What HOVAM does

HOVAM DO BRASIL MÁQUINAS E EQUIPAMENTOS LTDA is a Brazilian industrial equipment manufacturer headquartered in Jaboticabal, São Paulo, operating as part of the Radda Group. The company traces its origins to 1995, when the original entity was founded as Unimaq; the HOVAM brand was created in 2008. Across three product lines — Classic (electric chain hoists, wire rope hoists, lifting platforms for material movement), Industrial (rolling mills, bending machines, band saws, CNC laser cutting systems, lathes, milling machines, hydraulic shears, tube benders), and Service (maintenance and spare parts) — the company serves industrial customers in metalworking, manufacturing, construction, and logistics segments. The company cites 6,000+ customers, 15,000+ hoists and 5,000+ machines sold cumulatively, a 500,000+ SKU spare-parts inventory, and a 60,000+ m² manufacturing and service facility.

The business model is industrial OEM equipment manufacturing combined with an aftermarket service channel. Equipment is sold direct to industrial buyers in Brazil and across Latin America, monetized at the unit level with ASPs typical of mid-market lifting and metal-forming machinery. The Service line converts the installed base of more than 20,000 units into recurring spare-parts and maintenance revenue, supported by a large stocked catalog at the Jaboticabal facility. Group affiliation under the Radda Group provides back-office and corporate structure, while the HOVAM brand carries the customer-facing identity across both OEM and aftermarket sales.

Underlying technology centers on electromechanical drive systems for hoists (electric chain and wire rope), mechanical metal-forming machinery, and CNC-controlled fabrication tools. The CNC portfolio (laser cutting, lathes, milling) indicates numerical-control capability but no disclosed proprietary AI/ML systems, sensors, or data platforms. The spare-parts distribution infrastructure — 500,000+ SKUs and a large dedicated facility — is itself a technical asset, enabling rapid service response for installed equipment and forming a defensible aftermarket franchise.

Name

HOVAM

Legal name

HOVAM DO BRASIL MÁQUINAS E EQUIPAMENTOS LTDA

Website

https://hovam.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

HOVAM is a Brazilian industrial equipment manufacturer (part of Radda Group, founded 1995, HOVAM brand 2008) producing electric chain and wire rope hoists, lifting platforms, CNC metalworking machinery, and an aftermarket spare-parts service line, serving 6,000+ industrial customers across Brazil and Latin America.

Ownership category

akta.pro rank

Product category

Industrial Lifting and Fabrication Equipment

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Other General Purpose Machinery Manufacturing (3339), Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), General Industrial Machinery & Equipment (3560), Electrical Industrial Apparatus (3620), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

akta.pro secondary industries

Hoists (Electric, Manual & Pneumatic) (IMAHAJAG), Crane & Hoist Components (Wire Rope, Chain, Drums, Sheaves, Motors, Controls) (IMAHAJAK), Crane & Hoist Safety & Monitoring Systems (Limiters, Anti-collision, Load Monitoring) (IMAHAJAL)

Keywords

• Industrial lifting equipment
• Electric hoists
• Metal fabrication machinery
• Industrial spare parts
• Crane components

Headquarters

HQ city

Jaboticabal

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Equipment Sales: Hovam manufactures and sells new industrial equipment including electric wire rope hoists, chain hoists, lifting platforms, industrial machines (calandras, bending machines, band saws, CNC laser cutting machines, lathes, milling machines, hydraulic shears, tube benders, turning machines), and accessories (remote controls, limit switches, magnetic lifters, load limiters, anti-collision systems, electrification systems).
2. Spare Parts (Peças de Reposição): Hovam maintains an extensive inventory of over 500,000 spare parts for its equipment, serving as a recurring revenue stream for replacement components including motors, reducers, gearboxes, brakes, hooks, cables, and bearings.
3. Technical Services and Maintenance (HOVAM Service): Specialized technical assistance service providing equipment maintenance and repair, performed both at the factory and at customer facilities throughout Brazil, with 1-year warranty coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

HOVAM manufactures and sells industrial lifting and movement equipment (electric wire rope hoists, electric chain hoists, elevating platforms, end trucks, electric winches, and accessories) and industrial fabrication machines (rolling machines, hydraulic press brakes, band saws, CNC laser cutting machines, lathes, milling machines, drilling machines, hydraulic guillotines, positioning tables, turnover machines, and tube benders). The company also supplies over 500,000 spare parts and provides nationwide technical maintenance services under the HOVAM Service brand.

