Howden Brasil
Howden Brasil is a São Paulo-based insurance brokerage and subsidiary of Howden Group Holdings, serving Brazilian SMEs, corporations, and multinationals with commercial insurance, corporate benefits, and private client coverage across 19+ industry verticals.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Howden Brasil does
Howden Brasil is a specialist insurance brokerage (corretora de seguros) headquartered in São Paulo, Brazil, operating as a subsidiary of Howden Group Holdings, a London-based global insurance brokerage group founded in 1994. The company serves Brazilian SMEs (PMEs), corporations, and multinational clients with a consultative, sales-led go-to-market model built around sector-specialized advisors. Its core technology is the Howden One Network, a global broker network connecting operations across 56 countries and managing US$ 51 billion in premiums under management, which provides multinational clients with coordinated cross-border insurance placement and access to international specialty expertise.
The company's product portfolio spans three primary service lines: commercial insurance brokerage (corporate insurance, reinsurance, cyber insurance, climate risk and resilience, and specialty lines including aviation, marine, energy, and construction), corporate benefits consulting (group health, dental, life insurance, pensions, and employee wellbeing), and private client insurance (homes, classic vehicles, yachts, fine art, jewelry, private health, and universal life). Howden Brasil monetizes through insurance brokerage commissions on policies placed with insurers, with annual billing cadence and quote-based engagement pricing that varies by policy type, coverage limits, and risk profile. Distribution is primarily direct sales via website contact forms, phone, and email, supported by sector pages across 19+ industry verticals.
The company operates within a global group of 24,000 employees, with Howden Brasil employing 197 people and holding its headquarters at Av. Eng. Luis Carlos Berrini, 105 in São Paulo's financial district. As a private subsidiary of Howden Group Holdings, Howden Brasil does not disclose revenue, funding, or detailed financial information in the available source data.
Howden Brasil firmographics
Firmographics- Name
- Howden Brasil
- Legal name
- Howden Brasil
- Website
- https://howdenbrasil.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Howden Brasil is a São Paulo-based insurance brokerage and subsidiary of Howden Group Holdings, serving Brazilian SMEs, corporations, and multinationals with commercial insurance, corporate benefits, and private client coverage across 19+ industry verticals.
- Ownership category
- akta.pro rank
Howden Brasil industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
- akta.pro secondary industry
- Reinsurance Claims, Accounting & Contract Administration (Broker Services) (FSAOAHAI)
Keywords
Where Howden Brasil is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Howden Brasil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance brokerage commissions: Howden Brasil operates as an insurance broker (corretora de seguros), earning commissions on insurance policies placed with insurers. The company manages US$ 51 billion in premiums under management globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | B2B insurance brokerage services for businesses of all sizes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Howden Brasil product offering
Product offeringCore offering
Howden Brasil is a specialist insurance brokerage (corretora de seguros) that places commercial and personal insurance policies with insurers on behalf of clients, earning brokerage commissions. It provides risk consulting, policy placement, and claims management across corporate lines (property, liability, marine, aviation, energy, cyber, construction, professional indemnity), corporate employee benefits (group health, dental, life, pension), reinsurance brokerage, and private client coverage (homes, vehicles, art, yachts, private health, travel). Operations in Brazil are part of the global Howden One Network spanning 56 countries.
Product overview
Howden Brasil operates as a specialist insurance brokerage offering a comprehensive portfolio of risk and insurance solutions. The core offering combines commercial insurance brokerage (corporate insurance, reinsurance, cyber insurance, climate risk) with employee benefits consulting (health plans, dental, life insurance, pensions) and private client services (home, auto, yacht, fine art coverage). The company serves SMEs, corporations, and multinational clients across 56 countries through the Howden One Network global platform, managing US$51 billion in premium under management with 24,000 employees worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Seguro de Seguros (Insurance Brokerage Services)
- Seguro Empresarial (Corporate Insurance)
- Benefícios Corporativos (Corporate Benefits)
- Seguro para Clientes Privados (Private Client Insurance)
- Resseguros (Reinsurance)
- Howden One Network
Companies that use Howden Brasil
Customer profileSegments3 records
Ideal customer profiles3 records
Howden Brasil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Howden Brasil partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Howden One NetworkcoreHowden One Network is the global broker network connecting Howden operations across 56 countries. The network enables multinational clients to access consistent insurance solutions and expertise across different regions, with local specialists supported by global market access.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
Howden Brasil competitors and assessment
Company assessmentDirect peers
- Marsh Brasil: Marsh is the other member of the Big Two global insurance brokers and operates a major Brazilian presence competing directly with Howden Brasil in commercial brokerage, risk management consulting, and multinational program servicing. Overlapping product set, customer base, and global network positioning.
