Highland Park Baptist Church
Highland Park Baptist Church is a religious non-profit founded in 1944 in Muscle Shoals, Alabama, with 64 employees, operating under the trade name Redemption Shoals and focused on mobilizing people to live as Christ followers within its local community.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Highland Park Baptist Church does
Highland Park Baptist Church is a religious non-profit organization founded in 1944 and headquartered in Muscle Shoals, Alabama, with a staff of 64. Its stated mission is to mobilize all people to live as Christ followers, operating as a Baptist congregation and serving its local community through traditional religious programming. The organization does not sell commercial products or services; its activities are funded through congregational giving typical of a house-of-worship non-profit.
The entity has recently undergone a rebranding, now operating under the trade name Redemption Shoals. As part of this repositioning, the organization migrated its primary web presence from hpbaptist.com to redemptionshoals.com, consolidating its digital identity under the new name while retaining its religious mission and operational continuity. No parent company, subsidiaries, institutional investors, or external equity/venture funding are identified in the source data, consistent with a traditional church governance model.
The source material does not disclose proprietary technology platforms, paid product lines, customer segments, pricing models, or distribution channels applicable to a commercial enterprise. Headcount of 64 and a single primary location in Muscle Shoals indicate a mid-sized, locally focused religious organization rather than a multi-site or denominational network.
Highland Park Baptist Church firmographics
Firmographics- Name
- Highland Park Baptist Church
- Legal name
- Highland Park Baptist Church
- Website
- https://hpbaptist.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Highland Park Baptist Church is a religious non-profit founded in 1944 in Muscle Shoals, Alabama, with 64 employees, operating under the trade name Redemption Shoals and focused on mobilizing people to live as Christ followers within its local community.
- Ownership category
- akta.pro rank
Highland Park Baptist Church industry classification
Industry- Product category
- Religious Services (Baptist Church / Place of Worship)
- NAICS
- Religious Organizations (8131), Religious Organizations (813110), Religious Organizations (81311)
- akta.pro primary industry
- Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)
Keywords
Highland Park Baptist Church business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Highland Park Baptist Church product offering
Product offeringCore offering
Highland Park Baptist Church, now operating as Redemption Shoals, is a Baptist religious organization that delivers Christian worship services, pastoral ministry, faith-based teaching, and community discipleship programs aimed at mobilizing people to live as Christ followers. The church's mission is centered on worship, biblical instruction, and spiritual formation for its congregation and the wider Muscle Shoals, Alabama community.
Product overview
Highland Park Baptist Church, now operating as Redemption Shoals, is a religious organization with the mission of mobilizing people to live as Christ followers. The provided source material does not contain specific product or service offerings in a traditional SaaS or technology product sense.
Differentiator
Problem solved
Functional benefit
Products and services
- Christian Worship Services Weekly Christian worship services and biblical teaching offered to congregants, families, and visitors of Highland Park Baptist Church (Redemption Shoals) in Muscle Shoals, Alabama.
- Discipleship and Faith Formation Programs Faith-based discipleship, biblical instruction, and spiritual formation ministries designed to help congregants grow as Christ followers, serving members of the local Baptist congregation.
- Pastoral Care and Community Ministry Pastoral care, counseling, and community outreach services provided by church staff to congregants and the surrounding Muscle Shoals community as part of the church's ministry.
Companies that use Highland Park Baptist Church
Customer profileIdeal customer profiles1 record
Highland Park Baptist Church technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Highland Park Baptist Church partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights1 record
Highland Park Baptist Church competitors and assessment
Company assessmentRegional players
- Shades Mountain Baptist Church: Southern Baptist church in the Birmingham, Alabama area offering traditional worship and community programs. Directly comparable as a fellow Alabama Baptist congregation pursuing congregational ministry in the same regional context.
- Hunter Street Baptist Church: Southern Baptist church in Hoover, Alabama with multiple campuses and broad community programming. Comparable as a multi-site Baptist church in the same state pursuing similar disciple-making and outreach objectives.
- First Baptist Church Birmingham: Long-established Southern Baptist congregation in downtown Birmingham offering worship, education, and community outreach. Comparable as an Alabama Baptist church with a long history and community-facing ministry focus.
- Church of the Highlands: One of the largest Baptist-affiliated churches in the United States, headquartered in Birmingham, Alabama. Comparable to Highland Park/Redemption Shoals as a Southern Baptist-rooted congregation operating in the same state with a similar Christ-centered mission, though vastly larger in scale and reach.
Direct peers
- Bellevue Baptist Church: Large Southern Baptist congregation in Cordova, Tennessee with extensive education and missions programming. Directly comparable as a Southern Baptist church of meaningful size with traditional worship and structured ministry programs.
Broad incumbents
- Saddleback Church: Large Southern Baptist-affiliated multi-site church based in Lake Forest, California. Comparable as a Baptist-rooted congregation pursuing church-planting, small groups, and community outreach at significantly greater scale.
- North Point Community Church: Multi-campus church in Alpharetta, Georgia with a strong Baptistic heritage and modern ministry programming. Comparable as a Baptist-rooted congregation investing in contemporary worship and digital ministry at much larger scale.
Others
- Southern Baptist Convention (Executive Committee): The national denominational body for Southern Baptist churches, of which Highland Park Baptist Church would historically be associated. Comparable as the governing/coordination infrastructure for the same denominational network.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Highland Park Baptist Church social profiles
Digital presenceHighland Park Baptist Church financial estimates
Financial estimateRevenue estimate
Valuation estimate
Highland Park Baptist Church leadership team
Management profileNumber of profiles
Highland Park Baptist Church funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Highland Park Baptist Church M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Highland Park Baptist Church
What does Highland Park Baptist Church do?
Highland Park Baptist Church, now operating as Redemption Shoals, is a Baptist religious organization that delivers Christian worship services, pastoral ministry, faith-based teaching, and community discipleship programs aimed at mobilizing people to live as Christ followers. The church's mission is centered on worship, biblical instruction, and spiritual formation for its congregation and the wider Muscle Shoals, Alabama community.
Is Highland Park Baptist Church a public or private company?
Highland Park Baptist Church is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Highland Park Baptist Church founded?
Highland Park Baptist Church was founded in -1. It employs 51 to 100 people.
Who are Highland Park Baptist Church's main competitors?
Regional players on record are Shades Mountain Baptist Church, Hunter Street Baptist Church, First Baptist Church Birmingham and Church of the Highlands. Bellevue Baptist Church is listed as a direct peer. Broad incumbents are Saddleback Church and North Point Community Church. Southern Baptist Convention (Executive Committee) is listed as an others.
Does Highland Park Baptist Church have an API?
No public API is recorded for Highland Park Baptist Church.
What industry is Highland Park Baptist Church in?
Highland Park Baptist Church's product category is Religious Services (Baptist Church / Place of Worship). Its primary akta.pro industry code is BPAGAJAA, Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues). Its NAICS code is 8131.