Howard Academy

What Howard Academy does

Howard Academy is a private bilingual K-12 institution operating in Panama Pacifico, Panama, founded on August 6, 2004 by Tania Fleming, who continues to serve as Directora General. It was the first school established in the Panama Pacifico area, the site of the former Howard Air Force Base. The institution runs two campuses: Howard Academy (grades 4-12) on Boulevard Panama Pacifico, Avenue Mulvehill, and Howard Kids Academy (HKA, Toddler to 3rd Grade) on Boulevard Andrew, Building 42. Total disclosed headcount is 37 employees. Howard Academy delivers a STEAM-integrated curriculum with trilingual instruction in English, Spanish, and Mandarin Chinese, with 60% of secondary-level teaching time in English. The curriculum spans Maternal, Preschool, Primaria, Pre-Media, and Bachillerato, with high school diploma tracks in Tourism and Science and Technology. The Character Counts! program (Six Pillars of Character, CASEL-aligned) is embedded across all levels.

The underlying technology stack is limited to third-party educational platforms — RenWeb for student information and parent communication, McGraw Hill Connect for digital learning content, and Redbird/MassivePD for teacher professional development — rather than proprietary systems. Revenue is generated primarily through recurring tuition and enrollment fees spanning Toddler through 12th grade, supplemented by daycare, after-school programs (Languages, Sports, Music, Robotics, Chess), private tutoring, and the annual Uphill Challenge engineering competition. Tuition pricing is not publicly disclosed; families must contact admissions directly. The school is MEDUCA-accredited, a member of AMCHAM, and pursuing Cognia international accreditation as of 2026. Strategic partnerships include a sister-school relationship with DAYU Elementary School in Beijing and an inclusive-education partnership with Fundación Inclusiva. The go-to-market is direct-to-consumer via website inquiry forms, WhatsApp, scheduled visits, and Facebook/Instagram organic social.

Name

Howard Academy

Legal name

Howard Academy

Website

https://howardacademy.edu.pa

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Howard Academy is a private K-12 STEAM school in Panama Pacifico, Panama, founded in 2004, offering trilingual instruction (English, Spanish, Mandarin) from Toddler through Bachillerato across two campuses, serving families in the western Panama City area through a tuition-based recurring revenue model.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industry

Alternative/Pedagogical Model Private Schools (Project-Based, Democratic, etc.) (EDAJABAJ)

Keywords

• Private K-12 education
• Trilingual STEAM curriculum
• Bilingual school services
• Inclusive education programs
• Early childhood education

Headquarters

HQ city

Panama City

HQ country

Panama

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Enrollment Fees: Howard Academy generates revenue primarily through tuition fees for educational services spanning early childhood (Toddler) through 12th grade/Bachillerato. The school offers additional services including daycare, after-school programs, and extracurricular activities that complement core educational offerings.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Howard Academy is a private bilingual STEAM school operating across two campuses in Panama Pacifico, delivering trilingual instruction in English, Spanish, and Mandarin from Toddler through 12th grade (Bachillerato). It provides core academic programs (Maternal, Preschool, Primaria, Bachillerato with Tourism, Science, and Technology tracks), inclusive education services for students with special needs, and ancillary offerings such as after-school activities (sports, music, robotics, chess), daycare, private tutoring, and an annual Uphill Challenge engineering competition. Revenue is generated primarily through recurring tuition and enrollment fees paid by families.

Product overview

Howard Academy operates as a dual-campus private educational institution comprising Howard Academy (main school, Grades 4-12) and Howard Kids Academy (early childhood, Toddler to 3rd Grade), both located in Panama Pacifico. The institution offers a comprehensive STEAM-focused curriculum with trilingual instruction in English, Spanish, and Mandarin, supported by academic platforms (Renweb, McGraw Hill Connect, Redbird), after school programs (Languages, Sports, Music, Robotics, Chess), and the Character Counts! socio-emotional development program. The Uphill Challenge engineering competition and global partnerships with schools in China extend learning beyond traditional classroom settings.

