Houndstooth Coffee
Houndstooth Coffee is a privately held specialty coffee retailer operating 9 cafés across Austin and Dallas, serving specialty coffee, cocktails, and pastries to consumers, with additional catering, consulting, office café, and online retail channels.
- Company typePrivate
- Founded2010
- HeadquartersAustin, Texas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Houndstooth Coffee does
Houndstooth Coffee is a privately held specialty coffee retailer and café operator founded in May 2010 in Austin, Texas, by brothers Sean and Paul Henry. The company operates 9 physical café locations across Austin (6) and Dallas (3), Texas, serving specialty coffee, espresso, tea, craft beer, wine, cocktails, and pastries. The underlying operation is built on traditional café techniques: espresso extraction, manual brewing methods, cold brew preparation, and craft cocktail service, with a 360-degree bar design at the Sylvan Thirty location as a notable physical differentiator. Staff training is conducted by nationally recognized industry professionals.
The business operates across five revenue streams: in-store retail café sales, an online shop for merchandise and coffee (powered by Square storefront), event catering with mobile espresso cart services, consulting for coffee program design and training, and offsite/office café deployments for corporate clients such as Everly Health and Main Street Hub. A sister craft cocktail bar concept called Jettison operates at the Sylvan Thirty location, extending the brand into evening alcohol service.
Go-to-market is a multi-channel physical retail model supplemented by digital and service-based offerings. Distribution runs through 9 brick-and-mortar cafés, a Square-based e-commerce shop, direct sales for catering and consulting, and managed-service office café deployments. Customer segments include individual consumers (primary), corporate offices (office café), and event organizers (catering). The business has received industry recognition including Imbibe Magazine's 2019 Coffee People of the Year and a regional architecture award, and operates with no publicly disclosed institutional investment or PE backing.
Houndstooth Coffee firmographics
Firmographics- Name
- Houndstooth Coffee
- Legal name
- New Springs Vending
- Website
- https://houndstoothcoffee.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Houndstooth Coffee is a privately held specialty coffee retailer operating 9 cafés across Austin and Dallas, serving specialty coffee, cocktails, and pastries to consumers, with additional catering, consulting, office café, and online retail channels.
- Ownership category
- akta.pro rank
Houndstooth Coffee industry classification
Industry- Product category
- Specialty Coffee Shops
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (311920)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
- akta.pro secondary industries
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)
Keywords
Where Houndstooth Coffee is headquartered
LocationHeadquarters
- HQ city
- Austin, Texas
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Houndstooth Coffee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Retail Café Sales: In-store sales of specialty coffee, tea, beer, wine, cocktails, and pastries across 9 physical café locations in Austin and Dallas, Texas.
- Catering Services: Event catering with expertly trained baristas, espresso cart services (espresso, Americano, cappuccino, latte, chocolate and vanilla syrups), brewed coffee, and pastry options.
- Consulting Services: Coffee program consulting including café and bar design, cashflow and budgeting, espresso and brewed coffee training, tasting education, and general coffee knowledge guidance.
- Offsite Office Cafés: On-site café services for corporate offices, including design, buildout, staffing, quality control, and weekly coffee and supply delivery. Companies like Everly Health and Main Street Hub utilize this service.
- Online Shop: E-commerce sales of coffee products and merchandise through their Square storefront.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Houndstooth Coffee product offering
Product offeringCore offering
Houndstooth Coffee operates a multi-location specialty coffee café chain in Austin and Dallas, Texas, serving specialty-grade coffee, tea, beer, wine, cocktails, and pastries. Beyond retail café service, the company provides supplementary offerings including catering, coffee program consulting, and full office café management for corporate clients, and operates a branded online merchandise shop.
Product overview
Houndstooth Coffee is a locally owned and operated specialty coffee chain consisting of 8 café locations in Austin and Dallas, TX. The core offering is the in-store café experience featuring specialty coffee, espresso, tea, beer, wine, craft cocktails, and pastries. This is augmented by catering services (espresso cart for events), consulting services (coffee program design and training), and offsite/office café activations. A sister brand, Jettison, operates as a craft cocktail bar. An e-commerce shop sells merchandise and coffee products.
Differentiator
Problem solved
Functional benefit
Products and services
- Specialty Coffee Café Service
- Catering Services
- Office Café Programs
- Coffee Program Consulting
- Jettison Cocktails
- Branded Merchandise Shop
Quantifiable outcome
- Benefits valued in hundreds or thousands of dollars per employee through office café programs
- +1 more outcomes
Companies that use Houndstooth Coffee
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Houndstooth Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Houndstooth Coffee partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered support and core.
