House Finder

What House Finder does

House Finder is a privately held, investment-only buyers agency operating across five Australian capital cities (Sydney, Melbourne, Brisbane, Perth, Adelaide), with headquarters at 1/507 Kent St, Sydney. Founded by Simon Loo, the firm sources off-market investment properties through a national network of 500+ selling agents, developers, and wholesalers, and provides end-to-end acquisition support including strategy consultation, due diligence with 100+ photo/video documentation per property, negotiation, and settlement coordination. The company reports 2,000+ clients helped since inception and 4,000+ off-market properties bought, with marketed outcomes of up to 20% below market value on purchases. Post-purchase mentoring and third-party service coordination (solicitors, brokers, property managers) are bundled at no additional fee.

Name

House Finder

Legal name

House Finder

Website

https://housefinder.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Real Estate Buyer Agency Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Buyer Representation (FSAEAJAG)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Buyers agency services
• Off-market properties
• Property investment advisory
• Real estate sourcing
• Property acquisition support

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Buyers Agent Services: Fee-based buyers agency service for Australian property investors. Provides end-to-end property acquisition support including strategy consultation, property sourcing, due diligence, negotiation, and settlement coordination. Clients include both first-time investors and experienced property investors building multi-property portfolios.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

House Finder is an investment-only buyers agency that helps Australian property investors source, evaluate, negotiate, and settle on investment properties. The service is delivered across Sydney, Melbourne, Brisbane, Perth, and Adelaide, with emphasis on off-market opportunities and data-driven due diligence. The firm manages the full acquisition workflow on behalf of individual investors.

Product overview

House Finder is an investment-only buyers agency operating as a service-based business rather than a software product company. The core offering consists of buyers agent services and off-market property sourcing across Australian capital cities (Sydney, Melbourne, Brisbane, Perth, Adelaide), supplemented by due diligence inspections, post-purchase mentoring, and free strategy sessions. The company sources properties through a network of 500+ agents and secures off-market deals 15-20% below market value. An educational Property Insights blog provides market analysis and investment guidance. No standalone software product, SaaS platform, or API offering exists.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Property Buyers Agency Service End-to-end property acquisition service for individual property investors in Australian capital cities, including off-market property sourcing, due diligence, negotiation, and settlement coordination. Includes post-purchase support and mentoring.

Quantifiable outcome

• Properties purchased up to 20% below market value
• +6 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Domain Group: Major Australian property portal owned by Nine Entertainment, with adjacent advisory and agent services. Comparable as a broad incumbent with both portal reach and emerging buyer-side offerings that overlap with House Finder's market.
• REA Group (realestate.com.au): Operator of Australia's dominant property portal and adjacent data, brokerage, and home-services businesses. Comparable as a broad incumbent that could launch or has launched buyer-representation services adjacent to House Finder's category.

Direct peers

• Propertybuyer.com.au: Australia's largest independent buyers agency, founded by Rich Harvey, providing full-service buyer representation across major capital cities. Direct competitor to House Finder in the same buyer-representation category with multi-city coverage and a similar fee-based model.
• Metropole Property Strategists: Independent buyer advocacy and property investment advisory firm led by Brett Warren. Directly comparable because it combines buyer representation with wealth-creation strategy for investors, similar to House Finder's positioning.
• National Property Buyers: Specialist buyer agency with offices across Australian capitals. Directly competes with House Finder on buyer representation for investors and owner-occupiers, with similar fee-for-service pricing.
• Empower Wealth: Property investment advisory offering buyer advocacy, financial planning, and wealth coaching for Australian investors. Comparable to House Finder due to shared investor-centric proposition and multi-service approach.
• Henderson Advocacy: Buyer-only real estate agency serving Australian property investors with research-driven acquisition support. Comparable to House Finder because of its buyer-side exclusivity and emphasis on data-driven investment selection.
• Cohen Handler: Buyer's agency and property investment firm in Australia. Comparable to House Finder because both combine buyer advocacy with broader property investment advisory services for accumulating portfolios.
• Location Property Buyers: Boutique buyer agency serving Australian investors, with particular strength in Queensland markets. Comparable to House Finder because of its focus on off-market sourcing and investor-only mandate.

Others

• REB (Real Estate Business) Awards Top Buyers Agents: Industry body that ranked House Finder #1 Buyers Agent in Australia in 2026. Adjacent ecosystem participant — comparable only as a market-context reference for the competitive set of award-ranked buyers agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• LinkedInlinkedin.com/company/housefinder

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House Finder