Differentiator

Problem solved

Functional benefit

Products and services

• Howard Academy (Main School) Bilingual STEAM private school serving Grades 4-12 in Panama Pacifico, delivering trilingual instruction in English, Spanish, and Mandarin with Bachillerato tracks in Tourism, Science, and Technology. Intended for families seeking rigorous, internationally oriented secondary education in Panama City.
• Howard Kids Academy (HKA) Early childhood program for Toddler to 3rd Grade located at Building 42, Boulevard Andrew, focusing on bilingual development, play-based learning, and holistic child development for young learners in Panama Pacifico.
• After School Programs Extracurricular clubs and activities covering trilingual Languages, Sports, Music, Robotics, and Chess, available to enrolled students seeking enrichment beyond the standard classroom schedule.
• STEAM Curriculum Program School-wide STEAM curriculum integrating Science, Technology, Engineering, Arts, and Mathematics to foster inquiry, dialogue, and critical thinking across all grade levels from Maternal through Bachillerato.
• Global Partnerships Program International exchange and cultural programming delivered through partnerships with DAYU Elementary School in Beijing and the Inclusive Foundation, offering student exchanges and exposure to global educational practices.
• Daycare Services Childcare and supervision services providing a safe, nurturing environment for children outside regular school hours, supporting ongoing development and family scheduling needs.
• Private Tutoring Individualized academic support service for students requiring additional help or advanced enrichment beyond the standard classroom curriculum.
• Character Counts! Program School-wide socio-emotional development program implementing the Character Counts! Six Pillars of Character — Trustworthiness, Respect, Responsibility, Fairness, Caring, and Citizenship — aligned with the CASEL framework.
• Uphill Challenge Engineering Competition Annual engineering competition in which student teams from K through 12th grade design and build non-motorized vehicles to climb a ramp, with categories spanning Base/Demonstration (K-3), Basic Ingenio (K-6), Standard (7-8), and Engineer (9-12, intercollegiate).

Quantifiable outcome

• Students achieve outstanding results and gain admission to recognized higher education institutions worldwide
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core, strategic and minor.

• DAYU Elementary School (Beijing, China)coreStrategic or Co-development PartnerSister school partnership with DAYU Elementary School in Beijing, China offering opportunities for cultural and educational exchanges, student participation in exchange programs, and access to new educational practices from an international partner school.
• Fundación Inclusiva (Inclusive Foundation)coreStrategic or Co-development PartnerPartnership with the Inclusive Foundation providing academic support and access to inclusive educational practices, staff recruitment opportunities, and resources for serving students with special needs.
• MEDUCA (Ministerio de Educación de Panamá)coreOthersAccredited by Panama's Ministry of Education, demonstrating compliance with national educational standards and regulations for private schools.
• CogniastrategicOthersIn 2026, Howard Academy is in process of accreditation with Cognia, an international education accreditation organization with over 125 years of history, demonstrating commitment to continuous improvement and global education standards.
• AMCHAM (American Chamber of Commerce in Panama)minorOthersActive member of AMCHAM participating in educational gremialization and business community networking within Panama.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Colegio San Agustín: Established Panamanian Catholic K-12 school with bilingual track and long history. Comparable as a broader incumbent private K-12 provider in Panama City competing for the same upper-middle-class families.
• Colegio Javier: Jesuit K-12 private school in Panama City with bilingual instruction and strong college-prep reputation. Comparable as a long-standing bilingual private school serving similar family segments with broader institutional resources.
• King's College Panama: British-curriculum international K-12 school in Panama City. Comparable as a premium international private school delivering globally-oriented instruction to expatriate and affluent Panamanian families.
• MET International School (Marymount): Panama-based Catholic K-12 school with bilingual instruction and IB programs. Comparable as an established bilingual private school with broader international curriculum offering than Howard Academy.

Direct peers

• Boston International School: Panama City private school offering bilingual (English/Spanish) instruction with American curriculum. Comparable as a K-12 institution delivering English-language college-preparatory education to similar family segments.
• International School of Panama: Panama City-based private international school offering K-12 instruction in English with IB and AP pathways. Directly comparable as a premium English-language K-12 institution targeting expatriate and affluent local families in the same Panama market.
• Balboa Academy: Private K-12 school in Panama City offering US-style curriculum with college-preparatory focus. Directly comparable as an English-medium private school competing for the same demographic of Panama Pacifico-adjacent families.
• Panama American School (PAS): Long-established American-style K-12 private school in Panama City offering English-language instruction with US accreditation. Comparable as a competing premium private K-12 institution serving similar expatriate and upper-middle-class Panamanian families.

Regional players

• Discovery School: Panama-based bilingual private school offering K-12 instruction with English-Spanish curriculum. Comparable as a smaller-scale bilingual private school competing for similar Panama City family segments with a less international curriculum offering.
• Crossroads Christian Academy: Panama City-based private K-12 school offering Christian-based bilingual instruction. Comparable as a smaller private K-12 operator with bilingual curriculum serving similar local Panamanian families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/howard.academy
• Instagraminstagram.com/howardacademy
• LinkedInlinkedin.com/company/howard-academy-panama

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howard Academy