Hospitality Hotel Management Company
Southern Sun is the leading hospitality company in southern Africa, operating 90+ hotels across South Africa, other African markets, Seychelles, and the UAE under multiple brands spanning luxury to budget segments, privately held by Remgro and serving business, leisure, group, and budget travelers.
- Company typePrivate
- Founded-
- HeadquartersSandton, South Africa
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Hospitality Hotel Management Company does
Southern Sun Hotel Interests (Proprietary) Limited, operating as Southern Sun, is the leading hospitality company in southern Africa, privately held by diversified South African investment group Remgro. The group operates more than 90 owned, managed, and leased hotels, resorts, and conference facilities spanning South Africa, additional African markets (Mozambique, Zambia, Kenya, Nigeria, Tanzania), the Seychelles (Paradise Sun on Praslin Island), and the UAE (Southern Sun Abu Dhabi with 353 rooms). Its portfolio is structured across multiple brands covering all price tiers: Southern Sun Hotels and Resorts (premium and luxury), SunSquare (boutique select-service), Garden Court (mid-market), StayEasy (select-service budget), and SUN1 (budget, with 19 locations and dedicated group travel service for 10+ room bookings).
The business runs a diversified revenue model anchored by hotel accommodation, supplemented by food and beverage operations, conference and banqueting (including the Sandton Convention Centre), timeshare vacation ownership with the Sunswop exchange system, Sungift gift vouchers, and the frequentGuest loyalty programme with its proprietary SunRands rewards currency. Distribution operates through multiple channels: direct booking at southernsun.com with a best-rate guarantee, a contact center, Global Distribution Systems (Amadeus, Galileo, Sabre, Worldspan) under chain codes SU and WV, OTAs such as Booking.com and TripAdvisor, and direct enterprise sales for group bookings. The technology stack supporting this is largely conventional: cookie-based website personalization, 3D Secure payment authentication, multi-payment gateway support, and a self-serve reservation management portal.
The group has undergone significant structural consolidation: Hospitality Property Fund Limited, originally listed on the JSE as a REIT in 2006, was acquired by Southern Sun in 2020, delisted as an equity issuer, and finally had its corporate bonds removed from the JSE on 1 December 2022, completing a full going-private transition under Remgro ownership. Southern Sun de Wagen, a boutique hotel in Stellenbosch opened in 2021 as a joint venture with Remgro, suffered a flash flood in June 2023 but reopened within six weeks under Hotel Manager Abel Pienaar. The group continues to earn sustained recognition across Booking.com Traveller Review Awards and TripAdvisor Travellers' Choice Awards from 2016 through 2026, with 42 properties recognized in the 2025 Booking.com awards. CEO Marcel von Aulock leads the executive team.
Hospitality Hotel Management Company firmographics
Firmographics- Name
- Hospitality Hotel Management Company
- Legal name
- Southern Sun Hotel Interests (Proprietary) Limited
- Website
- https://hpf.co.za
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Southern Sun is the leading hospitality company in southern Africa, operating 90+ hotels across South Africa, other African markets, Seychelles, and the UAE under multiple brands spanning luxury to budget segments, privately held by Remgro and serving business, leisure, group, and budget travelers.
- Ownership category
- akta.pro rank
Hospitality Hotel Management Company industry classification
Industry- Product category
- Hospitality Hotel Management
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Restaurants and Other Eating Places (72251), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Beachfront & Coastal Full-Service Hotels (THAGAAAI)
- akta.pro secondary industries
- Luxury Villas & Residences Resorts (THAGACAM), Beach & Island All-Inclusive Resorts (THAGAKAG)
Keywords
Where Hospitality Hotel Management Company is headquartered
LocationHeadquarters
- HQ city
- Sandton
- HQ country
- South Africa
- HQ region
- Africa
Offices5 records
Markets served
Hospitality Hotel Management Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Hotel Accommodation: Core revenue from room rentals across 90+ properties spanning multiple brands from luxury to budget segments. Pricing varies by room type, season, and rate plan (non-refundable, bed & breakfast, dinner B&B, or rate of the day).
- Food and Beverage: On-site restaurants, bars, room service, and dining experiences at hotel properties. Paradise Sun includes breakfast and dinner in room rates. Multiple dining venues operate at larger properties.
