House of Mercy VA

What House of Mercy VA does

House of Mercy VA is a Catholic faith-based 501(c)(3) nonprofit organization headquartered at 8170 Flannery Court in Manassas, Virginia, operating four co-located facilities (food pantry, three thrift store units, donation center, and administrative offices) on a single campus in Prince William County. Founded in 2005 as a prayer ministry by Kellie Ross and Fr. Jack Fullen and incorporated in 2007, the organization has grown over two decades to serve 80-100 families daily in Northern Virginia through emergency food assistance, clothing support, and seasonal giving programs, and celebrated its 20th Anniversary on April 10, 2026, with Bishop Michael F. Burbidge.

The organization's core operations revolve around three interconnected functions: a Food Pantry providing registered clients food and clothing every 15 days on a walk-in basis; a Thrift Store at multiple Flannery Court addresses plus an online presence on eBay and Poshmark, whose proceeds directly fund the food pantry; and a Donation Center accepting public contributions. Ancillary client programs include Back to School (distributing 500+ backpacks to 480-600+ children annually), Christmas with Mercy (serving 1,300+ children with toys), Lenten Cross (a faith-based seasonal giving program with 16+ partner churches and schools that generated $43,683 in 2026, up 41% year-over-year), the Summer Spotlight Series, and a curated Client Resources referral directory. Signature fundraising events include Mercy Fest, High Tea & Fashion Show, and the recently launched MercyMixer corporate networking event.

Revenue is generated through a hybrid model combining thrift store retail sales, tiered individual donations (Friend up to $500 through Champion $10,000+), corporate sponsorships ($500-$10,000 event tiers), planned giving through the Legacy Circle, and grants from foundations such as the Dunkin' Joy in Childhood Foundation. Technology infrastructure is minimal, relying on Volgistics for volunteer management, Schedulista for appointment scheduling, and Square for gift card processing. The organization is led by Executive Director Jessica Root (8-year tenure) with a board of directors chaired by Paul Marsala, supported by approximately 30 staff and hundreds of volunteers, and operates with deep church, fraternal, and corporate partnerships across Prince William County.

Name

House of Mercy VA

Legal name

House of Mercy

Website

https://houseofmercyva.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

House of Mercy VA is a Catholic 501(c)(3) nonprofit in Manassas, Virginia, operating a food pantry, thrift store, and donation center that serve 80-100 families daily in Northern Virginia through charitable giving and seasonal programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Manassas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Thrift Store Sales: The thrift store sells donated clothing, household items, furniture, books, and other goods. All proceeds directly fund the food pantry operations. The store offers a Mercy Rewards punch card program and various discount days.
2. Monetary Donations: Individual donors contribute through the organization's website, Amazon registry, and planned giving programs. Donors are categorized into giving circles: Champion ($10,000+), Leader ($5,000-$9,999), Advocate ($1,000-$4,999), Supporter ($500-$999), and Friend (up to $500).
3. Corporate Sponsorships: Corporate partners sponsor events and programs at various levels. Annual sponsorship program offers tiered benefits including event recognition, booth space, program advertising, and social media mentions.
4. Planned Giving: Legacy Circle program accepts planned gifts including bequests, donor-advised funds, gifts of stock, IRA qualified charitable distributions, and beneficiary designations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

House of Mercy VA is a Catholic 501(c)(3) nonprofit that operates a Food Pantry Service providing food and clothing to registered low-income clients every 15 days, a Thrift Store selling donated goods whose proceeds fund the food pantry, and a Donation Center that accepts community contributions. It supplements these core operations with seasonal programs (Back to School, Christmas with Mercy, Lenten Cross) and signature fundraising events (Mercy Fest, High Tea & Fashion Show, Mercy Mixer).

