Van der Valk Hotel Venlo

What Van der Valk Hotel Venlo does

Van der Valk Hotel Venlo is a private, full-service Dutch hotel operating as part of the family-owned Van der Valk Hotel Group, the largest hospitality family in the Netherlands. Founded in 1993 and headquartered at Nijmeegseweg 90, Venlo, the company operates 51-100 employees across rooms, dining, events and wellness. Its 13 meeting rooms (4-600 persons) including the Level 77 topfloor, 11th-floor VIP level, multiple restaurants (Restaurant V, Zest Live Cooking, Bar Elli, V's Vine wine cellar), wellness (Valk Gym, OxyZen, beauty) and family facilities (De Kwetterbak, Valk Kids) serve leisure couples, corporate travelers, families and event clients in the North Limburg region near the German border.

The underlying technology stack combines a direct online booking platform (booking-v5.vandervalkonline.com), the SevenRooms restaurant reservation system, Allego-managed EV charging infrastructure (up to 350kW DC), reCAPTCHA-secured web forms and WhatsApp Business for guest communication. Pricing follows a per-night model by room tier (Business €106.50 to Penthouse €240.50) plus packaged arrangements (VIP €136.25/person, 3=2 €230.11/person, seasonal deals €119-€252.50/person), a tourist tax of €2.75/person/night and ancillary services (Sunday Brunch €39.50 adult / €19.75 child, EV charging, bicycle rental, beauty, wellness). Direct-to-consumer distribution via the website, phone and walk-in is supplemented by the Valk Loyal loyalty program and Van der Valk giftcard network, while corporate and event bookings are routed through dedicated channels.

Revenue is generated from six streams: room bookings, food and beverage, meeting and event rentals, packages and arrangements, facility rentals and services, and weddings and celebrations. The property was rebuilt in 2021 with Cradle-to-Cradle-inspired sustainability practices and has held Green Key Gold certification continuously since 2010. A 2026 renovation of small-tower rooms is underway as of mid-August, with large-tower inventory remaining available.

Name

Van der Valk Hotel Venlo

Legal name

Van der Valk Hotel Venlo B.V.

Website

https://hotelvenlo.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Van der Valk Hotel Venlo is a private Dutch full-service hotel and part of the Van der Valk Hotel Group, serving leisure couples, business travelers, families and event clients in North Limburg with rooms, dining, 13 meeting rooms and wellness facilities.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Lounge Bars & Hotel Bars (THAFAEAI), Urban Luxury Hotels (City Luxury) (THAGACAE)

Keywords

• Hotel accommodation
• Meeting event venues
• Restaurant dining services
• Wellness facilities
• Wedding event hosting

Headquarters

HQ city

Venlo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Hotel Room Bookings: Primary revenue stream from overnight stays in various room categories (DeLuxe, DeLuxe Plus, Business, Superior, Penthouses) ranging from standard rooms to VIP and luxury penthouse suites. Room pricing varies by season and room type, with rates starting from approximately €106.50 per night.
2. Food & Beverage: Restaurant V (à la carte), Zest Live Cooking (buffet restaurant), Bar Elli (bar & lounge), Sunday Brunch (€39.50 adults, €19.75 children), and banquet/dining services for events. Includes wine cellar V's Vine for exclusive events.
3. Meeting & Event Services: Revenue from renting 13 meeting rooms and event spaces, including the Level 77 topfloor venue. Meeting rooms accommodate 4 to 600 persons. Includes hybrid meeting capabilities and full event organization services.
4. Packages & Arrangements: Pre-packaged deals including VIP arrangement (€136.25 per person), 3=2 arrangement (pay 3 stay 2), Holland Casino package, cycling and hiking packages, seasonal packages (autumn, winter, Christmas). Prices range from €119 to €252.50 per person.
5. Facility Rentals & Services: Additional revenue from bicycle rental, electric car charging (via Allego), beauty treatments, wellness services, Valk Gym access, laundry service, and hotel shop (Moes de Pom).
6. Wedding & Celebrations: Wedding services including ceremony hosting, wedding planner services (Arieke Bloemen), banquet services, and custom celebration packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Van der Valk Hotel Venlo is a full-service hotel offering overnight accommodation in a range of room categories (Business, DeLuxe, Superior, VIP, and Penthouse suites), complemented by multiple food and beverage outlets (Restaurant V, Zest Live Cooking buffet, Bar Elli, V's Vine wine cellar), 13 meeting and event rooms, wellness facilities (Valk Gym, Wellness OxyZen, beauty salon), bicycle rental, and electric vehicle charging. The hotel serves leisure travelers, business guests, families, and event organizers through themed packages and arrangement programs.

