Hotel Viking - Spa & Wellness

What Hotel Viking - Spa & Wellness does

Hotel Viking - Spa & Wellness, operating as Hotel Viking A/S, is a privately held 4-star spa hotel located in Sæby, North Jutland, Denmark, approximately 300 meters from the Kattegat coastline. The property operates 72 rooms across ten categories (Standard, Deluxe, Junior Suite, Senior Suite, Executive Suite, with sea-view variants) and anchors a 3,200 m² spa and wellness facility featuring indoor and outdoor heated pools, a rooftop outdoor spa with sea views, a 3% saline heated saltwater pool, three outdoor saunas, steam baths, aroma and regular saunas, an 8°C cold plunge, and relaxation lounges. The on-site Klinik Kilden wellness clinic provides massage (525–975 DKK), body treatments, facials, manicure/pedicure, and lash/brow services. Adjacent amenities include a French-Nordic restaurant, a ~6,000-bottle wine cellar with private dining, a lounge, conference facilities for up to 400 persons, EV charging (Clever), and a Porsche 911 rental add-on. Director and owner Brian Fabricius has led the business since taking over from his parents in 2015, with external investor Jacob Risgaard (Coolshop) on the board after a 2.5M DKK investment via the Løvens Hule program in 2021.

The revenue model is built on per-stay and per-treatment transactions across three core pillars: overnight spa packages (Spaophold, Wellnessophold, Kurophold, Gastroophold, Spa Getaway — ranging from approximately 2,780 DKK to 10,770 DKK for two persons), day-spa experiences (345–1,235 DKK per person), and standalone wellness treatments at Klinik Kilden. Pricing incorporates seasonal surcharges (800 DKK/night in high-season weeks 7–8, 29–32, and 42; weekend and holiday surcharges), Early Bird discounts, and promotional campaigns up to 37% off. Revenue streams also include food and beverage (à la carte, 3- and 4-course menus with wine pairings), conferences and events, gift vouchers valid 3 years, specialty wine experiences (DRC, Pingus, Cristal, Bollinger private evenings), and Porsche rentals. Disclosed FY2022 revenue was 52.9 million DKK (up from 31M DKK in 2021) with profit before tax of 5.5M DKK; FY2023 profit was 2.5M DKK after a January 2023 renovation closure. Distribution runs through direct channels (hotelviking.dk with Mews booking, phone, email, walk-in) and OTAs, with marketing concentrated on organic social (Facebook, Instagram), email via the Club Viking loyalty program, seasonal campaigns, and TripAdvisor visibility (3-time Travellers' Choice).

Name

Hotel Viking - Spa & Wellness

Legal name

Hotel Viking A/S

Website

https://hotelviking.dk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Viking - Spa & Wellness is a 4-star, 72-room Danish spa hotel in Sæby, North Jutland, serving couples, leisure travelers, corporate groups, and day-spa visitors with a 3,200 m² wellness facility, French-Nordic restaurant, on-site Klinik Kilden clinic, and conference venues.

Ownership category

akta.pro rank

Product category

Spa & Wellness Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Spa hospitality services
• Wellness retreats
• Hotel accommodations
• Spa stay packages
• Conference venues

Headquarters

HQ city

Sæby

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Overnight Accommodations: Revenue from hotel room bookings across 72 rooms including Standard, Deluxe, Junior Suite, Senior Suite, and Executive Suite categories. Prices vary by season, room type, and day of week with weekend surcharges.
2. Spa & Wellness Treatments: Revenue from spa treatments including massage (525-975 kr), body treatments (625-1,075 kr), facial treatments (495-1,195 kr), hand/foot care (225-1,750 kr), and brow/lash treatments (575-975 kr). Treatments are provided through Klinik Kilden wellness clinic.
3. Spa Packages & Stays: Revenue from bundled spa packages including Spa Getaway, Wellness, Kuro, Gastro, and Spa stays ranging from 1-2 nights with included meals and spa access. Day spa experiences from 345-1,235 kr per person.
4. Food & Beverage: Revenue from restaurant dining including a la carte menu, 3-course and 4-course tasting menus, wine menus, and catering. Breakfast buffet included in packages, lunch and dinner available separately.
5. Conference & Events: Revenue from conference facilities with capacity for 400 persons and meeting rooms for corporate events, parties, and gatherings.
6. Gift Cards & Vouchers: Revenue from sold gift cards valid for 3 years and promotional vouchers for specific experiences, valid 1 year from purchase date.
7. Porsche Rental: Revenue from luxury car rentals (Porsche 911) at 600-4,100 kr for 1-8 hours, exclusively for hotel guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hotel Viking - Spa & Wellness operates a 4-star hotel with 72 rooms and a 3,200 m² spa in Sæby, Denmark. It sells overnight spa packages, day spa experiences, restaurant and lounge dining, conference facilities, and ancillary services such as gift vouchers and Porsche 911 rental to leisure travelers, couples, corporate groups, and day visitors.

Product overview

Hotel Viking – Spa & Wellness is a 4-star hotel and spa resort in Sæby, North Jutland, Denmark, operating 72 rooms and a 3,200 m² spa and wellness facility. The product portfolio centers on two core pillars: Spa & Wellness and Conference & Meetings. The spa offering encompasses overnight stay packages (Spaophold, Wellnessophold, Kurophold, Gastroophold, Spa Getaway), day spa experiences (Spa & Brunch, Spa & Burger, Spa & Tapas, Late Night Spa, Spa & Velvære), and the on-site Klinik Kilden wellness clinic providing massage, body treatments, facials, manicure/pedicure, and lash/brow treatments. A Saunagus ritual is included in spa stays. The hotel's restaurant serves French-Nordic cuisine with locally sourced seasonal ingredients, complemented by a wine cellar (approx. 6,000 bottles) offering tastings and private dining. Add-on offerings include Porsche 911 car rental, specialty wine packages (Domaine de la Romanée-Conti, Pingus, Cristal, Bollinger), gift vouchers, and Club Viking loyalty program. The property also offers conference facilities for up to 400 guests.

