City Hotel Unique Fethiye

What City Hotel Unique Fethiye does

City Hotel Unique Fethiye (legal name: Hotelunique Turkey) is a privately held, adults-only boutique hotel founded in 2014 and located in Fethiye, Muğla, Türkiye, directly across from Fethiye Yat Marina. The property operates 19 individually designed rooms across seven floors, with each room featuring a distinct concept incorporating 150-year-old stone and wood craftsmanship from Fethiye's traditional artisans, alongside room categories that range from Classic Rooms to Deluxe Suites with private terrace jacuzzis.

The hotel runs a direct-to-consumer model with bookings handled through its proprietary reservation system (hoteluniqueturkey.rezervasyonal.com) supported by a six-language website, avoiding OTA intermediaries. Beyond core accommodation, the property monetizes a diversified ancillary portfolio including the on-site Nude Restaurant (Mediterranean and Turkish cuisine), yacht and sailing charters (Robertson & Caine 444 catamaran, Beneteau Oceanis 43), scuba diving excursions, paragliding at Babadağ, horse riding tours, and ancillary rentals (bicycles, cars). Spa and hammam services are delivered through a strategic partnership with affiliated Yacht Classic Hotel. The hotel works exclusively with TURSAB-certified travel agencies for tour and activity services.

Customer mix skews toward international leisure travelers, particularly couples, honeymooners, and anniversary guests from the UK, Germany, Netherlands, Russia, China, and the Middle East. The business is supported by 9 employees, generating revenue from room rentals plus high-margin experiential add-ons. The hotel holds no disclosed patents, has no AI/ML capabilities, and operates as a standalone private entity within a small hotel group that includes Yacht Classic Hotel.

Name

City Hotel Unique Fethiye

Legal name

Hotelunique Turkey

Website

https://hoteluniqueturkey.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

City Hotel Unique Fethiye is a privately held, adults-only boutique hotel in Fethiye, Turkey, operating 19 individually designed rooms with traditional stone and wood craftsmanship since 2014, targeting international couples and leisure travelers seeking a premium, quiet experience.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Adults-Only Boutique Hotels (THAGADAI)

akta.pro secondary industry

Private House Hotels & Small Luxury Inns (THAGADAL)

Keywords

• Boutique hotel accommodation
• Adults-only hotel
• Mediterranean hospitality
• Yacht charter services
• Spa and wellness

Headquarters

HQ city

Fethiye

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation Services: Primary revenue from hotel room rentals across 5 room categories: Classic Room, Superior Room (Sea View), Premium Room (Garden Jacuzzi), Queen Suite (Terrace Jacuzzi), and Deluxe Suite (Terrace Jacuzzi).
2. Food & Beverage: Nude Restaurant on the hotel terrace offers Mediterranean and local Turkish cuisine. Revenue from half open buffet breakfast, snack bar, afternoon tea service, and evening dinner menu.
3. Yacht and Sailing Charters: The hotel offers catamaran and sailing boat charters. Catamaran (Robertson & Caine 444) for 2 people at 550 EUR daily including lunch and soft drinks. Sailing Boat (Beneteau Oceanis 43) at 350 EUR for 2 people daily. Multi-day charters also available.
4. Scuba Diving Services: Scuba diving excursions in Fethiye's world-famous diving region, with daily programs starting at 09:45 from the harbor including lunch and safety briefings.
5. Spa and Wellness Services: Access to Yacht Classic Hotel's spa center for various massage types, Turkish hammam, sauna, and wellness treatments.
6. Airport Transfer Services: Airport pickup service at Dalaman International Airport for arriving guests.
7. Car Rental Services: Car rental assistance for guests wishing to explore the region independently.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hotel Unique Fethiye is a boutique adults-only hotel offering 19 uniquely designed guest rooms across five categories (Classic, Superior Sea View, Premium Garden Jacuzzi, Queen Suite Terrace Jacuzzi, Deluxe Suite Terrace Jacuzzi), complemented by an on-site Mediterranean/Turkish restaurant (Nude Restaurant), spa/hammam access through its affiliated Yacht Classic Hotel, and a portfolio of excursion services including yacht charters, scuba diving, paragliding, horse riding, car rental, and airport transfers. The hotel is positioned in the heart of Fethiye opposite the marina, blending traditional 150-year-old stone and wood craftsmanship with Mediterranean boutique hospitality.

