroccan and international cuisine, light poolside dining, and beverage service.
3. Spa & Wellness Services: Revenue from Timijja Spa treatments featuring Moroccan Mint, Rose of Dades, Saffron, Argan, and Orange Blossom products; fitness center; and wellness experiences.
4. Events & Celebrations: Revenue from hosting weddings, receptions, seminars, and corporate events at the Colosseum venue (6000 m²) accommodating up to 2000 guests.
5. Activities & Excursions: Revenue from yoga sessions, cinema screenings, bicycle rentals, cooking classes, and organized excursions to Marrakech attractions, Atlas Mountains, and wider Morocco.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Tigmiza Boutique Hôtel & Spa operates a 5-star luxury boutique hotel in Marrakech, Morocco, offering 28 accommodations across themed suites, duplex suites, private pavilions, and one- and two-bedroom villas. The property includes multiple restaurants, bars, a full-service spa, yoga facilities, and dedicated event venues for weddings, corporate gatherings, and private celebrations.

Product overview

Tigmiza Boutique Hôtel & Spa is a 5-star luxury boutique hotel in the Palmeraie of Marrakech, Morocco, offering a unified hospitality platform with 28 accommodations across six distinct categories: themed Suites (including Duplex variants), Pavilions in the Bamboo Grove, 1-bedroom Villas, 2-bedroom Villas, and the premium Villa Royale. The property features three restaurants (Libiti for Mediterranean cuisine, Lallati for Moroccan dishes, and Pool Bar for light fare), two bars (Bar Anglais and Terrasse du Premier), the Timijja Spa with wellness treatments using local ingredients, a Yoga Shala for practice and healthy dining, and extensive event facilities centered around Le Colisée venue. Leisure offerings include three pools, private cinema, cycling, and concierge-arranged excursions. The hotel also markets seasonal packages including Yoga, Romance, Wellness, and complimentary night offers.

Differentiator

Problem solved

Functional benefit

Brands

• Libiti: Restaurant offering contemporary world-influenced cuisine in a warm terracotta-themed atmosphere reminiscent of Marrakech
• Lallati
• Pool Bar
• Bar Anglais
• Terrasse du Premier
• Timijja Spa
• Yoga Shala

Products and services

• Les Suites

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Royale Air MarocminorStrategic or Co-development Partner · 1 January 2016National airline partner offering flights to Marrakech; hotel can arrange Fast Track priority border crossing service for arriving guests upon request.
• TripAdvisorcoreChannel Partner/ Reseller/ DistributorMajor travel review and booking platform where Tigmiza maintains strong ratings (Travelers' Choice 2025) and accepts bookings.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Royal Mansour Marrakech: Ultra-luxury hotel in Marrakech owned by the Moroccan royal family, known for riad-style private accommodations and high-end spa. Competes with Tigmiza for luxury leisure, wellness, and destination wedding guests.
• Amanjena: Ultra-luxury resort near Marrakech with private pavilions and spa. Comparable boutique-scale, design-led luxury positioning with wellness focus.
• Riad Kniza: Luxury boutique riad in Marrakech medina offering personalized service and authentic Moroccan hospitality. Comparable small-scale luxury positioning.
• La Mamounia: Iconic 5-star luxury palace hotel in Marrakech with extensive spa, gardens, and multiple restaurants. Direct head-to-head competitor in Marrakech's luxury leisure and event market.
• Beldi Country Club: Boutique country-style hotel on the outskirts of Marrakech with gardens, spa, and event spaces. Comparable boutique positioning with Moroccan authenticity.
• Four Seasons Resort Marrakech: International luxury resort in Marrakech with extensive spa and event facilities. Competes for corporate incentive groups, weddings, and affluent leisure travelers.
• Mandarin Oriental Marrakech: Global luxury chain property in Marrakech offering villas, spa, and F&B. Comparable resort-style luxury accommodation with strong wellness positioning.
• Oberoi Marrakech: Luxury resort with private villas and spa near Marrakech. Direct competitor for villa-based luxury stays and destination weddings.

Others

• The Leading Hotels of the World: Global collection of independent luxury hotels — a potential brand/distribution network peer that could amplify Tigmiza's direct booking reach and credibility.

Regional players

• Royal Atlas: 4/5-star beachfront resort in Agadir, Morocco, targeting similar leisure segments. Comparable Moroccan hospitality offering in a different geographic region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tigmiza-marrakech

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tigmiza Boutique Hôtel & Spa