The Howard Center for Women's Health

What The Howard Center for Women's Health does

The Howard Center for Women's Health is a privately held, multi-location gynecology and women's health practice headquartered in Georgia, founded by Dr. Drew Howard and Dr. Kaylar Howard in the late 1990s. The practice operates 12 offices across the state, staffed by 20+ providers including 5 physicians and 15+ nurse practitioners, delivering comprehensive gynecologic and obstetric care from adolescence through post-menopause. Core service lines include well-woman exams, obstetrics, menopause management, complex gynecologic surgery, and a concierge-style Hormone Replacement Therapy program that has been extended to male patients.

The practice operates two specialized facilities: the Women's Center for Advanced Surgery and the Howard Breast Imaging Center, the latter incorporating the Glammo Mammo Suite and Koning 3D breast imaging technology. Surgical offerings include hysterectomy, NovaSure endometrial ablation, TVT sling surgery, and advanced laparoscopy, with practice-reported lifetime volumes exceeding 2,600 hysterectomies, 2,100 TVTs, 6,800 ablations, and 14,800 laparoscopic cases. The organization holds Joint Commission certification, reinforcing its quality-assurance positioning. The business model is fee-for-service medical practice revenue drawn from commercial insurance reimbursements, government payers, and patient self-pay across a distributed consumer patient base, with the physician-owners serving as both clinicians and operators.

Recent strategic activity is centered on geographic and service-line expansion rather than external capital or M&A. The practice has opened newer offices in McDonough, Decatur, Lawrenceville, and Athens; built out dedicated surgery and breast imaging centers; introduced a male-focused HRT offering; and adopted TikTok and social media as direct-to-consumer marketing channels. Headcount is reported in the 11–50 range, consistent with a mid-sized specialty medical group. No external funding rounds, acquisitions, divestitures, or institutional investor activity are disclosed in the available data.

Name

The Howard Center for Women's Health

Legal name

The Howard Center for Women's Health

Website

https://howardcenter.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

The Howard Center for Women's Health is a multi-location Georgia gynecology practice with 12 offices, 20+ providers, and specialized centers for advanced gynecologic surgery and breast imaging, serving women across the state.

Ownership category

akta.pro rank

Product category

Women's Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Women’s Imaging & Breast Health Centers (HLAFAJAJ), Female Pelvic Medicine & Reconstructive Surgery (Urogynecology) (HLAKAOAC), Menopause & Midlife Women’s Health (HLAKAJAH), Gynecologic Oncology & Women’s Cancer Centers (HLAFAJAK), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• Gynecological healthcare
• Women's health services
• Minimally invasive surgery
• Diagnostic imaging
• Hormone replacement therapy

Headquarters

HQ city

Tifton, Georgia

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gynecological Medical Services: Revenue from comprehensive gynecological healthcare services including annual well-woman exams, diagnostic testing, and treatment of conditions such as endometriosis, PCOS, pelvic pain, and menopause management.
2. Surgical Procedures: Revenue from minimally invasive surgeries including hysterectomy, endometrial ablation, TVT procedures, and operative laparoscopy. Performed at their own surgery centers.
3. Diagnostic Imaging: Revenue from mammography services and ultrasound imaging performed in-office.
4. Hormone Replacement Therapy: Revenue from pellet hormone therapy for men and women treating symptoms of menopause, low testosterone, and hormone imbalances.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Howard Center for Women's Health is a multi-site obstetrics and gynecology medical practice providing comprehensive gynecological care for women from adolescence through post-menopause across 12 offices in Georgia. Core services include annual well-woman exams, contraception, fertility evaluation, menopause management, and the treatment of conditions such as endometriosis, PCOS, pelvic pain, heavy periods, and abnormal bleeding, supported by in-office ultrasound, mammography, and Pap smears. The practice also operates the Women's Center for Advanced Surgery (Tifton and Covington) for minimally invasive gynecological surgeries—including laparoscopic hysterectomy, NovaSure endometrial ablation, TVT sling, and operative laparoscopy—and the Howard Breast Imaging Center with its Glammo Mammo Suite.

