Hotel Valencia Santana Row

What Hotel Valencia Santana Row does

Hotel Valencia Santana Row is a single luxury boutique hotel property located at 355 Santana Row in San Jose, California (95128). It operates under the Valencia Hotel Collection, a portfolio of eight properties spanning Texas and California, owned and managed by Valencia Hotel Group, which is headquartered in Houston, Texas. The property serves a mix of leisure and business travelers drawn to the Santana Row mixed-use destination corridor, with three distinct revenue streams: room revenue, food and beverage, and meetings & events.

The hotel's positioning is built around an Old-World Spanish-inspired design and a destination location on Santana Row, a high-density retail and dining district in Silicon Valley. Distribution is direct-to-consumer, with bookings transacted primarily through the property's own website and phone reservations rather than via third-party intermediaries. The property is staffed at approximately 33 employees, consistent with a boutique-scale operation.

At the collection level, Valencia Hotel Group is in active expansion mode, most recently opening the Caravan Court in Arlington, Texas. No funding rounds, M&A activity, or material technology/AI investments are disclosed for either the property or the parent group. The investment-relevant question for this asset is whether the Santana Row flagship can sustain its rate premium and event mix as the parent scales the brand across new geographies.

Name

Hotel Valencia Santana Row

Legal name

Valencia Hotel Group

Website

https://hotelvalencia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Valencia Santana Row is a luxury boutique hotel at Santana Row in San Jose, California. Part of the eight-property Valencia Hotel Collection, it serves leisure and business travelers with rooms, food and beverage, and meetings and events.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Luxury boutique hotels
• Hotel accommodations
• Meeting event spaces
• Wedding venues
• Hotel dining services

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room Revenue: The primary revenue stream for Hotel Valencia Santana Row is guest room rentals. The hotel operates as a luxury boutique property in the Silicon Valley market, offering overnight accommodations across multiple room categories with varying amenities and sizes. Room rates are not publicly disclosed and are likely variable based on seasonality, demand, and room type.
2. Food & Beverage: Valencia Hotel Collection properties feature distinctive dining options that are integral to the guest experience. Each restaurant and bar within the collection has its own distinct personality, with décor, atmosphere, and menus thoughtfully crafted to reflect local culture. Dining venues generate revenue from in-house guests as well as local patrons seeking unique culinary experiences.
3. Meetings & Events: Hotel Valencia Santana Row offers meeting and event spaces for corporate events, weddings, and group gatherings. The property provides comprehensive meeting and event services including event planning, catering, and technology integration. Revenue is generated through venue rental fees, catering services, and associated event planning fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hotel Valencia Santana Row is a luxury boutique hotel located on Santana Row in San Jose, California, offering overnight accommodations with Old-World Spanish-inspired design. The property provides on-site dining, meeting and event spaces, and wedding venue services, operating as part of the Valencia Hotel Collection of eight boutique hotels across Texas and California.

Product overview

Hotel Valencia Santana Row is a single luxury boutique hotel property operated under the Valencia Hotel Collection brand. It offers overnight hotel accommodations with Old-World Spanish-inspired design, meeting and event spaces, and dining services. The hotel is supported by a brand-wide loyalty rewards program that provides tiered benefits to members across all Valencia Hotel Collection properties.

Differentiator

Problem solved

Functional benefit

Brands

• Valencia at Home: Merchandise shop featuring Valencia Hotel Collection branded products

Products and services

• Hotel Valencia Santana Row A luxury boutique hotel that transports guests to the luxury boutique hotels of Old-World Spain, located in the heart of Silicon Valley as the only hotel on Santana Row. It offers overnight accommodations across multiple room categories with varying amenities and sizes for leisure and business travelers.
• Valencia Hotel Collection Rewards Program A guest loyalty and rewards program offering member-only discounts, room upgrades across three tiers (Classic, Exclusive, Premier), priority wait-list access for unavailable dates, free membership, and discounts on Valencia at Home merchandise. Available across all Valencia Hotel Collection properties.
• Hotel Dining Services Distinctive dining options integral to the guest experience, featuring restaurants and bars with d\u00e9cor, atmosphere, and menus thoughtfully crafted to reflect local culture, using the freshest and finest ingredients. Open to both in-house guests and local patrons.
• Meetings & Events Spaces Meeting and event spaces for corporate events, weddings, and group gatherings, providing comprehensive meeting and event services including event planning, catering, and technology integration. Supports meetings and group sizes from small to large.
• Dream Weddings Wedding venue services providing distinctive settings for couples planning weddings at luxury boutique venues, with personalized service to create memorable celebrations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Direct peers

• Hotel Valencia Riverwalk: Sister property within the Valencia Hotel Collection, a luxury boutique hotel on the San Antonio River Walk. Same operating platform, brand, and loyalty program as Hotel Valencia Santana Row; the most directly comparable property in the collection.
• Kimpton Hotels & Restaurants: Pioneer of the upscale boutique hotel segment in the U.S., now part of IHG. Directly comparable luxury boutique positioning, design-forward properties, strong F&B identity, and a tiered loyalty program (IHG One Rewards).
• 21c Museum Hotels: Lifestyle boutique hotel brand combining contemporary art museums with full-service hotels. Comparable boutique positioning, F&B emphasis, and cultural/experiential programming aimed at design-conscious travelers.
• The LINE Hotel: Design-forward boutique lifestyle hotel brand with properties in dense urban markets (LA, DC, Austin, San Francisco). Comparable positioning around cultural immersion, distinctive F&B, and destination neighborhoods.
• Joie de Vivre Hospitality (now part of Hyatt): Independent boutique hotel collection with a portfolio of uniquely themed urban properties in California, including the Silicon Valley area. Comparable boutique positioning, local-culture immersion, and design-forward aesthetics.
• Provenance Hotels: Independent hotel management company with a curated portfolio of boutique and lifestyle properties across the U.S. Directly comparable independent boutique model with localized design themes and curated F&B.
• Ace Hotel: Lifestyle boutique hotel brand known for design-led properties in urban markets with strong cultural programming and F&B. Comparable boutique positioning, immersive cultural experiences, and millennial/creative-class traveler focus.

Broad incumbents

• Marriott International: Largest global hotel company with multiple boutique and lifestyle brands (Renaissance, Autograph Collection, W Hotels, Edition) that directly compete in the same traveler segments and Silicon Valley submarket as Hotel Valencia Santana Row.
• Hersha Hospitality Trust: Public REIT (now private) that owns and operates a portfolio of boutique and lifestyle hotels including soft-branded and independent properties comparable in segment to Hotel Valencia Santana Row, though at materially larger scale.
• Hilton Worldwide: Major global hotel company operating boutique/lifestyle brands (Canopy, Curio Collection, Tapestry) and full-service properties in the San Jose / Silicon Valley market that compete for overlapping corporate and leisure demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtiktok.com/@valencia.collection
• Facebookfacebook.com/ValenciaGroupHotels
• LinkedInlinkedin.com/company/hotel-valencia-santana-row
• Instagraminstagram.com/valenciahotelcollection

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Valencia Santana Row