Product overview

House of Mercy VA is a 501(c)(3) Catholic nonprofit organization operating as a single unified charitable mission rather than a platform-plus-modules structure. The core offerings consist of a Food Pantry Service providing food and clothing assistance, a Thrift Store generating proceeds for operations, and a Donation Center accepting public contributions. Client Programs include the Back to School Program, Christmas with Mercy, Lenten Cross Program, and Summer Spotlight Series. The organization also hosts annual fundraising events including Mercy Fest, High Tea & Fashion Show, and MercyMixer networking events. The Thrift Store operates an online presence through eBay and Poshmark listings. All programs and services are interconnected components of a single mission to feed, clothe, and support individuals and families facing financial hardship in the Northern Virginia community.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Pantry Service Primary food assistance program providing food and clothing support to individuals and families facing food insecurity, serving clients every 15 days on a walk-in basis after initial registration.
• Thrift Store Retail thrift store selling donated clothing, housewares, furniture, books, and accessories. All proceeds fund the food pantry operations.
• Donation Center Accepts donations of clothing, household items, furniture, and electronics from the public for resale or direct distribution to clients.
• Back to School Program Annual program providing brand-new backpacks and school supplies to children from low-income families to ensure academic success.
• Christmas with Mercy Annual holiday toy drive and distribution event providing new toys and gifts to over 1,300 children from families facing financial hardship.
• Lenten Cross Program Faith-based seasonal program where partner organizations host crosses with donation tags for prayer, service, and charitable giving during Lent.
• Summer Spotlight Series Weekly summer program hosting partner organizations at the food pantry to provide resources and services directly to clients navigating financial challenges.
• Client Resources Directory Curated directory of external partner organizations providing additional services including food resources, shelter, clothing, transportation, healthcare, mental health, legal aid, and veteran services.
• Mercy Fest (Annual Festival Fundraiser) Annual community fundraiser featuring live music, wine tasting, vendor booths, and silent auction to support food pantry operations.
• High Tea & Fashion Show Elegant annual fundraising event featuring seated tea service, fashion show, and sponsorship opportunities to support operations.
• Mercy Mixer Networking Event Corporate networking event bringing together business partners, sponsors, and community supporters to advance the House of Mercy mission.

Quantifiable outcome

• Serves 80-100 families daily
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

33 partnerships are on record, tiered flagship, core and minor.

• Holy Trinity Catholic ChurchflagshipStrategic or Co-development Partner · 10 April 2024Original founding parish that initiated the prayer ministry with Fr. Jack Fullen and Kellie Ross in 2005/2006. Two decades of unwavering financial contributions, dedicated volunteers, and constant material donations. Receives Legacy 20th Anniversary Partner Award.
• Vigario Management, Corp.coreStrategic or Co-development PartnerRestaurant franchise operator managing Dunkin' and Baskin-Robbins locations. Celebrated House of Mercy as featured beneficiary during grand opening events. Instrumental in securing $30,000 grant from Dunkin' Joy in Childhood Foundation.
• Ivy Foundation of Greater Prince William CountycoreStrategic or Co-development PartnerCharitable foundation dedicated to empowering local communities. Joined Fall 2023 providing consistent volunteerism and donations of diapers, wipes, school supplies, prom dresses, and food. Recurring event sponsor for Back to School, Christmas with Mercy, and High Tea.
• Heritage Hunt Pickleball ClubcoreStrategic or Co-development PartnerActive adult community group in Gainesville. Since pandemic 2020, launched bi-annual Spring and Fall Food Drives. Collected 26,320 pounds of food and raised $72,702 in monetary donations. Consistently volunteers whenever pantry needs help.
• Christopher Michael PhotographycoreStrategic or Co-development PartnerPremier portrait photography studio in Northern Virginia. Began as Food Pantry volunteer in 2022 and has donated hundreds of professional hours capturing major milestones, contributing over $32,000 in in-kind photography services.
• KO DistillingminorStrategic or Co-development PartnerCraft distillery in Manassas, VA producing award-winning bourbon, whiskey, and gin. Key sponsor for Mercy Mixer providing exciting door raffle prizes.
• Oak Hill AwardsminorStrategic or Co-development PartnerRecognition and awards provider in Haymarket, VA specializing in custom trophies, plaques, and corporate gifts. Designed and donated acrylic awards for Partners of the Year at Mercy Mixer.
• Bishop Ireton High SchoolcoreStrategic or Co-development PartnerLenten Cross 2026 partner school participating in the program.
• Holy Trinity Catholic ChurchcoreStrategic or Co-development PartnerLenten Cross 2026 partner church.
• St. John the Beloved Catholic ChurchcoreStrategic or Co-development PartnerLenten Cross 2026 partner church.
• St. Mark Catholic ChurchcoreStrategic or Co-development PartnerLenten Cross 2026 partner church.
• St. Mary of Sorrows Catholic ChurchcoreStrategic or Co-development PartnerLenten Cross 2026 partner church.
• St. Paul VI Catholic High SchoolcoreStrategic or Co-development PartnerLenten Cross 2026 partner school.
• St. Timothy Catholic SchoolcoreStrategic or Co-development PartnerLenten Cross 2026 partner school.
• St. Veronica Catholic ChurchcoreStrategic or Co-development PartnerLenten Cross 2026 partner church.
• Fairfax Church of ChristminorStrategic or Co-development PartnerLenten Cross 2026 partner church.
• GMU Catholic Campus MinistryminorStrategic or Co-development PartnerLenten Cross 2026 partner organization at George Mason University.
• Grace United Methodist ChurchminorStrategic or Co-development PartnerLenten Cross 2026 partner church.
• Linton Hall SchoolminorStrategic or Co-development PartnerLenten Cross 2026 partner school.
• Nokesville Methodist ChurchminorStrategic or Co-development PartnerLenten Cross 2026 partner church.
• Seton SchoolminorStrategic or Co-development PartnerLenten Cross 2026 partner school.
• St. Katherine Drexel Mission Catholic ChurchminorStrategic or Co-development PartnerLenten Cross 2026 partner church.
• Partner Organizations for Educational ClassesminorStrategic or Co-development PartnerHouse of Mercy facilitates connections with partner organizations offering educational classes and assistance with associated costs for food pantry clients.
• Bethany Food Pantry (All Saints)minorStrategic or Co-development PartnerReferenced partner organization for food resources at 9300 Stonewall Rd., Manassas, VA 20110.
• St. Thomas United Methodist Church Food PantryminorStrategic or Co-development PartnerReferenced partner organization for food resources at 8899 Sudley Road, Manassas, VA 20110.
• Sacred Heart Catholic Church Food PantryminorStrategic or Co-development PartnerReferenced partner organization for food resources at 12975 Purcell Road, Manassas, VA 20112.
• Northern Virginia Family Services (NVFS)minorStrategic or Co-development PartnerReferenced shelter and support services partner through S.E.R.V. program at NVFS.
• Mother of Mercy Free Medical ClinicminorStrategic or Co-development PartnerReferenced partner medical clinic at 9380 Forestwood Lane, Unit B, Manassas, VA 20110.
• HomeAid National Capital RegionminorStrategic or Co-development PartnerHosted Care Day volunteer event with Navy Federal Credit Union volunteers at House of Mercy on May 12, 2025.
• Knights of Columbus, Our Lady of the Rosary Council #12982minorStrategic or Co-development PartnerLenten Fish Fry program partner serving Holy Trinity community.
• Marty NoheminorStrategic or Co-development PartnerPresident of Appliance Connection Inc. and Former Vice Chairman of Prince William Chamber of Commerce. Donated Master of Ceremonies talents for Mercy Mixer 2026.
• Sweeney BarnminorStrategic or Co-development PartnerHistoric venue in Manassas, VA providing the location for Mercy Mixer 2026 with rustic charm and modern elegance.
• A Taste of EleganceminorStrategic or Co-development PartnerTop-tier local catering service delivering culinary experience for Mercy Mixer 2026.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Feeding America: The national food bank network and largest hunger-relief organization in the US. Operates as a broad umbrella that likely supplies food to or coordinates with House of Mercy's pantry through the regional Capital Area Food Bank affiliate network.
• United Way of the National Capital Area: The regional United Way affiliate serving the National Capital Area including Northern Virginia. Operates as a community fundraising and grantmaking intermediary that funds many of the same types of social services nonprofits as House of Mercy.

