What Hotel U Prince does

Hotel U Prince is a boutique hotel property operated by BHG Princ s.r.o., a Czech private limited company that is part of the Bauer Hotel Group. The hotel occupies a 12th-century building directly on Staroměstské náměstí (Old Town Square) in Prague's UNESCO-protected historic center, offering 24 individually designed rooms and suites ranging from single rooms to luxury suites with Old Town Square views, priced between approximately €202 and €347 per night depending on category and season. Each room features antique furniture, historical architectural elements (including Gothic stone portals and Baroque ceilings), and modern amenities.

The property operates an integrated multi-vertical hospitality ecosystem comprising four distinct food and beverage venues: Terasa U Prince (a 5th-floor rooftop bar and grill with 360-degree Prague skyline views, recognized among the world's top rooftop restaurants), Restaurace U Prince (ground-floor restaurant with a garden terrace facing the Astronomical Clock since 1976), Bistro U Prince (ground-floor casual dining), and Black Angel's Bar (a basement Prohibition-era public house consistently ranked among the world's top bars, with a cocktail menu derived from preserved notes of Czech bartending legend Alois Krcha).

The business model is direct-to-consumer, generating revenue primarily from overnight accommodation bookings and on-site F&B operations. Distribution occurs through the hotel's own multi-currency, multi-language website with real-time booking functionality, supplemented by venue-specific dedicated websites for each F&B outlet. The hotel also benefits from cross-marketing through the Bauer Hotel Group portfolio (which includes Iron Gate Hotel & Suites, Hotel U Zlatého Stromu, and Restaurant Deer) and the BHG Club loyalty program. Ancillary revenue streams include concierge services, valet parking, airport transfers, laundry, and currency exchange.

Name

Hotel U Prince

Legal name

BHG Princ s.r.o.

Website

https://hoteluprince.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel U Prince is a 24-room boutique hotel operating from a 12th-century building on Prague's UNESCO-protected Old Town Square, serving international leisure travelers. The property integrates four on-site F&B venues, including the world-renowned Black Angel's Bar and rooftop Terasa U Prince, as part of the Bauer Hotel Group portfolio.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Room Bookings: The hotel generates primary revenue through overnight accommodation in its 24 unique rooms and suites, ranging from single rooms to luxury suites with balconies and views of Old Town Square. Rooms are priced at varying rates based on category and season.
2. Food and Beverage Operations: Multiple on-property dining and beverage venues including Terasa U Prince (rooftop bar & grill on 5th floor), Restaurace U Prince (ground floor restaurant with garden and terrace facing the Astronomical Clock), Bistro U Prince (ground floor), and Black Angel's Bar (basement Prohibition-style bar). These venues generate revenue from food, beverages, and events.
3. Hotel Services: Additional revenue from ancillary services including room service, concierge services, valet parking, airport transfers via hotel chauffeur, laundry/dry cleaning, currency exchange, and event hosting capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hotel U Prince is a 24-room boutique hotel operating from a 12th-century building on Prague's Old Town Square, offering individually designed guest rooms and suites with antique furniture and modern amenities. The property also operates four on-site food and beverage venues—a rooftop bar & grill (Terasa U Prince), a ground-floor restaurant (Restaurace U Prince), a bistro (Bistro U Prince), and the world-renowned Black Angel's Bar—plus ancillary guest services such as concierge, valet parking, airport transfers, and laundry.

Product overview

Hotel U Prince is a boutique hotel property offering 24 unique rooms with antique furnishings, located on Old Town Square in Prague's historic center. The product portfolio includes six accommodation categories (Single Room, Twin Room, Double Room, Deluxe Room, Junior Suite, and Suite) plus four distinct food and beverage venues (Terasa U Prince rooftop bar and grill, Restaurace U Prince, Bistro U Prince, and the world-renowned Black Angel's Bar). The hotel operates year-round with comprehensive amenities including 24/7 reception, concierge services, valet parking, and free WiFi throughout the property.

Differentiator

Problem solved

Functional benefit

Brands

• Terasa U Prince: Rooftop bar and grill restaurant on the 5th floor with 360° view of Prague, offering drinks and grilled meals.
• Black Angel's Bar
• Restaurace U Prince
• Bistro U Prince

Products and services

• Single Room Stylish single room accommodation with a 170x200 cm bed, antique furniture, and historic features dating back to the 12th-century building; premium location on Old Town Square.
• Twin Room Double room with two separate single beds (2x King Single 100x200 cm), approximately 24 m2, featuring antique furniture and historic architectural elements. Average price approximately 202 EUR per night.
• Double Room Romantic double room with a double bed, approximately 20 m2, featuring wooden floors, open beamed ceilings, original artwork, and period furniture; select rooms offer direct views of Old Town Square. Average price approximately 207 EUR per night.
• Deluxe Room Elegant double room twice the size of standard double rooms, featuring extra large bed, marble bathroom with two washbasins, writing desk, elegant dressing table, and fresh flowers on window sills; some rooms feature original hand-painted ceilings. Average price approximately 234 EUR per night.
• Junior Suite Duplex double room with mezzanine bedroom, approximately 35 m2, high ceilings, luxurious marble bathroom with bathtub; includes a unique stone suite option and select rooms with Old Town Square views. Average price approximately 278 EUR per night.
• Suite Large suite approximately 50 m2 with separate bedroom, living room, marble bathroom, Super King bed (200x200 cm), balcony or terrace overlooking Old Town Square; the St. Florian Suite features a canopy bed and massage shower. Average price approximately 347 EUR per night.
• Terasa U Prince Rooftop bar and grill on the 5th floor offering 360-degree panoramic views of Prague, recognized among the world's most impressive rooftop restaurants by multiple travel guides; partly covered and heated for year-round operation.
• Restaurace U Prince Ground-floor family restaurant under original baroque ceilings with decorated interior, offering Czech and international cuisine with a garden terrace facing the Astronomical Clock since 1976.
• Bistro U Prince Ground-floor bistro offering casual dining and coffee within the hotel premises, accessible to hotel guests and walk-in visitors.
• Black Angel's Bar World-renowned basement bar styled as a 1930s Prohibition-era public house, with cocktail menu created from preserved notes of Czech bartending legend Alois Krcha; consistently ranked among the top bars in the world with a wide selection of cocktails and gin.
• HotelGuest Services and Facilities Comprehensive hotel amenities and guest services including non-smoking environment, 24/7 reception, room service, concierge, parking, hotel chauffeur, valet service, shoe shine, laundry/dry cleaning, currency exchange, luggage storage, pet-friendly accommodation, free WiFi, and computer/printer access.

Quantifiable outcome

• Rooftop terrace recognized among the world's most impressive rooftop restaurants by multiple travel guides and magazines

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Bauer Hotel Group (BHG)coreStrategic or Co-development PartnerHotel U Prince is a member of Bauer Hotel Group, a collection of boutique hotels and restaurants in Prague. The partnership provides cross-marketing opportunities, shared loyalty program (BHG Club), and collective brand positioning. Other BHG properties include Iron Gate Hotel & Suites, Hotel U Zlatého Stromu, Restaurant Deer, and Terasa U Prince.
• Black Angel's BarcoreOthersBlack Angel's Bar operates in the basement of Hotel U Prince. The bar is world-renowned and recognized among the top bars globally. Its menu is based on preserved notes from Czech bartending legend Alois Krcha discovered during the hotel's reconstruction. The bar features a 1930s Prohibition-era public house design.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/HotelUPrincePraguebyBHG
• Instagraminstagram.com/hoteluprince
• LinkedInlinkedin.com/company/hotel-u-prince

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel U Prince