Product overview

The Howard Center for Women's Health is a comprehensive gynecology practice offering a unified portfolio of services spanning preventive care, diagnostic testing, medical treatments, and surgical procedures. The core offering includes gynecology consultations, well-woman exams, and condition-specific treatments (PCOS, endometriosis, menopause, fertility, pelvic pain). Diagnostic services encompass ultrasound imaging, Pap smears, and mammography at the Howard Breast Imaging Center. Surgical offerings include minimally invasive procedures at the Women's Center for Advanced Surgery, featuring NovaSure endometrial ablation, laparoscopic hysterectomy, TVT surgery, and operative laparoscopy. Birth control options include the Liletta IUD alongside other contraceptive methods. The practice operates 12 offices throughout Georgia with same-day appointment capabilities for exams and mammograms.

Differentiator

Problem solved

Functional benefit

Brands

• Howard Breast Imaging Center: Breast imaging center offering mammography services including standard mammograms and touch-free Koning mammograms, featuring the Glammo Mammo Suite.
• Women's Center for Advanced Surgery

Products and services

• Gynecology Services Comprehensive gynecological care including annual well-woman exams, pelvic exams, breast exams, Pap smears, cervical cancer screenings, and treatment for various reproductive health conditions.
• Well Woman Exam Annual wellness visits including physical exams, pelvic exams, breast exams, Pap smears, and health counseling for women from adolescence through post-menopause.
• Minimally Invasive Surgery Advanced outpatient surgical procedures including endometrial ablation (NovaSure), laparoscopic hysterectomy, TVT surgery, and operative laparoscopy at the Women's Center for Advanced Surgery in Tifton and Covington.
• Hysterectomy Surgical removal of the uterus and possibly other reproductive organs using minimally invasive laparoscopic techniques for conditions like fibroids, endometriosis, and chronic vaginal bleeding.
• Urinary Incontinence Treatment Diagnosis and treatment for various types of urinary incontinence including stress and urge incontinence, using urodynamics testing, behavioral techniques, medications, and TVT surgery.
• Birth Control Services Comprehensive birth control consultation and options including barrier methods, short-acting methods (pills, patches, shots), and long-acting methods (implants, Liletta IUD).
• Hormone Replacement Therapy Pellet-based hormone replacement therapy for men and women to restore hormonal balance, reduce menopause symptoms, and decrease risk for heart disease and other complications.
• Heavy Periods Treatment Treatment for heavy menstrual bleeding including NovaSure endometrial ablation, hormone therapy, and minimally invasive surgical options.
• Abnormal Bleeding Treatment Diagnosis and treatment for abnormal uterine bleeding including hormonal birth control, medications, endometrial ablation, and surgical interventions.
• Menopause Management Comprehensive menopause care including hormone replacement therapy, pellet hormone therapy, and treatment for hot flashes, night sweats, mood changes, and other menopausal symptoms.
• Endometriosis Treatment Diagnosis and treatment for endometriosis including hormone therapy, minimally invasive surgery, and hysterectomy for severe cases.
• Polycystic Ovary Syndrome (PCOS) Treatment Diagnosis and personalized treatment plans for PCOS including hormonal birth control, ovulation medications, IVF, and weight management.
• Pelvic Pain Treatment Diagnostic evaluation and treatment for acute and chronic pelvic pain including pain relievers, hormone therapy, physical therapy, and minimally invasive surgery.
• Fertility Services Fertility evaluation and treatment including diagnostic testing, ovulation medications, surgery for fertility issues, and referrals for artificial insemination and IVF.
• Ultrasound Imaging On-site ultrasound imaging including pelvic ultrasound and transvaginal ultrasound for pregnancy monitoring, pelvic pain diagnosis, and infertility evaluation.
• Pap Smears Cervical cancer screening using Pap smear tests to detect precancerous and cancerous cells, recommended annually for women over 21.
• Howard Breast Imaging Center / Glammo Mammo Suite State-of-the-art breast imaging facility featuring touch-free Koning mammogram technology and standard FujiFilm mammography for same-day annual exams and mammograms; Joint Commission accredited.
• Women's Center for Advanced Surgery Joint Commission certified surgery center in Tifton and Covington providing gynecological surgeries including laparoscopies, ablations, hysterectomies, and TVT procedures.

