Hotel Zoso Palm Springs

What Hotel Zoso Palm Springs does

Hotel Zoso Palm Springs is a 162-room boutique hotel operating at 150 S Indian Canyon Drive in downtown Palm Springs, California, two miles from Palm Springs International Airport and within walking distance of the Arenas District and Palm Canyon Drive. The property is operated under management by Columbia Hospitality and rebranded under the Hotel Zoso identity in 2022. The hotel offers ten distinct room categories ranging from 475 sq ft Deluxe rooms to the 1,059 sq ft Palm Suite, alongside 25,000 square feet of flexible indoor and outdoor event space across nine venues including the 9,504 sq ft Woodstock Ballroom.

The business operates across five primary revenue streams: guestroom rentals (the core), on-site food and beverage (The Lounge, pool bar, The Kitchen restaurant, 24/7 Marketplace), meetings and events (corporate retreats, weddings, group room blocks), the Adonis Bodywork Spa, and ancillary services (resort fee of $44 plus tax, valet parking, pet fees, rollaway beds). Pricing spans leisure transient rates, summer promotional packages (Sunkissed Summer at 20% off, California Resident Staycation at $129/night, Plan Early up to 15% off), and group/wedding packages (Summer Room Blocks from $109/night, Desert Dream Wedding with $10,000 minimum spend). Distribution runs through the proprietary SynXis booking engine on hotelzosopalmsprings.com, phone reservations, third-party OTAs, and a dedicated group sales team with an RFP process.

The property serves multiple customer segments — leisure travelers (weekend escapes, bachelor/bachelorette parties, girls' trips), corporate groups and meeting planners, social event clients (weddings, celebrations), California residents, LGBTQ+ travelers during Pride and White Party, and festival attendees (Coachella, Stagecoach, Modernism Week, Film Festival, BNP Paribas Open). Amenities include a temperature-regulated pool with cabanas, a 24/7 fitness center, on-site entertainment programming (Spirit Animal supper club via partnership with Take Five Entertainment, Drag Bingo, Comedy Night), MERV-13 air filtration under the Columbia Clean program with Ecolab, and a 24/7 airport shuttle. No technology platform, mobile app, or public API is operated by the property itself.

Name

Hotel Zoso Palm Springs

Legal name

Hotel Zoso Palm Springs

Website

https://hotelzosopalmsprings.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Zoso Palm Springs is a 162-room boutique hotel in downtown Palm Springs, California, operated under Columbia Hospitality management, serving leisure travelers, corporate groups, weddings, and festival attendees with on-site F&B, a spa, and 25,000 sq ft of event space.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Boutique hotel accommodations
• Event venue rentals
• Hotel meeting spaces
• Spa wellness services
• Food beverage hospitality

Headquarters

HQ city

Palm Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Guestroom Rentals: Primary revenue stream from 162 guestrooms and suites including Deluxe, ZOSO, Premium, Premium View, Poolside Patio, Cacti Suite, Yucca Suite, Palm Suite, and accessible rooms. Room types range from 475 sq ft standard rooms to 1,059 sq ft Palm Suite. Nightly rates vary by season with special offers including Sunkissed Summer (20% off), California Resident Staycation ($129/night), and Plan Early discounts (up to 15% off).
2. Food & Beverage: On-site dining and beverage services including The Lounge and Lobby Bar, pool bar, and The Kitchen restaurant. The Marketplace operates 24/7 offering snacks, beer, wine, sandwiches, and fresh salads. Revenue from light bites, cocktails, and poolside refreshments. A 20% taxable service charge is added to parties of six or more.
3. Meetings & Events: 25,000 square feet of flexible indoor and outdoor event space generating revenue from venue rentals, catering, and group bookings. Venues include Woodstock Ballroom (9,504 sq ft), Palladium (1,782 sq ft), Apollo and Avalon Boardrooms, Fillmore (2,898 sq ft), Fillmore Terrace (2,875 sq ft), Encore (1,860 sq ft), The Kitchen (2,558 sq ft), and The Kitchen Patio (1,097 sq ft). Group rates start at $109 per night for summer room blocks.
4. Adonis Bodywork Spa: Full-service spa located on property offering signature massages, hydrating facials, and professional grooming services. Revenue from spa treatments with $20 off promotional offer for 60-minute treatments included in Zen Out at ZOSO package.
5. Ancillary Services: Additional revenue streams include rollaway beds ($25/night), pet fees ($50/day for dogs, maximum 2 per room), resort fee ($44 plus tax daily), and gift shop sales. Airport shuttle included in resort fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hotel Zoso Palm Springs is a 162-room boutique hotel in downtown Palm Springs offering guestroom and suite accommodations ranging from 475 sq ft Deluxe rooms to the 1,059 sq ft Palm Suite. The property operates 25,000 sq ft of flexible indoor and outdoor event space across nine venues, on-site food and beverage outlets including The Lounge and The Kitchen, an Adonis Bodywork Spa, a temperature-regulated pool, and live entertainment programming such as Spirit Animal supper club, Drag Bingo, and Comedy Night.