- Lockton: Lockton is the world's largest independent insurance broker — Howden's closest peer by independence positioning and specialty focus. Lockton operates in Brazil serving middle-market and large corporate clients with comparable specialty and complex-risk expertise, directly overlapping with Howden Brasil's specialist proposition.
- Guy Carpenter: Guy Carpenter is the world's largest reinsurance broker and a Marsh McLennan business, directly competing with Howden Brasil's reinsurance brokerage line. Highly relevant peer for the 'Resseguros' portion of Howden Brasil's product portfolio.
- Aon Brasil: Aon is one of the world's two largest insurance and reinsurance brokers and operates a substantial Brazilian entity directly competing with Howden Brasil across commercial P&C, employee benefits, reinsurance, and risk advisory for corporate and multinational clients. The closest head-to-head competitor in the Brazil market.
- Arthur J. Gallagher (AJG): Gallagher is a major global insurance broker and risk management services firm with Brazilian operations, competing for corporate and middle-market clients with a similar independent-style positioning. Comparable breadth of P&C, benefits, and specialty capabilities to Howden Brasil.
- Willis Towers Watson (WTW) Brasil: WTW is a global insurance, reinsurance, and risk advisory broker with established operations in Brazil, competing across corporate risk and broking, human capital (benefits), and investment-related advisory — closely mirroring Howden Brasil's portfolio mix of commercial and benefits brokerage.
Broad incumbents
- Bradesco Seguros: Bradesco Seguros is the insurance arm of Bradesco, one of Brazil's largest financial conglomerates, operating a major insurance brokerage and underwriting business with deep distribution via bancassurance. A broad incumbent competitor for both commercial and personal lines, though with carrier-side conflicts Howden Brasil does not have.
- SulAmérica: SulAmérica is one of Brazil's largest independent insurance and health benefits groups, operating across P&C, health, and pensions with both carrier and brokerage-adjacent activities. Competes with Howden Brasil particularly in the corporate health benefits and group insurance segments.
Regional players
- MDS Group: MDS is one of Brazil's largest independent insurance brokers, focused exclusively on the Brazilian market with deep corporate and affinity group relationships. A strong regional competitor for SME and mid-market corporate accounts where Howden Brasil also concentrates, though without Howden's global network.
- Prismah: Prismah is a Brazilian insurance and benefits brokerage serving corporate clients in Brazil with technology-enabled platform capabilities. Comparable in targeting Brazilian corporates for benefits and P&C brokerage, with potentially stronger digital differentiation than Howden Brasil.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Howden Brasil social profiles
Digital presenceHowden Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Howden Brasil leadership team
Management profileNumber of profiles
Howden Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Howden Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Howden Brasil
What does Howden Brasil do?
Howden Brasil is a specialist insurance brokerage (corretora de seguros) that places commercial and personal insurance policies with insurers on behalf of clients, earning brokerage commissions. It provides risk consulting, policy placement, and claims management across corporate lines (property, liability, marine, aviation, energy, cyber, construction, professional indemnity), corporate employee benefits (group health, dental, life, pension), reinsurance brokerage, and private client coverage (homes, vehicles, art, yachts, private health, travel). Operations in Brazil are part of the global Howden One Network spanning 56 countries.
Is Howden Brasil a public or private company?
Howden Brasil is a private company. It is classified as corporate owned and is currently operating.
When was Howden Brasil founded?
Howden Brasil was founded in -1. It employs 101 to 250 people.
Where is Howden Brasil based?
Howden Brasil is headquartered in São Paulo, Brazil, in the Latin America region.
How does Howden Brasil make money?
One revenue line is on record: insurance brokerage commissions.
Who are Howden Brasil's main competitors?
Direct peers on record are Marsh Brasil, Lockton, Guy Carpenter, Aon Brasil, Arthur J. Gallagher (AJG) and Willis Towers Watson (WTW) Brasil. Broad incumbents are Bradesco Seguros and SulAmérica. Regional players are MDS Group and Prismah.
Does Howden Brasil have an API?
No public API is recorded for Howden Brasil.
What industry is Howden Brasil in?
Howden Brasil's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines), with a secondary code of FSAOAHAI, Reinsurance Claims, Accounting & Contract Administration (Broker Services). Its NAICS code is 5242 and its SIC code is 6411.