Hougang Primary School
Hougang Primary School is a Singapore Ministry of Education government primary school serving around 600 P1–P6 students in the Hougang, Serangoon, Seng Kang and Ang Mo Kio catchments, delivering the MOE curriculum plus signature programmes in Science ALP, Outdoor Education LLP, coding and a co-located MOE Kindergarten launched in January 2025.
- Company typePrivate
- Founded2000
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hougang Primary School does
Hougang Primary School is a Singapore government primary school founded in 2000 and operating under the Ministry of Education (MOE), serving approximately 600 Primary 1 to Primary 6 students drawn primarily from the Hougang, Serangoon, Seng Kang and Ang Mo Kio residential catchments. The school delivers the standard MOE primary curriculum and overlays it with a portfolio of signature programmes, including an Applied Learning Programme (ALP) in Science with a robotics emphasis delivered in partnership with Ngee Ann Polytechnic, a Learning for Life Programme (LLP) in Outdoor Education anchored by a long-standing NParks collaboration, a school-wide Coding@HGP computing curriculum, and a WOW Library programme. In January 2025 the school launched MK@Hougang, an MOE Kindergarten co-located on its campus, extending its footprint into the pre-primary segment.
Operationally, the school is funded through MOE grants rather than commercial revenue and does not operate as a fee-charging institution. Its supporting infrastructure includes external validation in the form of a BCA Green Mark Goldplus certification (2020), an NParks Community in Bloom Diamond award (2021) and a Lee Kuan Yew Award, alongside an institutional partnership stack spanning NParks, the Health Promotion Board, Ngee Ann Polytechnic, Commit Learning Schoolhouse and Methodist Welfare Services. The current principal has been in role since 2021 and has been associated with the refresh of the coding and library programmes; the institution marked its Silver Jubilee in 2025. The source-listed headcount of 10 almost certainly understates total staffing, given the ~600-student operating scale and the original founding cohort of approximately 20 staff.
From an investment/strategic standpoint the entity is best read as a publicly funded education-services institution rather than a commercial venture. Its competitive position is governed by MOE policy and catchment allocation; its "growth" is expressed in programme portfolio expansion (kindergarten vertical, STEM/digital curriculum) rather than in revenue, headcount multiples or market share. There is no disclosed AI/ML capability, no funding rounds, no M&A activity and no commercial pricing model — financial flows are public-sector transfers.
Hougang Primary School firmographics
Firmographics- Name
- Hougang Primary School
- Legal name
- Hougang Primary School
- Website
- https://hougangpri.moe.edu.sg
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hougang Primary School is a Singapore Ministry of Education government primary school serving around 600 P1–P6 students in the Hougang, Serangoon, Seng Kang and Ang Mo Kio catchments, delivering the MOE curriculum plus signature programmes in Science ALP, Outdoor Education LLP, coding and a co-located MOE Kindergarten launched in January 2025.
- Ownership category
- akta.pro rank
Hougang Primary School industry classification
Industry- Product category
- Primary Education
- NAICS
- Elementary and Secondary Schools (611110), Elementary and Secondary Schools (61111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public K–12 Combined Schools (EDAJAAAE)
- akta.pro secondary industry
- Public Elementary Schools (EDAJAAAB)
Keywords
Where Hougang Primary School is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Hougang Primary School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- MOE Kindergarten Fees: MOE Kindergarten programme at the school charges monthly fees as regulated by MOE
- Student Care Centre Fees: Commit Learning Schoolhouse operates the school-based Student Care Centre with registration interest and fee collection
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MOE Kindergarten (K1 and K2) monthly fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hougang Primary School product offering
Product offeringCore offering
Hougang Primary School is a Singapore government-aided co-educational primary school delivering six years of formal primary education (Primary 1 to Primary 6) to Singapore citizen and non-citizen children in the Hougang/Sengkang/Serangoon/Ang Mo Kio catchment. Its core curriculum is augmented by two MOE-designated programmes — an Applied Learning Programme (ALP) in Science (anchored on biodiversity and environmental education) and a Learning for Life Programme (LLP) in Outdoor Education — together with coding/computational thinking, a library-based WOW @ HGP programme, and Co-Curricular Activities (CCA). Adjacent fee-based offerings include MOE Kindergarten @ Hougang for pre-primary children and KCare @ Hougang student care services run by Commit Learning Schoolhouse.