- Architects and ContractorssupportHoundstooth works with client architects and contractors to streamline design vision and optimize interactions from both behind and in front of the bar for office café deployments.
- Local and National SupplierscoreHoundstooth sources sustainable products from local and national suppliers, including coffee from the finest estates, farms, and provinces around the world.
Scale indicators3 records
Recent moves11 records
Expansion highlights5 records
Houndstooth Coffee competitors and assessment
Company assessmentDirect peers
- Blue Bottle Coffee: Third-wave specialty coffee chain operating café-retail locations across multiple US metros with similar specialty espresso, manual brew, and craft beverage focus. Comparable as a multi-location specialty café operator with growing B2B and subscription channels.
- Philz Coffee: Third-wave specialty coffee chain growing from the Bay Area into new metros. Comparable as a multi-location craft coffee concept focused on experiential cafés and proprietary brew methods.
- La Colombe Coffee Roasters: Multi-location third-wave coffee roaster and café chain with significant B2B and foodservice distribution (including canned draft latte). Direct competitor on café retail, roasting, and wholesale lines.
- Counter Culture Coffee: Specialty coffee roaster and training company with cafés and strong B2B/wholesale presence. Comparable via training-focused barista program and direct-trade sourcing model.
- Merit Coffee Company: Texas-based specialty coffee roaster and café operator expanding across Austin and San Antonio. Comparable regional Texas specialty café scale and sourcing-led brand.
- Stumptown Coffee Roasters: Pioneering third-wave coffee roaster and café operator with wholesale and direct-to-consumer channels. Closely comparable business model: roasting + café retail + B2B supply, serving similar specialty coffee customers.
- Intelligentsia Coffee: Third-wave specialty coffee roaster with café locations and direct-trade sourcing philosophy. Comparable craft positioning, single-origin ethos, and wholesale/retail mix.
- Caffe Medici: Austin-based independent specialty coffee chain with multiple locations and full beverage programs. Direct local competitor in the same primary metro.
Broad incumbents
- Peet's Coffee: Large specialty coffee chain (parent-owned by JDE Peet's) with retail cafés, B2B office coffee, and consumer packaged goods. Comparable at the broader specialty coffee retail + workplace services level.
- Dutch Bros Coffee: Public specialty coffee drive-thru and walk-up chain (NYSE: BROS) operating at much greater scale. Comparable specialty coffee customer base and Texas market overlap, though more value-oriented positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Houndstooth Coffee social profiles
Digital presenceHoundstooth Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Houndstooth Coffee leadership team
Management profileNumber of profiles
Profiles2 records
Houndstooth Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Houndstooth Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Houndstooth Coffee
What does Houndstooth Coffee do?
Houndstooth Coffee operates a multi-location specialty coffee café chain in Austin and Dallas, Texas, serving specialty-grade coffee, tea, beer, wine, cocktails, and pastries. Beyond retail café service, the company provides supplementary offerings including catering, coffee program consulting, and full office café management for corporate clients, and operates a branded online merchandise shop.
Is Houndstooth Coffee a public or private company?
Houndstooth Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Houndstooth Coffee founded?
Houndstooth Coffee was founded in 2010. It employs 11 to 50 people.
Where is Houndstooth Coffee based?
Houndstooth Coffee is headquartered in Austin, Texas, United States, in the North America region.
How does Houndstooth Coffee make money?
Five revenue lines are on record. Retail Café Sales are the primary driver. The others are catering Services, consulting Services, offsite Office Cafés and online Shop.
Who are Houndstooth Coffee's main competitors?
Direct peers on record are Blue Bottle Coffee, Philz Coffee, La Colombe Coffee Roasters, Counter Culture Coffee, Merit Coffee Company, Stumptown Coffee Roasters, Intelligentsia Coffee and Caffe Medici. Broad incumbents are Peet's Coffee and Dutch Bros Coffee.
Does Houndstooth Coffee have an API?
No public API is recorded for Houndstooth Coffee.
What industry is Houndstooth Coffee in?
Houndstooth Coffee's product category is Specialty Coffee Shops. Its primary akta.pro industry code is THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave), with a secondary code of THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 722515 and its SIC code is 5810.