House of Tartan

What House of Tartan does

House of Tartan was a Scottish tartan and clothing retailer headquartered in Crieff, UK, specializing in traditional Scottish apparel, heritage textiles, and accessory products. Its core catalogue spanned kilts, jackets, skirts, dresses, scarves, shoes, blankets, cushions, and home accessories, alongside tartan fabrics and a custom tartan design service for personal, family, business, and commemorative tartans. Production capability was anchored in wool woven in Scotland, in-house embroidery for clan crests and logos, and printed fabric output for rare or low-volume tartans, with access to more than 500 clan tartans via a tartan finder system. The standalone business served an 8-employee footprint from a single Crieff retail location prior to acquisition.

Following its March 2024 acquisition by ScotlandShop, the House of Tartan website was retired and traffic redirected to scotlandshop.com, while the Crieff store was refurbished and reopened as ScotlandShop Crieff. The combined entity now operates a hybrid direct-to-consumer model across four physical retail locations (Edinburgh, Crieff, Duns, and Albany, NY) and a multi-language e-commerce platform covering English, French, German, Japanese, Spanish, and Italian. Revenue mechanics combine one-time retail product sales with custom-design professional services and embroidery/personalization, distributed across heritage/clan buyers, traditional Scottish event attendees (weddings, Burns Night, Highland games), tourist and gift purchasers, and corporate clients, with free UK Standard Delivery offered above £50.

Name

House of Tartan

Legal name

House of Tartan

Website

https://houseoftartan.com

Company type

Private

Operating status

Acquired

Headcount range

1–10 employees

Short description

House of Tartan is a Crieff-based Scottish tartan and traditional clothing retailer offering kilts, accessories, custom tartan design, and embroidery, serving heritage buyers, event attendees, tourists, and corporate clients.

Ownership category

akta.pro rank

Product category

Scottish Tartan Retail

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)

Keywords

• Tartan clothing
• Scottish kilts
• Clan tartans
• Custom tartan design
• Highland wear

Headquarters

HQ city

Crieff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Sale of tartan clothing, accessories, fabrics, and gifts through physical retail stores and e-commerce platform. Products include kilts, jackets, dresses, skirts, scarves, shoes, blankets, cushions, and home accessories.
2. Custom Design Services: Custom tartan design and registration services for personal, family, business, or commemorative purposes.
3. Embroidery and Personalisation: Embroidery services for clan crests, names, and logos on various products. Includes personalisation options for messages and dates.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

House of Tartan, now trading as ScotlandShop Crieff following the March 2024 acquisition by ScotlandShop, retails Scottish tartan clothing (kilts, jackets, dresses, skirts, waistcoats, trousers, and accessories for men, women, and children), tartan and tweed fabrics and ribbons, tartan interior furnishings (cushions, throws, curtains, blankets), wedding attire, and Scottish-themed gifts. The business also offers custom tartan design and registration services, clan crest embroidery and personalisation on garments and gifts, printed fabric production for rare or new tartans, and kilt hire from the Duns showroom.

Product overview

House of Tartan, acquired by ScotlandShop in March 2024, offers a comprehensive Scottish tartan retail platform. The core offering comprises tartan clothing and fashion (kilts, jackets, dresses, accessories for men, women, and children), tartan fabrics and ribbons, tartan interior products (cushions, throws, curtains), and wedding collections. Additional services include custom tartan design, clan crest embroidery, printed fabrics, and kilt hire. The ScotlandShop platform offers over 500 clan tartans with products woven in Scotland. The acquisition expanded the Crieff store's offerings while consolidating House of Tartan's online operations under the ScotlandShop domain.

Differentiator

Problem solved

Functional benefit

Products and services

• Tartan Clothing & Fashion

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ScotlandShopcoreStrategic or Co-development PartnerIn March 2024, ScotlandShop acquired House of Tartan. The House of Tartan website was retired and traffic redirected to scotlandshop.com. The physical store in Crieff continues operating as ScotlandShop Crieff. The House of Tartan team remained with the business, and the combined entity now offers a wider range of tartan products across multiple retail locations.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kinloch Anderson: Long-established Scottish heritage clothing and kilt maker offering traditional kilts, tartan accessories, and formal Highland wear. Directly comparable product mix targeting the same clan-affiliation and formal-occasion customer base.
• ScotlandShop: Parent company of House of Tartan since March 2024 acquisition. Operates the same tartan clothing, fabric, and heritage product retail platform across multiple locations and languages, with the House of Tartan team now operating under this brand.
• Heather Scotland: Scottish retailer of tartan scarves, sashes, kilts, and Highland wear accessories. Comparable product range focused on heritage and occasion-based Scottish apparel.
• Slanj Kilts: Scottish kilt and Highland wear specialist offering made-to-measure kilts, tartan trousers, jackets, and accessories. Directly comparable in product range and target customer (Scottish heritage buyers, weddings, Highland games).
• Lochcarron of Scotland: Scottish tartan fabric mill producing woven tartan cloth for apparel and interiors. Comparable in the fabric-by-the-yard and made-in-Scotland positioning, overlapping on both wholesale and retail channels.
• The Scotland Kilt Company: Scottish kilt maker and retailer offering made-to-measure kilts, hire services, and Highland accessories. Directly comparable on kilt manufacturing, hire, and clan tartan customisation services.
• Highland Store: US-based retailer of Scottish Highland wear, kilts, and tartan accessories. Comparable product offering targeting the Scottish-American diaspora and Scottish heritage market in North America.

Regional players

• Tartan Holiday / USA Kilts: US-based Scottish heritage retailer offering kilts, tartan accessories, and Highland wear. Comparable product mix but primarily serves North American market with limited UK/Scotland presence.

Broad incumbents

• Edinburgh Woollen Mill: Large UK high-street retailer of Scottish heritage knitwear, tartan accessories, and cashmere. Broader portfolio than House of Tartan/ScotlandShop but overlaps significantly on tartan scarves, blankets, and tourist-oriented Scottish goods.

Emerging players

• Cashmere & Wool of Scotland: Specialist Scottish cashmere and wool knitwear retailer with overlap on premium Scottish-made apparel. Comparable on made-in-Scotland positioning and tartan-adjacent product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/house-of-tartan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Tartan