Digi- ja mainostoimisto Höyry

What Digi- ja mainostoimisto Höyry does

Höyry (legal name: Digi- ja mainostoimisto Höyry Oy) is a privately held Finnish digital agency founded in 2013 and headquartered in Rovaniemi, Lapland, with a regional office in Oulu. The company specialises in WordPress website design and development, WooCommerce-based e-commerce, brand identity design, and digital marketing services (SEO, Google Ads, social media advertising), supported by an ongoing WordPress hosting and maintenance offering. The team of approximately 14 marketing professionals is led by founders Sami Halonen (CEO) and Kalle Tapio (Creative Director), with key technical leadership provided by Full Stack Developer and Partner Jussi Tuoma and Head of Oulu Virpi Vainio. The technology stack is built on the open-source WordPress CMS platform with the WooCommerce e-commerce plugin, extended via integrations with Kinsta (managed hosting), Paytrail and Klarna (payments), Odoo (ERP), ActiveCampaign (marketing automation), Lyyti (event management), Travius and Hotellinx (booking systems), and Google Analytics / Microsoft Clarity / Hotjar (analytics). Höyry is an official Kinsta hosting partner in Finland, hosting more than 250 client websites, and an official Paytrail expert partner and reseller. The business model is professional services: project-based engagements with pricing ranging from approximately €2,200-3,800 for typical website projects to €5,000-10,000 for e-commerce builds, with larger projects custom-quoted, supplemented by hourly consulting and recurring monthly hosting/maintenance contracts. The company serves clients throughout Finland, ranging from one-person businesses to listed companies, across industries including tourism, healthcare, food, construction, manufacturing, retail, public sector, and SaaS/technology. The firm has delivered over 250 WordPress implementations and 100+ corporate identities over a decade and holds the 'Suomen vahvimmat Platina' credit rating recognition. Ownership is founder-led with no external institutional investment.

Name

Digi- ja mainostoimisto Höyry

Legal name

Digi- ja mainostoimisto Höyry Oy

Website

https://hoyry.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Höyry is a Finnish digital agency and WordPress specialist, founded in 2013 and headquartered in Rovaniemi with an Oulu office, serving SMBs and enterprises across Finland with web design, WooCommerce e-commerce, branding, and digital marketing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Rovaniemi, Lapland

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project-based Professional Services: One-time project work including website development, brand identity design, digital marketing campaigns, and e-commerce implementations. Pricing based on project scope with quotes provided for larger projects.
2. Hourly Consulting: Hourly billing for smaller tasks and ongoing work. Provides time estimates for requested work.
3. WordPress Hosting and Maintenance: Monthly hosting services through Kinsta partnership, including updates, security, and support services for WordPress websites.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Höyry is a creative digital agency that designs and builds custom WordPress websites and WooCommerce online stores, creates corporate brand identities (logos, brandbooks, packaging), and delivers digital marketing services including SEO, Google Ads, and social media advertising. The company also provides ongoing WordPress hosting, support, and maintenance for clients throughout Finland from offices in Oulu and Rovaniemi.

Product overview

Höyry is a creative digital agency and WordPress expert offering a comprehensive suite of digital services organized into three main categories: project business (website design, branding, digital marketing), marketing collaboration, and WordPress-related maintenance and development. The core product portfolio centers on WordPress website development using WooCommerce for e-commerce functionality, complemented by brand identity design services and digital marketing (SEO, Google Ads, social media advertising). The WordPress platform serves as the foundation for all web services, while the support and maintenance offering provides ongoing client support. The company's services span from one-time projects like website redesigns to ongoing partnerships covering all marketing and digital presence needs.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress-verkkosivut (WordPress Websites)

Quantifiable outcome

• Smuuti Skin products sold out in all Prisma stores within 2 days of January 2023 launch
• +3 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• KinstacoreTechnology or IntegrationOfficial Kinsta hosting partner in Finland. Höyry hosts more than 250 websites through Kinsta, which provides modern, fast WordPress-optimized servers with automatic backups and DDoS protection. Kinsta is described as Höyry's server support partner with 24/7 technical assistance.
• PaytrailcoreTechnology or IntegrationOfficial expert partner and reseller of Paytrail payment service in Finland. Paytrail is the largest domestic online payment service by volume, offering diverse payment methods for e-commerce. Höyry implements Paytrail integration for client WooCommerce stores.
• WooCommercecoreTechnology or IntegrationOpen-source e-commerce plugin for WordPress. Höyry specializes in WooCommerce implementations with extensive experience in building online stores.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Seravo: Finland-based WordPress hosting and maintenance specialist with developer services. Direct competitor in WordPress hosting/support and overlapping with Höyry's maintenance offering, but lacks the broader agency/creative services.
• Zeeland Family: Finnish creative and digital agency offering branding, web design, and digital marketing. Closely comparable in scope (brand + web + marketing) and SMB customer base, headquartered in Helsinki.
• Genero: Finnish creative and digital agency offering web design, branding, and digital marketing for SMB clients. Directly comparable in service mix and target customer, with similar headcount and regional focus.
• Valve: Finnish digital agency combining strategy, design, technology, and marketing. Comparable in delivering integrated WordPress-based websites and digital marketing services to Finnish businesses of similar size.
• Frantic: Helsinki-based Finnish digital agency focused on websites, e-commerce, and digital marketing for SMB and mid-market clients. Direct overlap with Höyry in service mix, customer segment, and WordPress/Shopify-based delivery, differing mainly by geographic base.
• Avidly: Nordic HubSpot-focused marketing and digital agency with services in web, content, SEO, and paid media. Comparable in serving SMB/mid-market with full-stack digital marketing offerings, though more focused on HubSpot ecosystem than WordPress.

Broad incumbents

• Futurice: One of Finland's largest digital engineering and design agencies. Comparable in delivering end-to-end web, brand, and marketing work, but operates at much greater scale with a wider service portfolio.
• Reaktor: Finnish digital agency and consultancy with web, design, and marketing capabilities. A broader incumbent that competes for the same Finnish enterprise digital mandates as Höyry but at significantly larger scale.
• Siili Solutions: Nordic digital transformation company offering design, web, and digital services. Larger incumbent that overlaps with Höyry in web/digital delivery but operates at much greater scale and across multiple verticals and geographies.
• Vincit: Finnish full-service digital agency and software company offering web development, e-commerce, and digital marketing. Larger and broader than Höyry but overlaps directly in WordPress/web and digital marketing services to Finnish SMB and enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hoyry.net
• LinkedInlinkedin.com/company/digi-ja-mainostoimisto-hoyry
• Instagraminstagram.com/hoyrynet

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digi- ja mainostoimisto Höyry