Houston Bike

What Houston Bike does

Houston Bike is a Brazilian bicycle manufacturer and retailer operating under the legal entity Bike do Nordeste S/A (CNPJ 02.220.262/0001-97), headquartered at Rua Dona Francisca Claudino, 785, Distrito Industrial, Teresina, Piauí, Brazil. Founded in 2001 and celebrating its 25th anniversary in 2026, the company produces six named bicycle models — KAMP, SKYLER, SIRIUS, NETUNO, STINGER DISCO and STINGER — organized into five product categories: Aventura (adventure/off-road), Passeio (leisure/touring), Transporte (urban commuting), Juvenil (youth) and Infantil (children's). The company operates within the Grupo Claudino business group, as evidenced by its published Grupo Claudino code of conduct, and serves the Brazilian domestic market with a regional concentration in Northeast Brazil.

The company sells bicycles through two primary distribution channels: phone-based catalog sales (televendas, 0800 707 0089, [email protected]) and direct e-commerce via its own website (houston.com.br). Customer service is supported by multiple toll-free SAC lines and dedicated commercial and marketing contact channels. Beyond manufacturing, Houston Bike offers complementary services including technical assistance (Assistência Técnica) and warranty support (Garantia Houston). Marketing relies on the company website, video content and press/news coverage of community engagement activities; there is no public pricing information and no app, API, SDK or documented technology platform beyond the e-commerce storefront.

Houston Bike operates as a privately held Brazilian corporation (Sociedade Anônima) with approximately 49 employees and no public listing. Its customer segmentation is horizontal across use cases — leisure/passeio is the primary segment, with adventure, urban transport, juvenile and children's as secondary segments — and its customers are individual Brazilian consumers rather than enterprise accounts. No funding rounds, acquisitions, leadership changes, geographic expansions or new product launches are disclosed in the available data, consistent with a mature, regionally focused consumer durables business.

Name

Houston Bike

Legal name

Bike do Nordeste S/A

Website

https://houston.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Houston Bike is a Brazilian bicycle manufacturer founded in 2001 under the legal entity Bike do Nordeste S/A, based in Teresina, Piauí. It produces six models across five categories — adventure, leisure, transport, youth, and children's — serving individual Brazilian consumers through phone sales and e-commerce.

Ownership category

akta.pro rank

Product category

Consumer Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH)

Keywords

• Bicycle manufacturing
• Consumer bicycles
• Bicycle retail
• Cycling products
• Bike distribution

Headquarters

HQ city

Teresina

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Distribution channels2 records

Marketing channels3 records

Core offering

Houston Bike (Bike do Nordeste S/A) designs, manufactures, and retails consumer bicycles across five use-case categories—adventure (AVENTURA), leisure/touring (PASSEIO), urban transport (TRANSPORTE), youth (JUVENIL), and children's (INFANTIL)—sold under six named models (KAMP, SKYLER, SIRIUS, NETUNO, STINGER DISCO, STINGER). The company also offers complementary technical assistance (Assistência Técnica) and warranty (Garantia Houston) services for its bicycles, selling primarily to Brazilian consumers through its own e-commerce website and phone-based televendas.

Product overview

Houston Bike (Bike do Nordeste S/A) is a Brazilian bicycle manufacturer with 25 years of history, producing a portfolio of bicycles across six named models (KAMP, SKYLER, SIRIUS, NETUNO, STINGER DISCO, and STINGER) organized into five product categories: AVENTURA (adventure/off-road), PASSEIO (touring/recreational), TRANSPORTE (urban commuting), JUVENIL (youth), and INFANTIL (children's). The company also provides associated services including technical assistance and warranty support. Houston Bike operates as part of Grupo Claudino, headquartered in Teresina, Piauí, Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• AVENTURA: Mountain/adventure bicycles
• PASSEIO
• TRANSPORTE
• JUVENIL
• INFANTIL
• KAMP
• SKYLER
• SIRIUS
• NETUNO
• STINGER DISCO
• STINGER

Products and services

• KAMP

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Audax: Brazilian bicycle brand with a multi-category lineup of urban, mountain, and electric bikes that competes in the same segments Houston serves; notably referenced in Houston Bike's own corporate news content.
• Oggi Bikes: Brazilian bicycle manufacturer focused on road, mountain, and urban bikes, competing in the same horizontal segmentation approach (leisure, sport, transport) that Houston Bike uses.
• Sense Bikes: Brazilian bicycle brand with strong mountain and adventure bike lines, overlapping directly with Houston's AVENTURA category while also serving urban and youth segments in the Brazilian market.
• Monark: Long-established Brazilian bicycle manufacturer with comparable multi-segment offerings including children's, leisure, and transportation bikes — a directly overlapping product strategy targeting the same Brazilian consumer.
• Soul Cycles: Brazilian bike brand producing road, mountain, and urban bicycles for the domestic market, comparable in product breadth and target customer to Houston Bike's generalist portfolio.
• Caloi: Brazil's largest bicycle manufacturer, offering a similarly broad multi-category portfolio (mountain, road, leisure, children's) and competing head-to-head with Houston Bike in the domestic Brazilian market across similar price tiers.

Broad incumbents

• Giant Bicycles: World's largest bicycle manufacturer with a meaningful presence in Brazil across road, mountain, and lifestyle categories — a broad incumbent that anchors the upper end of the market Houston addresses.
• Cannondale: International premium bicycle brand selling through Brazilian retailers; overlaps with Houston's leisure and adventure categories and competes for the same mid-to-upper Brazilian consumer segments.
• Specialized Bicycle Components: Global premium bicycle manufacturer with an established Brazil presence, representing a higher-end competitive benchmark against which Houston's mid-tier adventure and urban bikes are positioned.
• Trek Bicycle Corporation: Global bicycle manufacturer with Brazilian distribution; competes with Houston in the urban, leisure, and youth segments through dealer networks and stronger brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/houston-bike

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Houston Bike