Health Promotion Bureau

What Health Promotion Bureau does

Health Promotion Bureau (HPB) is the national centre of excellence for health communication, health promotion, media, and publicity under the Ministry of Health, Sri Lanka, headquartered in Colombo. It operates as a government statutory body delivering services free of charge to the public, organized into seven specialized technical units — Strategic Information & Monitoring/Evaluation, Community Health & Social Media, Family Health/Nutrition Communication, Health Communication/Life Skills/Media & Publicity, Training/IEC Material Development, Policy/Advocacy/Risk Communication/Workplace Health Promotion, and Oral Health Promotion — supported by an administrative section and a nationwide network of provincial and district-level Health Education Officers. Its service portfolio spans setting-based health promotion programs (Happy Village, Preschool, Workplace, Hospital, School), IEC material development, training and capacity building, weekly media conferences, social media communication across Facebook, Instagram, YouTube, and X, and a digital management information platform called eHEAPMIS for tracking health promotion activities.

Underlying its operations are trilingual (Sinhala, Tamil, English) content production, the eHEAPMIS digital platform integrated with the national eRHMIS health information infrastructure, and a comprehensive library of publications, guidelines, training packages, and IEC materials. The bureau functions as a community-led GTM organization, relying on advocacy, mediation, enabling strategies, and community mobilization through risk communication rather than commercial channels. Key development partners include UNFPA (program collaboration and web development support), UNICEF Sri Lanka (sole funder of the Preschool Health Promotion program), and Saberion Sri Lanka (web development vendor).

HPB's business model is entirely government-funded with no commercial revenue streams, pricing tiers, or paid customer relationships — all programs, materials, and communications are delivered free to Sri Lankan citizens. Its customers in a service-delivery sense span the entire population (mothers and families via Mother's Support Groups, preschoolers and caregivers, workplace employees, hospital staff and patients), while in a funder sense the sole payer is the Sri Lankan government through the Ministry of Health. The bureau previously operated as the Health Education Bureau and was upgraded to the Health Promotion Bureau in 2017 to address rising NCD, lifestyle disease, and communicable disease burdens.

Name

Health Promotion Bureau

Legal name

Health Promotion Bureau

Website

https://hpb.health.gov.lk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Health Promotion Bureau is the Sri Lankan Ministry of Health's national centre of excellence for health communication and promotion, delivering free public health programs across seven technical units and a nationwide field officer network.

Ownership category

akta.pro rank

Product category

Public Health Promotion Services

NAICS

Administration of Public Health Programs (92312), Administration of Public Health Programs (923120)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLAJAAAA

State/Provincial/Regional Health Departments

Healthcare & Life Sciences/Public Health, Government & Regulators/Public Health Agencies & Health Departments

SECONDARYHLAJAAAK

Maternal, Child & Family Health Departments

Healthcare & Life Sciences/Public Health, Government & Regulators/Public Health Agencies & Health Departments

SECONDARYBPADAIAE

Health Systems Strengthening & Universal Health Coverage (UHC)

Business & Public Services/International Organizations & Development/Global Health & Population Programs

SECONDARYBPAIAJAJ

Maternal, Child & Adolescent Health Administration

Business & Public Services/Public Sector & Government Administration/Public Health Administration & Regulation

Keywords

• Public health promotion
• Health communication services
• Health education programs
• Community health mobilization
• Disease prevention awareness

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government-funded public health services: HPB is a government institution under the Ministry of Health, Sri Lanka, operating on government funding. All services, programs, and health communications are provided free of charge to the public.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

HPB is the national government bureau that designs and delivers health communication, health promotion, and community mobilisation services across Sri Lanka. Its core offerings include setting-based health promotion programs (Happy Village, Preschool, Workplace, Hospital, School), IEC material development, training and capacity building, risk communication during public health emergencies, reproductive health and comprehensive sexuality education, and a national eHEAPMIS management information system. All services are provided free of charge to the public through a nationwide network of provincial and district-level Health Education Officers.