Product overview

HOVAM is a Brazilian industrial equipment manufacturer offering lifting and moving equipment and industrial machines under three main product lines: Classic (lifting, load handling, and accessories), Industrial (machines and industrial tools), and Service (maintenance and spare parts). The product portfolio includes electric wire rope hoists (FIT, MAX, MAG, ACE, DUO, LOW models), electric chain hoists, elevating platforms, end trucks, electric winches, and accessories (limit switches, magnetic lifters, load limiters, anti-collision systems, electrification systems, and remote controls). The industrial machine line encompasses calanders/rolling machines (hydraulic and mechanical), hydraulic CNC press brakes, band saws (double column portal type and swing models), CNC laser cutting machines, universal shears, mechanical lathes (TMH series), tool milling machines, drilling machines, hydraulic guillotines, positioning tables, turnover machines, and tube benders. The company also provides technical service and over 500,000 replacement parts for its equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Classic: Product line for lifting, load movement, and accessories.
• Industrial
• Service

Products and services

• Electric Wire Rope Hoists (Talhas Elétricas de Cabo de Aço) Electric wire rope hoists for lifting and moving heavy loads in industrial environments. Models include FIT, MAX, MAG, ACE, DUO, and LOW variants with capacities from 0.5 to 20+ tons. Target customers are industrial enterprises in heavy-industry verticals.
• Electric Chain Hoists (Talhas Elétricas de Corrente) Electric chain hoists for material handling with models for various capacity requirements including ACE variant. Used by industrial operators for load handling applications.
• Elevating Platforms (Plataformas Elevatórias) Elevating platforms including single mast, scissor type, and joystick-controlled electric models for vertical lifting applications in industrial environments.
• End Trucks (Cabeceira / Truck) End trucks for overhead crane systems that enable horizontal movement along runway beams in industrial lifting applications.
• Electric Traction Winches (Guincho Elétrico de Arraste) Electric traction winches for dragging and pulling heavy loads in industrial applications. Includes a compact variant (Guincho Elétrico de Arraste Compacto) for confined spaces and lighter duty use.
• Accessories (Acessórios) Accessories for lifting equipment including limit switches (chave fim de curso), magnetic lifters (levantador magnético), load limiters (limitador de carga), anti-collision systems (sistema anticolisão), electrification systems (barramentos blindados and festoon cable systems), and remote controls (RCH8S, RCH6S, RCH6D, RCH8D, RCH10D, RCH12D).
• Rolling Machines (Calandras) Rolling/calendering machines for metal plate forming including hydraulic and mechanical models with 3-roller initial options, used for shaping sheet metal and plates in fabrication shops.
• Press Brakes (Dobradeiras) Hydraulic press brakes with CNC control for precision sheet metal bending and fabrication, including Dobradeira Hidráulica CNC and Dobradeira Hidráulica CN variants.
• Band Saws (Serras de Fita) Double column (portal/gantry) band saws and swing band saws for metal cutting in various sizes (SFH280-G through SFH800-D models and 1018R) for industrial metal cutting applications.
• CNC Laser Cutting Machines (Máquina de Corte a Laser CNC) CNC laser cutting machines for precise metal cutting in industrial manufacturing applications.
• Universal Shears (Metaleiras) Universal shear machines for sheet metal cutting in industrial fabrication.
• Mechanical Lathes (Tornos) Mechanical lathes for turning operations including models TMH 360, TMH 500, TMH 660, TMH 800, and TMH 8/1600, used in machining shops.
• Tool Milling Machines (Fresadora Ferramenteira) Tool milling machines for precision machining operations in industrial settings.
• Drilling Machines (Furadeiras) Drilling machines including radial (Furadeira Radial), column thread (Furadeira Rosqueadeira de Coluna), and milling-drill combinations (Furadeira Fresadora) for various industrial applications.
• Hydraulic Guillotines (Guilhotina Hidráulica) Hydraulic guillotines for sheet metal cutting in heavy industrial fabrication.
• Positioning Tables (Mesa Posicionadora) Positioning tables for welding and fabrication operations requiring precise workpiece alignment.
• Turnover Machines (Viradores) Turnover machines for cylindrical bodies including self-adjustable and conventional models with capacities from 5t to 100t, used in fabrication of pressure vessels and cylindrical tanks.
• Tube Benders (Curvadora de Tubos HOVAM CTH89) HOVAM CTH89 tube bending machine with hydraulic technology designed for high precision, robustness, and productivity in forming metal tubes including large diameter tubes.
• HOVAM Service (Technical Service) Technical assistance service with qualified professionals for rapid intervention in production stoppages, performed at factory or customer site throughout Brazil. Includes 1-year warranty coverage on equipment.
• Spare Parts (Peças de Reposição) Replacement parts inventory with over 500,000 spare parts for electric hoists, chain hoists, end trucks, and other HOVAM equipment, including motors, reducers, gearboxes, brakes, hooks, cables, and bearings.