- Conference and Events: Meeting rooms, conference facilities, and banqueting services for corporate events, weddings, and special occasions. Southern Sun Abu Dhabi offers 6 adaptable event spaces with capacities up to 120 guests.
- Timeshare: Southern Sun Timeshare program allows vacation ownership with points-based exchange system (Sunswop) for flexible destination usage.
- Rewards Currency (SunRands): frequentGuest program members earn and redeem SunRands for accommodation and dining. SunRands can be used online for bookings or at hotel restaurants and bars.
- Gift Vouchers (Sungift): Flexible gift vouchers redeemable for accommodation, dining experiences, and spa treatments at Southern Sun properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Non-Refundable Rates - Full prepayment required, no cancellations or amendments permitted |
| Subscription | Pay-as-you-go | Standard Flexible Rates - Pay on arrival or departure |
| Subscription | Pay-as-you-go | Bed & Breakfast (B/B) - Room plus morning meal |
| Subscription | Pay-as-you-go | Dinner, Bed & Breakfast (D/B/B) - Full board inclusive rate |
| Unit Pricing | Pay-as-you-go | SUN1 Budget Hotels - Lowest tier budget accommodation |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Hospitality Hotel Management Company product offering
Product offeringCore offering
Southern Sun operates a portfolio of over 90 owned, managed, and operated hotels, resorts, restaurants, and conference facilities across South Africa, Africa, the Seychelles, and the Middle East. The group offers tiered accommodation ranging from budget (SUN1, StayEasy) through mid-market (Garden Court, SunSquare) to full-service and luxury (Southern Sun Hotels, Southern Sun Resorts, Paradise Sun, Southern Sun Abu Dhabi), complemented by on-site food and beverage, conference and banqueting venues, the frequentGuest loyalty programme with SunRands currency, and the Sandton Convention Centre.
Product overview
Southern Sun operates a diversified hospitality portfolio as a leading hospitality company in southern Africa. The group encompasses over 90 hotels across South Africa, Africa, the Seychelles, and the Middle East. The product portfolio includes multiple hotel brands: Southern Sun Hotels (primary full-service brand), Southern Sun Resorts (vacation properties), SunSquare (boutique), Garden Court (mid-market), StayEasy (select-service), and SUN1 (budget accommodation). The group also offers the frequentGuest loyalty programme with SunRands currency, Sungift vouchers, timeshare ownership, and the Sandton Convention Centre for events. Individual flagship properties include Southern Sun de Wagen (Stellenbosch boutique hotel), Paradise Sun (Seychelles beach resort), and Southern Sun Abu Dhabi.
Differentiator
Problem solved
Functional benefit
Brands
- Southern Sun Hotels: Full-service hotel brand offering accommodation across various South African destinations
- Southern Sun Resorts
- Garden Court
- SunSquare
- StayEasy
- SUN1
- Paradise Sun
- Southern Sun Abu Dhabi
Products and services
- Southern Sun Hotels
- Southern Sun Resorts
- SunSquare
- Garden Court
- StayEasy
- SUN1
- SUN1 Group Travel
- frequentGuest Rewards Programme
- SunRands
- Southern Sun de Wagen
- Paradise Sun
- Southern Sun Abu Dhabi
- Sungift Vouchers
- Southern Sun Timeshare
- Sandton Convention Centre
Quantifiable outcome
- 42 properties recognized in 2025 Booking.com Traveller Review Awards for maintaining review scores of 8.0+
- +1 more outcomes
Companies that use Hospitality Hotel Management Company
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Hospitality Hotel Management Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hospitality Hotel Management Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- White Tip DiversminorParadise Sun Seychelles partners with White Tip Divers, the top-rated dive centre on Praslin, to provide scuba diving experiences, PADI certification courses, and access to premier dive sites for hotel guests.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Hospitality Hotel Management Company competitors and assessment
Company assessmentDirect peers
- Sun International: South African hospitality and gaming group operating resorts, hotels, and casinos across South Africa and select international locations; competes directly with Southern Sun Resorts and Paradise Sun on leisure and convention business.
- Protea Hotels by Marriott: Marriott's Africa-focused full-service and select-service brand with deep penetration across Southern Africa; directly competes with Southern Sun Hotels and SunSquare for business and leisure travelers.