Direct peers

• Capital Area Food Bank: The regional food bank serving the Washington DC metropolitan area including Northern Virginia. Operates a comparable food distribution model and serves overlapping client populations in Prince William County, making it the most direct comparable for House of Mercy's food pantry operations.
• Loudoun Hunger Relief: A food pantry serving low-income residents in Loudoun County, immediately adjacent to House of Mercy's Prince William County service area. Operates a comparable walk-in client food distribution model targeting the same regional population.
• Northern Virginia Family Services (NVFS): A multi-service nonprofit operating in the same Northern Virginia geography as House of Mercy, providing food assistance, housing support, and emergency services to comparable client populations through similar direct-service programs.
• Catholic Charities of the Diocese of Arlington: The Catholic social services arm serving the same Northern Virginia geography including Prince William County. Operates comparable faith-based charitable programs (food, clothing, emergency assistance) and shares overlapping donor and parish networks with House of Mercy.
• Goodwill of Greater Washington: Operates thrift retail stores in the Washington DC/NoVA region whose proceeds fund job training and community programs. The retail-revenue-funding-mission structure closely mirrors House of Mercy's thrift-store-funds-food-pantry model.
• Salvation Army National Capital Area Command: Operates social services and thrift store programs in the same Northern Virginia region as House of Mercy. The thrift-store-funding-social-services model directly parallels House of Mercy's revenue structure and client programs.
• Food for Others: A Northern Virginia-based food pantry and distribution nonprofit based in Fairfax, serving food-insecure families in the same metropolitan area as House of Mercy. Operates an essentially identical direct-to-client food distribution model.

Regional players

• Habitat for Humanity of Washington DC & Northern Virginia: Operates housing and community development programs in the same Northern Virginia geography as House of Mercy, sharing donor networks and corporate sponsorship pipelines from the same regional business community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HouseofMercyva
• YouTubeyoutube.com/channel/UCbVQCs4Ss7n2UTlQhqsZT2w
• Facebookfacebook.com/VaHouseofmercy
• LinkedInlinkedin.com/company/house-of-mercy-va
• Instagraminstagram.com/house_of_mercyva
• Pinterestpinterest.com/houseofmercyva

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about House of Mercy VA