Product overview

Van der Valk Hotel Venlo is a full-service hotel offering diverse accommodation options from standard Business rooms (21m²) to luxury Penthouse suites (66m²), including DeLuxe, Superior, and VIP categories. The hotel features multiple dining venues: Restaurant V (à la carte), Zest Live Cooking (buffet restaurant), Bar Elli, and V's Vine wine cellar. Meeting and event facilities include 13 multifunctional rooms accommodating 4-600 persons, with the premium Level 77 topfloor venue. Wellness amenities comprise Valk Gym, Wellness OxyZen, and beauty services. The hotel offers themed packages including VIP Arrangement, 3=2 Arrangement, Holland Casino Arrangement, seasonal packages, cycling and hiking packages. Family services include De Kwetterbak indoor playground, Valk Kids program with tipi tent rentals, and children's menus. Sustainability is certified through Green Key Gold. The hotel is undergoing room renovations in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant V: À la carte restaurant offering lunch and dinner with Valk Klassiekers on the menu.
• Zest Live Cooking
• Bar Elli
• V's Vine
• De Kwetterbak
• Valk Gym
• Wellness OxyZen
• Level 77
• Valk Kids
• Valk Loyal

Products and services

• Hotel Rooms and Suites Spacious hotel accommodation ranging from 21m² Business rooms to 66m² Penthouse suites, including DeLuxe, DeLuxe Plus, Superior, and VIP categories. VIP floor on 11th floor features panoramic views over the region.
• VIP Arrangement Romantic weekend package including 1-2 nights in VIP room or penthouse, Live Cooking breakfast buffet, 3-course dinner, bottle of Cava, late check-out until 12:00, and minibar. From €136.25 per person.
• 3=2 Arrangement Stay 3 nights, pay for 2. Includes 3x overnight stay, 3x breakfast buffet, free WiFi and parking. From €230.11 per person.
• Holland Casino Arrangement Package including 1-2 nights stay, breakfast buffet, 3-course dinner, Holland Casino Venlo entrance voucher, €5 play money, and consumption voucher.
• 4=3 Arrangement Stay 4 nights, pay for 3. Includes 4x overnight stay, 4x breakfast buffet, and free parking.
• Cycling Package (Op de Fiets Arrangement) Cycling package with 1-3 nights, breakfast buffet, 1-2x 3-course dinner, bike route (1 per room), and portion of bitterballen.
• Hiking Package (Wandelarrangement) Hiking package including 1 night stay, breakfast buffet, 3-course dinner, and lunch packet.
• Heerlijk Herfst Arrangement Autumn package with 1-3 nights stay, breakfast buffet, and 1-2x 3-course dinner.
• Hartje Winter Arrangement Winter package with 2-3 nights stay, breakfast buffets, and 2x 3-course dinner.
• Merry Christmas Arrangement Christmas package including breakfast buffet, luxury Christmas buffet with drinks package, and Christmas gift per room.
• Restaurant V À la carte restaurant serving lunch and dinner with Valk Klassiekers on the menu.
• Zest Live Cooking Buffet restaurant serving daily breakfast buffet, Saturday dinner buffet, and Sunday Brunch with live cooking stations.
• Sunday Brunch Exclusive brunch buffet served Sundays from 12:00-14:00 featuring oven-fresh breads, eggs, soups, meats, fish, cheeses, salads, hot dishes, and desserts. €39.50 adults, €19.75 children (5-12 years).
• Bar Elli Trendy hotel bar with fireplace, lounge seating, table football, and cocktail service.
• V's Vine Wine Cellar Exclusive wine cellar accessible via restaurant stairs. Available for private rental for groups up to 14 persons.
• Meeting and Events Venue Event center with 13 multifunctional meeting rooms and boardrooms accommodating 4 to 600 persons. Includes Level 77 topfloor with panoramic views and hybrid meeting capabilities.
• Level 77 Topfloor Venue Luxury top floor event space with 640m² area and panoramic views over Venlo, National Park De Maasduinen, and Germany. Features East and West sections accommodating up to 250 persons for gala dinners.
• Wedding Services Complete wedding organization including ceremony, reception, gala dinner, and dedicated wedding planner (Arieke Bloemen). Available in various ballrooms and Level 77 topfloor.
• Valk Gym Modern, luxurious fitness center. Hotel guests enjoy free access to all facilities including gym equipment.
• Wellness OxyZen Wellness facility featuring infrared cabin, steam bath, Finnish sauna, showers, rain shower, and footbaths. Free for hotel guests.
• Beauty Salon Luxurious beauty salon with multiple treatment rooms for single and duo treatments.
• Bicycle Rental Bicycle rental including regular bikes and e-bikes. Hotel provides route maps for exploring the region.
• Electric Vehicle Charging EV charging facilities in partnership with Allego. Includes High Power Chargers (350kW DC), Fast Chargers (50kW DC), and Regular Chargers (22kW AC) with 12 charging points.
• Valk Kids Program Children's program including tipi tent rental on room, connecting rooms for families, Timo Toekan children's menu, and special kids activities.
• De Kwetterbak Indoor Playground Indoor children's playground with slide, movie corner, coloring activities, and play area. Accessible via slide from restaurant area.
• Hotel Shop (Moes de Pom) Hotel shop in lobby featuring jewelry from My Jewelery, Van der Valk products, body lotion, shower gel, and various other items.
• Valk Loyal Loyalty Program Hotel loyalty program saving €5 per night on rooms/suites, €2.50 per person on packages/deals, and free consumption on arrival across all Van der Valk hotels.
• Van der Valk Giftcard Gift card redeemable for overnight stays, activities, or dinners at any Van der Valk hotel.
• Penthouse Bella 66m² penthouse suite featuring a round bed (220cm diameter), freestanding bubble bath, double rain shower, and spectacular southern views. Located on the 11th floor VIP level.
• Penthouse Vita 66m² penthouse suite with bubble bath, double rain shower, and spectacular northern views. Located on the 11th floor VIP level.