Product overview
Hougang Primary School offers a comprehensive educational program consisting of core academic curriculum enhanced by specialized programs. The Applied Learning Programme in Science Education and Learning for Life Programme in Outdoor Education are signature programs, complemented by Coding@HGP for computational thinking skills. The school also operates MOE Kindergarten @ Hougang (K1/K2 preschool) and KCare services for younger children, while the Student Care Centre provides after-school care. A wide range of Co-Curricular Activities spanning Sports, Arts, Clubs, and Uniformed Groups supports holistic student development.
Differentiator
Problem solved
Functional benefit
Brands
- MK@Hougang: MOE Kindergarten @ Hougang - provides Kindergarten 1 and Kindergarten 2 programmes for Singapore Citizens and Permanent Residents.
- KCare @ Hougang
Products and services
- Primary School Education (Primary 1 to Primary 6)
- Applied Learning Programme (ALP) in Science Education
- Learning for Life Programme (LLP) in Outdoor Education
- Coding@HGP (Computational Thinking and Coding Curriculum)
- WOW @ HGP (World of Wonders Library Programme)
- Co-Curricular Activities (CCA)
- MOE Kindergarten @ Hougang
- KCare @ Hougang (Student Care Centre)
Quantifiable outcome
- BCA Green Mark Goldplus certification for energy-efficient green building
- +2 more outcomes
Companies that use Hougang Primary School
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Hougang Primary School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
Hougang Primary School partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Ngee Ann Polytechnic, School of EngineeringcoreCollaboration for Robotics in Education @ HGP signed MOU on 22 October 2018. Partnership aims to design and produce humanoid educational robots with capabilities including Robotic Teaching Assistant (story-telling, concept reinforcement, Q&A), Robotic Concierge (Smart Tray Return), and Guided School Tour functions. Objective is to value-add to teaching, learning, and administrative processes.
- NParks SingaporecoreSchool designated as Centre for Biodiversity for Schools in the North East region. Campus rich in flora and fauna supports environmental education programmes. School participates in Community in Bloom Programme.
- Health Promotion Board (HPB)corePartnership for Healthy Meals in Schools Programme (HMSP) implemented since 11 July 2016. Programme aims to increase awareness of healthy nutrition, increase consumption of fruit, vegetables and whole-grains, and reduce intake of high fat, salt and sugar.
- BT & Tan Transport Pte LtdminorSchool bus services operator providing transportation for students. Contact: Mr Ben Tan at 6483 7260.
- Commit Learning Schoolhouse (CLS)coreAppointed operator for school-based Student Care Centre (SCC) and MOE Kindergarten Care (KCare) services. Provides comfortable, creative, conducive and structured after school care environment for students.
- Pacific BookstoresminorSchool bookshop operator providing textbooks and school supplies. Opening Hours: 8.30am - 3.30pm. Contact: 6464 0111.
- Jeep Sing FashionminorSchool uniform supplier. Located at 4012 Ang Mo Kio Ave 10, #01-09 Techplace 1, Singapore 569628. Website: jeepsinguniform.com
- Methodist Welfare ServicesminorSocial service agency partnered with school to provide Positive Parenting Programme (Triple P), Level 2 workshops. Programme equips parents with knowledge, skills and confidence to nurture positive family relationships.
- Food From The Heart (FFTH)minorStaff participate in FFTH initiative, delivering monthly food hampers to families in need as part of Values-in-Action (VIA) curriculum and school community service efforts.
Scale indicators7 records
Recent moves8 records
Expansion highlights4 records
Hougang Primary School competitors and assessment
Company assessmentDirect peers
- Palm View Primary School: MOE primary school in Sengkang competing in the same North East cluster. Provides comparable P1-P6 MOE curriculum with differentiated programmes targeting the same regional student pool.