Quantifiable outcome

• 31 years of industry experience with 6,000+ customers served
• +3 more outcomes

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Radda Group (Grupo Radda)coreOthers · 1 January 2008Hovam is an empresa do Grupo Radda (a company of the Radda Group). The Hovam brand was created in 2008 as a brand of equipment under the Radda Group umbrella, emerging from Unimaq. The Radda Group comprises multiple business units including Hovam (new equipment), Unimaq (seminovas/used machines and equipment rental), and related operations.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Columbus McKinnon: US-based global hoist and lifting solutions manufacturer (Yale, Budgit, Coffing brands); directly comparable product portfolio of electric chain hoists, wire rope hoists, and crane components sold into similar industrial end markets.
• Konecranes: Finnish global manufacturer of overhead cranes, hoists, and lifting equipment with strong Latin American presence; competes directly with Hovam on wire rope hoists and end trucks across industrial customers.
• Indústrias Romi: Brazilian manufacturer of machine tools (lathes, machining centers, milling machines) and plastic processing equipment; directly competes with Hovam's Industrial line in the Brazilian market with broader scale and B3-listed parent.
• Harrington Hoists: US-based manufacturer of electric and manual hoists, cranes, and material handling equipment; directly comparable product portfolio of chain hoists and wire rope hoists targeting industrial end users.
• Gorbel: US manufacturer of overhead cranes, hoists, and ergonomic lifting solutions; directly comparable to Hovam in jib cranes, workstation cranes, and electric hoists serving industrial customers.
• Demag Cranes (Terex Material Handling): Global leader in industrial cranes and hoists including electric wire rope and chain hoists; directly comparable to Hovam's core lifting product line and competes in Brazil via local distribution and projects.
• Elephant Talhas: Brazilian manufacturer of electric chain hoists, wire rope hoists, and overhead crane components, directly competing with Hovam in the Brazilian industrial lifting market with similar product positioning and customer segments.
• KITO Corporation: Japanese manufacturer of manual and electric chain hoists, wire rope hoists, and crane components; directly comparable to Hovam's hoist portfolio with global distribution and premium safety positioning.
• Nardini Máquinas: Brazilian manufacturer of metalworking machines including lathes and milling machines; comparable to Hovam's Industrial product line serving similar machining and boiler-making segments in Brazil.

Broad incumbents

• Terex Corporation: Global diversified industrial equipment manufacturer with broad material handling and lifting portfolio (including Demag and Genie); broader incumbent that competes with Hovam across lifting and selected industrial machines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hovam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOVAM