Howden Brasil

What Howden Brasil does

Howden Brasil is a specialist insurance brokerage (corretora de seguros) headquartered in São Paulo, Brazil, operating as a subsidiary of Howden Group Holdings, a London-based global insurance brokerage group founded in 1994. The company serves Brazilian SMEs (PMEs), corporations, and multinational clients with a consultative, sales-led go-to-market model built around sector-specialized advisors. Its core technology is the Howden One Network, a global broker network connecting operations across 56 countries and managing US$ 51 billion in premiums under management, which provides multinational clients with coordinated cross-border insurance placement and access to international specialty expertise.

The company's product portfolio spans three primary service lines: commercial insurance brokerage (corporate insurance, reinsurance, cyber insurance, climate risk and resilience, and specialty lines including aviation, marine, energy, and construction), corporate benefits consulting (group health, dental, life insurance, pensions, and employee wellbeing), and private client insurance (homes, classic vehicles, yachts, fine art, jewelry, private health, and universal life). Howden Brasil monetizes through insurance brokerage commissions on policies placed with insurers, with annual billing cadence and quote-based engagement pricing that varies by policy type, coverage limits, and risk profile. Distribution is primarily direct sales via website contact forms, phone, and email, supported by sector pages across 19+ industry verticals.

The company operates within a global group of 24,000 employees, with Howden Brasil employing 197 people and holding its headquarters at Av. Eng. Luis Carlos Berrini, 105 in São Paulo's financial district. As a private subsidiary of Howden Group Holdings, Howden Brasil does not disclose revenue, funding, or detailed financial information in the available source data.

Name

Howden Brasil

Legal name

Howden Brasil

Website

https://howdenbrasil.com.br

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Howden Brasil is a São Paulo-based insurance brokerage and subsidiary of Howden Group Holdings, serving Brazilian SMEs, corporations, and multinationals with commercial insurance, corporate benefits, and private client coverage across 19+ industry verticals.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Reinsurance Claims, Accounting & Contract Administration (Broker Services) (FSAOAHAI)

Keywords

• Insurance brokerage
• Corporate insurance
• Employee benefits
• Risk management
• Reinsurance brokerage

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance brokerage commissions: Howden Brasil operates as an insurance broker (corretora de seguros), earning commissions on insurance policies placed with insurers. The company manages US$ 51 billion in premiums under management globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Howden Brasil is a specialist insurance brokerage (corretora de seguros) that places commercial and personal insurance policies with insurers on behalf of clients, earning brokerage commissions. It provides risk consulting, policy placement, and claims management across corporate lines (property, liability, marine, aviation, energy, cyber, construction, professional indemnity), corporate employee benefits (group health, dental, life, pension), reinsurance brokerage, and private client coverage (homes, vehicles, art, yachts, private health, travel). Operations in Brazil are part of the global Howden One Network spanning 56 countries.

Product overview

Howden Brasil operates as a specialist insurance brokerage offering a comprehensive portfolio of risk and insurance solutions. The core offering combines commercial insurance brokerage (corporate insurance, reinsurance, cyber insurance, climate risk) with employee benefits consulting (health plans, dental, life insurance, pensions) and private client services (home, auto, yacht, fine art coverage). The company serves SMEs, corporations, and multinational clients across 56 countries through the Howden One Network global platform, managing US$51 billion in premium under management with 24,000 employees worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Seguro de Seguros (Insurance Brokerage Services)
• Seguro Empresarial (Corporate Insurance)
• Benefícios Corporativos (Corporate Benefits)
• Seguro para Clientes Privados (Private Client Insurance)
• Resseguros (Reinsurance)
• Howden One Network

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Howden One NetworkcoreOthersHowden One Network is the global broker network connecting Howden operations across 56 countries. The network enables multinational clients to access consistent insurance solutions and expertise across different regions, with local specialists supported by global market access.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Marsh Brasil: Marsh is the other member of the Big Two global insurance brokers and operates a major Brazilian presence competing directly with Howden Brasil in commercial brokerage, risk management consulting, and multinational program servicing. Overlapping product set, customer base, and global network positioning.
• Lockton: Lockton is the world's largest independent insurance broker — Howden's closest peer by independence positioning and specialty focus. Lockton operates in Brazil serving middle-market and large corporate clients with comparable specialty and complex-risk expertise, directly overlapping with Howden Brasil's specialist proposition.
• Guy Carpenter: Guy Carpenter is the world's largest reinsurance broker and a Marsh McLennan business, directly competing with Howden Brasil's reinsurance brokerage line. Highly relevant peer for the 'Resseguros' portion of Howden Brasil's product portfolio.
• Aon Brasil: Aon is one of the world's two largest insurance and reinsurance brokers and operates a substantial Brazilian entity directly competing with Howden Brasil across commercial P&C, employee benefits, reinsurance, and risk advisory for corporate and multinational clients. The closest head-to-head competitor in the Brazil market.
• Arthur J. Gallagher (AJG): Gallagher is a major global insurance broker and risk management services firm with Brazilian operations, competing for corporate and middle-market clients with a similar independent-style positioning. Comparable breadth of P&C, benefits, and specialty capabilities to Howden Brasil.
• Willis Towers Watson (WTW) Brasil: WTW is a global insurance, reinsurance, and risk advisory broker with established operations in Brazil, competing across corporate risk and broking, human capital (benefits), and investment-related advisory — closely mirroring Howden Brasil's portfolio mix of commercial and benefits brokerage.

Broad incumbents

• Bradesco Seguros: Bradesco Seguros is the insurance arm of Bradesco, one of Brazil's largest financial conglomerates, operating a major insurance brokerage and underwriting business with deep distribution via bancassurance. A broad incumbent competitor for both commercial and personal lines, though with carrier-side conflicts Howden Brasil does not have.
• SulAmérica: SulAmérica is one of Brazil's largest independent insurance and health benefits groups, operating across P&C, health, and pensions with both carrier and brokerage-adjacent activities. Competes with Howden Brasil particularly in the corporate health benefits and group insurance segments.

Regional players

• MDS Group: MDS is one of Brazil's largest independent insurance brokers, focused exclusively on the Brazilian market with deep corporate and affinity group relationships. A strong regional competitor for SME and mid-market corporate accounts where Howden Brasil also concentrates, though without Howden's global network.
• Prismah: Prismah is a Brazilian insurance and benefits brokerage serving corporate clients in Brazil with technology-enabled platform capabilities. Comparable in targeting Brazilian corporates for benefits and P&C brokerage, with potentially stronger digital differentiation than Howden Brasil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/howden-brasil
• Instagraminstagram.com/howdeninsurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howden Brasil