- Rivervale Primary School: Nearby MOE primary school in Sengkang adjacent to Hougang, competing for the same primary school applicant pool in the North East region. Comparable in scale and programme offering.
- Sengkang Primary School: Direct geographic peer MOE primary school in Sengkang North East region. Operates the same P1-P6 structure with MOE-driven curriculum, sharing enrolment pool with Hougang Primary School.
- Yio Chu Kang Primary School: MOE primary school in Ang Mo Kio, one of the four residential estates explicitly served by Hougang Primary School. Direct competitor for primary school enrolment in the Hougang/Ang Mo Kio corridor.
- Anchor Green Primary School: Nearby MOE primary school in Sengkang serving similar P1-P6 students in the same geographic catchment (Hougang/Sengkang/Serangoon). Directly competes for the same pool of primary-age students and offers comparable MOE curriculum plus distinctive programmes.
- North Vista Primary School: MOE primary school in Sengkang sharing the same North East cluster. Operates parallel P1-P6 curriculum with comparable distinct programmes targeting the same geographic student population.
- Mee Toh School: MOE primary school in Punggol, directly comparable in catchment overlap with Hougang Primary School. Similar size, programme structure, and competitive positioning in the North East enrolment market.
- Punggol Primary School: Adjacent MOE primary school in Punggol, sharing the same North East cluster and student feeder demographics. Competes with HGP for residency-anchored enrolment and offers parallel ALP/LLP programmes.
- Fern Green Primary School: MOE primary school located near Hougang/Serangoon, sharing catchment overlap with Hougang Primary School. Directly comparable as a neighbouring public primary school in the same residential zone.
- Compassvale Primary School: MOE primary school in Sengkang directly serving the same North East geographic region. Operates parallel P1-P6 structure with comparable MOE curriculum and distinctive programmes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Hougang Primary School social profiles
Digital presenceHougang Primary School compliance and trust
Trust signalCompliance2 records
Hougang Primary School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hougang Primary School leadership team
Management profileNumber of profiles
Profiles5 records
Hougang Primary School subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hougang Primary School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hougang Primary School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hougang Primary School
What does Hougang Primary School do?
Hougang Primary School is a Singapore government-aided co-educational primary school delivering six years of formal primary education (Primary 1 to Primary 6) to Singapore citizen and non-citizen children in the Hougang/Sengkang/Serangoon/Ang Mo Kio catchment. Its core curriculum is augmented by two MOE-designated programmes — an Applied Learning Programme (ALP) in Science (anchored on biodiversity and environmental education) and a Learning for Life Programme (LLP) in Outdoor Education — together with coding/computational thinking, a library-based WOW @ HGP programme, and Co-Curricular Activities (CCA). Adjacent fee-based offerings include MOE Kindergarten @ Hougang for pre-primary children and KCare @ Hougang student care services run by Commit Learning Schoolhouse.
Is Hougang Primary School a public or private company?
Hougang Primary School is a private company. It is classified as state government owned and is currently operating.
When was Hougang Primary School founded?
Hougang Primary School was founded in 2000. It employs 1 to 10 people.
Where is Hougang Primary School based?
Hougang Primary School is headquartered in Singapore, Singapore, in the Asia region.
How does Hougang Primary School make money?
Two revenue lines are on record. MOE Kindergarten Fees are the primary driver. The others are student Care Centre Fees.
Who are Hougang Primary School's main competitors?
Direct peers on record are Palm View Primary School, Rivervale Primary School, Sengkang Primary School, Yio Chu Kang Primary School, Anchor Green Primary School, North Vista Primary School, Mee Toh School, Punggol Primary School, Fern Green Primary School and Compassvale Primary School.
Does Hougang Primary School have an API?
No public API is recorded for Hougang Primary School.
What industry is Hougang Primary School in?
Hougang Primary School's product category is Primary Education. Its primary akta.pro industry code is EDAJAAAE, Public K–12 Combined Schools, with a secondary code of EDAJAAAB, Public Elementary Schools. Its NAICS code is 611110 and its SIC code is 8200.