Serviceplan Group Switzerland

What Serviceplan Group Switzerland does

Serviceplan Group Switzerland AG is the Swiss operating entity of the German-headquartered Serviceplan Group, running the integrated "House of Communication" concept out of Kanzleistrasse 57 in Zürich since 2012. The business is an independent, owner-managed full-service communications agency that delivers Strategy & Consulting, Creative & Content, Media & Data, and Platform & Technology services through three co-located sub-brands—Serviceplan (creative & content), Mediaplus (media & data), and Plan.Net (digital experience & technology)—under a single integrated team of roughly 100 professionals representing 16 nationalities and 7 languages.

The company serves large Swiss and multinational enterprise clients across telecommunications, insurance, logistics, automotive, consumer goods, industrial, aviation, public-sector, and nonprofit categories. Documented clients include Swisscom, Swiss Post, BMW Motorrad, Helvetia, PostAuto, Lufthansa, Sika, De'Longhi, R. Nussbaum, and the global F/A/Q HIV-rebranding initiative. The commercial model is professional-services based with custom enterprise pricing, no public rate card, and project- or retainer-based engagements. Supporting platforms include House of AI (an integrated AI operating system for marketing), the ÜberCreativity methodology, and the TWELVE thought-leadership media platform.

The broader Serviceplan Group operates Houses of Communication in 39 countries across 22 locations, giving the Swiss entity international delivery reach without an organic international build-out. Cannes Lions 2025 recognition (19 Lions and Independent Network of the Year) and the 2026 founding of SPARKS University, the first European agency-embedded university, are the most visible recent signals of brand and ecosystem investment. The company is privately held as a wholly-owned subsidiary of Serviceplan Group SE & Co. KG, with no disclosed PE/VC ownership, no public revenue figures, and no M&A or funding history.

Name

Serviceplan Group Switzerland

Legal name

Serviceplan Group Switzerland AG

Website

https://house-of-communication.ch

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Serviceplan Group Switzerland is an independent, owner-managed integrated communications agency in Zürich (founded 2012), delivering Strategy, Creative, Media & Data, and Platform & Technology services to enterprise clients across multiple industries under its House of Communication model.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Integrated Communication Services: Full-service agency providing integrated marketing communication services including strategy consulting, creative and content development, media planning and data analytics, and platform/technology solutions for enterprise clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Serviceplan Group Switzerland operates as an integrated full-service communications agency under the House of Communication model in Zurich. It delivers Strategy & Consulting, Creative & Content, Media & Data, and Platform & Technology services through three sub-brands—Serviceplan, Mediaplus, and Plan.Net—for enterprise clients across Switzerland. The agency combines strategic consulting, creative development, media planning and data analytics, and technology platforms into tailored integrated communication campaigns.

Product overview

Serviceplan Group Switzerland operates through its House of Communication concept, an integrated agency model combining three sub-brands—Serviceplan (creative & content), Mediaplus (media & data), and Plan.Net (digital experience & technology)—alongside four core service modules: Strategy & Consulting, Creative & Content, Media & Data, and Platform & Technology. The portfolio also includes specialized offerings such as House of AI (integrated AI operating system for marketing), TWELVE (media platform for insights), and SPARKS University (academic-industry partnership). The House of Communication serves as the unifying framework, integrating all services for individualized communication needs across 100 experts in Zurich.

Differentiator

Problem solved

Functional benefit

Brands

• Serviceplan: Agency for creativity and content, building best brands with pioneering brand leadership.
• Mediaplus
• Plan.Net

Products and services

• House of Communication Zurich Integrated agency model combining Strategy & Consulting, Creative & Content, Media & Data, and Platform & Technology under one roof, providing enterprise clients with full-service integrated communication solutions.
• Strategy & Consulting Strategic advisory services including Business Consulting, Customer Experience Consulting, Marketing & Sales Consulting, and Data & Technology Consulting for enterprise clients.
• Creative & Content Creative development and content production services for communication campaigns across all channels and touchpoints, targeting enterprise clients seeking brand leadership.
• Media & Data Big data and media expertise services for brand visibility, reach optimization, and tailored contact strategies with maximum communication impact.
• Platform & Technology Visionary technology solutions for communicative future including commerce platforms and digital experience services for enterprise clients.
• House of AI Integrated AI operating system for marketing connecting strategy, creativity, and activation, used for generating creative content, illustrations, and campaign materials through generative AI and process automation.
• SPARKS University First European university embedded directly in agency world, combining academic depth with real-world industry experience.

Quantifiable outcome

• 23,000 clicks and 632% website traffic increase for R. Nussbaum employer branding campaign
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability10 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Heidrick & StrugglescoreStrategic or Co-development Partner · 26 November 2025Leadership consultancy partnership for CMO Barometer 2026 study, providing insights on leadership competencies and strategic competency profiles of marketing decision-makers
• University of St. Gallen (HSG)coreStrategic or Co-development PartnerAcademic partnership for CMO Barometer research study, conducted annually with the University of St. Gallen to provide data-driven insights on marketing strategies and competencies across Switzerland

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7iZyn0Pj6xwTQtRssqIidg
• Facebookfacebook.com/Serviceplan.ch
• LinkedInlinkedin.com/company/serviceplan-group-switzerland-ag
• Instagraminstagram.com/serviceplangroup.ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serviceplan Group Switzerland