House of Dance Inc

What House of Dance Inc does

House of Dance Inc operates a single boutique dance studio at 387 Boston Post Road, Sudbury, Massachusetts, serving the MetroWest Massachusetts region with recreational and competitive dance instruction for students aged 2.5 through adult. The studio is organized around two product pillars: a recreational class catalog spanning ballet, jazz, hip-hop, breakin', contemporary, lyrical, acro, musical theater, and the HOD Competitive Dance Company, which runs an invitation-only tiered progression from Rising Starz (PreK-K) through Lil Crew, Mini Crew, Petite Crew, Junior Crew, Senior Crew, and a Crossover program combining street styles with classical training. The competitive arm is described as nationally recognized, with alumni placed at multiple universities including USC, UMinn, Purdue, Tufts, UMass Amherst, and San Diego State.

The business model is a multi-stream consumer service operation. Primary revenue comes from annual class tuition at $820-$850 per class depending on enrollment volume (with free classes beyond eight per family), a $75 annual registration/media fee per family, and $100 per recital costume. Supplemental streams include birthday party packages ($400 member / $450 non-member, 90 minutes, up to 25 attendees), private lessons at $90/hour, summer intensives ($480 morning program; $400-$610 advanced afternoon intensives), adult hip-hop and Zumba classes ($180 for 6-week sessions), and monthly movie nights ($20 non-members). Pricing is publicly disclosed on the website. The technology base is narrow: a third-party SaaS called Studio Director handles enrollment and scheduling, and the studio has an 8-foot projector for community events. No mobile app, no APIs, and no AI capabilities are evident.

The studio employs 7 people and is independently owned by Doug Moleux (Founder, also operator of Northern Lights Entertainment and Evolution Media) with Hilary Sayers as Director. GTM is direct-to-consumer, relying on community sponsorships with three local family networks, organic social media (Instagram, Facebook, WhatsApp), earned local PR (Wicked Local Reader's Choice, MetroWest #1 in 2025), and word-of-mouth. Customer loyalty is anchored by the squad-based competition program, which creates multi-year retention and an alumni pipeline. Founder-Owner Doug Moleux is shown as President/Owner of two adjacent entertainment businesses, suggesting an entrepreneur-operator structure rather than a venture-backed or PE-owned entity.

Name

House of Dance Inc

Legal name

House of Dance Inc

Website

https://houseofdance.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

House of Dance Inc is a boutique single-location dance studio in Sudbury, Massachusetts serving MetroWest families and students aged 2.5 through adult with recreational and competitive dance classes, private lessons, birthday parties, summer intensives, and adult fitness programming.

Ownership category

akta.pro rank

Product category

Dance Education Services

NAICS

Fine Arts Schools (61161), Dance Companies (71112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Dance Competitions & Showcases (Non-Esports) (MPAGADAH)

Keywords

• Dance education services
• Competitive dance training
• Recreational dance classes
• Private dance lessons
• Dance studio programs

Headquarters

HQ city

Sudbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Dance Class Tuition: Recreational and competitive dance classes billed per class or as multi-class packages. Tuition ranges from $820-$850 per class depending on number of classes enrolled. Any classes over eight are free. 10-week sessions at $300, 8-week sessions at $250. Annual registration/media fee of $75 per family.
2. Birthday Party Packages: 90-minute birthday party packages at $400 for members and $450 for non-members. Includes 15 attendees with $15 per additional attendee (max 25). Additional paid add-ons include glitter tattoo artist ($125), extra half-hour ($150), and custom balloon arches ($125-$175).
3. Private Dance Lessons: One-on-one instruction at $90/hour, prorated. Covers ballet, jazz, breakin', industry, hip-hop, lyrical, acro, and contemporary.
4. Summer Dance Programs: Morning summer dance program at $480. Advanced afternoon intensives for grades 3-5 at $400 (4-session minimum), grades 6-12 at $610.
5. Adult Dance Classes: Adult hip-hop fall sessions: $180 for 6 weeks (Sundays 10am-11am). Zumba classes with Cathy Allen on Tuesdays, Thursdays, and Saturdays.
6. Recreational Costumes: $100 per costume for recital performances. Technique, acro, and breaking classes do not have costume fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

House of Dance is a single-location dance studio in Sudbury, MA that delivers in-person dance instruction across recreational and competitive tracks. Core offerings include recreational dance classes (ballet, jazz, hip-hop, breakin', lyrical, contemporary, acro, musical theater), the nationally recognized HOD Competitive Dance Company with tiered crew programs (Rising Starz, Lil Crew, Mini Crew, Petite Crew, Junior Crew, Senior Crew, Crossover), private one-on-one lessons, birthday party hosting, summer intensives, adult hip-hop and Zumba classes, and an annual recital. All services are delivered on-site at the Sudbury studio for students ages 2.5 through adult.