Quantifiable outcome

• Guest satisfaction rating of 9.0 from 424 reviews

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AllegocoreTechnology or IntegrationPartnership with Allego for electric vehicle charging infrastructure. Hotel parking lot features High Power Chargers (up to 350kW DC for 15-30 min full charge), Fast Chargers (up to 50kW DC for 30-60 min), and 12 Regular Chargers (up to 22kW AC). Charging accepts all major charge cards, bank cards, and Smoov app. Service desk available via charging station.
• Green Key InternationalcoreStrategic or Co-development PartnerLong-standing partnership with Green Key certification program since 2010. Green Key is a European recognized certification body for sustainable hospitality. Gold level certification requires adherence to comprehensive environmental guidelines and continuous improvement in sustainability practices.
• Green StaysminorStrategic or Co-development PartnerPartnership allowing guests to skip daily room cleaning through Green Stay option. Reduces resource consumption and environmental impact while maintaining guest satisfaction. Contributes to hotel's circular economy and sustainability goals.
• Holland Casino VenlominorGTM or Marketing PartnerCo-marketing partnership for Holland Casino arrangement package. Package includes overnight stay, breakfast, 3-course dinner, casino entrance voucher, €5 play money, and consumption voucher. Joint promotion targeting leisure guests seeking entertainment experiences.
• SevenRoomscoreTechnology or IntegrationRestaurant reservation platform partnership for table bookings at Restaurant V, Zest Live Cooking, Sunday Brunch, and events. SevenRooms platform handles online and mobile restaurant reservations, supporting guest booking experience across dining venues.
• Valk LoyalcoreGTM or Marketing PartnerVan der Valk brand loyalty program operating across all Van der Valk hotels. Members earn €5 per night on rooms/suites, €2.50 per person on packages, with free consumption on arrival. Drives customer retention and cross-property bookings.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Hilton Worldwide: Hilton Worldwide is a global hotel company with full-service, conference, loyalty and upscale capabilities. It overlaps with Hotel Venlo in premium accommodation, dining and group-event demand, while being much larger and globally diversified.
• Marriott International: Marriott International is a global lodging company with full-service and premium brands, loyalty programs, restaurants and meetings and events. It serves similar business and leisure customers, but operates at far greater scale and with substantially more brand and geographic diversification.
• Accor: Accor is a global hotel group spanning economy through upscale brands, including meeting and event capabilities. It overlaps with Hotel Venlo through brands such as Mercure and Novotel, but its portfolio is much broader and more geographically diversified.
• Louvre Hotels Group: Louvre Hotels Group, whose portfolio includes Golden Tulip, operates full-service, conference and leisure hotels internationally. It is comparable to Hotel Venlo's core lodging, dining and events offering, although its portfolio is broader in scale and geography.
• IHG Hotels & Resorts: IHG Hotels & Resorts operates brands including Holiday Inn and Crowne Plaza that serve business and leisure travelers and provide meeting and event facilities. It is relevant for comparable full-service and group-demand offerings, but covers a much wider range of price tiers and geographies.

Direct peers

• Leonardo Hotels: Leonardo Hotels is a European upscale hotel operator with full-service properties, restaurants, meeting spaces and wellness offerings. It is comparable to Hotel Venlo's premium accommodation, dining and event-driven revenue model, while operating across a broader geography.
• NH Hotel Group: NH Hotel Group operates full-service hotels serving business and leisure travelers, with meeting facilities, restaurants and loyalty distribution. Its hotel operations and target customer mix closely overlap with Hotel Venlo, although its geographic and corporate scale is substantially larger.
• Fletcher Hotels: Fletcher Hotels is a Dutch hospitality group operating hotels and restaurants, including meeting, event and leisure offerings across the Netherlands. Its domestic full-service hotel model and regional footprint make it a close operating comparator to Hotel Venlo.
• Bilderberg Hotels: Bilderberg Hotels is a Dutch upscale hotel group with full-service properties, restaurants, meeting facilities and event packages. It is directly comparable through premium accommodation, corporate events, dining and leisure stays.
• Bastion Hotels: Bastion Hotels is a Dutch chain of 3- and 4-star hotels for business and leisure travelers, with on-site dining and multiple locations. It competes for similar overnight guests, although its offering is generally more standardized than Van der Valk Hotel Venlo's premium full-service proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCs2ue52y2Vvz2oAaPFn4K0Q
• Facebookfacebook.com/hotelvenlo
• LinkedInlinkedin.com/company/hotelvenlo
• Instagraminstagram.com/hotelvenlo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van der Valk Hotel Venlo