Serviceplan Group Switzerland
Serviceplan Group Switzerland is an independent, owner-managed integrated communications agency in Zürich (founded 2012), delivering Strategy, Creative, Media & Data, and Platform & Technology services to enterprise clients across multiple industries under its House of Communication model.
- Company typePrivate
- Founded2012
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Serviceplan Group Switzerland does
Serviceplan Group Switzerland AG is the Swiss operating entity of the German-headquartered Serviceplan Group, running the integrated "House of Communication" concept out of Kanzleistrasse 57 in Zürich since 2012. The business is an independent, owner-managed full-service communications agency that delivers Strategy & Consulting, Creative & Content, Media & Data, and Platform & Technology services through three co-located sub-brands—Serviceplan (creative & content), Mediaplus (media & data), and Plan.Net (digital experience & technology)—under a single integrated team of roughly 100 professionals representing 16 nationalities and 7 languages.
The company serves large Swiss and multinational enterprise clients across telecommunications, insurance, logistics, automotive, consumer goods, industrial, aviation, public-sector, and nonprofit categories. Documented clients include Swisscom, Swiss Post, BMW Motorrad, Helvetia, PostAuto, Lufthansa, Sika, De'Longhi, R. Nussbaum, and the global F/A/Q HIV-rebranding initiative. The commercial model is professional-services based with custom enterprise pricing, no public rate card, and project- or retainer-based engagements. Supporting platforms include House of AI (an integrated AI operating system for marketing), the ÜberCreativity methodology, and the TWELVE thought-leadership media platform.
The broader Serviceplan Group operates Houses of Communication in 39 countries across 22 locations, giving the Swiss entity international delivery reach without an organic international build-out. Cannes Lions 2025 recognition (19 Lions and Independent Network of the Year) and the 2026 founding of SPARKS University, the first European agency-embedded university, are the most visible recent signals of brand and ecosystem investment. The company is privately held as a wholly-owned subsidiary of Serviceplan Group SE & Co. KG, with no disclosed PE/VC ownership, no public revenue figures, and no M&A or funding history.
Serviceplan Group Switzerland firmographics
Firmographics- Name
- Serviceplan Group Switzerland
- Legal name
- Serviceplan Group Switzerland AG
- Website
- https://house-of-communication.ch
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Serviceplan Group Switzerland is an independent, owner-managed integrated communications agency in Zürich (founded 2012), delivering Strategy, Creative, Media & Data, and Platform & Technology services to enterprise clients across multiple industries under its House of Communication model.
- Ownership category
- akta.pro rank
Where Serviceplan Group Switzerland is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Serviceplan Group Switzerland business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Integrated Communication Services: Full-service agency providing integrated marketing communication services including strategy consulting, creative and content development, media planning and data analytics, and platform/technology solutions for enterprise clients
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Serviceplan Group Switzerland product offering
Product offeringCore offering
Serviceplan Group Switzerland operates as an integrated full-service communications agency under the House of Communication model in Zurich. It delivers Strategy & Consulting, Creative & Content, Media & Data, and Platform & Technology services through three sub-brands—Serviceplan, Mediaplus, and Plan.Net—for enterprise clients across Switzerland. The agency combines strategic consulting, creative development, media planning and data analytics, and technology platforms into tailored integrated communication campaigns.
Product overview
Serviceplan Group Switzerland operates through its House of Communication concept, an integrated agency model combining three sub-brands—Serviceplan (creative & content), Mediaplus (media & data), and Plan.Net (digital experience & technology)—alongside four core service modules: Strategy & Consulting, Creative & Content, Media & Data, and Platform & Technology. The portfolio also includes specialized offerings such as House of AI (integrated AI operating system for marketing), TWELVE (media platform for insights), and SPARKS University (academic-industry partnership). The House of Communication serves as the unifying framework, integrating all services for individualized communication needs across 100 experts in Zurich.
Differentiator
Problem solved
Functional benefit
Brands
- Serviceplan: Agency for creativity and content, building best brands with pioneering brand leadership.
- Mediaplus
- Plan.Net
Products and services
- House of Communication Zurich Integrated agency model combining Strategy & Consulting, Creative & Content, Media & Data, and Platform & Technology under one roof, providing enterprise clients with full-service integrated communication solutions.
- Strategy & Consulting Strategic advisory services including Business Consulting, Customer Experience Consulting, Marketing & Sales Consulting, and Data & Technology Consulting for enterprise clients.
- Creative & Content Creative development and content production services for communication campaigns across all channels and touchpoints, targeting enterprise clients seeking brand leadership.
- Media & Data Big data and media expertise services for brand visibility, reach optimization, and tailored contact strategies with maximum communication impact.
- Platform & Technology Visionary technology solutions for communicative future including commerce platforms and digital experience services for enterprise clients.
- House of AI Integrated AI operating system for marketing connecting strategy, creativity, and activation, used for generating creative content, illustrations, and campaign materials through generative AI and process automation.
- SPARKS University First European university embedded directly in agency world, combining academic depth with real-world industry experience.
Quantifiable outcome
- 23,000 clicks and 632% website traffic increase for R. Nussbaum employer branding campaign
- +1 more outcomes
Companies that use Serviceplan Group Switzerland
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Serviceplan Group Switzerland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability10 records
Feature3 records
Serviceplan Group Switzerland partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Heidrick & StrugglescoreLeadership consultancy partnership for CMO Barometer 2026 study, providing insights on leadership competencies and strategic competency profiles of marketing decision-makers
- University of St. Gallen (HSG)coreAcademic partnership for CMO Barometer research study, conducted annually with the University of St. Gallen to provide data-driven insights on marketing strategies and competencies across Switzerland
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Serviceplan Group Switzerland competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat6 records
Customer concentration
Serviceplan Group Switzerland social profiles
Digital presenceServiceplan Group Switzerland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Serviceplan Group Switzerland leadership team
Management profileNumber of profiles
Profiles9 records
Serviceplan Group Switzerland subsidiaries and ownership
Company hierarchySubsidiaries3 records
Serviceplan Group Switzerland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Serviceplan Group Switzerland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Serviceplan Group Switzerland
What does Serviceplan Group Switzerland do?
Serviceplan Group Switzerland operates as an integrated full-service communications agency under the House of Communication model in Zurich. It delivers Strategy & Consulting, Creative & Content, Media & Data, and Platform & Technology services through three sub-brands—Serviceplan, Mediaplus, and Plan.Net—for enterprise clients across Switzerland. The agency combines strategic consulting, creative development, media planning and data analytics, and technology platforms into tailored integrated communication campaigns.
Is Serviceplan Group Switzerland a public or private company?
Serviceplan Group Switzerland is a private company. It is classified as management employee owned and is currently operating.
When was Serviceplan Group Switzerland founded?
Serviceplan Group Switzerland was founded in 2012. It employs 11 to 50 people.
Where is Serviceplan Group Switzerland based?
Serviceplan Group Switzerland is headquartered in Zürich, Switzerland, in the Europe region.
How does Serviceplan Group Switzerland make money?
One revenue line is on record: integrated Communication Services.
Does Serviceplan Group Switzerland have an API?
No public API is recorded for Serviceplan Group Switzerland.