- Legacy Hotels & Resorts: South African luxury and lifestyle hotel operator with properties in Johannesburg, Cape Town, and game reserves; competes with Southern Sun's luxury tier and Southern Sun de Wagen for high-end leisure and corporate business.
- City Lodge Hotel Group: South African-based multi-brand hotel operator focused on select-service and budget segments (City Lodge, Town Lodge, Road Lodge, Courtyard) with direct overlap to Garden Court, StayEasy, and SUN1.
- Tsogo Sun Hotels: Tsogo Sun is the largest competitor to Southern Sun in the South African hotel market, operating full-service, mid-market, and budget brands across Southern Africa with overlapping geographic footprint and similar customer segments.
Broad incumbents
- Hilton Worldwide: Global multi-brand hotel operator expanding across Africa and the Middle East; competes with Southern Sun across luxury (Conrad, Hilton), upscale (DoubleTree), and select-service (Hampton) tiers including flagship Southern Sun Abu Dhabi's market.
- Marriott International: Global hospitality giant whose African expansion (via Protea Hotels acquisition and direct entry) anchors competitive pressure on Southern Sun's full-service and luxury segments across all markets Southern Sun operates in.
- Accor Hotels: European hospitality group with strong Middle East and Africa presence through brands like Fairmont, Sofitel, and ibis; competitive overlap with Southern Sun's premium and budget tiers especially in the UAE and Southern Africa.
- Radisson Hotel Group: Global multi-brand hotel group with established African presence (Radisson Blu, Park Inn); overlaps with Southern Sun's conference-focused and select-service brands across key African capitals.
Regional players
- The Residence Seychelles: Luxury resort operator on Seychelles islands; competes directly with Paradise Sun for the same upscale beach leisure segment in Praslin and Mahé.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Hospitality Hotel Management Company social profiles
Digital presenceHospitality Hotel Management Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hospitality Hotel Management Company leadership team
Management profileNumber of profiles
Profiles6 records
Hospitality Hotel Management Company subsidiaries and ownership
Company hierarchySubsidiaries7 records
Hospitality Hotel Management Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hospitality Hotel Management Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hospitality Hotel Management Company
What does Hospitality Hotel Management Company do?
Southern Sun operates a portfolio of over 90 owned, managed, and operated hotels, resorts, restaurants, and conference facilities across South Africa, Africa, the Seychelles, and the Middle East. The group offers tiered accommodation ranging from budget (SUN1, StayEasy) through mid-market (Garden Court, SunSquare) to full-service and luxury (Southern Sun Hotels, Southern Sun Resorts, Paradise Sun, Southern Sun Abu Dhabi), complemented by on-site food and beverage, conference and banqueting venues, the frequentGuest loyalty programme with SunRands currency, and the Sandton Convention Centre.
Is Hospitality Hotel Management Company a public or private company?
Hospitality Hotel Management Company is a private company. It is classified as corporate owned and is currently operating.
When was Hospitality Hotel Management Company founded?
Hospitality Hotel Management Company was founded in -1. It employs 11 to 50 people.
Where is Hospitality Hotel Management Company based?
Hospitality Hotel Management Company is headquartered in Sandton, South Africa, in the Africa region.
How does Hospitality Hotel Management Company make money?
Six revenue lines are on record. Hotel Accommodation is the primary driver. The others are food and Beverage, conference and Events, timeshare, rewards Currency (SunRands) and gift Vouchers (Sungift).
Who are Hospitality Hotel Management Company's main competitors?
Direct peers on record are Sun International, Protea Hotels by Marriott, Legacy Hotels & Resorts, City Lodge Hotel Group and Tsogo Sun Hotels. Broad incumbents are Hilton Worldwide, Marriott International, Accor Hotels and Radisson Hotel Group. The Residence Seychelles is listed as a regional player.
Does Hospitality Hotel Management Company have an API?
No public API is recorded for Hospitality Hotel Management Company.
What industry is Hospitality Hotel Management Company in?
Hospitality Hotel Management Company's product category is Hospitality Hotel Management. Its primary akta.pro industry code is THAGAAAI, Beachfront & Coastal Full-Service Hotels, with a secondary code of THAGACAM, Luxury Villas & Residences Resorts. Its NAICS code is 72111 and its SIC code is 7000.