Product overview

The Health Promotion Bureau (HPB) is Sri Lanka's national center of excellence for health communication, health promotion, and publicity under the Ministry of Health. HPB operates as a government health promotion bureau rather than a technology product company. Its service portfolio comprises seven technical units delivering: health communication and media services (including weekly media conferences, press releases, and social media presence), IEC material development, training and capacity building programs, setting-based health promotion programs (Happy Village, Preschool, Workplace, Hospital, School settings), community engagement platforms (Mother's Support Groups), publications and research, and the e-HEAPMIS digital platform for health data management. HPB also runs specialized programs in reproductive health, risk communication, oral health promotion, and comprehensive sexuality education. The organization functions nationally through provincial and district-level Health Education Officers and stakeholder networks across the country.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Communication and Media Services Strategic health communication services including media engagements, press releases, YouTube channel management, and collaboration with media stations for health-related TV and radio programs targeted at the Sri Lankan public.
• IEC Material Development Development and distribution of Information, Education and Communication materials including posters, leaflets, and educational resources on various health topics in Sinhala, Tamil, and English.
• Training and Capacity Building Programs Training programs for health staff and community workers on communication skills, health promotion, and life skills development delivered across Sri Lanka.
• Health Promotion Settings Programs Setting-based health promotion implementation including Happy Village, Preschool Health Promotion, Workplace Health Promotion, Hospital Health Promotion, and Health Promoting School programs across Sri Lanka.
• Risk Communication Services National focal point for risk communication managing public health emergency communications, outbreak messaging, and crisis response for the Sri Lankan population.
• Community Engagement Platforms Platforms including Mother's Support Groups and the HPB People Engagement Network for community mobilisation, peer support, and risk communication initiatives across Sri Lanka.
• Comprehensive Sexuality Education (CSE) Program Age-appropriate sexuality education communication program for schools and communities across Sri Lanka, led by the Health Communication and Life Skills unit.
• Happy Family Program Health communication program on reproductive health focusing on family planning, maternal and newborn health, delivered to families across Sri Lanka.
• Dengue Updates Weekly dengue surveillance data and outbreak updates published for public awareness and dengue prevention messaging.
• Publications Published guidelines, research documents, and strategic plans including National Health Promotion Programme Strategic Plan, risk communication plans, and health education guidelines.
• Weekly Media Conference Regular weekly media conferences broadcast on YouTube providing health updates and information to the Sri Lankan public.
• e-HEAPMIS (Health Education and Promotion Management Information System) Electronic management information system for health education and promotion activities data collection and monitoring across Sri Lanka's provinces and districts.

Quantifiable outcome

• 80.2% PHM Areas with at Least One Functioning Mother's Support Group
• +4 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• UNFPAcoreOthersUNFPA (United Nations Population Fund) supports HPB as a development partner, including web design and development support for the HPB website, and collaborative work on health communication programs.
• Saberion Sri LankaminorOthersSaberion Sri Lanka provided web design and development services for the HPB official website (hpb.health.gov.lk).

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Centers for Disease Control and Prevention (CDC): US federal public health agency with broad health communication, prevention and risk-communication mandates. Comparable in role as a national health-promotion and risk-communication authority, though at much larger scale.
• Health Canada / Public Health Agency of Canada: Canada's federal public health agency responsible for health promotion and chronic disease prevention. Comparable in mandate and structure as a national public-sector health promotion body.
• Public Health England (now UKHSA): UK's national public health agency responsible for health protection, improvement, and emergency preparedness. Comparable as a government public-health communications and promotion body with nationwide reach.

Others

• UNFPA Sri Lanka: UN agency development partner of HPB supporting reproductive health communication and web infrastructure. Relevant as a partner and collaborative entity for HPB's family health and CSE programs.
• World Health Organization (WHO) Western Pacific Region: WHO's regional office working with member states on health promotion and risk communication. Relevant as a peer-level enabler that supports national health promotion bureaus in capacity-building and program design.
• UNICEF Sri Lanka: Core development partner of HPB and sole funder of the Preschool Health Promotion program. Relevant as a key funding and capacity-building partner rather than a direct competitor.

Direct peers

• Health Promotion Board (HPB) Singapore: Singapore's national health promotion agency running nationwide lifestyle, NCD prevention, and health screening programs. Directly comparable as a government-mandated national centre of excellence for health promotion in an Asian context.
• Ministry of Health Sri Lanka - Family Health Bureau: Sri Lanka's Family Health Bureau is a sibling government entity under the same Ministry of Health overseeing maternal and child health. Closely comparable as a public-health program delivery body operating within the same national health system.
• Victorian Health Promotion Foundation (VicHealth): Australia's pioneering health promotion foundation funding prevention, research and public-awareness campaigns. Comparable as a dedicated health promotion agency focused on NCD prevention and behaviour change communications.

Regional players

• National Health Authority (India) - AB PM-JAY / Health and Wellness Centres: India's national health authority running Ayushman Bharat health and wellness programs including prevention and health promotion. Comparable as a regional public-sector peer implementing setting-based health promotion across South Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HPBSriLanka
• YouTubeyoutube.com/@healthpromotionbureau6006
• Facebookfacebook.com/hpbsrilanka
• Instagraminstagram.com/hpbsrilanka
• LinkedInlinkedin.com/company/hpbsrilanka

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Health Promotion Bureau