Product overview

House of Dance is an elite dance education studio and home to the nationally recognized HOD Competitive Dance Company. The core offering consists of recreational dance classes spanning ballet, jazz, hip-hop, breakdancing, contemporary, lyrical, acro, and musical theater for students aged 2.5 through adult. The competitive arm operates the Crew Program (multiple age-based levels), Crossover Program, and Rising Starz Program. Additional offerings include private lessons, birthday party packages, monthly movie nights, adult classes, and an annual summer intensive program. All services are delivered at their Sudbury, MA facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Dance Classes (Recreational)

Quantifiable outcome

• 95 Google reviews with EXCELLENT rating from verified customers
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• Acton-Boxboro Family NetworkminorGTM or Marketing PartnerCommunity sponsorship relationship. House of Dance is listed as a proud sponsor, building community presence in the Acton-Boxborough area to drive local brand awareness and referrals.
• Sudbury Family NetworkminorGTM or Marketing PartnerCommunity sponsorship relationship. House of Dance sponsors Sudbury Family Network to build community ties and word-of-mouth referrals from local families.
• Wayland Children and Parents AssociationminorGTM or Marketing PartnerCommunity sponsorship relationship. House of Dance sponsors Wayland Children and Parents Association to reach families in the greater MetroWest area.
• No Strings Attached (Balloon Services)minorChannel Partner/ Reseller/ DistributorThird-party vendor providing balloon arch decorations for birthday parties. Referenced in birthday party add-on options at $125-$190 for custom balloon arrangements.
• Cathy Allen (Zumba Instructor)minorChannel Partner/ Reseller/ DistributorIndependent Zumba fitness instructor teaching classes at House of Dance on Tuesdays, Thursdays, and Saturdays. External instructor using studio space for adult fitness classes.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Alvin Ailey American Dance Theater: Iconic dance organization with a major school offering classes across styles and a pre-professional pipeline. Comparable to House of Dance's competitive-program structure and alumni-college-placement outcomes, though operating at a vastly larger scale.
• Joffrey Ballet School: Nationally recognized dance training institution offering recreational through pre-professional tracks. Comparable to House of Dance's tiered curriculum, intensives, and college-placement pipeline.

Direct peers

• Debbie Allen Dance Academy: LA-based multi-style studio founded by a celebrity choreographer, offering recreational, intensive, and performance programs. Comparable to House of Dance in combining elite faculty credibility with tiered youth and competition programming.
• Steps on Broadway: Long-established NYC dance studio with broad multi-style class offerings and a professional faculty. Directly comparable to House of Dance's multi-discipline recreational model and class-pack pricing structure.
• Peridance Capezio Center: NYC dance institution offering recreational and professional-track programs across multiple styles. Comparable to House of Dance in offering tiered curricula, intensives, and a faculty of working dancers.
• Millennium Dance Complex: Multi-location dance studio known for hip-hop, contemporary, and competition-style training with a roster of industry choreographers. Directly comparable to House of Dance's hip-hop/competition focus and celebrity-instructor-driven model.
• Broadway Dance Center: Iconic multi-style dance studio in NYC offering recreational classes, intensive workshops, and faculty of working professionals. Comparable to House of Dance in its breadth of styles, drop-in/class-pack pricing, and reliance on celebrity/professional faculty.

Regional players

• Boston Ballet School: Greater Boston's premier classical ballet training institution with recreational and pre-professional tracks. Comparable to House of Dance's classical curriculum and competition pipeline, though more focused on ballet.
• The Dance Complex: Cambridge, MA-based dance hub offering multi-style classes for all ages and levels. Comparable to House of Dance as a New England multi-style community studio with recreational and competitive programming.
• Jeannette Neill Dance Studio: Boston-area dance studio offering recreational and competitive programs across multiple styles. Directly comparable to House of Dance as a MetroWest/New England competitor serving similar family and competition-track customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HouseofDanceSudbury
• Instagraminstagram.com/houseofdancesudbury/?igshid=8dqjnck0ezyb
• LinkedInlinkedin.com/company/house-of-dance-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Dance Inc