Quantifiable outcome

• Over 5,000 endometrial ablation procedures completed
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Boston ScientificcoreTechnology or IntegrationBoston Scientific is the manufacturer of transvaginal sling products used for TVT (tension-free vaginal tape) surgery to treat urinary incontinence. The Howard Center has performed over 1,600 TVT procedures using these devices.
• NovaSure (CooperSurgical)coreTechnology or IntegrationNovaSure radiofrequency endometrial ablation system is used for treating heavy periods. The Howard Center has performed over 5,000 NovaSure procedures and claims to do more ablations than anywhere else in Georgia.
• KoningsupportingTechnology or IntegrationKoning manufactures the Touch Free Mammogram machine used at the Howard Breast Imaging Center's Glammo Mammo Suite for comfortable 3D breast imaging.
• FujiFilmsupportingTechnology or IntegrationFujiFilm provides standard mammogram machines for the Howard Breast Imaging Center for breast cancer screening and diagnostic imaging.
• Liletta (Medicines360)supportingTechnology or IntegrationLiletta intrauterine device (IUD) is offered as a long-acting birth control option, providing up to 10 years of pregnancy protection.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• OB Hospitalist Group: Specialty women's health services company providing OB/GYN hospitalist staffing and women's health practice management support. Comparable as an adjacent women's health services company, though focused on hospital-based OB rather than office-based gynecology and ambulatory surgery.

Direct peers

• Unified Women's Healthcare: Private-equity-backed OB/GYN practice management platform with affiliated practices across multiple US states, supporting practice operations, payer contracting, and growth. Directly comparable as a multi-site women's health platform and a likely strategic acquirer of regional groups like The Howard Center.
• Axia Women's Health: Largest independent women's healthcare group in the United States, operating a multi-state network of OB/GYN and specialty women's health practices with in-office diagnostics and surgery. Highly comparable to The Howard Center as a multi-site, integrated women's health platform, though Axia is materially larger and operates across multiple Northeast and Midwest states.
• Women's Care (Florida Woman Care): Large multi-site OB/GYN and women's health practice group operating across Florida with integrated office-based care, imaging, and surgical services. Comparable to The Howard Center as a regionally concentrated, integrated women's health practice group with employed physician and advanced-practice-provider staffing.
• U.S. Women's Health Alliance: National alliance of independent OB/GYN practices providing group purchasing, clinical best practices, and operational support. Comparable to The Howard Center as a network of independent women's health practices pursuing collective scale benefits while remaining locally owned.
• Capital Women's Care: Large Mid-Atlantic OB/GYN practice network with dozens of office locations offering comprehensive women's healthcare including in-office procedures and imaging. Comparable as a multi-site, physician-owned women's health platform with similar service breadth across gynecology, menopause, and surgical care.

Broad incumbents

• Privia Health: National physician practice management and value-based care platform supporting multi-specialty medical groups including women's health providers. Comparable as a broader platform serving private practice physicians, though Privia spans all specialties rather than focusing on women's health.
• HCA Healthcare: Largest US for-profit hospital operator with extensive women's health service lines including OB/GYN, labor and delivery, breast imaging, and gynecologic surgery. Comparable as a broad incumbent healthcare provider with overlapping women's health services, though HCA operates at vastly larger scale as a hospital system rather than an independent practice.

Regional players

• Northside Hospital (Northside Women's Health): Large Georgia-based health system operating extensive women's health services including OB/GYN, mammography, and gynecologic oncology across metro Atlanta. Comparable as a Georgia women's health provider and competitor for patients in the greater Atlanta and surrounding counties where The Howard Center has Decatur, Lawrenceville, Athens, and McDonough offices.
• Piedmont Healthcare: Major Georgia-based health system with women's health service lines including OB/GYN, breast imaging, and minimally invasive gynecologic surgery. Comparable as a Georgia-based women's health competitor, particularly in the Atlanta metro where The Howard Center operates several offices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thehowardcentertifton
• LinkedInlinkedin.com/company/the-howard-center-for-women-s-health
• Instagraminstagram.com/the_howard_center/?hl=en
• TikToktiktok.com/@howardcenter?_t=ZP-8vEQyuSTsQY&_r=1

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Howard Center for Women's Health