Howler
Howler is an Auckland-based, privately-held video production company that delivers end-to-end film and content production services for ambitious agencies and brands, with a sub-brand (Howler Lite) targeting SMEs.
- Company typePrivate
- Founded-
- HeadquartersTakapuna, Auckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
Howler firmographics
Firmographics- Name
- Howler
- Legal name
- Howler
- Website
- https://howler.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Howler is an Auckland-based, privately-held video production company that delivers end-to-end film and content production services for ambitious agencies and brands, with a sub-brand (Howler Lite) targeting SMEs.
- Ownership category
- akta.pro rank
Howler industry classification
Industry- NAICS
- Teleproduction and Other Postproduction Services (512191)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Sound Post-Production (Dialogue, ADR, Foley, Mixing) (MPADAGAC)
- akta.pro secondary industry
- Sound Design (Creative/Design-Heavy FX, World-Building) (MPAHAEAE)
Keywords
Where Howler is headquartered
LocationHeadquarters
- HQ city
- Takapuna, Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Howler business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Core Video Production Services: End-to-end production services for TVCs, online campaigns, documentaries and short films. Project-based pricing with full creative and technical capabilities from pre-production through post-production.
- Howler Lite: Affordable content solution for SMEs and agencies requiring fast-turnaround content for social and digital platforms. Includes online/social videos, explainer videos, corporate video, news/PR, and event coverage.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Howler product offering
Product offeringCore offering
Howler is an Auckland-based film and video production house delivering end-to-end production services — pre-production, production and post-production — for TV commercials, online campaigns, documentaries and short films, with everything handled in-house by a multi-skilled creative team and its own post-production facility. It operates two brands: the core Howler offering for high-end agency and brand campaigns, and Howler Lite, an affordable, fast-turnaround content solution for SMEs and agencies needing social, digital, explainer, corporate, news/PR and event video.
Product overview
Howler operates as a dual-brand video production company offering end-to-end production services. Howler (core offering) provides directors and scalable production services for TVCs, online campaigns, documentaries, and short films. Howler Lite is the affordable content sub-brand targeting SMEs and agencies needing cost-effective social and digital content. Both offerings leverage in-house studios, directors, crew, and post-production facilities in Auckland and Queenstown.
Differentiator
Problem solved
Functional benefit
Brands
- Howler Lite: Affordable content solution for SMEs and agencies who need to stand out online with easy, cost-effective content built for social and digital. Fast-turnaround content designed for all platforms and formats including online & social, explainer videos, corporate video, news & PR, and events.
Quantifiable outcome
- 10+ years of production experience
- +1 more outcomes
Companies that use Howler
Customer profileNamed customers42 records
Segments4 records
Ideal customer profiles3 records
Howler technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Howler partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rental Houses (Aotearoa)minorPartnerships with rental houses across Aotearoa (New Zealand) for specialized equipment when specific looks are required beyond their in-house fleet of cameras, lenses, drones, audio, lighting and grip gear.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Howler competitors and assessment
Company assessmentRegional players
- AIRBAG: Australian commercial production company with comparable TVC and campaign work for major brands; operates in the adjacent ANZ market with a similar end-to-end service model.
- FINCH: Australian production company offering end-to-end TVC, branded content, and digital production with a comparable client roster of major advertisers and similar in-house post-production capabilities, primarily serving the Australian market.
Broad incumbents
- Anonymous Content: Global production company and creative collective producing commercials, branded content, film, and TV for major brands - much larger scope but overlapping enterprise client base and production services.
- Pulse Films: International production company spanning commercial, music video, and branded content for global brands - operates at significantly larger scale but with comparable creative production services and enterprise clients.
- Radical Media: Global production company serving major brands with end-to-end commercial, branded content, and entertainment production - much larger scale and broader portfolio but overlapping service offering and enterprise client base.
Direct peers
- The Sweet Shop: New Zealand-origin boutique production company that has scaled into a global production network, offering end-to-end commercial and branded content services with a similar nimble, director-led model serving major advertisers.
- Flying Fish: New Zealand video production company offering TVC, commercial, and digital content production services to enterprise clients in the same domestic market with comparable end-to-end capabilities.
- Augusto: Auckland-based creative agency with integrated video production capabilities, serving NZ enterprise clients across brand campaigns, TVCs, and digital content with a similar boutique, in-house approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Howler social profiles
Digital presenceHowler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Howler leadership team
Management profileNumber of profiles
Howler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Howler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Howler
What does Howler do?
Howler is an Auckland-based film and video production house delivering end-to-end production services — pre-production, production and post-production — for TV commercials, online campaigns, documentaries and short films, with everything handled in-house by a multi-skilled creative team and its own post-production facility. It operates two brands: the core Howler offering for high-end agency and brand campaigns, and Howler Lite, an affordable, fast-turnaround content solution for SMEs and agencies needing social, digital, explainer, corporate, news/PR and event video.
Is Howler a public or private company?
Howler is a private company. It is currently operating.
When was Howler founded?
Howler was founded in -1. It employs 1 to 10 people.
Where is Howler based?
Howler is headquartered in Takapuna, Auckland, New Zealand, in the Oceania region.
How does Howler make money?
Two revenue lines are on record. Core Video Production Services are the primary driver. The others are howler Lite.
Who are Howler's main competitors?
Regional players on record are AIRBAG and FINCH. Broad incumbents are Anonymous Content, Pulse Films and Radical Media. Direct peers are The Sweet Shop, Flying Fish and Augusto.
Does Howler have an API?
No public API is recorded for Howler.
What industry is Howler in?
Its primary akta.pro industry code is MPADAGAC, Sound Post-Production (Dialogue, ADR, Foley, Mixing), with a secondary code of MPAHAEAE, Sound Design (Creative/Design-Heavy FX, World-Building). Its NAICS code is 512191 and its SIC code is 7812.