Product overview

Hotel Unique Fethiye is a boutique hotel offering accommodation across 19 uniquely designed rooms (Classic Room, Superior Sea View, Premium Garden Jacuzzi, Queen Suite Terrace Jacuzzi, Junior Suite Turkish Bath, Deluxe Suite Terrace Jacuzzi), complemented by Nude Restaurant for dining, Spa/Hamam services, and yacht/sailing excursions. The property provides additional services including scuba diving, free bicycles, car rental, airport transfers, paragliding, and horse riding tours. The hotel is affiliated with Yacht Classic Hotel group and collaborates only with TURSAB-certified travel agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Nude Restaurant: The hotel's signature restaurant located on the terrace, offering Mediterranean and local Turkish cuisine with views of the turquoise sea of Fethiye.

Products and services

• Hotel Unique Fethiye Boutique Accommodation

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Yacht Classic HotelcoreStrategic or Co-development PartnerYacht Classic Hotel is a well-known member of the same hotels group as Hotel Unique. Hotel guests have access to Yacht Classic Hotel's spa and wellness center, which offers various massage types, Turkish hammam, and sauna facilities. This partnership provides Hotel Unique guests with wellness amenities that are not available on-site.
• TURSAB Members (Travel Agencies)minorChannel Partner/ Reseller/ DistributorHotel Unique works exclusively with TURSAB (Turkish Tourism Investors Association) member agencies for tour and travel services. This ensures reliability and quality standards for guest excursions and activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Argos in Cappadocia: Turkey's most prominent design-led boutique hotel carved into historic stone — comparable architectural differentiation, adults-friendly atmosphere, and premium positioning, though in a different geography (Cappadocia vs. Fethiye).
• D-Resort Göcek: Design-led luxury resort in nearby Göcek serving yachting/luxury travelers on the Turkish Riviera — comparable boutique-luxury positioning and affluent guest profile, but operates in a different sub-market (~30km from Fethiye).
• Sumahan on the Water: Small design-led boutique hotel in Istanbul targeting couples and luxury travelers seeking unique architecture and personalized service — comparable boutique, adults-friendly, design-differentiated positioning within Turkey but in Istanbul, not the Mediterranean coast.

Direct peers

• Jiva Beach Resort: All-inclusive resort in Fethiye/Çalış beach area targeting couples and families; operates in the same Fethiye catchment but at a higher-volume, family-inclusive model competing for some of Hotel Unique's guests on price.
• Liberty Hotels Lykia: Large resort in Ölüdeniz (12km from Fethiye); operates in the same Turkish Riviera destination market, though at a more mass-market, family-inclusive price tier than Hotel Unique's adults-only boutique positioning.
• Yacht Classic Hotel: Fethiye-based boutique hotel in the same hotel group as Hotel Unique; offers the spa/hammam facility used by Hotel Unique guests and competes for similar couples/luxury travelers in the same marina micro-market.
• Hillside Beach Club: Upscale beachfront resort in Fethiye/Kalemeri Bay targeting couples and families seeking design-led luxury accommodation and water-based experiences (yacht, diving) — directly comparable guest profile and Fethiye location.
• Alesta Yacht Hotel: Boutique hotel in central Fethiye close to the marina, targeting couples and yachting travelers — directly comparable product positioning, guest profile, and Fethiye catchment.

Broad incumbents

• Mandarin Oriental, Bodrum: International luxury brand operating on the Turkish Aegean coast; targets the same high-end international traveler with luxury accommodation, multiple F&B outlets, and spa — comparable guest profile but at a different price tier and coastal segment.
• Six Senses Kaplankaya: Ultra-luxury wellness-focused resort on the Bodrum peninsula; competes for the same high-end wellness/quiet-escape traveler segment that Hotel Unique targets with its adults-only positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/hoteluniquefethiye
• Facebookfacebook.com/hoteluniquefethiye
• Instagraminstagram.com/hoteluniquefethiye
• LinkedInlinkedin.com/company/beyaz-ev-hotel-unique

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Hotel Unique Fethiye