Differentiator

Problem solved

Functional benefit

Brands

• Klinik Kilden: Wellness clinic offering massage, cosmetic treatments, facials, manicure, pedicure, lash lift, brow lamination, and body treatments at Hotel Viking.
• Club Viking

Products and services

• Hotel Room Accommodations 72 overnight guest rooms available for individual travelers, couples, and groups staying at the 4-star Hotel Viking property in Sæby, Denmark.
• Spaophold (Spa Stay) Overnight package combining a hotel room stay with full access to Hotel Viking's 3,200 m² spa facilities for guests seeking a relaxation-focused escape.
• Wellnessophold Overnight stay package focused on holistic wellness experiences, combining room accommodation with spa access and wellness-focused amenities.
• Kurophold Overnight stay package themed around the Japanese-inspired 'kuro' spa concept, pairing room accommodation with the corresponding spa experience.
• Gastroophold Overnight stay package that pairs room accommodation with elevated dining and gastro-focused experiences.
• Spa Getaway Multi-day spa-focused overnight experience combining hotel stay with full spa facility access for a complete getaway.
• Day Spa Single-day access to Hotel Viking's 3,200 m² spa facilities without an overnight stay, designed for local visitors and walk-ins.
• Klinik Kilden Standalone wellness and treatment clinic within Hotel Viking, offering targeted wellness sessions and treatments to spa guests and day visitors.
• Saunagus Guided sauna ritual ceremony available as a standalone experience to spa guests and day visitors seeking an immersive wellness session.
• Restaurant On-site dining venue at Hotel Viking serving breakfast, lunch, and dinner to hotel guests and outside visitors.
• Wine Cellar Specialized wine cellar venue at Hotel Viking offering curated wine selections, pairings, and tasting experiences for guests and visitors.
• Lounge On-site lounge venue at Hotel Viking serving drinks and light refreshments to hotel guests and outside visitors in a relaxed setting.
• Conference and Meeting Facilities Dedicated conference and meeting spaces available to corporate and private groups for events, with on-site accommodation and F&B options.
• Gift Vouchers Purchasable vouchers redeemable for hotel stays, spa packages, dining, or treatments, offered as a gift product to consumers.
• Porsche 911 Rental Premium rental of a Porsche 911 available to hotel and spa guests as an upscale add-on experience during their stay.
• Club Viking Loyalty Program Free membership loyalty program that rewards repeat guests of Hotel Viking with benefits and recognition on subsequent stays and spa visits.

Quantifiable outcome

• Energy consumption reduced by 21% (300,000 kWh) since 2019
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators11 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Scandic Hotels: Largest Nordic hotel group with 280+ properties including several Danish resorts with spa offerings. Operates as a broad incumbent across the Nordic region, overlapping with Hotel Viking's core traveler segment at scale.
• Comwell Hotels: Largest Danish hotel chain with ~20+ properties focused on conferences, spa, and full-service stays. Broader incumbent in the same Danish conference + wellness segment as Hotel Viking, but operating at national scale across multiple locations.
• First Hotels: Nordic hotel group with properties across Denmark, Norway, and Sweden including spa and resort-format hotels. Comparable Nordic-distributed competitor to Hotel Viking but at multi-property scale.

Direct peers

• Hotel Koldingfjord: Danish waterfront conference and wellness hotel in Kolding with sea views, spa facilities, and large meeting capacity. Comparable as a full-service Danish resort combining spa packages with corporate conference business.
• Hotel Hesselet: Boutique Danish hotel in Nyborg with sea views, fine dining, and conference facilities. Comparable as a smaller Danish destination hotel mixing gastronomy, scenic location, and small-scale event business similar to Hotel Viking's positioning.
• Hotel Marienlyst: Danish destination spa hotel in Helsingør with sea views, spa facilities, and conference/event offerings. Directly comparable as a 4-star wellness resort combining overnight stays, spa treatments, and dining - Hotel Viking's closest category peer.
• Munkebjerg Hotel: Danish forest and spa resort in Vejle with wellness facilities, multiple restaurants, and conference space. Comparable as a Danish destination property mixing spa, gastronomy, and events similar to Hotel Viking.
• Sinatur Hotel & Konference: Danish group of countryside hotels combining wellness-focused stays with conference facilities. Comparable dual focus on spa/wellness experiences and corporate events mirrors Hotel Viking's product mix.
• Kurhotel Skodsborg: Historic Danish spa hotel north of Copenhagen focused on wellness, beauty treatments, and health retreats. Comparable as a destination spa operator with overnight packages, treatment clinics, and a wellness-led positioning similar to Hotel Viking.
• Hotel Sørup Herregaard: Danish manor estate hotel near Aalborg offering spa, restaurant, and conference facilities. Comparable as a regional Danish destination property combining wellness, gastronomy, and corporate event hosting similar to Hotel Viking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HotelVikingDK
• Instagraminstagram.com/hotelvikingdk
• LinkedInlinkedin.com/company/hotelvikingdk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Viking - Spa & Wellness