Product overview

Hotel Zoso Palm Springs is a boutique hotel offering a unified hospitality experience with guestroom accommodations and on-site amenities. The property features ten distinct room types ranging from 475 sq ft Deluxe rooms to the 1,059 sq ft Palm Suite, plus event venues including the Woodstock Ballroom (9,504 sq ft), Palladium, Apollo and Avalon Boardrooms, Fillmore with Fillmore Terrace, Encore, and The Kitchen with patio. Dining and entertainment options include The Lounge at ZOSO, pool bar service, and venues hosting Spirit Animal performances, Drag Bingo, and Comedy Night. Spa services are provided through the on-site Adonis Bodywork Spa. The hotel operates 25,000 square feet of flexible event space managed by Columbia Hospitality, with 162 guestrooms available.

Differentiator

Problem solved

Functional benefit

Products and services

• Deluxe Room Sleek desert-themed rooms with one king bed (475 sq ft) featuring mini refrigerator, Keurig coffeemaker, in-room safe, and workspace for individual leisure and business travelers.
• ZOSO Room Desert-inspired rooms with one king or two queen beds (475 sq ft) and a furnished balcony or patio for outdoor relaxation, targeting couples and small groups.
• Premium Room Premium rooms with balcony or patio featuring scenic city views of Palm Springs, offering one king or two queen beds in 475 sq ft of space.
• Premium View Room Stylish rooms with balcony or patio offering views of the San Jacinto mountains or the hotel pool scene, featuring one king or two queen beds.
• Poolside Patio Room Rooms with patio offering direct access to the pool, accommodating one king or two queen beds in 475 sq ft with poolside positioning.
• Cacti Suite Expansive 719 sq ft suite featuring separate living room, private balcony with pool and mountain views, bedroom, upgraded bathroom with shower/tub combo, and powder room.
• Yucca Suite Luxury 719 sq ft suite with living room, private balcony with pool and mountain views, bedroom, upgraded bathroom, and powder room.
• Palm Suite

Quantifiable outcome

• Free cancellation up to 48 hours prior to arrival on most bookings
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Take Five EntertainmentcoreStrategic or Co-development Partner · 14 March 2026Take Five Entertainment produces Spirit Animal, a modern Palm Springs supper club and live performance venue located at Hotel ZOSO. Blends intimacy of a classic lounge with contemporary nightlife energy featuring curated comedy, cabaret, live music, DJs, and pop-up performances.
• Columbia HospitalitycoreOthersColumbia Hospitality is the management company overseeing Hotel Zoso Palm Springs. They handle operations, careers, employment inquiries, privacy policy, and terms of use. The partnership enables professional hotel management and operations expertise.
• EcolabcoreStrategic or Co-development PartnerGlobal leader in infection prevention partnered through Columbia Hospitality's Columbia Clean program. Ecolab provides highly effective and sustainable cleaning and disinfecting products used throughout the property for enhanced health and safety protocols.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Renaissance Palm Springs Hotel: Marriott-affiliated downtown full-service hotel with significant meeting space and the Marriott Bonvoy loyalty engine. Direct competitor for corporate group and event bookings in the same micro-market.
• Hyatt Palm Springs: Downtown chain incumbent offering comparable meeting space, multiple F&B outlets, and a global Hyatt loyalty program. Competes directly for group and leisure business in the same walkable downtown geography as Hotel Zoso.
• Hilton Palm Springs: Downtown chain hotel with comparable meeting facilities and Hilton Honors loyalty program. Overlapping leisure and corporate demand base within walking distance of Hotel Zoso.

Direct peers

• Avalon Hotel & Bungalows Palm Springs: Boutique Palm Springs hotel with comparable size, full-service amenities, pool/cabana culture, and group/event capabilities. Targets similar leisure and small-group segments in the same destination market.
• The Saguaro Palm Springs: Colorful, design-forward boutique resort in Palm Springs with comparable event space, pool scene, F&B outlets, and festival-driven demand (especially during Coachella). Targets similar leisure and group segments with comparable room count and party-oriented positioning.
• Ace Hotel & Swim Club Palm Springs: Lifestyle/boutique hotel in Palm Springs with strong design identity, on-site entertainment, pool scene, and event programming. Closely comparable in target demographic (creative-class leisure travelers), brand positioning, and event-driven revenue mix.
• Riviera Palm Springs (formerly Kimpton): Resort-style Palm Springs hotel with comparable meeting space, multiple pools, and event-driven group business. Historic full-service competitor in the same downtown resort corridor.
• Kimpton The Rowan Palm Springs: Boutique lifestyle hotel operated by Kimpton (IHG) directly across the downtown Palm Springs market with comparable full-service amenities, rooftop pool, dining, and event space. Most directly comparable peer given overlapping positioning and walkable downtown location.

Regional players

• La Quinta Resort & Club: Large historic resort in nearby La Quinta with extensive meeting and event facilities, multiple pools, and full-service amenities. Comparable in scope of F&B and event offerings, serving overlapping Coachella Valley leisure and corporate demand from a different geography.
• Omni Rancho Las Palmas Resort & Spa: Resort property in Rancho Mirage (greater Palm Springs area) with comparable F&B, spa, and meeting space. Regional competitor capturing some of the same leisure and corporate group demand from the broader Coachella Valley.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-zoso-palm-springs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Zoso Palm Springs